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PODCAST

Million Dollar Nonprofit

Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar

business non-profit

All Episodes

5:44

Episode 115: The AI System That Turns One Video into...

Million Dollar Nonprofit ·

2025/07/08

You’re working way too hard for content that disappears by tomorrow. But what if one simple video could power your Reels, blog posts, donor emails, and more—for weeks? In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a complete system to repurpose one long-form video into over 20 high-performing assets using tools like ChatGPT, OpusClip, and Descript—no team required. Learn how to structure a 3–5 minute story-driven video, use AI to break it down into emotionally

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6:06

Episode 114: Instagram Reels for Nonprofits: Real...

Million Dollar Nonprofit ·

2025/07/08

Think Instagram Reels are only for influencers and viral trends? Think again.In this episode of The Million Dollar Nonprofit, host Tom Kelly shows you how even the smallest nonprofit can turn short-form video into serious fundraising results—without fancy gear, a big team, or thousands of followers. If you've got a real story to tell and a phone in your hand, you're ready.Tom walks you through exactly how to create Instagram Reels that raise money—starting with storytelling that moves people, not

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6:49

How to Build a Quiz Funnel That Grows Your Email List...

Million Dollar Nonprofit ·

2025/07/06

What if your next donor didn’t come from a cold email or a boring form—but from a fun, irresistible quiz?In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down exactly how to build a quiz funnel that attracts donors, grows your email list, and turns curiosity into contributions. Using nothing but free tools and ChatGPT prompts, you’ll learn how to craft the right quiz titles, ask engaging questions, and deliver personalized results that gently guide your audience toward giving.You’ll

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6:08

Episode 112: Let Donors Choose Their Impact: How...

Million Dollar Nonprofit ·

2025/07/04

Are you missing out on donations simply because you’re not asking the right question? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to increase giving by empowering donors to choose the impact they care about most. This isn’t about overhauling your tech stack or hiring a developer. It’s about using what you already have—like dropdown menus, conditional logic, and AI—to create donation experiences that feel personal, meaningful, and deeply human.You’ll learn how to build

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5:35

Episode 111: How to A/B Test Your Donation Page Copy...

Million Dollar Nonprofit ·

2025/07/03

You don’t need a developer, a marketing degree, or expensive software to start optimizing your donation page. All it takes is one free tool and a well-crafted ChatGPT prompt. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to run high-impact A/B tests on your donation page—without the fluff or the price tag.You’ll learn how to identify what to test (hint: it’s not everything), write better headlines with ChatGPT, set up a split test using free tools like Google Optimize, and

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7:05

Episode 110: How to Write a High-Converting Donation...

Million Dollar Nonprofit ·

2025/07/02

Traffic is flowing, people are clicking “donate,” but the gifts aren’t coming in. What gives? In this episode of The Million Dollar Nonprofit, Tom Kelly uncovers the invisible cracks in your donation page that are quietly leaking donations—and shows you exactly how to fix them.You’ll learn how to identify weak spots using bounce rate and form data, simplify your page with ChatGPT, and use storytelling structure that actually converts. We’ll show you how to test headlines, revamp your thank-you page,

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6:05

Episode 109: The 3-Part Text Script That Boosted...

Million Dollar Nonprofit ·

2025/07/01

Why do some texts get replies—and others get ignored?If you've ever sent a fundraising text and heard nothing but silence, you're not alone. Most nonprofit SMS messages fall flat not because your mission isn’t powerful, but because the message lacks structure. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals the simple 3-part script that boosted replies by over 400%—and how you can use AI to write it for you in minutes.You’ll learn:How to open your message with familiarity and

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7:15

Episdoe 108: How to Use AI to Build a Text Campaign...

Million Dollar Nonprofit ·

2025/06/30

Text fundraising is one of the highest ROI channels out there — but only if you do it right. With 98% open rates, SMS is a nonprofit marketer’s dream. But let’s be real — if your texts feel like spam, they’ll still get ignored. In today’s episode of The Million Dollar Nonprofit, Tom Kelly shows you how to craft a text campaign that actually converts, using AI to write warm, personal messages that feel like they came from a friend, not a robot.You’ll learn how to build your list the right way, use

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6:55

Episode 107: Your Next 100 Donors Live Nearby: Use...

Million Dollar Nonprofit ·

2025/06/27

Think your next donors are out there somewhere—far away, across the state or even the country? Think again. In this episode of The Million Dollar Nonprofit, host Tom Kelly shows you how your most loyal, most generous, and most overlooked donors might live just down the block.We’re diving into the power of geo-targeting for nonprofits—a simple, high-impact strategy that uses ZIP code data, smart automation, and AI tools to help you find, engage, and convert local donors right in your backyard.Tom

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8:05

Episode 106: Unlock Hidden Donor Behavior on Your Site

Million Dollar Nonprofit ·

2025/06/26

Ever wonder who's hovering over your donation page reading, scrolling, almost giving but never actually clicking that button? What if you could see who they were, how many times they visited, what pages they looked at, and exactly when they're most likely to donate? In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how small nonprofits can now access powerful website intelligence tools like Leadfeeder and Albacross to finally identify anonymous traffic. You’ll learn how to score

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9:09

Episode 105: How to Turn Clicks into Donations with...

