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PODCAST

Got Marketing?

Are you tired of empty promises and stolen ideas? Me too. Got Marketing is a podcast for marketers and small business owners who want real talk and clever strategies—without the BS. Running an online business is hard, but your marketing doesn’t have to stink. I’m Mia Fileman, your straight-shooting, campaign-loving friend here to talk marketing, running a business, pop culture, and everything in between.

business marketing

All Episodes

69:36

Creative Cohesive Campaigns with Joyce Watts, Katie...

Got Marketing? ·

2022/08/23

Campaigns bring all your marketing together so they have many moving parts. The building blocks of your campaign are: The 'Big Idea', a creative theme or hook that underpins your entire campaign Messaging Visual identity Channel strategy So, I invited experts in these areas to chat about creative cohesive campaigns with me during a free panel event 💃🏼 Hosted by Mia Fileman, Campaign Del Mar, with content marketing and copywriting expert Joyce Watts, visual design specialist Katie Emslie

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20:00

Where to invest your marketing spend with Fi Johnston...

Got Marketing? ·

2022/08/17

One of the questions I am asked the most by my customers and my students is about where they should invest their finite marketing dollars. So, today I have invited my good friend Fiona Johnston onto the podcast to chat about this very question, and why “winging it” is not a winning strategy when it comes to your marketing budget. Fi is a Chartered Accountant who plays where profit and purpose meet, at the intersection of impact and profitability. She’s a business and finance strategist for

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28:09

Where to invest your marketing spend with Fi Johnston...

Got Marketing? ·

2022/08/17

Having targets and objectives is what gives us the sense of making progress, and in turn, keeps us motivated. But how do we set realistic goals that won’t leave us feeling down if we don’t achieve them, and how do we developa marketing budget to help us achieve these goals? This episode is the second part of my discussion with Fi on where to spend your marketing dollars. Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del

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36:37

Influencer marketing campaigns with Tayler Rossetti

Got Marketing? ·

2022/08/03

The pandemic has served as a catalyst for influencers’ growing role in brand marketing. In industries such as beauty and fashion, influencers have become so omnipresent that not having an influencer marketing strategy may leave you left behind. In this episode,we discuss influencer marketing campaigns and showcase how smaller brands have been able to use influencer marketing to propel their brands. Joining Mia for this discussionis Tayler Rossetti. Tayler is the Campaign Manager at Oraco

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21:42

Video marketing with Jono Steedman - Part two

Got Marketing? ·

2022/07/06

What is anti-marketing, and why does it work so well? In part two of this juicy discussion with Jono, we dive into answering these questions, and what else he uses in his marketing mix alongside his brilliant videos. Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect with Mia Fileman: www.instagram.com/campaign_del_mar www.linkedin.com/in/miafileman Connect with Jonathan

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24:08

Video marketing with Jono Steedman - Part one

Got Marketing? ·

2022/07/06

If content is king, then video marketing is the master of the universe. With the rise of platforms like TikTok and Instagram that prioritise video, it is the perfect time to chat to a small business owner who is absolutely nailing their video marketing. Joining Mia on this episode is Jonathan Steedman, principal dietitianand head honcho at Bite Me Nutrition. Jono is an accredited practicing dietitianand nutritionist passionate about simple, sensiblenutrition, and his videos are some of the

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29:58

Boring is bad for business with Soojee Ford

Got Marketing? ·

2022/06/22

I have often said that playing it safe is the riskiest strategy of all. Sure, bold ideas come with risk but rolling out same-same marketing is guaranteed to be scrolled past. To have this conversation out, I’ve invited Brand Strategist and beloved Campaign Classroom Grad Soojee Ford to join me today.Soojee is one of the Directors of The Good Studio, a branding studio based in sunny QLD. Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign

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22:20

Reimagining marketing education with Marcus Dunn -...

Got Marketing? ·

2022/06/08

With attention spans dwindling, does anyone still read blogs? Should marketers and entrepreneurs pour effort into blogs, or is our time better spent elsewhere? Blogs can benefit your brand more than you think, including driving valuable traffic to your site over a long period. In part two of this discussion with Marcus, we chat about SEO and how to use blogs to youradvantage. Got Marketing? ishostedby Mia Fileman, a professional marketing strategist and the founder of Campaign Del

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26:56

Reimagining marketing education with Marcus Dunn -...

Got Marketing? ·

2022/06/08

How many people do you know working in the area they studied at university? When I started my career in marketing, tertiary qualifications were essential, but my degrees did not prepare me for actually working in marketing. Sadly, not much haschanged since then. Isn't ittime that wereimagined marketing education?I chat with my friend Marcus Dunn about thisvery question in this episode. Marcus hasa background spanning retail, IT, automotive and, most recently, adult education. He had

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35:29

Becoming a customer fanatic with Nadine Nethery

Got Marketing? ·

2022/06/01

There’s a lot of tone-deaf marketing around with brands jumping on trends and fads that fizzle as quickly as they start. It’s not rocket science - good marketing comes from really good listening. What helps marketers create memorable marketing campaigns is deep insights from genuinely getting to know your audience. In this episode, Mia chats with Nadine Nethery, founder of CAN DO! Content, a strategic copywriter for women-led brands. Nadine and Mia share theirtechniques for gathering

