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EDIT HISTORY

EDIT HISTORY tells the stories behind how successful creators, professionals, and thought leaders become who they are today. Each episode uncovers the unseen decisions, early drafts, and defining perspectives behind the work they"ve built - and the identity they"ve shaped. The signature shows: ✨ BEHIND THE CONTENT | Creators revisit the content that shaped who they are today. ✨ BEHIND THE RESUME | Professionals unpack the pivots and decisions that shaped their career. ✨ BEHIND THE THINKING | How

business entrepreneurship

All Episodes

27:03

132. Stepping Powerfully into the Rest of 2023

EDIT HISTORY ·

2023/06/25

In this episode: The mistakes people make when evaluating how the past 6 months, quarter, or month has gone Powerful questions to ask yourself to assess what you've created and who you've become so far in 2023 Practical tips on how to enter the second half of the year, ready to take committed & aligned actions What do you want to be known for by the end of 2023? THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft

en

54:55

131. A Joyful Life & Business That's Free from the...

EDIT HISTORY ·

2023/06/20

Today, we are talking to Cynthia Mazereeuw about building your dream life and business. We touched on: ✨ How Cynthia started building her dream life while navigating anxiety & depression and coming from poverty ✨ Cynthia's perspectives on the areas of a joyful, well-lived life ✨ How Cynthia is building her dream business, without subscribing to that "coach boxes" that often keep coaches & entrepreneurs stuck Cynthia Mazereeuw is a life coach, traveller and podcaster. In her world, life is a

en

35:52

130. Becoming Known for Something

EDIT HISTORY ·

2023/06/18

In this episode: What it means to become known for something (and examples) Mistakes that keep entrepreneurs and coaches from becoming known for their work 6 Actionable tips and insights to help you build your body of work, become known for your thought leadership, and become known for the work you do THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job For details and to

en

56:14

129. Being a 10/10 Content Creator with Nicole Kok

EDIT HISTORY ·

2023/06/14

Today, we are talking to Nicole Kok about creating content and showing up online. We touched on: ✨ Nicole's thoughts on “Asian girl stereotypes” and how certain limiting beliefs or mindsets might influence someone’s content or the way they show up online ✨ Nicole's approach to creating content for different platforms, including Instagram, podcast, and YouTube ✨ And other practical tips and mindset shifts for aspiring content creators Nicole is a content creator, entrepreneur, and coach. She has

en

51:35

128. Visibility, Hate Comments, & Expanding Your...

EDIT HISTORY ·

2023/06/11

Today, we are talking to Jennifer van Alstyne about growing your visibility and impact online. We touched on: ✨ Why professors and academics cannot rely on their universities and instead need to build their own online presence to grow their impact and get their research to more people (This applies to even those of us who aren't in academia) ✨ Jennifer's experience with going viral, how she navigated the hate comments from people who disagreed with her point of view, and Jennifer's thoughts on

en

48:50

127. Visual Branding, F*ck What People Think, &...

EDIT HISTORY ·

2023/06/04

Today, we are talking to Kathryn Morrison about how to leverage visuals in your business. We touched on: ✨ How to use clothing and style as a way to express your brand ✨ Kathryn's definition of thought leadership and how to develop your own thought leadership ✨ Perspectives on how to navigate what people think of you when you're showing up online ✨ And fun conversations about Kathryn's zoom background Kathryn is an ex-tech worker turned digital entrepreneur who explodes her corner of the

en

25:33

126. Comparisons with Other Coaches & Entrepreneurs

EDIT HISTORY ·

2023/05/31

In this episode: Comparisons with other coaches who are signing clients and now you feel behind Why comparisons are so common and natural among coaches and entrepreneurs 4 Tips on managing the negative emotions or thoughts that arise when you compare THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job For details and to apply https://cheryltheory.com/program/ FREE

en

37:50

125. The Cheryl Theory 2.0

EDIT HISTORY ·

2023/05/21

In this episode, we'll be talking about the Cheryl Theory 2.0 framework What to do: Making decisions on your bare minimum plan for your business How to think: Managing your thoughts and emotions, and your entrepreneurial identity Skill 1: Thought leadership and 7 questions to explore to start honing in on your thought leadership Skill 2: Soft launching and what this could look like in terms of content for your business Skill 3: Brand and where are external influences unknowingly influencing the

en

01:07:08

124. Webinar: The Cheryl Theory Webinar

EDIT HISTORY ·

2023/05/14

For the full webinar experience, please watch the training with the slide deck at https://cheryltheory.lpages.co/cheryltheorywebinar/ You can also access the PDF summary of the Q&A component of the live webinar at https://cheryltheory.lpages.co/cheryltheorywebinar/ P.S. If you found value from this webinar, please take a photo or boomerang and share it on Instagram stories (and tag @cheryltheory!) :) THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your

