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PODCAST

Wanting In Public

Xanthe Appleyard + Kaitlyn Kessler

While you’re growing a business in the online space, there’s so much fear wrapped up in claiming goals (because you might not reach them!), sharing dreams (because what if they don’t come true?!) and letting the world see you at your most vulnerable: asking for what you want.Hosted by Kaitlyn Kessler + Xanthe Appleyard, best friends, business partners, and women who want for A LOT – from money, to fame, to family — we’ll meet you here weekly with methods + mindsets for shamelessly going after

business entrepreneurship

All Episodes

01:21:46

Wanting With The Boys

Wanting In Public ·

2025/11/07

WANTING, WITH GUESTS! In this ultra special episode we have our partners on the mic with us and we ALL share our want lists for November. We cover topics like embodying new leadership identities, setting firm call boundaries to create more space, experimenting with creative hobbies, making our Spanish apartments feel more like home, and a few unintentional rabbit holes re: Substack, per usual. We can’t wait to hear what you’re wanting in November! Start a group chat and let us know, and download the

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01:18:15

Wanting October List Review + Embracing the “Getting...

Wanting In Public ·

2025/10/31

This week’s episode we review our want lists for October and realize that a lot of our wants weren’t “gotten,” but maybe the getting deserves more credit?! You’ll find insights around our respective de-centering Instagram initiatives, discussions around online community, creative process, and nervous-system friendly visibility, alongside the intentions we’re setting as we host our retreat this week. also, SO MANY GIGGLES.Don't forget to DOWNLOAD THE DESIRE DASH (it's free!)Join us in Spain at our

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01:32:54

Wanting to Rethink Routines + Overcome Fear of Rejection

Wanting In Public ·

2025/10/24

Todays ep is juicyyyy jam packed!! We explore some mutual upheaval around morning routines, self-trust, accountability, unpack some deep rooted fears around rejection as we pursue more visibility, and share ideas on how to embrace lighthearted + lifestyle content without spiralling into the “nobody cares!” mindset. We’d love to keep the conversation going, so start a group chat with us @xanthe.appleyard and @kaitlynskessler on Instagram if you want to share your experience or insight on any of the

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01:29:47

Wanting Less Ideation, More Inspiration + Curriculum...

Wanting In Public ·

2025/10/17

Today’s episode (hopefully) closes our our Substack trilogy with the final unlock to Xanthe’s creative block, an existential discussion on monetizing hobbies, how to make staying committed to your business investments feel fun (sans guilt!) and a new approach for Kaitlyn’s course curriculum that supports the way she prefers to create. Short description for an ep packed with majorrrrrr transformations. Start a group chat with us @kaitlynskessler + @xanthe.appleyard to let us know what lands with

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01:12:29

Wanting Creative Crashouts + Leading Without Knowing...

Wanting In Public ·

2025/10/10

“I SWEAR THIS IS NOT A SUBSTACK PODCAST!!!” us 439420 times during this episode. But truly, this is one of our most raw conversations about being in creative wobbles, exploring mediums that don’t come naturally, and the discomfort of feeling bad at things that you’re supposed to be an expert at. We’re so so excited for you to give this one a listen, and can’t wait to hear how it supports your own experience in discovering (or re-discovering) your leadership confidence in the ever-shifting landscape

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00:57:43

Wanting to De-Center Instagram and Create from...

Wanting In Public ·

2025/10/03

WANTING IN OCTOBER!! We’re recapping on what wedidn’tget in September, and sharing our want lists for the month ahead. While there are tonsss of juicy insights into what we’re focusing on in the coming weeks, the core focus of the ep is on rethinking our approach to socials. You’ll learn why (and how!) we’re both stepping back from our Instagram content strategies, shifting our creative priorities, and getting out of the “screaming into the void phase” on Substack. We share tons of specific

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01:34:30

Wanting to Lead with Integrity + Bail on Business...

Wanting In Public ·

2025/09/26

In todays ep we COVER IT AAAALLL from the impact of moving abroad on our nervous systems, creating more “dream days” without resenting the things that get in the way, and the (potentially harmful!) power dynamics we hold in our communities as coaches, mentors, and experts, and how we can ensure we’re sharing our message with nuance and integrity. An evolution is afoot in Xanthe’s world as she “composts” her experience business coaching in favour of a new way she’ll be supporting folks this fall,

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01:25:40

Wanting Soft Seasons + New Schedules

Wanting In Public ·

2025/09/19

The web is webbing!!! Xanthe has finallyyyy landed in Spain, which sparks rich dialogue around adapting to a new schedule, ditching her membership to the 5AM-club, and claiming the solo time that makes her feel most connected while releasing rigidity as she adjusts to this rhythm. Kaitlyn shares about her latest decision to claim her “Soft Season,” tabling her Visionary offer to deliver it with more depth later. We also share a bunch of fun lore of our lives before owning businesses, and dig into a

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01:26:22

Wanting Brand Partnerships and Substack Strategies

Wanting In Public ·

2025/09/12

Today’s ep kicks off with some follow-ups from last week around Xanthe’s new sales email strategy and Kaitlyn’s process behind the scenes of launching Visionary. In our coaching sesh, Xanthe shares her new goal to secure more brand partnership revenue and gets support on how to savor a season of business that feels really f*cking good without waiting for the other shoe to drop. Kaitlyn gets ready to switch up her rhythm on Substack, so we end up doing a deeeeep deep dive on Substack strategy that

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01:43:21

Wanting Fewer Sales Emails + Sabrina The Teenage...

