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PODCAST

Subcultural

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Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.

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All Episodes

35:16

Subcultural: What we learned

Subcultural ·

2025/02/25

From AI Influencers and Mini Food Baking, to ASMR and Sleep Hackers -- subcultures are at the heart of our cultural experiences. In this episode Alexis Gay and Dr. Marcus Collins discuss their favorite moments and learnings from Subcultural.

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27:37

Sovereignty in the Suburbs: Australia’s Micronation...

Subcultural ·

2025/02/18

Can a backyard kingdom challenge the status quo? Listen as Alexis explores Australia’s vibrant micronation subculture, where self-declared rulers are staking a claim to autonomy. Through an interview with Emperor George Cruickshank of the Empire of Atlantium, we dive into how these microstates challenge conventional ideas of governance and nationhood.out the game’s surging popularity, and how influencers helped elevate it from local courts to international prominence.

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33:57

The Rise of Pickleball: How a Niche Game Became a...

Subcultural ·

2025/02/11

How did pickleball conquer the sports world? Once a 1960s backyard invention, pickleball has exploded into a major sport with international recognition. In this episode, Alexis talks with Jennifer Lucore, author of The History of Pickleball, and pickleball comedian Lamont Ferguson, about the game’s surging popularity, and how influencers helped elevate it from local courts to international prominence.

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31:39

Formula for Success: The Competitive World of...

Subcultural ·

2025/02/04

Can Excel be a sport? Barbara Mauric breaks down how the art of organizing data has transformed into an arena of competition, where pivot tables and formulas are the ultimate tools for victory.

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35:45

Beat beyond borders: The Evolution and Influence of...

Subcultural ·

2025/01/28

What is Afrobeats? We look at genre's roots and impact on the global music scene.

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27:16

Strike a Pose: The Art and Power of Voguing

Subcultural ·

2025/01/21

How did voguing and ballroom rise from NYC’s queer roots to global prominence? Join Legendary Bronze West as we explore this empowering subculture’s impact and its growth in the UK’s queer communities.

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33:52

Canine Couture: The Styling Journey of Tika the Iggy

Subcultural ·

2025/01/14

How did a Montreal winter turn Tika the Iggy into a fashion icon? Thomas Shapiro reveals how Tika’s winter sweater led to runway fame and high-profile brand collaborations.

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33:57

Royalty and Loyalty: Queen B and the BeyHive Phenomenon

Subcultural ·

2025/01/07

How did the BeyHive become a global force? In this episode, we explore the evolution of Beyoncé’s devoted fanbase. Dr. Collins interviews Deron Jordan, King of the Beyhive, to discuss Queen B’s influence on pop culture and how this passionate community unites to celebrate her artistry, defend her from critics, and amplify her impact worldwide.

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32:45

Waves to Streams: New Pirate Radio

Subcultural ·

2025/01/07

How did pirate radio go from illegal airwaves to online streams? In this episode, we dive deep into the underground history of pirate radio, from its rebellious beginnings to its digital reinvention. Peter Baxter, founder of Hope Street Radio, shares how this once-outlawed form of broadcasting has adapted to legal, community-focused platforms while preserving its subversive spirit.

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30:17

Face of the Future: Afrofuturism through Makeup

Subcultural ·

2025/01/07

Can makeup tell a sci-fi story? Afrofuturism uses beauty to craft cosmic looks and imagine ancestral-inspired futures in a Wakandan-like universe.

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43:13

The Story of Us: Miss Americana and her Swifties

Subcultural ·

2024/12/10

Can Swifties cause an earthquake? Two fans explore how Taylor Swift’s followers shake up the charts and redefine fan-celebrity dynamics.

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28:03

Stich by Stich: Yarnbombing Unravelled

Subcultural ·

2024/12/03

What if street art and traditional craft crossed over? Yarnbombing introduces a soft, colorful twist to urban landscapes, using knitted and crocheted pieces to transform the mundane into the extraordinary. Discover how this movement adds a touch of warmth and creativity to a city's cold corners.

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32:12

Dressed to Express: The Vibrant World of La Sape

Subcultural ·

2024/11/26

Can fashion be a revolution? The Sapeurs, or Congolese Dandies, turn their almost religious devotion to style into a statement of elegance and defiance.

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31:59

My Life in Miniature: Cooking Tiny Food

Subcultural ·

2024/11/19

Curious how tiny food baking went viral? “My Mini Bakes” shows that big things come in small packages, with 3 million TikTok followers and features on Italian TV cooking shows.

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28:17

Making Waves: A Deep Dive into the World of Open...

Subcultural ·

2024/11/12

Why are more people diving into chilly waters all year round? Meet Annabel Médard, an open water swimming enthusiast who shares her perspective on the joys and benefits of swimming in nature, and the communities that have formed around the open water (218 characters)

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33:20

Storytelling as Archaeology: Alternate Reality Gamers

Subcultural ·

2024/10/30

How do Alternate Reality Games use storytelling to explore mental health challenges? Eveghost, creator of "Under the Surface," shares insights into blending fiction with reality to raise awareness.

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29:14

Derby Diaries: Inside the Roller Rink with Marilyn...

Subcultural ·

2024/10/22

Why is roller derby more than just a sport? In this Subcultural episode, Marilyn Tantrum’s journey began as solace after her father's loss. For her, roller derby fosters inclusivity and empowerment.

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31:11

Alternative Addresses: Meet The Man Who Lives In a...

Subcultural ·

2024/10/15

Would you live in a dumpster? Harrison Marshall does! He turned a skip bin into a unique London home, gaining global attention and sparking discussions on affordable living.

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29:45

Worldly Wanderers: Navigating Home as Third Culture Kids

Subcultural ·

2024/10/08

What is home when you’re constantly moving? Sabina, a third culture kid turned professional house sitter and travel influencer, reflects on her upbringing and its influence on her nomadic lifestyle.

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35:13

Whispers of Creativity: Exploring the Tingles and...

Subcultural ·

2024/10/01

Why are ASMR videos everywhere on TikTok? Coined by Jennifer Allen in 2010, ASMR's popularity has surged. ASMR YouTuber, Maxence Rodier shares how ‘ASMRtists’ evoke unique sensations.

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31 results

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