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PODCAST

The Resilient Retail Game Plan

Resilient Retail Club"s Catherine Erdly

Welcome to the Resilient Retail Game Plan - a small business podcast with me, independent UK-based small business and retail expert Catherine Erdly, founder of The Resilient Retail Club. A podcast for anyone wanting to start, grow, or scale a profitable small business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. The Resilient Retail Game Plan is a small business podcast dedicated to one thing - breaking

business entrepreneurship

All Episodes

31:21

175 | Negotiation Strategies and Techniques for...

The Resilient Retail Game Plan ·

2023/12/07

In this episode of the Resilient Retail Game Plan, we are discussing the art and skill of negotiation in the retail business with Simon Duncan. We delve into why negotiation is a crucial skill for business owners, how to determine what the other party wants in a negotiation and the importance of planning before entering a negotiation situation. The discussion emphasizes the significance of understanding what you are trying to achieve, knowing the current facts of the business relationship, being

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32:26

174 | Scaling Your E-commerce Business with Yoni...

The Resilient Retail Game Plan ·

2023/11/30

Have you thought about what it would take to scale your e-commerce business to $5 million or more? What about getting an investment to grow your business further? In today’s episode, I spoke with Yoni Kozminski, an e-commerce scaling expert.. Yoni shares his expertise on scaling e-commerce businesses and the process of working with founders when investing in their businesses to help them grow. To achieve growth, Yoni emphasizes the importance of streamlining operations and building scalable

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32:32

173 | Finding Value Beyond Business with Toks Aruoture

The Resilient Retail Game Plan ·

2023/11/23

We know that starting a business is not for the faint of heart. Even those who are full of confidence can sometimes be plagued with the fear of losing everything we have built. In today's episode, I spoke with the inspiring Toks Aruoture, owner of the Baby Cot Shop. Toks has an incredible journey to share with us. After losing her store in the US she returned to the UK and reopened her business online with a goal to have a physical location on the high street. But despite achieving that dream,

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27:18

172 | From Fast To Slow Fashion With Emma & Leanne...

The Resilient Retail Game Plan ·

2023/11/16

It’s no secret that the fashion industry is problematic. From materials to manufacturing to the retail models themselves, a lot of damage is wrought upon the people producing the clothes as well as the planet. As the world slowly wakes up to the long-term effects of these business practices, it’s encouraging to see people act more responsibly, taking steps to produce ’slow fashion’ centred around sustainability - putting people and the planet first. In episode 172 of The Resilient Retail Game Plan,

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25:01

171 | Your Business And Black Friday

The Resilient Retail Game Plan ·

2023/11/09

Originating in the USA as a post-thanksgiving sales event, Black Friday has, over the last decade, become a major, and sometimes divisive shopping event in the UK retail calendar - and based on last year's figures it’s only getting bigger. As a small business, you shouldn’t feel obligated to take part in a sales event that’s traditionally a mainstay of larger retailers, but you also shouldn’t feel guilty or ashamed to get in on the action. Either way, it’s important to understand Black Friday’s

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27:43

170 | All Things TikTok With Penny Walker

The Resilient Retail Game Plan ·

2023/11/02

TikTok is a relative newcomer in the world of social media, but it’s been making serious waves since it entered the fray back in 2016. Hugely popular with the younger demographics, the platform has evolved and changed a lot since its inception, and with tools such as ‘TikTok Shop’ I’d suggest that it’s worth taking the time to consider whether setting up an account might be beneficial for your business. In episode 170 of The Resilient Retail Game Plan, I speak to TikTok consultant Penny Walker,

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32:48

169 | Strategic Content Production & Youtube With...

The Resilient Retail Game Plan ·

2023/10/26

Video has become a commonplace and indispensable tool for small business owners. My often repeated adage that ‘people buy from people’ is exemplified perfectly by the amazing engagement and communities we see grow around brands and founders when they share the realities of their business, whether that’s through behind-the-scenes videos or product showcases. We’re all familiar with the various forms of social media short-form content such as TikTok skits and Instagram Reels, but it seems that not

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24:16

168 | The Fourth Quarter Cash Flow Crisis

The Resilient Retail Game Plan ·

2023/10/19

If you’re feeling the pinch at the moment, trust me, you’re not alone. September through October are traditionally a major pinch point for retail - when you have lots of money going out as you stock up for the festive season, without any of the accompanying sales materialising until later in the year, cashflow can start to dry up and things can start to feel really tough. This isn’t just a small product business phenomenon - huge retailers are well known to take out loans or to secure lines of

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26:50

167 | Founding, Funding, Fabrication And Fashion With...

The Resilient Retail Game Plan ·

2023/10/12

In episode 167 of The Resilient Retail Game Plan, I speak to Caroline Gogolak, CEO and founder of the New York fashion brand Saint Art. Producing effortless but luxe street-style sportswear, Caroline has seen great success with Saint Art by implementing an effective ‘test-and-learn’ approach and making clever business decisions that help address issues of overproduction and waste in the fashion industry. In this podcast, we discuss the power of wholesale in increasing your brand awareness and

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33:33

166 | What Role A Physical Store Can Play For A...

