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PODCAST

Creative Juice

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it"s like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You"ll learn exactly how to gain control, clarity, and confidence in your music career.

music marketing

All Episodes

36:03

EP401: What Meta's Andromeda Update Means For Musicians

Creative Juice ·

2025/11/18

Are Facebook and Instagram acting up and sending your ad results into a tailspin? It's time to get to the bottom of it... In this episode of Creative Juice, Jack and Circa break down major updates to Meta's advertising platform that every musician needs to know! Learn about the new Meta Andromeda system that's changing how ads are served on Facebook and Instagram, the effects of AI-generated content, and what these shifts mean for your music marketing strategies moving forward! If you want your

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31:36

EP400: How To Get Out Of A Content Creation Slump

Creative Juice ·

2025/11/11

Sick of staring at the blank page when it comes to content to promote your music? You're not alone and it's time to get your creative spark back! In this episode of Creative Juice, Jack and Circa tackle content creation slumps to help you get on track when creative the well runs dry! Learn strategies that can help you out of a rut and start creating with passion again, whether you're crafting songs or cranking out social media content! Whether you're feeling stuck or just need a new approach to

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23:28

EP399: Building Simplicity into Your Music Career

Creative Juice ·

2025/11/04

Simplicity is key, but as artists, why does it feel like we always make things more complicated than they need to be? In this episode of Creative Juice, Jack and Circa dive into the art of simplifying your music career and marketing strategies! Learn about how complexity can become a roadblock and why stripping ideas down to their core is a game-changer with insights from programming, business, and real artist stories! If you find yourself stuck in the weeds in your music career and want to get

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33:25

EP398: My Music Career Isn't Growing, What I Do Fix?

Creative Juice ·

2025/10/28

Feel like your music career is hitting a wall and you don't know what to fix? This is more common for artists than you might think... In this episode of Creative Juice, Jack and Circa break down the stages of your music career where you might be stuck and how to identify what's causing the bottleneck! Learn about the Buddy System, how to assess where your fanbase growth is stalling, and where to prioritize your efforts for growth! Whether you're trying to get more eyes on your music, get your

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35:17

EP397: The Unfair Advantage of Artists and Creatives

Creative Juice ·

2025/10/21

Every type of business has pros and cons, but for artists, your biggest advantages are actually hiding in plain sight... In this episode of Creative Juice, Jack and Circa discuss the unique edge that artists have in their careers compared to tons of other businesses! Learn about the creative advantages artists have, how to harness them beyond music making, and how to leverage them as a tool in your business arsenal! If you're looking for a few levers to help you define your music career, this

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27:16

EP396: Black Friday 2025 Preparation and Countdown...

Creative Juice ·

2025/10/14

Are you ready to crush it this Black Friday or will you be like most artists and let it pass you by like last year? In this episode of Creative Juice, Jack and Circa lay out everything you need to know to prepare for a killer Black Friday sale to boost your revenue big time! Learn about the nuts and bolts of Black Friday planning, the power of scarcity and urgency, and why you should start prepping six weeks ahead! If you want to tap into the biggest sales season of the year and maximize sales

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29:53

EP395: Capitalizing on Viral Moments In Your Online...

Creative Juice ·

2025/10/07

Despite what you see on the surface, most artists actually miss out on opportunities to maximize their viral moments online. Just a bit of preparation can mean the difference between sales and scrambling... In this episode of Creative Juice, Jack and Circa chat with Jame McElroy from Two Crow Collective about harnessing viral moments and leveraging them in your online store! Learn about turning your creativity into sales, the importance of community-driven content, and the role of storytelling

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EP395: Capitalizing on Viral Moments In Your Online...

Creative Juice ·

2025/10/07

Despite what you see on the surface, most artists actually miss out on opportunities to maximize their viral moments online. Just a bit of preparation can mean the difference between sales and scrambling... In this episode of Creative Juice, Jack and Circa chat with Jame McElroy from Two Crow Collective about harnessing viral moments and leveraging them in your online store! Learn about turning your creativity into sales, the importance of community-driven content, and the role of storytelling

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34:40

EP394: Building A Successful Creative Brand with Jame...

Creative Juice ·

2025/09/30

You think e-commerce isn't for you, the musician? Or maybe you just have doubts about its long-term viability. Think again... In this episode of Creative Juice, Jack and Circa catch up with Jame McElroy, founder of Two Crow Collective, who pivoted from the world of band merch into building a successful e-commerce brand! Learn about bootstrapping a brand during COVID, how Jame found success selling shirts online, and what musicians can take away from his journey to build a thriving merch revenue

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21:24

EP393: Simple Selling Mistakes Artists Make and How...

Creative Juice ·

2025/09/23

Thinking that your fans will magically buy your music or merch without any effort? It's time to change that mindset... In this episode of Creative Juice, Jack and Circa tackle the common sales mistakes artists make that tank their efforts to sell records, merch, and tickets! Learn about crafting clear and compelling sales messages, tapping into urgency and scarcity, and what it really takes to capture (and keep) your fans' attention! If you're ready to boost your sales without feeling slimy,

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EP392: Common Mistakes We Find In Artist Websites...