Wanting In Public ·

2025/09/05

Eeeeee, hi September!! We recap our August wants — specifically, what we didn’t get and why — and then go through our list of desires for the month ahead. In our coaching corner, Kaitlyn seeks reflection on her unique approach, which sparks a conversation around speaking to your audience in a language they understand rather than defaulting to the widely used words in the coaching space. Xanthe’s question this week is around simplifying her sales strategy for her next launch, calling in a high volume

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01:18:14

Wanting Flexible Stories Structure and to Break Free...

Wanting In Public ·

2025/08/29

ONE WEEK LEFT TO JOIN US IN SPAIN IN NOVEMBER. Okay, now that that’s out of the way: this week’s episode kicks off with the difference between supportive preparedness vs. unsupportive over-planning (especially with regards to our marketing strategies) and updates on both of our Spain apartment hunts, before diving into a super juicy coaching corner. Xanthe brings a question around staying accountable to posting promotional links in Stories and Kaitlyn identifies why she’s been feeling resistance

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01:27:44

Wanting Less Comparison + More Presence

Wanting In Public ·

2025/08/22

WELCOME TO: OUR BEST EPISODE YET, QUESTION MARK? What begins as a life update and grocery-shopping-habits deep dive (fascinating, we swear!) evolves into an incredibly rich conversation about why we really compare ourselves, how momentum can be built in any season, practices for staying present, and the evolutions of identity that future-self journaling can’t prepare us for. We also go deep on the narrative of “fixing” that has become pervasive in the leadership space, and redefining enoughness on

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01:15:56

Wanting Creative Rituals + Rooted Values

Wanting In Public ·

2025/08/15

SOS, WE LOST THE PLOT. Xanthe arrives to this episode feeling so fucking done with being in “fixing energy,” hoping for a way to shake up her morning routine to feel more like LIVING the dream life (instead of just journaling about it). Kaitlyn seeks support on keeping her messaging in alignment with her core values, noticing a tendency to get distracted by ideas that don’t connect back to the big picture. We also touch on how we’re navigating September planning, how we’ve pivoted our processes to

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01:13:03

Wanting Instagram Stories + Daily Sales

Wanting In Public ·

2025/08/08

The messyyyyy magic of moving to a new country is loud for both of us this week as we candidly confess our July wobbles and share our August wants for both life + business. We coach each other on selling daily, re-shaping our content flow, transforming big ideas into posts that show the applied breadth of our expertise, and making Instagram Stories feel funnnnn after a season of resistance. As Kaitlyn begins the IVF process, we also explore how to plan boldly even in seasons of total unknown,

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01:12:22

Wanting Smut Substack Success + A Week In Spain (With...

Wanting In Public ·

2025/08/01

A peek behind the curtain, if you will!!! We kick off this ep with a deep dive on our Substack strategies and processes, while Xanthe divulges her big dream of becoming a published smut author and her plan for rolling out more non-fiction writing. In lieu of our usual coaching corner, we develop a marketing strategy for our November retreat in real-time, brainstorming how to promote the IRL transformation and year-long coaching experience while staying true to our individual lanes of expertise and

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01:34:16

Wanting a F*ckload of Followers + Remembering Who TF...

Wanting In Public ·

2025/07/25

WANTING ALL OVER THE WORLD! This week we’re tuning in from two new countries, sharing how our respective relocations have impacted our romantic partnerships, shaken our sense of self, and challenged our creative capacity. During our coaching sesh, Xanthe supports Kaitlyn in recalibrating her online approach from the ground up (after over-planning her content pre-move as a coping strategy) and Kaitlyn guides Xanthe through practical actions she can take to move towards her big social media growth

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00:28:04

Wanting Workshop: The 6 Steps To Getting What You Want

Wanting In Public ·

2025/07/18

Today we’re guiding you through the 6 essential steps to Wanting in Public so you can create your own want list, and start taking action towards actually getting it. Use our free Desire Dash in Notion to start creating your list based on the prompts you’ll learn in the episode!(Once you get started, we’d love for you to send a DM on Instagram with something you’re wanting. In the next episode, we’ll share how we’d recommend embodying it so you can make your desires your reality even faster.)DOWNLOAD

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01:14:04

Wanting More Specific Messaging and a Sales Content...

Wanting In Public ·

2025/07/11

No more pussyfooting!!! In this episode we dive into how Kaitlyn’s been hiding the true potency of her work (with action steps to start saying what you mean without the overwhelm of a total messaging overhaul) and chat through strategic content ideas for Xanthe’s upcoming launch (which turns into a crash course on creating without comparison, showing up within your capacity, and getting more engagement). Also: all the moving things are HAPPENINGGGG and we chit chat about what’s still left to do,

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01:38:07

Wanting $50k and a New Niche

Wanting In Public ·

2025/07/04

What do you MEAN “cash months”?! In this episode we drop our July Want Lists, including how we approach monthly revenue goals, cash flow, and what a “successful” month means in context. Then we coach each other around Kaitlyn claiming the title of Money Girl (without the scarcity, ego, or oversimplification) and plot the next evolution of Xanthe’s signature course alongside ecosystem updates for a more sustainable + stable model.Join us in Spain this November at our week-long retreat (and get a year

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01:32:17

Wanting Mastermind Messaging + More Income (With Less...

Wanting In Public ·

2025/06/27

What does ~*receiving abundance*~ really mean, and is it… bullshit? This episode is a juicy conversation around moving past financial ceilings, mastermind messaging that hits on the true value of group containers, the pressure that comes from being the sole provider, and the misrepresentation of “rest” that’s become so prevalent in the coaching space.Join us in Spain this November at our week-long retreat (and get a year of coaching and community support, too)! Learn more at

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21 results

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