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PODCAST

Truelogic DX Podcast

Truelogic DX series is your weekly dose of digital marketing business food-for-thought. A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing skills.Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and

business

All Episodes

00:18:28

Ep 25: Why is SEO powerful for your business?

Truelogic DX Podcast ·

2022/09/06

When people go to find a product or service online, it all starts with a search. In fact, at least 68% of online experiences start with a search engine. This proves how vital SEO is to your business and ensuring your brand is at the top of the search results.While achieving great SEO results does take time, it’s an investment worth making. Learn more about the importance of this digital marketing strategy to your overall business success in today’s Truelogic podcast. Hosted on Acast. See

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00:29:28

Ep 24: Social Media Management is a full time job

Truelogic DX Podcast ·

2022/08/29

With the continuous and fast growth of the digital marketing industry, it is a no-brainer that the demand for digital and social media marketers will rise. In fact, data from LinkedIn shows that the demand increased by 116.4%.But the question is: do you have what it takes to be a good social and community manager? Hosted on Acast. See acast.com/privacy for more information.

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00:26:37

Ep 23: Are you using Social Media correctly?

Truelogic DX Podcast ·

2022/08/22

Are you using social media for your brands the right way? What are your reasons for having social media brand accounts in the first place? How often do you review your social media accounts and campaigns?Join the Truelogic Social Media Team as they shed light on businesses’ social media practices and how it affects – both positively and negatively – their brand and customers behavior. Hosted on Acast. See acast.com/privacy for more information.

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00:20:02

Ep 22: Effective Remarketing Strategies for your...

Truelogic DX Podcast ·

2022/08/15

Does the shirt you like on one website keep popping up when you are randomly surfing the net? Is it following you? That’s the power of remarketing.Remarketing is the practice of serving ads across the internet to people who have already visited your website and it has the potential to rocket your conversion rates to new heights. It might represent a complex strategy that’s new to your marketing,but around 71% of businesses use this powerful tool for optimizing their advertising.Join us as we take a

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00:28:32

EP. 21: Carousell vs eBay: The Marketplace Showdown

Truelogic DX Podcast ·

2022/08/09

Who would win the fight in Carousell vs Ebay?Carousell and Ebay are now the most successful and popular marketplaces in the world. While there are a growing number of alternative marketplaces available to sellers, these two titans of online shopping still stand head and shoulders above the rest.To help you make the right call to determine which marketplace is the best fit for your brand, we’ve conducted the ultimate comparison between them. Let’s see how the battle plays out! Hosted on Acast. See

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00:21:30

Ep 20: Digital Marketing for B2B

Truelogic DX Podcast ·

2022/08/02

The digital age has changed the way marketers communicate with and sell to B2B audiences. A study also revealed that 82% of marketers consider B2B digital marketing as a new “business driver” and 65% of marketers plan to increase their B2B digital marketing spend.In today’s Truelogic DX Podcast, let’s discuss how you can implement an effective B2B digital marketing strategy for your business. Hosted on Acast. See acast.com/privacy for more information.

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00:27:17

Ep 19: Enterprise SEO vs Small Business SEO

Truelogic DX Podcast ·

2022/07/26

For any small or large-sized business, SEO is an aspect of marketing that simply cannot be ignored. Marketers say 89% SEO is effective for their business. It is where your customers are, and it is there that you need to stand out to them and stand apart from the competitors. However, SEO for small business versus for an enterprise are two completely different things.In today’s Truelogic DX Podcast, let’s differentiate enterprise SEO and small business SEO! Hosted on Acast. See acast.com/privacy for

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00:53:50

Ep. 18: SEO 101 - Part II

Truelogic DX Podcast ·

2022/07/19

Join one of the pioneer SEO practitioners in the Philippines and Truelogic Inc.’s Managing Partner Bernard San Juan III as he delivers one of his in-demand lectures about the basics of SEO in the first ever free Truelogic DX Masterclass.In partnership with BusinessMirror , Truelogic DX Masterclass is a two-hour seminar that will cover the fundamentals of SEO and its practical application in today’s digital world. Hosted on Acast. See acast.com/privacy for more information.

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00:53:38

Ep. 17: SEO 101 - Part I

Truelogic DX Podcast ·

2022/07/19

Join one of the pioneer SEO practitioners in the Philippines and Truelogic Inc.’s Managing Partner Bernard San Juan III as he delivers one of his in-demand lectures about the basics of SEO in the first ever free Truelogic DX Masterclass.In partnership with BusinessMirror , Truelogic DX Masterclass is a two-hour seminar that will cover the fundamentals of SEO and its practical application in today’s digital world. Hosted on Acast. See acast.com/privacy for more information.