Creative Juice ·

2025/09/16

Your website isn’t just for photos, your logo, and a bunch of links for fans to listen, it's a central place for fans to take a next step with you... In this episode of Creative Juice, Jack and Circa break down the essentials of artist websites and the common mistakes to avoid when building yours! Learn about the hidden strengths of your website and the strategies you should implement to transform it from a useless landing page into a powerful part of your marketing! Whether you're launching a

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23:27

EP392: Common Mistakes We Find In Artist Websites...

Creative Juice ·

2025/09/16

Your website isn’t just for photos, your logo, and a bunch of links for fans to listen, it's a central place for fans to take a next step with you... In this episode of Creative Juice, Jack and Circa break down the essentials of artist websites and the common mistakes to avoid when building yours! Learn about the hidden strengths of your website and the strategies you should implement to transform it from a useless landing page into a powerful part of your marketing! Whether you're launching a

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53:47

EP391: Learning About Music Marketing From The Ground Up

Creative Juice ·

2025/09/09

Finding solid music marketing advice feels like searching for a needle in a haystack these days... In this episode of Creative Juice, Jack and Circa tackle the evolving challenges artists face in filtering through the noise of the music marketing landscape! Learn about the roots of Indepreneur's approach to teaching business marketing in the music industry, how to identify genuinely helpful information, and where the industry is heading with new strategies and tools! If you're tired of sifting

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27:35

EP390: A Case Study On Artist Collaboration

Creative Juice ·

2025/09/03

Ever feel like collaborating with other artists is more trouble than it's worth? It might be time to rethink that... In this episode of Creative Juice, Jack and Circa dive into the power of artist collaboration and how it can be a game-changer for your music marketing! Learn about expanding your reach and maximizing the impact of your collaborations beyond just making music together! If you're ready to leverage the full potential of partnerships in your music career, this episode will show you

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35:45

EP389: Dealing With Burnout In Your Music Career

Creative Juice ·

2025/08/26

Feeling burned out in your music career? What if it's not burnout you're feeling, but something else... In this episode of Creative Juice, Jack and Circa take on burnout in music careers and tips for dealing with it! Learn about how what we label as "burnout" might actually be frustration due to lack of progress or enjoyment, and why the framework you use to view your energy and tasks can ultimately change how you work! Whether you're feeling overwhelmed or just looking for ways to beat the

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50:42

EP388: Data We Actually Use In Artist Music Businesses

Creative Juice ·

2025/08/19

“Data” gets thrown around like a buzzword in the music industry… but what data actually matters when you're building your music business? In this episode of Creative Juice, Jack and Circa unpack the specific types of data we use every day working with artists and bands! Learn how to use the two most impactful data sets, core metrics data and audience data, to make smarter decisions with your fan base and your music marketing strategy! If you've ever felt overwhelmed by analytics or unsure what

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30:04

EP387: What Artists Need To Know About Branding ANd...

Creative Juice ·

2025/08/12

Everyone talks about how important “branding” is for artists… but few explain how it actually fits into how your fans engage with you... In this episode of Creative Juice, Jack and Circa break down what artists really need to know about branding! Learn about how your brand identity directly impacts how your fans engage with you online and why the best branding often comes from listening to your fans! If you’ve ever wondered how and when to invest your time in branding in your career, this

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29:32

EP386: Ready, Fire, Aim For Artists - How To Launch...

Creative Juice ·

2025/08/05

As an artist, it's easy to feel stuck waiting for the perfect moment to launch something for your fans. There's a better way forward... In this episode of Creative Juice, Jack and Circa explore how to move faster in your music business by adopting a "learning as you go" mindset and using it to validate fan demand! Learn how to test ideas, launch quicker, and build offers, marketing campaigns, and more without getting trapped in overthinking, second-guessing, or perfectionism! If you're holding

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29:02

EP385: Music Career Profit Maximizers And How To Use...

Creative Juice ·

2025/07/29

Most artists wait way too long to offer something premium to their fans… In this episode of Creative Juice, Jack and Circa break down profit maximizers that create unforgettable experiences for your fans and unlock serious revenue in your music career! Learn when to start selling high ticket in your online store, what to offer, and how to keep it simple so that you don't get overwhelmed! If you've been building a fan base and wondering how to drive more profit in your music business, this

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31:15

EP384: How To Eliminate Your Music Marketing Budget

Creative Juice ·

2025/07/22

What if your music marketing could pay for itself? For artists with the right offer, it can... In this episode of Creative Juice, Jack and Circa continue our series on offers and dive into a powerful strategy that can eliminate your marketing budget altogether! Learn how the right offer, placed at the right point in your funnel, can fund your growth while building your fanbase at the same time! If you’ve ever hesitated to invest in marketing your music because of budget concerns, this episode

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308 results

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