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PODCAST

Neil Wilkins Podcast

Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI

business management & marketing

All Episodes

00:54:09

Podcasting Best Practice, with Roy Coughlan

Neil Wilkins Podcast ·

2024/01/15

Neil Wilkins talks to podcasting coach and host of 6 podcasts, Roy Coughlan about podcasting best practice. Roy's podcasts explore many controversial topics in health, politics and society and as such he has been removed from a host of well known platforms and social networks. With knowledge of how the system works and how to still leverage the power of podcasting, Roy is well placed to guide us on podcasting best practice. Connect with Roy Coughlan https://bio.link/podcaster Subscribe to the

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00:46:55

Demonstrating Marketing's Value to the Business

Neil Wilkins Podcast ·

2024/01/12

Align Marketing Metrics with Business Goals: Clearly demonstrate how marketing activities contribute to the broader business objectives. Use metrics that resonate with stakeholders, such as how marketing efforts have driven sales, improved customer satisfaction, or increased brand awareness. Use Storytelling to Make Data Compelling: Transform raw data into a narrative that illustrates the marketing journey and its outcomes. Use storytelling techniques to make the data more relatable and impactful,

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00:55:48

Linkedin Deep Dive, with Nate Morse

Neil Wilkins Podcast ·

2024/01/11

Nate Morse joins Neil Wilkins on the podcast, for a deep dive into the latest changes and opportunities Linkedin are offering us. Nate and Neil explore everything from profiles, priorities and creator mode to best practice for business development and sales. Connect with Nate Morse http://natemorse.com Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins.online

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00:52:49

Brand Science, with Staeven Frey

Neil Wilkins Podcast ·

2024/01/09

Stæven Frey is Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScienceTM —the core of what fuels a successful brand’s growth, sales, and marketing. His playful, light-hearted and articulate insights make it easy to understand the science of branding—the most important aspect of every brand’s existence. Link with Staeven http://linktr.ee/staevenfrey and try his Brand Science checklist. For more

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00:35:27

Mastering End of Year Reports

Neil Wilkins Podcast ·

2024/01/08

Neil Wilkins helps us understand key techniques and approaches for marketing reporting (monthly, quarterly and annual reports). Key Points include: Start Early and Organise: Begin gathering data and insights well before the reporting deadline. Organise your findings in a structured manner, categorising them into relevant themes such as sales growth, customer engagement, and campaign effectiveness. Highlight Key Achievements and Learnings: Focus on the most impactful results and learnings from the

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00:58:13

Practical AI Innovation, with Alexander De Ridder

Neil Wilkins Podcast ·

2024/01/03

Alexander De Ridder is an entrepreneur, technologist, and visionary focused on leveraging AI to transform marketing and business. As Co-Founder and CTO of INK Content, Inc., he currently leads the development of Smyth OS, an operating system for collaborative AI agents. Alexander joins Neil on the Neil Wilkins Podcast to discuss how AI agents may transform how we serve customers, run our businesses and our marketing. Connect with Alexander https://www.linkedin.com/in/adridder/

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00:46:55

Mindful AI, with Melinda Byerley

Neil Wilkins Podcast ·

2024/01/02

Melinda Byerley is a serial entrepreneur, and the CEO of Fiddlehead™, a seven figure consultancy she founded virtually from her San Francisco home in 2014. Melinda is a pioneer of growth marketing in Silicon Valley, where she’s held B2B and B2C marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), Linden Lab/Second Life, eBay, PayPal, and Checkpoint Software. Melinda is a storyteller and speaker who has keynoted the Social Media Strategies Summit, led numerous

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00:42:43

Reflecting on 2023, with Colin Kingsmill

Neil Wilkins Podcast ·

2023/12/30

Colin Kingsmill joins Neil Wilkins for a second conversation, reflecting on 2023. At the end of a year of chaos, change and uncertainty for many, Neil and Colin explore how we can use mindfulness, clarity of thought and flow, to manifest a positive and grounded 2024. Connect with Colin Kingsmill https://colinkingsmill.com Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins.online

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00:29:29

Climate Positive Websites, with Jon Basker

Neil Wilkins Podcast ·

2023/12/29

Did you know? According to online carbon calculator Website Carbon, the average website produces 1.76g of CO2 for every page view; So a site with 10,000 page views per month emits 211kg of CO2 every year. That’s equivalent to: As much CO2 as boiling water for 28,591 cups of tea; Emitting the amount of carbon that 10.7 trees absorb in a year; 500.41Kwh energy, which is enough electricity to drive an electric car 3,524km or from Bristol to Cairo. Global Bay Design founder Jon Basker, talks to Neil

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00:37:29

How to Start a Business, with Ann Carden

Neil Wilkins Podcast ·

2023/12/28

Ann Carden has more than forty-three years of business, marketing, and sales experience, with over thirty-two years as an entrepreneur. She has built 7 successful businesses (selling five) and is the current owner of two. Her first business started out of financial hardship after leaving her corporate career and income to stay home and raise her kids. That first business went global. Ann has been coaching and consulting for the past thirteen years and has worked with several hundred small

