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PODCAST

Social Pros Podcast

Convince & Convert

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that

business marketing

All Episodes

35:34

How Brands Can Pass the Gen Z Social BS Test

Social Pros Podcast ·

2023/07/07

We’re thrilled to welcome Gia Lee, Co-Founder and Chief Strategy Officer at NinetyEight, on the Social Pros podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details How can brands connect with Gen Z in authentic, effective ways? If there’s anyone to ask that question to, it’s Gia Lee, Cco-Ffounder & and Chief Strategy Officer at

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39:36

Putting Heart into Business and AI with Minter Dial

Social Pros Podcast ·

2023/06/30

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Empathy is vital for social media managers, but how can they put it into practice on a daily basis? Our guest on this episode says it’s “a wonderful art within management” but needs to be applied in the right way and at the right times. Minter Dial, renowned author and keynote speaker at

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40:32

Jonah Berger on Magic Words

Social Pros Podcast ·

2023/06/23

We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details The more you understand the words you use, the more you can increase the impact of your social content. But how can you change up your

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41:25

How Better Half Is Breaking Social Molds

Social Pros Podcast ·

2023/06/16

We’re thrilled to be joined by Alyssa Bonanno, Chief Creative Officer and founder of Better Half, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Better Half help household names like Netflix, Nike and Disney succeed on social by fuelling audience participation, engagement and fandom. Their Chief

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44:07

Amy Landino Reveals Why Giving Generously Pays Off

Social Pros Podcast ·

2023/06/09

We’re thrilled to welcome back success coach, author, speaker and marketing expert Amy Landino for this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details If you are exploring how to grow your own social presence or you’re interested in becoming a more full-time creator, this is the show to take notes on! Amy Landino,

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41:14

How SHADOW Makes Its Clients’ Social Shine

Social Pros Podcast ·

2023/06/02

We’re delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details A variety of opinions, fresh ideas and different perspectives is so important in a team of social pros… which is why we were so inspired by how our guest on this episode manages

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47:40

How to Become an #AntiAbleism Ally on Social

Social Pros Podcast ·

2023/05/26

On this episode of Social Pros, we are delighted to be joined by Tiffany Yu, the CEO and founder of Diversability. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details This episode of Social Pros is truly inspirational! Our guest has used highly-challenging personal events to create something remarkable. Tiffany Yu, CEO and founder of

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48:26

Take a Paid Social Deep-Dive with Andrew Foxwell

Social Pros Podcast ·

2023/05/19

We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Need a paid social refresher? The landscape is always changing and it’s easy to get impatient for the big results. But this week’s guest provides an in-depth look at leveraging

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38:07

How Vista Social Makes Marketing to Marketers More Human

Social Pros Podcast ·

2023/05/12

We’re thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Consumers are super savvy nowadays. They don’t want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week’s guest keeps that

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39:14

Practicing Mindfulness with Marketingprofs’ Allen Weiss

Social Pros Podcast ·

2023/05/05

We’re thrilled to welcome Allen Weiss, CEO & Founder of MarketingProfs, on Social Pros this week for a masterclass in mental health and mindfulness. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details As social pros, we’ve all dealt with stress, burnout and anxiety…(gee, it’s probably a daily occurrence!) But it’s so crucial we remember

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45:58

How One Creator Reached 800K Followers on Organic Alone

Social Pros Podcast ·

2023/04/28

We’re thrilled to welcome Marilyn Mena-Scott, Body Piercer and Ear Stylist (and social media extraordinaire) at Paloma Piercing, onto Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Have you ever spent hours trying to magic up your next big social media idea? You’re definitely not the only one, but sometimes it’s worth going

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41:53

How Golin Goes All-in on Breaking New Social Ground

Social Pros Podcast ·

2023/04/21

We are delighted to welcome Josh Rangel, Senior Vice President of Social Media at Golin, to this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details When McDonald’s brought back their All-Day Breakfast, a simple press release or social media post wasn’t enough…but how did Golin and their team mastermind a mammoth

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44:03

Jay Baer on Why Now Is the Time to Win

Social Pros Podcast ·

2023/04/14

We’re delighted to welcome back Convince & Convert Founder (and OG Social Pros host) Jay Baer onto this episode. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details We love when things come full circle on Social Pros! On this episode, we welcome back Jay Baer, founder of Convince & Convert, OG Social Pros host, business growth speaker,

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35:44

See How Creativity Flies High with Songfinch

Social Pros Podcast ·

2023/04/07

We’re delighted that our guest on this episode of Social Pros is Brandon Smithwrick, Head of Content at Songfinch. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Songfinch is revolutionizing the custom gift industry, creating personalized songs with people’s unique stories. But how do they convey that magic on social? Brandon Smithwrick,

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47:59

How to Elevate and Empower Your Social Team

Social Pros Podcast ·

2023/03/31

Looking to level up your social team? We’re delighted to speak to Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Are you finding building a strong and positive workplace culture an uphill battle? Team that with the stresses of social and you have a real challenge on

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41:53

Why Cashing In on Social Is Easier Than You Think

Social Pros Podcast ·

2023/03/24

If you want to sell on social or dial up your existing social commerce efforts, this episode is for you. We welcome Lauren Petrullo, CEO and founder of Mongoose Media, onto Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Are you looking to cash in on social but you’re worried about how much time it could take? Well, tune

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50:23

Why Every Brand Should Follow in Lululemon’s Social...

Social Pros Podcast ·

2023/03/17

This week, we are delighted to welcome Ravi Hampole, SVP, Global Brand Creative at Lululemon, onto Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Social is changing every day. But one thing that never changes is the importance of being authentic. Today’s guest on Social Pros puts authenticity at the forefront of his

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25:28

How Quality Content Consistently Pays Off

Social Pros Podcast ·

2023/03/10

We are delighted to welcome Jacob Shipley, Manager of Digital Customer Experience at Tyson Foods, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Social media is a minefield. At times, it can feel impossible to get that viral post or create enough content to get in front of the right people. But consistency is key. On this

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34:27

Clutch Gets Crazy-Transparent about Working with...

Social Pros Podcast ·

2023/03/03

We are delighted to welcome Madison Long, CEO and co-founder of Clutch, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Are you looking to creators to add that extra dimension to your social strategy? On this episode, our guest Madison Long, CEO and co-founder of Clutch, bridges the gap between brands

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34:00

How Beyond Identity Delights B2B Audiences

Social Pros Podcast ·

2023/02/24

Striking the right balance between fun and serious on social is the key to success. That’s why we wanted to speak to Joshua Gonzales, Media Producer at Beyond Identity, who is a prime example of doing just that. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details In This Episode: When building and reconfiguring your social strategy,

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