en

23:29

123. Lessons from Becoming a Full-Time Entrepreneur

EDIT HISTORY ·

2023/05/07

In this episode, we'll be talking about: Do you really care about being an entrepreneur? Sharpen certain business skills and learn to do them really, really well You’re allowed to struggle, even if you’re full time in your business It’s natural and very, very common to want to quit your business THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job For details and to

en

01:04:32

122. Webinar: How to Become a Six Figure Thought...

EDIT HISTORY ·

2023/05/02

For the full webinar experience, please watch the training with the slide deck at https://cheryltheory.lpages.co/webinar/ You can also access the PDF summary of the Q&A component of the live webinar at https://cheryltheory.lpages.co/webinar/ P.S. If you found value from this webinar, please take a photo or boomerang and share it on Instagram stories (and tag @cheryltheory!) :) THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership,

en

25:07

121. How to be Creative in Your Business

EDIT HISTORY ·

2023/04/23

In this episode, we'll be talking about: Developing an opinion and trusting your own voice, ideas, and perspectives Learning from others without losing your own voice Three practical tips to help inspire your creativity in your content & marketing THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job For details and to apply https://cheryltheory.com/program/ BRAND NEW

en

26:17

120. Creating Your Dream Life & Business... Today

EDIT HISTORY ·

2023/04/17

In this episode, we'll be talking about: Examples of small daily lifestyle decisions and changes you could implement on to create your dream life, today (and some of my examples) Evaluating your business and being willing to make decisions that are aligned with how you want to grow a business you're proud of (and some of my examples) THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a

en

24:30

119. Your 6 Figure Brand Story

EDIT HISTORY ·

2023/04/09

In this episode, we'll be talking about: How your brand story will help you create your first 4, 5, and 6 figures (and beyond) Examples of my own brand stories (and examples of my stories that are not my brand stories) Tips for deciding what your own 6 figure brand story is THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job For details and to

en

38:02

118. Client Spotlight: Making Back 2x The Investment...

EDIT HISTORY ·

2023/04/02

Today, we have one of our awesome clients Jennifer to share how she made back 2x the investment of our program in just 3 months (And we're still going!): Some highlights from the conversation are: What Jennifer's business looked like before and now, after we've worked together for 3+ months How having a body of work in place helped Jennifer book more sales calls than ever The biggest mindset shifts that helped Jennifer's business Jennifer's "why" behind what she does as an entrepreneur

en

23:18

117. Building a Body of Work You're Proud of

EDIT HISTORY ·

2023/03/27

In this episode, we'll be talking about: Defining a "body of work" Building your career as a thought leader Tips for building your body of work if you've been posting consistently but you're still not seeing the results you want THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job For details and to apply https://cheryltheory.com/program/ BRAND NEW

en

44:49

116. Changing the Industry with Email with Kirsten...

EDIT HISTORY ·

2023/03/19

Today, we are talking to Kirsten Roldan about how email has changed her business, her life, and that of her clients. We touched on: ✨ Kirsten's journey from side hustler to building her business to 7 figures ✨ What email could look like in your business and lifestyle ✨ Email writing tips and how to get started with writing emails ✨ Unpacking some of Kirsten's signature concepts, such as "Templates don't change industries" Kirsten is a Nuyorican, Million Dollar Operations + Email Expert. She

en

21:10

115. Quitting the Traditional for the Exceptional

EDIT HISTORY ·

2023/03/12

In this episode, we'll be talking about: Building a coaching business is paving an exceptional path away from the traditional Exceptional careers take time to build, although results in your business can happen quickly Keep it light and keep it moving in your business THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job For details and to

en

25:36

114. Building a Coaching Career You're Proud of

EDIT HISTORY ·

2023/03/05

In this episode, we'll be talking about how to build a coaching career that you're proud of. Specifically, we'll look at: How to treat your business like a career, even if you're a side hustler Being proud of your work = The new business strategy Creating a career that both you AND your Asian parents are proud of THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job For

en

31:34

113. A 22k Month: 3 Unconventional Tips to Sign a Client

EDIT HISTORY ·

2023/02/26

Today, I want to share 3 different ways I signed a client last month in January 2023 Tips on how to make an offer to a past client Sharing your brand story, but be specific and bold Client renewals and tips to be a better coach THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job For details and to apply https://cheryltheory.com/program/ FREE

en

245 results

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