The Resilient Retail Game Plan ·

2023/10/05

The retail landscape is constantly evolving. From the continued growth in online shopping, to the collapse of the department store model, as well as the effect of lockdowns on the high street, we’ve seen a lot of change in the last few years, especially when it comes to physical stores. When the need to buy a product is no longer enough reason to go to an actual store, how can brands ensure that they stay connected with their consumers? In episode 166 of The Resilient Retail Game Plan, I speak with

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37:21

165 | All About Paid Advertising With Melanie Eilers

The Resilient Retail Game Plan ·

2023/09/28

Paid Advertising can be incredibly effective for small product businesses. We’ve all undoubtedly seen some great sales success stories built off the back of social media-based ad campaigns, but paid advertising can be a bit of a confusing subject as well as a technical minefield - how do you know when you’re ready to jump into the Ads Manager, and if you’re already using the platform, how do you best optimise it for consistent results? In episode 165 of The Resilient Retail Game Plan, I speak to the

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22:41

164 | Five Ways That Being Part Of A Community Is A...

The Resilient Retail Game Plan ·

2023/09/21

Having run the Resilient Retail Club for the last three years, I’ve seen first-hand the transformative power being part of a community can have on not only your business but on your life. Fostering connections and relationships and sharing in experiences is such a crucial part of what it means to be human - in episode 164 of The Resilient Retail Game Plan, I cover five key ways that being part of a community can help transform your business and, quite possibly, enrich your life. In this podcast, I

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34:11

163 | Selling Socks, Saving Wildlife And The Art Of...

The Resilient Retail Game Plan ·

2023/09/14

There are many reasons someone starts a business, but a pattern I often see with founders in the Resilient Retail Club is a combination of dissatisfaction with the working world and a desire to make a more significant impact, and today's guest is no exception! In episode 163 of The Resilient Retail Game Plan, I speak to Lucy Jeffrey, founder of bamboo sock brand, Bare Kind. Having started her business as a side hustle five years ago, Bare Kind is now partnered with over thirty charities and donates

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24:47

162 | How To Strategise For Christmas Success

The Resilient Retail Game Plan ·

2023/09/07

The importance of Christmas for small product businesses can not be underestimated. Some businesses can end up taking half, and I’ve seen in some circumstances, even three-quarters of their annual sales in the fourth quarter! This sales period, and a highly competitive one at that, really has the potential to make or break your year. So if you want to achieve your Xmas sales goals and finish the year on a high, it’s imperative that you formulate a strategy and create and follow a robust and

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26:03

161 | My Predictions For Christmas 2023

The Resilient Retail Game Plan ·

2023/08/31

If you’re a long-time listener to this podcast or have worked with me, you’ll know I love to start talking about Christmas early - from around May actually! With the holiday season but a few months away, I’ve been digging into lots of research around what we can expect for retail at Christmas this year. Xmas 2022 disproved a lot of predictions and exceeded many businesses' expectations, but with the bruising combination of high inflation, rising mortgage rates and the cost of living crisis customer

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19:08

160 | How To Make More Money In Your Business

The Resilient Retail Game Plan ·

2023/08/24

If you’re running a small product business and are feeling a bit squeezed for cash flow right now, you’re not alone! August and September are traditional, well-established pinch points in the retail industry calendar. So, whether you’re coming up a bit short due to putting in your orders for this coming Christmas or perhaps an unexpected bill has landed on your desk, in episode 160 of The Resilient Retail Game Plan, I want to give you my top tips for what to do if you need money quick. In this

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31:27

159 | Staying Agile And Revolutionising Wholesale For...

The Resilient Retail Game Plan ·

2023/08/17

From decreased footfall to financial constraints, retailers across the board continue to be hit hard in the wake of not only the Covid-19 Pandemic but the ongoing cost of living crisis as well. It is tough out there - it may even be one of the most challenging periods experienced in retail history, but as smaller independent businesses, we have something to be grateful for that the industry giants don’t - the ability to be agile, adapt, and pivot quickly. In episode 159 of The Resilient Retail Game

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34:01

158 | Scaling Up And Growing A Supportive Team With...

The Resilient Retail Game Plan ·

2023/08/10

When you start and run your own business it’s often not long before you realise you might need an extra pair of hands. Whether you’re struggling with picking and packing in those busy sales seasons or fumbling through your finances, it’s important to recognise how best to support the growth of your business. In episode 158 of The Resilient Retail Game Plan, I speak to Helen Dukes, founder of music-inspired clothing brand Disko Kids, about how she’s scaled up her business by growing a solid and

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30:46

157 | Building In Sustainability And Changing The...

The Resilient Retail Game Plan ·

2023/08/03

In episode 157 of The Resilient Retail Game Plan, I speak to Cally Russell, CEO and Co-founder of waste-free clothing brand ‘This Is Unfolded’, supporting children’s education and paying garment workers better wages. Cally inarguably posits that fast fashion and current retail models are killing the planet - but that they also create a bland customer experience. To change a global business model that is fundamentally flawed, Cally believes we need to create brands and production processes that are

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24:53

156 | Post-Purchase Upselling With Ruth Even Haim

The Resilient Retail Game Plan ·

2023/07/27

Trying to increase a customer's average spend or basket size can be tricky. With a lot of focus across e-commerce on the pre-purchase experience, brands can easily fall into the trap of frustrating, and even losing their prospective customers with annoying pop-ups and offers that potentially cheapen their brand. In episode 156 of The Resilient Retail Game Plan, I speak to Ruth Even Haim, the COO & co-founder of ‘ReConvert’, the number-one upselling app on Shopify, about how focusing on the

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