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PODCAST

The Business Animal

Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school and have you wagging your tail with joy.

business entrepreneurship

All Episodes

38:22

Embracing Inclusivity in Your Animal Based Business

The Business Animal ·

2021/12/21

It is crucial to the success and longevity of animal, pet and equine-based businesses (and it’s just the right thing to do) that you don’t just showcase diversity, but that you increase the inclusivity of voices that are different from your own in all aspects of your business. On this week's episode of The Business Animal, Kim and Cara chat with self-proclaimed serial entrepreneur, Shelly Watts of Muirneen. Shelly shares some of the crucial steps that she took, tough decisions she made, and lets us

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33:47

Overcoming Obstacles in Your Animal Business

The Business Animal ·

2021/12/14

How do you overcome unexpected obstacles in your animal, equine or pet-based business? Obstacles will happen, and if there is one thing we have all learned from living through a pandemic… and running our businesses through a pandemic, is that we can’t plan for everything. However, we CAN work to navigate through those obstacles in a way that keeps our businesses moving forward. On this week's episode of The Business Animal, Kim and Cara chat with Warren Byrne of Cannahorse, who shares the story

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29:11

Beating the Holiday Business Blues: Tips Beyond the...

The Business Animal ·

2021/12/07

What do you do when the holiday business blues come knocking at the door of your animal, pet or equine-based business? When your existing clients are “waiting until after the holidays” to make their purchases and potential new consumers haven’t hit their “new year, new me” excitement yet. When it seems like everyone around you is celebrating the holiday festivities but you’re feeling a little blah and wondering what the new year will bring. Join Kim and Cara as we discuss ways to navigate the

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35:22

Giving Tuesday Special: Hope Held by a Horse

The Business Animal ·

2021/11/30

Giving Tuesday is here and we want to encourage you to support your favorite non-profit organization. In today's episode, Kim and Cara sit down with Suzanne Hagmaier of Hope Held by a Horse to discuss their amazing mission. Hope Held by a Horse provides a safe, positive environment, in the company of horses, to support women with breast cancer to learn, grow, and heal. Woven in with the story of Hope Held by a Horse, three survivors: Annie Young of Sawubona Ranch (https://sawubonaranch.com), Susan

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32:08

Three Big Things and a Bunch of Little Things to be...

The Business Animal ·

2021/11/23

Working through the holiday season as animal, equine and pet-based business owners is an exhilarating and EXHAUSTING time. While riding the roller coaster of entrepreneurial ups and downs, it can be easy to forget all the things we have to be grateful for as entrepreneurs when we are just trying to get through the day to day AND keep our sanity intact. It’s the season of giving thanks, so join Kim and Cara on this feel good episode that shines light on the positive aspects of business ownership. We

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40:55

Bring the WOW to the Customer First Impression

The Business Animal ·

2021/11/16

The first contact a customer has with your animal, equine or pet-based business often sets the tone for their entire experience. Today, Kim and Cara have some great ideas about how to create a wow factor right from day one AND how you can feel more confident handling the initial inquiry from potential clients. Follow The Business Animal online at Instagram: https://www.instagram.com/thebusinessanimal/ and Facebook: https://www.facebook.com/thebusinessanimalVisit The Business Animal Podcast at

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38:02

Why You Want to Have a Blog For Your Animal Business

The Business Animal ·

2021/11/09

Blogs are dead, right? Who reads blogs anymore? They are a lot of work and maybe you have allowed yours to grow cobwebs and get all dusty! Well get out the broom because blogging is not only still a thing —it’s an important part of your animal, equine or agri-based business marketing plan. In this episode Kim and Cara take a look at blogging — why it’s STILL important and the things you need to consider in starting (or restarting) your blogging efforts. Follow The Business Animal online at

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39:41

You’re Not a Fraud! Destigmatizing those feelings of...

The Business Animal ·

2021/11/02

If you are a business owner, and a woman, it’s pretty much a sure thing that you’ve heard the term imposter syndrome. At some point you may have even felt like a bit of an imposter in your quest to become the best animal, equine or agricultural based business owner you can. What is happening when you feel like you don’t belong in your industry? That you are “faking it until you make it" or are feeling like you aren’t worthy of your success? What if we challenge those feelings and focus less on

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42:01

How to Activate Passive Income in Your Animal...

The Business Animal ·

2021/10/26

Let’s start thinking about ways to make money while you sleep! Like most small businesses, there’s one of you and you’ve got a lot of responsibilities in your animal, equine or agricultural based business. The day to day running of your business can be all consuming and it feels like there is little time to scale your business and create more income opportunities. What if you could generate passive income streams in a way that allows you to set it… and KINDA forget it… or at least without having to

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34:30

Everything You Need To Know About Hiring a...

