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PODCAST

Marketing Happy Hour

Marketing Happy Hour

Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join host Cassie Tucker each week as she dives into real conversations with industry guests, covering everything from marketing strategies to career growth and leadership insights—all served with a mix of inspiration and support to

business marketing

All Episodes

00:33:32

Establishing Credibility with Your Audience | Eric...

Marketing Happy Hour ·

2024/04/02

We're excited to introduce you to Eric Gray, Founder and CEO of Maverick Content Studio. In this episode, we walk through the key elements of successful storytelling, common mistakes brands make in creating content, how to establish credibility and trust with your audience, and Eric's best advice for social media and marketing professionals looking to make a real impact in their roles. About Eric Gray: Eric started his career behind the scenes in sports radio, but his knack for storytelling

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00:35:30

Local Businesses: Enter Your (Online) Reputation Era...

Marketing Happy Hour ·

2024/03/28

This week, Cassie and Erica chat all things reviews and online reputation management with Emily Washcovick, Yelp's Senior Field Marketing Manager and Small Business Expert. In this episode, we discuss key strategies for businesses to effectively manage their online reputation, craft impactful review responses, and incorporate customer feedback into their broader marketing strategy.Here's a peek at what we cover in this episode: [00:04:30] - Emily walks us through her background working in

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00:13:52

Adapting Your Mindset During Career Hardship | Andie...

Marketing Happy Hour ·

2024/03/26

We're excited to introduce you to Andie Wright, previously a Client Account Manager at Spotify and Twitter. In this episode, Andie walks us through her experience navigating two layoffs early on in her career, how she's shifted her mindset around career hardship, and some incredible advice for anyone in the job market today. About Andie Wright: Andie began her career in Client Partnerships at Twitter, where she worked on the Apple book of business. Her next position at Spotify led me from

en

00:38:06

Developing Story-Driven Video Content (+ A Mini...

Marketing Happy Hour ·

2024/03/21

This week, Cassie and Erica begin our chat with Chris Keener, Creative Director at MUD\WTR, by indulging in their matcha and cacao blends. Then, we focus on his journey marrying storytelling with performance marketing and creative direction at the brand. We walk through his past experience producing films for National Geographic and Netflix, how his practice of breathwork led to his role at MUD\WTR, and how the MUD\WTR team leverages storytelling in all of their creative work. And, in a first for

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00:28:07

How to Protect Your Content + Negotiate Collaboration...

Marketing Happy Hour ·

2024/03/19

We're excited to introduce you to Intellectual Property Attorney Casey Handy-Smith. In this episode, Erica and Casey chat through essential tips to help influencers, content creators, entrepreneurs, and brands alike gain a better understanding of contracts and protect their brand(s) and IP (Intellectual Property). Casey outlines some of the red flags she often sees in creator contracts, how brands and creators can work together to negotiate mutually beneficial partnerships, and more.About

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00:24:28

Easy-to-Implement Tips for Each Social Media Platform...

Marketing Happy Hour ·

2024/03/14

This week, Cassie and Erica sit down to chat with Carson Mason, Social Media Manager at Papa Johns. In this episode, Carson walks through how she and the team at Papa Johns partner with celebrities, influencers and employees alike to create content and inspire brand affinity, shares how they're uniquely showing up on social media platforms with the goal of becoming the most engaged and culturally relevant pizza brand, and gives us her top tips for each social media platform (Instagram, TikTok,

en

00:20:49

Why You Should Attend Industry Events (+ An Inside...

Marketing Happy Hour ·

2024/03/12

We're excited to introduce you to Christian Muche, a marketing industry leader and the CEO and Co-Founder of Beyond Ordinary Events and POSSIBLE. In this episode, we chat through the impact that attending industry events like POSSIBLE can have on your career, how to approach your team about going to events, and how you can join us at POSSIBLE 2024 in Miami, FL to hear from speakers like Gary Vaynerchuk, Pitbull, and so many other incredible marketing leaders! Brand Marketers, ⁠grab your FREE

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00:26:22

UGC is The New "Word-of-Mouth" (+ Excellent Early...

Marketing Happy Hour ·

2024/03/07

This week, Erica and Cassie chat with Andrea Linhares, Brand Marketing Manager at Sephora. In this episode, Andrea walks us through her day to day advising brands at Sephora on marketing best practices, her perspective that UGC is the new "word-of-mouth," how Sephora identifies and collaborates with influencers, and her best advice for marketers at any stage in their career, but especially early on.Here's a peek at what we cover in this episode: [00:03:43] - Andrea shares her

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00:21:17

Tax Preparation 101: Getting Organized + Saving Money...

Marketing Happy Hour ·

2024/03/05

This week, we're chatting tax preparation with Katie Hardie, Owner of Hardie CPA - tailored tax & accounting solutions to help you succeed. Specifically, Katie covers organization tips for setting yourself up for success come tax season, plus how to save money with deductions. If you're a side hustler or entrepreneur, she also covers when to set up a business bank account and LLC for your brand. About Katie Hardie, in her own words: Hello! I’m Katie, the owner of Hardie CPA and your new

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00:44:30

Getting Your Finances on Track as a Young...

Marketing Happy Hour ·

2024/02/29

This week, Erica and Cassie sit down with Tori Dunlap, an internationally-recognized money and career expert, and podcast host. After saving $100,000 at age 25, Tori quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. She has helped over four million women negotiate salary, pay off debt, build savings, and invest.In this episode, Tori shares some of the key steps that will set you up for financial

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110 results

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