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35:15

Why the milk moustache? with Lauren Pickering

Got Marketing? ·

2022/05/25

It's about time we explain the milk moustache. While there are many iterations of the Got Milk? campaign, the most famous are images of celebrities and thought leaders with milk moustaches. Hence, the name, milk cartons, and the milk moustache in our podcast cover art. Mia isonce againjoined on the podcast by Lauren Pickering, a professional marketer with 15 years of experience across consumer brands, education and professional services, to scratch below the surface of the iconic Got Milk

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32:38

Marketing your online course with Niharikaa Kaur Sodhi

Got Marketing? ·

2022/05/18

Everyone has knowledge to share, so it’s no surprise that online courses have taken off in a big way. In fact, they are now a saturated market. With online course completion rates at an all-time low, marketing an online course is no walk in the park. Today, Mia is joined by Niharikaa Sodhi, a top writer on Medium (21 times over), online course creator and the Founder of Summit 21. Mia and Niharikaashare their top tips for marketing an online course during this episode. Got Marketing? is

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46:55

Compare the pair: two campaigns from the same...

Got Marketing? ·

2022/03/16

Mia and her returning guestAsh Jurburg compare the pair. They have each chosen a marketing campaign from the same industry and discuss "who did it better?" Campaigns unpacked during this episode: Dating apps: 'Get back to love': Match.com 'Swipe Night': Tinder Tourism: 'Travelling Under the Social Influence': Tourism NZ 'Son of Dundee': Tourism Australia Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder ofCampaign Del Mar. Connect withMia

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47:55

The Power of the Press: How to Generate Free Media...

Got Marketing? ·

2022/02/17

Campaigns are no small undertaking and are often represent the most significant concentrated investment in a brand's marketing.Brands hit the jackpot when their campaigns manage to generate a ton of free media. Thisepisode looks at examples of campaigns that have generated free media and share how smaller brands can PR their campaigns. Joining me today is my PR mentor, publicist and all-around extraordinary human, Odette Barry. Got Marketing? is brought to you by Mia Fileman, a professional

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38:25

Marketing to Millennial Women with Amy Voller

Got Marketing? ·

2022/02/03

Millennials have massive spending power, and they don’t mind spending freely. So it’s no surprise that brands are prioritising reaching millennials. However,winning over millennials can prove to be easier said than done. Hence, it’s essential to brush up on exactly what makes them different so you can create marketing campaigns that resonate. Mia Fileman andAmy Voller discuss what matters to millennial women in this episode. Got Marketing? is brought to you by Mia Fileman, a professional

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46:20

How to Nail Your Rebrand with Rachelle Saevil

Got Marketing? ·

2022/01/10

Last yearI rebranded my business. Like many start-ups riding the COVID storm, my former business Idiello had many iterations over its three-year history. But after transitioning to being a sole director with a fresh vision for the future, rebranding was an opportunity to set the record straight about what I now offer. In today’s episode, I want to take you through my rebrand journey and offer some advice on what you should and shouldn’t do. Before you spend your time thinking about your new

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46:06

Tourism Marketing Campaigns with Ash Jurburg

Got Marketing? ·

2021/12/16

The holiday season is here, so what better time to discuss Tourism Marketing. Tourism is worth around $122 billion to the Australian economy, making itone of the biggest drivers of economic growth. As a result, millions of dollars are spent every year marketing tourism destinations. Mia and her guest Ash have both worked in the tourism marketing sector and share their favourite tourism campaigns in this episode. These include 'Get Chris to Cowra' by Cowra Tourism, 'Wander out Yonder' by WA

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47:55

Strategy versus Tactics with Lauren Pickering

Got Marketing? ·

2021/11/25

Today Mia is joined by one of Australia's leading brand marketers.Lauren has been the Group Brand Manager for Maybelline New York, the Senior Marketing Manager for Barbie andis now the Executive Director of Marketing for Lauriston Girls School. In this episode, we discuss strategy versus tactics and how they are different. We provide examples of each to help small business marketers differentiate. Our chat discusses how smaller brands tend to jump straight to tactics before the strategy and

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53:55

'Always on' vs Marketing Campaigns with Lauren Fraser

Got Marketing? ·

2021/11/15

In this episode, Mia Fileman and Lauren Fraser discuss the difference between "always-on" and campaign marketing and why you need you both. They share simple explanations and examples of both "always-on" and campaign marketing and give theirtop tipsas to how small businesses who are driving their own marketing can sustainablytackle both. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. Connect withMia

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53:55

Let's Get Real About Scaling with Jessica Ruhfus

Got Marketing? ·

2021/11/07

Entrepreneurs are obsessed with scaling, thanks to the online marketing "gurus" assuring us we can scale our businesses to 6 and 7 figures...in our sleep. But what the heck does it mean to scale your business and is it really as easy as suggested? Tune infor thetough love entrepreneurs need to hear. In this episode, Mia Fileman chats toJess Ruhfus, the founder and CEO of Collabosuarus; the matchmaker for brands. Jess is a podcast host, in-demand speaker and a recent B&T 30 under 30

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123 results

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