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PODCAST

The Just Bloody Post It Podcast

The Just Bloody Post It podcast is for creative businesses promoting their work on the internet. For anyone who wants to do marketing that gets results (sales, bookings and opportunities!). Every week, our guest shares what they’ve learnt about growing an online audience that powers their income.

business marketing

All Episodes

35:33

S3 Ep44: The mighty strength and influence of small...

The Just Bloody Post It Podcast ·

2022/02/15

David Hieatt is the co-founder of, well lots of things tbh, but maybe most famously Hiut Denim and The DO Lectures. He's a big deal in my world for writing a brilliant little business book, about emails. We both love them for all their unsexy effectiveness! So in this episode we chat about, writing decent content (a rare and still compelling thing) why he prioritises emails over Instagram being scrappy (hurrah) Click here to get my really useful weekly email The Switch - it's for people

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7:25

S3 Ep43: What I've learnt about podcasting so far, a...

The Just Bloody Post It Podcast ·

2022/02/11

**I swear once, you've been warned** After 43 episodes and 40 thousand listens this podcast still feels at the very beginning of its journey - thank YOU for jumping on the ride. I've taken a few minutes this week to reflect on what got it started, and where it's going. Whether it's making money, or just making me happy. And what's most important... Pop over to Instagram and let me know what you think.

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36:09

S3 Ep42: Ambition, book clubs and TikTok for grown...

The Just Bloody Post It Podcast ·

2022/02/08

**There's one swear in this episode, wouldn't want you to be surprised 😉** What. A. Guest I've got for you to kick of season 3 of The #JustBloodyPostIt Podcast. Clare Mackintosh is the multi award-winning Sunday Times best selling author of I Let You Go and Hostage. And she's a total content marketing geek on the side. We chat about how Clare's grown her online book club TikTok following mailing list And how her previous life as a police officer's helped her to craft brand stories that

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8:18

S2 Ep41: A #JustBloodyPostItNote about dancing on...

The Just Bloody Post It Podcast ·

2022/01/21

***WARNING a few swear words in here ;)*** Bonus episode in response to a big response that happened on a post I shared - read it here - about women, and dancing and being daft on Instagram. And algorithms and platform pleasing. Let me know what you think. Hx

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7:41

S2 Ep40: A #JustBloodyPostIt Note about how to find...

The Just Bloody Post It Podcast ·

2022/01/02

The best content ideas are very often sparked by a bloody good question. This episode is in response to a DM I got over on Instagram. It said, 'Marketing and Instagram experts always go on about 'finding your ideal followers' and 'creating posts for your perfect customer' but how, exactly do you find these perfect people or how do they find you?Over the past 4-and-a-bit years I've grown an online audience that's packed with enough with ideal followers to support my work. It takes time. You have

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6:24

S2 Ep39: A #JustBloodyPostIt note about how emails...

The Just Bloody Post It Podcast ·

2021/12/29

This is the story of how emails transformed my work. Taking it from a gorgeous but barely-breaking-even Instagram community to a small biz that earns tens of thousands of pounds per course. Want some of the secret email sauce to sell more of your brilliant stuff? My email marketing course Lists Club starts on Tuesday 11th January. It's a 3 week part-live, part-self-paced adventure that'll show you how to set your email list up properly send great newsletters and sales messages and attract

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8:45

S2 Ep38: #JustBloodyPostIt note: 9 lessons work's...

The Just Bloody Post It Podcast ·

2021/12/17

This year, I understood how to embrace awkwardness in my business, accept the Instagrammyness of Instagram, to understand why putting time into your relationships is never time wasted and lots lots more. Have a listen and pop over to Insta and let me know what you think. Wonder what 2022 will make us realise? Thanks always for listening, wishing you a restful festive break with your loved ones. My next course Lists Club, an email marketing adventure, starts in Jan get on the wait list.

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6:27

S2 Ep37: #JustBloodyPostIt note: how I've grown my...

The Just Bloody Post It Podcast ·

2021/12/03

Bad news. There's no silver bullet or growth hack hiding in this episode, just a list of the various ways I've add new Insta followers, email subscribers and podcast listeners to my online audience this year. I mention my Insta Lunch Break buddies Lou @spark_social, Milla @pinkstormsocial and Kirsty @rebuildagram. Go and give those girls a follow. And my hashtags workbook You can do hashtags, is available now for you to download just click here to get it.

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44:42

S2 Ep36: Loving the audience you've got with...

The Just Bloody Post It Podcast ·

2021/12/01

Our guest this week, former hairdresser Sally Hurman has more than 90k followers on her Instagram account @gettingstuffdoneinheels, which means she works with big brands as a home and fashion influencer. She's also used her following to open an online shop and raise awareness about blood cancer. We chat about whether influencer's still a dirty word how to deal with trolls and critics looking after the followers you've already got embracing constant change on social platforms and how to beat the

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6:00

S2 Ep35: #JustBloodyPostIt Note: how to make every...

The Just Bloody Post It Podcast ·

2021/11/26

Ok so I might not have the world's biggest Instagram following (that's Cristiano Ronaldo) or longest email list or most listened-to podcast (yet!) but if you want to know about engagement I AM YOUR GAL. My social posts and emails get engaged with, engaged upon, are engaging enough to drive plenty of work through my business. They do not get ignored, they get committed upon, saved and shared. Marketing gold. How? How do you get people to engage with the content you're working so hard to

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34:02

S2 Ep34: Selling what you know with the...