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00:49:52

The Art of Story-telling in Marketing

Neil Wilkins Podcast ·

2023/12/22

Top 5 Tips for Mastering The Art of Story-telling Embrace the Power of Storytelling: Use narratives to enhance the impact of your visuals and create lasting memories. Craft Compelling Story Arcs: Build tension and deliver a climactic finish that resonates with your audience. Bridge Visuals and Emotions: Connect what the eyes see with what the heart feels through emotive storytelling. Use Metaphors and Symbols: Add depth and layers of meaning to your stories through thoughtful symbolism. Stay

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00:51:01

How To Grow Your Business, with Beate Chelette

Neil Wilkins Podcast ·

2023/12/21

Growth Architect, Beate Chelette gives us honest and hard-hitting truths about how to grow your business, in this impactful episode of the Neil Wilkins Podcast. Honesty, resilience, reverse-engineering, avoiding hype, and a wealth of other topics are covered in this essential viewing for business owners, entrepreneurs and marketers seeking to grow their business in these tough economic times. According to Beate there is ample opportunity out there to be realised, we just need to be more honest,

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00:46:45

AI Writing Tools, with Pamela Wilson

Neil Wilkins Podcast ·

2023/12/19

For 35 years, Pamela Wilson has worked closely with some of the fastest-growing small businesses in the United States. She leverages smart marketing strategies so clients' websites, social presence, offline marketing, and email marketing work to generate more profit with less effort. In this episode of The Neil Wilkins Podcast, Pamela talks to Neil about AI Writing Tools. How to strategise with them, ethically, and how to use them, tactically, to improve content marketing efficiency and

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00:46:11

What AI means for humans, with Manuj Aggarwal

Neil Wilkins Podcast ·

2023/12/16

Manuj Aggarwal joins Neil on the Neil Wilkins Podcast to discuss what AI means for humans in an exploration of the potential of artificial intelligence and how to see it as a profound opportunity in our lives rather than fear the potentially negative consequences. For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/ Connect with Manuj Aggarwal https://manujaggarwal.com

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00:34:54

Boosting Growth on a Budget

Neil Wilkins Podcast ·

2023/12/15

Neil Wilkins focuses in this episode of The Neil Wilkins Podcast on things you can do for boosting growth on a budget. Top 5 Tips for Boosting Growth on a Budget Focus on Lean Marketing Harness Digital Marketing and SEO Embrace Partnerships and Networking Measure and Adjust These and many more techniques are discussed in this practical webinar recording for Cambridge Marketing College http://marketingcollege.com/events

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00:42:25

Planning for YOU, with Kyle Gillette

Neil Wilkins Podcast ·

2023/12/03

Kyle Gillette joins Neil again on the Neil Wilkins Podcast to discuss planning for YOU.As we come into what might be termed planning season, it's a time that we focus on our business for next year, but as Kyle and Neil discuss, the most important element in your plans should actually be you. To connect with Kyle, visit https://blueshirtcoaching.com/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins For more content like this, visit

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00:52:37

Revision Techniques

Neil Wilkins Podcast ·

2023/12/01

Tips for Effective Revision Embrace Technology and Innovation: Utilise digital tools, apps, and AI to enhance your revision process. They offer personalised, interactive, and engaging ways to learn. Understand Your Learning Style: Tailor your revision techniques to suit your individual learning style, whether it's visual, auditory, reading/writing, or kinesthetic. Balance is Key: While focusing on revision, don’t forget the importance of a balanced approach that includes proper nutrition, rest,

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00:46:21

Anti-Greenwash Charter, with Charlie Martin

Neil Wilkins Podcast ·

2023/11/28

Anti-Greenwash Charter founder and CEO, Charlie Martin, joins Neil Wilkins to discuss that now is the time for marketers, business owners and entrepreneurs to adopt a green claims policy and sign up to a sustainability charter to help inform and guide suitable and appropriate marketing and communications. For more details, visit The Anti-Greenwash Charter website http://antigreenwashcharter.com For more sustainability content like this, visit The Mindful Collective website

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00:51:33

International Marketing Campaigns

Neil Wilkins Podcast ·

2023/11/25

In this episode of the Neil Wilkins Podcast, Neil talks to a Cambridge Marketing College audience about the nuances of running international marketing campaigns and the considerations beyond marketing to a more familiar, local audience. Key Takeaways to Focus on: - Understand Local Regulations: Prioritise learning about regional marketing regulations, such as GDPR in Europe or the CCPA in California, to ensure compliance in every target market. - Cultural Sensitivity and Localisation: Remember the

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00:41:16

Brand Names, with Alexandra Watkins

Neil Wilkins Podcast ·

2023/11/22

Chief Executive Boss Lady at Eat My Words, Alexandra Watkins, joins Neil on the Neil Wilkins Podcast to talk about Brand Names and how important they are for businesses, products and services. Alexandra shares a host of tools and techniques to help marketers and business owners audit their existing brand names as well as create new and engaging ones that help to cut through the noise that is our every day lives. Eat My Words: www.eatmywords.com Hello, My Name Is Awesome Book:

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492 results

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