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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

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All Episodes

1:41

How to Identify Ideal Clients Across Multiple...

The Law Firm Marketing Minute ·

2025/06/26

Did you like this episode? Dislike it? 💡 If your firm serves more than one type of client, you can't afford one-size-fits-all messaging. In this episode, Danny Decker breaks down exactly how to create specific client avatars for each practice area—and why this clarity is the key to stronger, more effective marketing. Whether you’ve got three services or thirty, this episode simplifies the strategy. 📌 Key Takeaways Learn why each practice area needs its own client avatar.Discover how client

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2:36

How to Make Content Your Clients Actually Want

The Law Firm Marketing Minute ·

2025/06/25

Did you like this episode? Dislike it? ✨ Most lawyers think content is about showing off what they know—but that’s exactly why it doesn’t work. In this episode, Danny Decker flips the script and shares how to build content that hits your audience’s deepest concerns and questions. Learn how to make every post, blog, and video feel like you’re reading your client’s mind. 📌 Key Takeaways Discover why starting with your audience’s fears creates irresistible content.Learn how to identify the top

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2:12

Why Your Ideal Clients Buy

The Law Firm Marketing Minute ·

2025/06/24

Did you like this episode? Dislike it? 🔥 Every lawyer knows who they want to serve—but few truly understand why those ideal clients decide to take action. In this episode, Danny Decker unpacks the often-overlooked psychology behind legal buying behavior, revealing how demographics, values, and key life events trigger hiring decisions. If you’ve ever felt like your marketing was mistimed or missed the mark, this one’s for you. 📌 Key Takeaways Learn the difference between demographics and

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2:02

Marketing Without a Goal Is Useless

The Law Firm Marketing Minute ·

2025/06/23

Did you like this episode? Dislike it? 🚀 Most lawyers are wasting time and money on marketing that goes nowhere—because they skipped the first, most critical step: defining their growth goal. In this episode, Danny Decker breaks down why clarity on what you want is the only way to build a marketing plan that actually works. Whether you're chasing more clients, deeper relationships, or higher-value cases, this is the mindset shift your firm needs. 📌 Key Takeaways: Setting a clear growth goal

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24:16

Meta Andromeda Is Here—And Digital Ads Will Never Be...

The Law Firm Marketing Minute ·

2025/06/20

Did you like this episode? Dislike it? 🚀 Meta’s latest upgrade—Andromeda—is more than a new feature. It’s a seismic shift in how digital ads are delivered, moving from broad targeting to hyper-individualized precision. Daniel joins Mike and Eddie to unpack how this new system uses real-time signals, content behavior, and platform preferences to serve up perfectly placed ads—and why small law firms can’t afford to ignore it. 📌 Key Takeaways: Meta Andromeda delivers ads based on individual

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2:59

Meta Ads Are Getting a Whole Lot Smarter

The Law Firm Marketing Minute ·

2025/06/19

Did you like this episode? Dislike it? 🧠 Ever wonder why you and your neighbor see completely different ads—despite having nearly identical lives? Daniel, Eddie, and Mike break down how Meta’s ad technology has become eerily smart, using platform behavior, content signals, and even placement preferences to deliver laser-targeted ads. It’s personalization like you’ve never seen before—and your law firm needs to catch up. 📌 Key Takeaways: Meta ads adapt to user behavior and platform

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2:32

Netflix vs Cable: The New Generation of Advertising

The Law Firm Marketing Minute ·

2025/06/18

Did you like this episode? Dislike it? 📺 What do Netflix, Snapchat, and the Super Bowl have in common? They're all part of a much bigger conversation about how advertising has evolved—and what that means for law firms. Daniel, Eddie, and Mike break down why old-school broadcast strategies are losing relevance and how personalized, Netflix-style targeting is reshaping marketing for good. 📌 Key Takeaways: Mass marketing is dead; hyper-targeting is the new standard.Personalization delivers

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2:54

Marketing Fails Without the Fundamentals

The Law Firm Marketing Minute ·

2025/06/17

Did you like this episode? Dislike it? 📉 Think marketing tools will solve your firm’s growth problems? Think again. In this punchy episode, Daniel, Eddie, and Mike dismantle the myth that ads, content, or tech can fix unclear offers or poor audience targeting. They break down why understanding your ideal client is the real first step—and how ignoring that truth keeps your law firm stuck. 📌 Key Takeaways: Marketing without audience clarity is just expensive noise.Tools don’t work if your

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2:44

How Meta’s Ad System Just Got Personal

The Law Firm Marketing Minute ·

2025/06/16

Did you like this episode? Dislike it? 🚀 Meta just changed the rules of the ad game—again. In this episode, Daniel, Eddie, and Mike break down Meta’s new “Andromeda” update and how it shifts ad delivery from broad audience targeting to hyper-personalized user experiences. If your law firm relies on paid ads or plans to, this is essential listening. 📌 Key Takeaways Meta is moving from audience cohorts to individualized ad delivery.The “Andromeda” system uses advanced signals for better

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1:10

How to Build Your Timeless Content Library

The Law Firm Marketing Minute ·

2025/06/13

Did you like this episode? Dislike it? 📈 Many website owners assume that publishing a lot of content about current events is a great strategy. But that approach can do more harm than good. In this episode, Eddie breaks down how to actually build a valuable content library—from avoiding dated information to establishing long-term authority. 📌 Key Takeaways Why tying your content to specific, timely events can quickly make your website feel dated and irrelevant.The risk of publishing