The Just Bloody Post It Podcast ·

2021/11/23

**There's a teeny swear near the end, in case you have sensitive ears.** Fashion brand consultant Elizabeth Stiles teaches small fashion start-ups how to get their product made, out there and on people's backs. After years working in-house for brands like Next and Miss Selfridge she had a moment of clarity (on a yoga mat, as you do) that she could package up and sell her knowledge on the internet. Elizabeth got my attention - not because I want to start a fashion brand - but because of how

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5:10

S2 Ep33: #JustBloodyPostIt Note on the undeniable...

The Just Bloody Post It Podcast ·

2021/11/19

This one's to debrief you (and myself) on the lessons learnt from the recent sales campaign for my course Engaging Instagram. It was a white knuckle ride that forced me to hang in there and keep talking while the till was not always ringing. But did it end well? Listen to find out! Click here to follow the writer and coach Dr Suzy Darke @suzydarke whose brilliant post about time I mention in this episode. Time is just one of the big, unsung, unsexy ingredients of success, don't you think? And

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34:06

S2 Ep32: How to #JustBloodyPostIt like a journalist...

The Just Bloody Post It Podcast ·

2021/11/16

This is a chat I've been wanting to have for a while. About how being a journalist sets you up very nicely indeed to have a winning online profile. It was my old job you see, reporting the news on the radio. And I learnt skills there that work just as well on Instagram as would for The Times newspaper. Or Living Etc magazine! Which is where our guest Busola Evans is the (newly appointed 🎉) deputy editor writing about home renos, design pieces and all the beautiful kitchens. She's been a

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5:18

S2 Ep31: #JustBloodyPostIt note: are the new Insta...

The Just Bloody Post It Podcast ·

2021/11/05

Links in Stories for all Insta users whoop. No more pointless dash to 10k followers whoop. New link stickers that aren't all that less whoop. In this episode, I ask whether trying to get people to click on links in Instagram is a waste of energy altogether? Links in Stories and links in bio are fiddly and awkward and followers are lazy (sorry) and busy. Are we better coming up with creative ways to get the job done on in the app not outside it? Let me know what you think, subscribe, share with

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30:23

S2 Ep30: How to compete with cat memes and Instagram...

The Just Bloody Post It Podcast ·

2021/11/02

**Heads up that there's a mention of miscarriage in this episode** Katy Leeson's got a big job. She's managing director of Social Chain the social media marketing agency founded by Steven Bartlett. It helps the big brands (huge like Coke, Amazon, KFC, Uber) to create content that cuts through the noise and gets noticed. Even though putting her own face out there and creating a personal brand doesn't come naturally, she's now on a mission to change what leadership looks like. She uses her

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4:40

S2 Ep29: #JustBloodyPostIt note for the course...

The Just Bloody Post It Podcast ·

2021/10/29

Would you like to sell what you know? I'm just about to start my fifth Big Course, this time about how-to-do-brilliant-Instagram, and have a learning or 154759275 to share with you about what works best. Teaching (knowing what people need to know) isn't easy. And every cohort of students will teach the teacher something new. But there's no doubt that if you have an engaged online audience, being able to sell them knowledge can be a fantastic income stream. Consider it. In this note I

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27:17

S2 Ep28: Posting on a mission to change things with...

The Just Bloody Post It Podcast ·

2021/10/26

This time we're chatting to Dr Amit Patel @blindad_uk. Amit lost his sight overnight (heads up that he talks about this early in the episode) just a year after he got married. Unable to do his old job as a trauma doctor, or move about safely on his own - Amit says he was 'saved' by the arrival of his guide dog, Kika. Now he's a writer and speaker and disability activist using Twitter and Instagram to amplify his message. We talk about, what it's like to use Instagram when you've never seen

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5:08

S2 Ep27: #JustBloodyPostIt note: how to get...

The Just Bloody Post It Podcast ·

2021/10/22

How are you with selling? Never in eleventy billion years did I think I'd be giving people advice on how to sell. If you'd have asked my younger self she'd have said, "I'm absolutely useless at selling" "Hate it" "Cringe. Avoid at all costs!" Relate? Yet, here I am in the midst of a big launch period in my business feeling pretty chill about asking people to buy from me on Instagram. Every single day. So this week, some thoughts on how to turn your selling mindset upside down. Then you can get

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36:29

S2 Ep26: Some people won't like you and that's ok...

The Just Bloody Post It Podcast ·

2021/10/19

**Language: one small swear in this one. Anna Mathur started out on Instagram sharing ideas for how to decorate her new-build house. But as soon as she realised there's an appetite for content about her day job - as a psychotherapist - things really took off. Now, she's grown a following of more than 160k followers, written best selling books and created courses and membership programmes that support many more people than she ever could in the therapist's chair. Listen to find out how she copes

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7:03

S2 Ep25: Bonus #JustBloodyPostIt note: is 'Engaging...

The Just Bloody Post It Podcast ·

2021/10/18

"Is this the right course for me?" is one of the questions I get asked most often when I launch a new training programme. So, I've created this 'PostIt note especially for you if you're wondering whether a month of doubling-down on your Instagram marketing (with me 👭) is the right thing for you now. Click here to become an email subscriber, you'll be the first to hear about courses and get discounts on everything I do. And click here to go straight to the booking page and learn more about

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144 results

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