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00:18:36

Ep. 16: Boost your SEO with Content Gap Analysis

Truelogic DX Podcast ·

2022/07/12

How do you know what to write about?What topics should you cover in your niche to effectively pull traffic, leads and customers?How do you stand out from your competitors?The answer is simple: conduct a content gap analysis. If done right, you will know how to provide the best value possible to your target audience.In today’s Truelogic DX Podcast, we will help you find holes in your content so you can fill them and improve your website’s SEO. Hosted on Acast. See acast.com/privacy for more

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00:33:04

Ep. 15: Content Marketing 101

Truelogic DX Podcast ·

2022/07/05

Content marketing can help you attract leads, win more sales, and grow your business. At least 47% of buyers view three to five contents before engaging with a sales representative. Seventy-two percent of B2B marketers say content marketing increases engagement and the number of leads they generate.In today’s Truelogic DX Podcast, we will guide you through the best content marketing planning process and will teach you how to create the most effective kinds of content to engage your target audience

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00:18:18

Ep. 14: Building the Best Google AdWords Campaign

Truelogic DX Podcast ·

2022/06/28

Google AdWords is one of the best ways to generate traffic for your business online. With everything being sold and bought through the Internet on websites, using mobile phones and laptops, there is no product that doesn’t go through online transactions.The fact that Google had generated a revenue of almost $210 billion in 2021 indicates that nearly all businesses worldwide are using their services to advertise their products.Google AdWords is replacing traditional marketing ways and it looks like

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00:14:42

Ep. 13: Google Ads Implements 3-Strike Policy

Truelogic DX Podcast ·

2022/06/21

Three strikes and you’re out!In September 2021, Google Ads began testing its three-strikes pilot program for accounts that repeatedly violate ad policies. Recently, Google has updated its violation policies where strict penalties will be given for violations, including the third strike resulting in account suspension.This new three-strike rule will be implemented in June 2022. Hosted on Acast. See acast.com/privacy for more information.

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00:29:28

Ep. 12: SEO Wars: Uniqlo vs Bench

Truelogic DX Podcast ·

2022/06/14

Uniqlo and Bench battle fiercely to win the hunger games in the Philippines! But how do these clothing brands compare on SEO and marketing?It's a GAME ON Truelogic DX Podcast! Hosted on Acast. See acast.com/privacy for more information.

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00:46:43

Ep. 11: Social Media Trends to watch in 2022

Truelogic DX Podcast ·

2022/06/07

Today, nearly six in 10 people worldwide use social media. As social media continues to evolve, new trends are coming up at a harrowing pace. In order to remain competitive, businesses continue to look for ways to battle for consumer attention while staying true to their brand values.Don’t get left behind and stay up-to-date on these biggest social media trends for marketers in 2022. Hosted on Acast. See acast.com/privacy for more information.

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00:20:01

Ep. 10: Building your Brand’s Online Reputation - Part 2

Truelogic DX Podcast ·

2022/05/31

The digital age has changed the way marketers communicate with and sell to B2B audiences. A study also revealed that 82% of marketers consider B2B digital marketing as a new “business driver” and 65% of marketers plan to increase their B2B digital marketing spend.In today’s Truelogic DX Podcast, let’s discuss how you can implement an effective B2B digital marketing strategy for your business. Hosted on Acast. See acast.com/privacy for more information.

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00:17:47

Ep. 9: Building your Brand’s Online Reputation - Part 1

Truelogic DX Podcast ·

2022/05/24

Reputation matters. Becoming a well–known and established brand requires a solid reputation. Nearly every element of running a business is tied to how your customers perceive you and what they think of your brand. By implementing online reputation management strategies, you can ensure that your business is being noticed and talked about for all the right reasons.Learn how to use the power of ORM to strengthen your positive brand identity to outrank the competition in this newest episode of Truelogic

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00:47:57

Ep. 8: Building a Good Client-Agency Relationship

Truelogic DX Podcast ·

2022/05/17

The ability to build and nurture high-quality client-agency relationships is one of the most significant factors contributing to long-term success as a business.With strong communication, clear expectations, and trust between both parties, your agency can build a reputation for total client satisfaction.Learn about the Fundamentals of Digital Marketing and the Best Survival Skills in the current Digital Landscape in our Truelogic DX – The Podcast Edition!Definition of terms:Account managers-

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00:24:29

Ep. 7: New Bill Alert: Banning Surveillance...

Truelogic DX Podcast ·

2022/05/10

The US has unveiled a new privacy bill that would ban targeted advertising on digital platforms by social media giants like Facebook, Google and others.Introduced on Jan. 18 by Reps. Anna Eshoo and Jan Schakowsky and Sen. Cory Booker,'The Banning Surveillance Advertising Act', seeks to limit the ways that Big Tech serve ads to their users, banning the use of personal data altogether.Will this bill be a huge game changer for every digital marketer? How will this affect PH and local businesses**

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00:39:22

Ep. 6: Shopee vs Lazada: Web Design Battle of...

Truelogic DX Podcast ·

2022/05/03

Shopee and Lazada are now the biggest e-commerce platforms in the Philippines. Due to the pandemic, the digital acceleration in the country increased exponentially and with that, we’re here to dissect the two giants’ performance in terms of performance gaps, usability and design.To get the creative insights from Truelogic, Gab and Ant also joined the episode as they shared their personal and professional views on Lazada and Shopee.Learn more about the web designs of Shopee and Lazada in the current

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