Million Dollar Nonprofit ·

2025/06/25

Ever feel like your fundraising is working, but you can’t prove it? You ran the ad. People clicked. But then what? Did they donate? Did they leave? Did they come back days later from a different device? Too many nonprofits are flying blind when it comes to understanding the full donor journey—and it’s costing them serious money.In today’s episode of The Million Dollar Nonprofit, host Tom Kelly turns on the lights and shows you how to finally connect the dots between your outreach and your outcomes

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8:01

Episode 104: Turn Clicks into Donors with This...

Million Dollar Nonprofit ·

2025/06/24

You can have the best ads on the planet—scroll-stopping, emotionally compelling, and perfectly targeted. But if your landing page flops? All that momentum disappears. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals the exact landing page layout that’s converting at 41%. Yes, 41%. No fluff, no jargon—just the proven structure that turns clicks into committed donors.You’ll learn how to write headlines that actually get read, use images that spark emotion, and craft copy that makes

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7:22

Episode 103: How to Build 5 Donor Acquisition Ads in...

Million Dollar Nonprofit ·

2025/06/23

Most nonprofits overthink ads—and it’s costing them donors. In today’s episode of The Million Dollar Nonprofit, host Tom Kelly skips the fluff and walks you through how to build five high-converting donor acquisition ads in just 20 minutes using ChatGPT and Meta Ads Manager.You’ll learn the five most effective ad types—Story, Match, Testimonial, Problem/Solution, and Challenge—plus exact prompts to write each one, simple visual ideas, and easy targeting strategies to reach both warm and cold

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6:13

Episode 102: How Simple A/B Testing Can Boost Your...

Million Dollar Nonprofit ·

2025/06/22

You don’t need a fancy copywriting degree to raise more money — you just need to test smarter. Sometimes the biggest donations come from the smallest tweaks: a subject line, a headline, or even changing “donate” to “join us.” Today, we’re breaking down simple A/B testing with tools like ChatGPT and Apollo.io so you can stop guessing and start knowing what really works. I’m Tom Kelly, and this is The Million Dollar Nonprofit, where small nonprofit teams become fundraising machines using AI,

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6:20

Episode 101: From First Click to First Gift: The AI...

Million Dollar Nonprofit ·

2025/06/21

What if your Facebook ads didn’t feel like a gamble? In this episode of The Million Dollar Nonprofit, I’m breaking down how to build a full ad funnel that takes cold leads and turns them into loyal donors—using AI, smart targeting, and zero guesswork.We’ll walk through each stage of the funnel: awareness, retargeting, donation, and follow-up. You’ll get practical prompts to use with ChatGPT, ad examples that actually convert, and tips on automating your donor journey so it runs while you sleep.Plus,

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6:33

Episode 100: The Facebook Ad Formula That Turned $100...

Million Dollar Nonprofit ·

2025/06/20

Most nonprofits think Facebook ads are a gamble—throw in $100, hope for the best, and brace for disappointment. But what if that same $100 brought in over $5,000 in donations... with just one simple ad?In this episode of The Million Dollar Nonprofit, I’m pulling back the curtain on exactly how we did it. You’ll learn the real strategy behind the Facebook ad that converted cold traffic into 46 brand-new donors, including the ChatGPT prompt we used to write the copy, how we built a lookalike audience

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6:16

Episode 99: How to Turn Almost Donors” Into Loyal...

Million Dollar Nonprofit ·

2025/06/19

Not every potential donor bounces because they don’t care—sometimes life just gets in the way. In today’s episode of The Million Dollar Nonprofit, host Tom Kelly dives into the art (and science) of turning “almost” donors—the people who clicked, scrolled, hovered over the donate button, and then disappeared—into loyal supporters. These looky-loos are actually some of your warmest leads, and with the right retargeting automation, you can bring them back without lifting a finger.You’ll learn how to

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6:03

Episode 98: How to Clone Your Best Donors with...

Million Dollar Nonprofit ·

2025/06/18

What if you could take your best donor—the one who always shows up, gives generously, and champions your mission—and find 100 more just like them? It’s not science fiction. It’s predictive AI. And in today’s episode of The Million Dollar Nonprofit, we’re unlocking how small nonprofits can use smart tech to identify, attract, and retain high-value donors with less guesswork.Host Tom Kelly walks you through a step-by-step system to discover your MVP donors, plug their data into AI tools like ChatGPT

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6:08

Episode 97: Personalization at Scale: How to Send...

Million Dollar Nonprofit ·

2025/06/17

Have you ever opened an email and thought, “Wow, this was written just for me”? That’s the power of personalization done right—and in this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to harness that same power for your organization, even if you're sending to thousands at once. We're diving into personalization at scale—how to use behavior-based segments, dynamic content blocks, and AI-driven prompts to craft donor emails that feel genuinely one-on-one.You'll learn how to create

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7:37

Episode 96: From Chaos to Clarity: Smart Donor Segments

Million Dollar Nonprofit ·

2025/06/16

Still blasting the same email to your entire list?If your donor list feels more like a disorganized mess than a powerful fundraising tool, you’re not alone. But there’s a better way—and no, it’s not just for big nonprofits with massive budgets and tech teams. It’s called smart segmentation, and in this episode of The Million Dollar Nonprofit, Tom Kelly shows you exactly how to use it to raise more, get fewer unsubscribes, and finally start sending the right messages to the right donors.You’ll learn

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238 results

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