The Business Animal ·

2021/10/19

Is it time to hire a copywriter? On this episode Cara and Kim chat with Jennifer Dugas Bitting of The Equine Copywriter to discuss how hiring a copywriter can help animal, equine, and agri-based business owners create the best copy for websites, blog posts, social media and so much more. Jennifer talks through the three big steps necessary to create a successful relationship with a professional copywriter so you can get back to petting all the animals. Listen to the end of the episode to learn about

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31:18

How to Support Other Small Businesses in Your Community

The Business Animal ·

2021/10/12

Are you an animal, pet or equine-based business out there supporting other local businesses? Showing support to businesses in your local community is great for so many reasons. For starters, it keeps the local business economy booming which is also really good for YOUR animal business. On this feel good episode, Kim and Cara cover different ways that you can, and should, support other small businesses in your area at little to no cost, but for potentially huge gains to you and your business! Get

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32:31

Your Mental Health Matters with Jason Medows

The Business Animal ·

2021/10/05

Mental health in equine, pet and/or agri-business matters. On this episode of The Business Animal, Kim and Cara chat with Jason Medows of the popular podcast, Ag State of Mind, about breaking the stigma of mental health in agriculture. Jason shares some of his favorite resources and strategies to better manage mental health in rural America. Learn more about Jason and Ag State of Mind:website - https://agstateofmind.com/Instagram - Facebook - Do More Ag Foundation - https://www.domore.ag/Better Help

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39:22

Bonus! What Animal-Based Business Owners Need to Know...

The Business Animal ·

2021/09/30

Quick note: Before listening to this episode, please consider your own personal safety. If you are experiencing an unsafe relationship, please choose a time and location that is safe for you to listen and consider marking the episode as "unplayed" and deleting your browser history when you finish.October is Domestic Violence Awareness month and animal, equine and pet-based business owners have an obligation to better position themselves to provide assistance to their human and animal clients BEFORE

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36:40

Bringing a New Idea Into the Marketplace with Nick...

The Business Animal ·

2021/09/28

Do you have an idea that you believe will transform your animal, equine or pet-based industry? On this week’s episode, Cara and Kim speak with Artemis Horse Match founder, Nick Bourdon, about his experience bringing a new product to the equine and equestrian marketplace. Nick shares his experience in getting to better know his ideal customer AND creating a product that, not only fits their unique needs but, is designed around consumer behavior as a solution to their pain point. Learn more about

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37:29

Battling the Batching Boredoms

The Business Animal ·

2021/09/21

You want to know the number one way to be more efficient in your animal, pet or equine-based business? Batching. Sounds incredibly boring right? BUT, you’re already doing it successfully in so many other areas of your life… Why not your business too? In this episode, Kim and Cara provide an easy to follow recipe for boredom-free batching that saves you time, keeps you consistent, and gets the work done! Follow The Business Animal online at Instagram: https://www.instagram.com/thebusinessanimal/ and

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42:51

How to Target YOUR Market

The Business Animal ·

2021/09/14

Successful marketing is not about you, it’s about your customers. So that begs the question: how much do you know about your ideal customer? It’s time to take a deep dive into their life and lifestyle — and identify how you can relate to them in a way that feels natural and comfortable (but makes you a lot of money!)Follow The Business Animal online at Instagram: https://www.instagram.com/thebusinessanimal/ and Facebook: https://www.facebook.com/thebusinessanimal

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30:09

Finding and Living Your Worthy Hell Yeah! (WHY)

The Business Animal ·

2021/09/07

Your WHY is your ‘go juice.’ It’s your mantra, it’s the reason you get up in the morning, it’s the engine that powers your ambition and courage. It’s the thing that makes you go forward when life gets ‘hella hard’ and weighs you down. When you connect your WHY with your mission and your life, you make things happen. When you have a clear connection to your WHY, fear and doubt won’t steal your time and progress. So write your WHY down on paper, and announce it daily. Live your WHY out loud!Follow The

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39:26

Hashtag Your Way to Fame and Fortune on Instagram (or...

The Business Animal ·

2021/08/31

Hashtags are absolutely necessary on Instagram. But they are so confusing! Which ones do you use? How many? Do you repeat them? Where should you use them? Animal, equine and pet-based businesses SHOULD have a hashtag strategy that includes different types of hashtags. On this episode Kim and Cara talk about the nine different types of hashtags that business owners can start using right now to increase engagement on Instagram. Follow The Business Animal online at Instagram:

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34:14

The Art of Getting Better Customer Testimonials

The Business Animal ·

2021/08/24

Testimonials are a huge marketing boon for your business. For many new customers, they are the deciding factor in choosing you over your competition. They are so valuable, we believe it’s time for you to take your customer Testimonials to the next level! In this episode, we give you detailed tips on how to get better testimonials from your customers.Follow The Business Animal online at Instagram: https://www.instagram.com/thebusinessanimal/ and Facebook:

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45:55

Connect To Your Creative Magic

The Business Animal ·

2021/08/17

Creativity is vital in almost every industry, but especially for animal, pet and equine-based businesses. In our world of constant change, uncertainty, and increased need for innovation, creativity in the workplace has never been more important. Fostering a creative mindset and being able to put your “creative muscle” to work to solve problems and bring new ideas to the table may make the difference between success and failure in your business. Follow The Business Animal online at Instagram:

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147 results

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