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PODCAST

Unofficial Partner Podcast

Unofficial Partner

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who"s who of the international sports industry talking about the big issues.

sports management

All Episodes

57:01

UP417 Wedge Issues - Rick Shiels Exclusive

Unofficial Partner Podcast ·

2024/09/03

For millions of people, Rick Shiels' YouTube channel is how we watch golf in 2024.Shiels is our very special guest today. He started by uploading golf tips to YouTube 12 years ago to attract people to the Trafford Golf Centre in Manchester. Now there are 900 golf channels on the platform, but only one Rick Shiels, with more than 3 million combined subscribers whose videos have attracted more than three quarters of a billion video views.So this is a conversation about how we watch and consume ...

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64:11

UP216 Other People's Money: Minority Stakes, Gary...

Unofficial Partner Podcast ·

2024/08/27

Other People's Money is our regular series on sports investment, with regular co-host Matt Rogan, co-founder of Two Circles. Our guests today are Jonathan Lenson and Sam Johnson, CEO and head of sport respectively at Milltown Partners, the communications and public policy consultancy co-founded by Paddy Harverson, the former PR to Manchester United and King Charles, among others.The conversation is prompted by some focus group work carried out by Milltown in to the reputational challenge...

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67:21

UP415 The Bundle - Do you know your ENPs from your LMRs?

Unofficial Partner Podcast ·

2024/08/23

NBA v TNT – Exclusive Negotiating Periods and Last Matching Rights are central to the big row over NBA rights. But how they work and why does everyone hate them?Click here to read The Bundle Bulletin for the homework notes from this episode, compiled by regular co-hosts Murray Barnett and Yannick Ramcke.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of...

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47:58

UP414 Wedge Issues: Callaway boss on Xander,...

Unofficial Partner Podcast ·

2024/08/20

Ben Sharpe, one of the most influential people in the golf business, as Managing Director & President of Callaway Golf across Europe, Middle East and Asia. Callaway is the largest manufacturer of golf equipment in the world and as such is a bellwether for any conversation about the commercial health of the game. Its tentacles run from the very top of the professional tours down to the participation at grass roots and in to retail and golf entertainment, via its TopGolf and Toptracer subsi...

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39:34

UP413 Paris 2024 Digital Debrief - Which brands...

Unofficial Partner Podcast ·

2024/08/16

The Paris 2024 Olympic Games are over, the medals have been won and lost.And now the sports business conversation shifts to who won the other game, played between some of the biggest companies in the world, each seeking to stand out in the crowd of global and local brands sponsoring, or ambushing, the Olympics. What worked, what didn’t and how has the proliferation of digital channels changed how TOP partners and others approach the job of associating with the greatest show on earth.Our ...

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49:51

UP412 Racists, riots and sport's Twitter exodus

Unofficial Partner Podcast ·

2024/08/13

“As soon as the Southport murders happened, the way Muslims specifically were targeted has made you question again whether we do belong, whether deep down in the end, we're always having to justify our existence,” says Azeem Rafiq, the former professional cricketer on today’s podcast. “On an individual level. I’m not sleeping, I’m patrolling around the house, covering letterboxes up, that sort of thing is what all of us have been doing, getting in touch with each other, making sure if you do ...

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45:28

UP411 UP US: The North American Sports Business in 3...

Unofficial Partner Podcast ·

2024/08/09

We go deep in to the North American market today with Daniel Kaplan, one of the very best reporters covering the US sports business beat. I’ve known Daniel for over twenty years, first when he covered tennis and the NFL for SportsBusiness Journal, and then more latterly at The Athletic, Front Office Sports and Awful Announcing, the sports media news site. We dissect three recent stories involving some of the biggest names in the US market: NFL, UFC, NBC and the Olympic Games. This ...

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50:16

UP410 Ed Smith: 'The Olympics are a civilising force'

Unofficial Partner Podcast ·

2024/08/06

We’re in the middle of the Olympic Games in Paris so it’s a good time to ask some bigger questions as to the future of the Olympics and mega sports events more generally, with regular contributor Ed Smith, founder of the Institute of Sports Humanities and fellow guest Dr Simon Rofe, a world leading expert in the field of sports diplomacy, and himself a visiting lecturer at ISH, which helps its students decode the signals derived from history and interrogate the impact of globalisation on spor...

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90:31

UP409 Last Orders: Is Football's Love Affair with the...

Unofficial Partner Podcast ·

2024/07/30

A documentary special - UP Productions' Matt Cutler explores the changing relationship between two cultural institutions in the UK: football and the pub.The pub has an important place in both professional and grassroots football.As the place friends and family meet before the game, and dissect a win or loss afterwards. Where old school friends reserve a table under the big screen to catch-up on a weekend.And where Sunday League teams - many who operate thanks to patronage from their loca...

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61:30

UP408 What Just Happened? How the opening up of the...

Unofficial Partner Podcast ·

2024/07/26

Why has the value of the NBA's media rights tripled, from $25billion to $75billion this week?"Purely because of gambling,' says Sam Sadi, CEO of LiveScore Group, the media and gambling platform, referencing the opening up of the US gambling marketplace. 'Nothing else that would drive that. Everything was trending downwards until five years ago, and nothing changed in the environment. It can be easily isolated and all of a sudden you see these increases that are much higher than what were proj...