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1:47

How to Know If Your Content Marketing Is Working

The Law Firm Marketing Minute ·

2025/06/12

Did you like this episode? Dislike it? 📈 Most law firm owners assume content marketing isn’t working because it doesn’t bring in direct leads. But that’s not its job. In this episode, Marc Cerniglia breaks down how to actually measure the real impact of your content—from increasing referrals to raising your authority and improving the ROI of everything else you’re doing. 📌 Key Takeaways Why content marketing success isn’t about lead count.How to track the subtle (but powerful) effects of

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2:23

Proven Ways to Build Loyal Fans of Your Law Firm

The Law Firm Marketing Minute ·

2025/06/11

Did you like this episode? Dislike it? 💼 Want to stop chasing cold leads and start maximizing the value of your existing clients? John breaks down how law firms—regardless of practice area—can transform ordinary clients into lifelong fans who refer, return, and rave. From personal touches to VIP treatment, learn what actually works to create client loyalty that pays off. 📌 Key Takeaways Identify which clients are worth the VIP experience—and why it matters.Discover low-effort, high-impact

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2:32

We are Entering the Big Leagues! Are You Ready?

The Law Firm Marketing Minute ·

2025/06/10

Did you like this episode? Dislike it? ⚡️The era of AI agents is here, and they’re reshaping how content is created, distributed, and consumed. In this high-energy episode, Mike breaks down what this means for small law firms—and why sitting on the sidelines is no longer an option. From the surge of AI-generated content to the need for law firms to level up their marketing playbooks, this episode delivers the wake-up call and roadmap you didn’t know you needed. 📌 Key Takeaways: AI agents

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1:14

AI is Absolutely Disrupting Marketing on a Grand Scale

The Law Firm Marketing Minute ·

2025/06/09

Did you like this episode? Dislike it? 📱 What do Bigfoot on TikTok and AI in your marketing strategy have in common? Disruption. In this confessional-style episode, Mike unpacks the bizarre but brilliant signs that the marketing world has changed — and how AI is leading the charge. If you're still using 2015 strategies, this one's a wake-up call. 📌 Key Takeaways Disruptive content captures attention because it breaks scrolling patterns.AI is changing how marketing works — fast, weird, and

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23:08

2025 Is the Year to Make AI Your Ally

The Law Firm Marketing Minute ·

2025/06/06

Did you like this episode? Dislike it? 🚀 AI isn’t coming—it’s already here, and it’s moving fast. In this episode, Mike and Eddie break down how AI agents, automation tools, and new tech like Video 3 are reshaping the legal marketing world. From client intake to content creation, this isn’t about replacing lawyers—it’s about giving them back their time, sanity, and edge. 📌 Key Takeaways AI won’t replace lawyers, but lawyers who use AI will outpace the rest.New tools like AI agents and video

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1:53

The Coolest Tool That ChatGPT Has

The Law Firm Marketing Minute ·

2025/06/05

Did you like this episode? Dislike it? 🚀 What if you could get a fully footnoted research dossier in 7 minutes flat—while you grab a coffee? In this episode, Eddie and Mike uncover the “deep research” tool inside ChatGPT 4.0 and why it's a total game-changer for lawyers who value speed, accuracy, and sanity. Whether you’re hunting for citations, visuals, or a smarter way to blog, this tool delivers more than answers—it gives you time back. 📌 Key Takeaways ChatGPT’s “deep research” feature

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2:43

AI Helps, But It Can't Replace This

The Law Firm Marketing Minute ·

2025/06/04

Did you like this episode? Dislike it? 🧠 Even in a world of AI-generated movies and automated workflows, there’s one element technology can’t replicate: the human touch. In this episode, Eddie and Mike unpack the rising presence of AI in creative and professional spaces, from Hollywood to the courtroom. They explore why clients still crave authentic human connection, how AI can empower rather than replace lawyers, and the real reason your role is safer than you think. 📌 Key Takeaways AI can

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2:33

Why Veo 3 Matters to Lawyers

The Law Firm Marketing Minute ·

2025/06/03

Did you like this episode? Dislike it? 🎥 The era of glitchy, six-fingered avatars is over. In this episode, Eddie and Mike dive into Google’s Veo 3—an AI-powered video tool that’s delivering shockingly human results. From flawless lip-syncing to fully polished promo videos, this tech isn't just “coming”… it’s here. And for law firms, that means a brand new playbook for marketing, messaging, and client engagement. 📌 Key Takeaways: Veo 3 is producing video so real, it’s already usable in law

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1:47

The AI Revolution–What Small Law Firms Must Know

The Law Firm Marketing Minute ·

2025/06/02

Did you like this episode? Dislike it? 🚀 AI is evolving at breakneck speed—and if you think it's still just a content tool, you're already behind. In this episode, Eddie and Mike unpack how predictions from decades ago are now reshaping small law firm operations in real time. From marketing automation to intake AI agents, they explore what’s working right now, what’s changed in the past six months alone, and how small firms can stay competitive without drowning in tech overwhelm. 📌 Key

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43:31

Become the Leader Your Law Firm Needs feat. Steph Tuss

The Law Firm Marketing Minute ·

2025/05/30

Did you like this episode? Dislike it? 💥 You don’t scale a law firm by billing more hours—you scale it by becoming the kind of leader people want to follow. In this episode, Steph Tuss breaks down what real leadership looks like inside a small firm, why psychological safety drives performance, and how to stop reacting and start leading with clarity. Whether you’re burned out or just stuck in the weeds, this conversation is your roadmap to building a team that thrives. 📌 Key Takeaways: Why

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