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46:48

UP407 What We Talk About When We Talk About Gareth...

Unofficial Partner Podcast ·

2024/07/23

Leadership is one of the most important and yet misunderstood topics in sport. This summer, it has dominated the headlines. Performances of the England football team have mainly been analysed via the lens of its manager. So what is leadership and what are the mistakes we make when talking about it. Ed Smith is renowned thinker on sport, leadership and decision-making. The former professional cricketer with Kent, Middlesex and England, he was Chief Selector for England men...

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47:11

UP406 The Buy Side: What Does Pepsi Want?

Unofficial Partner Podcast ·

2024/07/16

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. This week’s guest is Mark Kirkham, the global CMO of PepsiCo, one of the biggest spenders in the sports industry, whose brands such as Aquafina, Pepsi, Gatorade and Lay’s are associated with a huge number of major events globally across a portfolio that includes official partnerships such as UEFA Champions League, the NFL, the Saudi Premier League, the LPGA, WNBA and EA FC or what used to be...

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48:34

UP405 Wedge Issues: The Creation of Brand Bryson, and...

Unofficial Partner Podcast ·

2024/07/12

Bryson Dechambeau heads to next week’s Open Championship at Troon as the reigning US Open champion, having beaten Rory McIlroy down the straight at Winged Foot in New York three weeks ago, confirming the American’s position as one of the very best players in the world today. But this is a conversation about what he’s done off the course over the last three years, that has changed his public image by becoming one of the most followed creators on social media.Brand Bryson is a masterclass ...

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52:21

UP404 What is FIFA+? Netflix for Football or...

Unofficial Partner Podcast ·

2024/07/09

FIFA+ is the global football governing bodies own media platform, created in 2020 and launched two years later. It’s one of sports biggest and most ambitious and expensive direct-to-consumer projects, and so brings together many of the threads we talk about often on Unofficial Partner; a debate that runs across the sports industry, as governing bodies, leagues and teams spend billions creating owned and operated channels as a mitigation against volatility in the media rights marketplace and t...

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69:14

UP403 The Bundle: The Sports Media and Streaming Market

Unofficial Partner Podcast ·

2024/07/05

Welcome to The Bundle, our deep dive in to the sports media rights economy with regular co-hosts Murray Barnett and Yannick Ramcke. Today’s list of topics include trying to decipher FIFA’s media strategy around FIFA+ and the Club World Cup, we dip in to the French market and the challenges being faced by the country’s leading football league, Ligue1, there’s a bit on YouTube and whether the sports industry’s view of it is shifting, and finally we compare the rhetoric around the value of ...

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50:41

UP402 Next Level Storytelling: How biometric data...

Unofficial Partner Podcast ·

2024/07/02

Performance data has long played a role in the way sport is presented on television. From football to formula one, we’re familiar with commentators referencing statistics to help explain what we’re watching. But increasingly, the most sought after data points are those that exist within the body of the athlete. Heart rate and other biometric data is fast becoming a storytelling device to illuminate and augment what we see on our screen. But how does it work? Who is it really aimed ...

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63:37

UP401 How To Win A Cannes Lions for Sport in 2024:...

Unofficial Partner Podcast ·

2024/06/28

Sport was a big presence in the annual Cannes Lions Festival last week. The Cannes Lions International Festival of Creativity is the top of the tree when it comes to showcasing the relationship between creative ideas and sport. There were 665 entries from 41 countries vying for the coveted prizes. So what’s winning awards this year, why are they winning, what are the big themes and trends, what does it mean to be Cannes-worthy and what can the rest of us learn from the judging proce...

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52:55

UP400 Other People's Money - What happens when P/E...

Unofficial Partner Podcast ·

2024/06/24

This is the second episode of Other People’s Money, our regular deep dive in to the world sports investment, with my regular co-host Matt Rogan, one of the co-founders of Two Circles and a serial adviser to sports organisations. Today the conversation is about private equity. We went to the Victoria offices of Phoenix Capital to talk to Tim Dunn, a partner in the firm. Tim and the company have no interest in sports as an asset class and that’s why we wanted his opinion. It’s an opportuni...

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60:24

UP399 What Castore Did Next

Unofficial Partner Podcast ·

2024/06/16

Tom Beahon created the Castore sportswear brand with his brother Phil in 2016. Today, their shareholding in the firm is valued at around £500million following a recent capital round, led by US merchant bank and investor The Raine Group, which values the company at £950mn. This investment will contribute to Castore’s attack on the sportswear industry dominated by Adidas, Nike, Puma and Michael Rubin’s online retailer Fanatics. This week, Castore added to its portfolio of around fifty...

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42:26

UP398 Steve Martin: "Our ambition is to create a...

Unofficial Partner Podcast ·

2024/06/11

Steve Martin and Jamie Wynne-Morgan created and developed the award-winning M&C Saatchi Sport & Entertainment agency over a 20-year period. Six months ago they resigned, and there's been speculation ever since as to what they'll do next.Today they answer that question. It's called MSQ Sport + Entertainment. We went to meet the pair at their new London office to find out more.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thou...

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517 results

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