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PODCAST

Future of Fitness

We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 14-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry"s top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you"re in or around the

health & fitness fitness

All Episodes

45:55

Ross Stewart Campbell - Beyond Activ & Global...

Future of Fitness ·

2024/07/09

In this episode, Ross Stewart Campbell discusses his journey from running large-scale investment events in the oil and gas industry to founding FitSummit and Beyond Activ. He elaborates on his passion for fitness, his experiences opening a gym, and the evolution of his business through the challenges of the COVID-19 pandemic. Campbell highlights the unique value proposition of Beyond Activ's events, including their global reach and integration of multiple verticals like fitness, health, wellness,

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51:58

Brian Kirkbride - FitLab & Nike Studios

Future of Fitness ·

2024/07/04

In this episode, Eric Malzone interviews Brian Kirkbride, Co-CEO and co-founder of FitLab. They discuss the mission of FitLab to build a fully integrated platform for the next generation of fitness and wellness consumers. Brian shares his journey from roles in venture capital, investment banking, and as an executive at Nike to his current position at FitLab. The conversation delves into the unique consumer expectations of millennial and Gen Z generations, and the necessity of integrating various

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49:45

Carl Hardwick - OPEX, CoachRx, & Simplifying Fitness

Future of Fitness ·

2024/06/29

In this episode, Carl Hardwick, CEO of OPEX Fitness, shares his journey from an athlete and soldier to leading a fitness education and technology company. Carl highlights the importance of foundational fitness principles, the evolution of the coaching industry, and the critical role of relationships with clients. He discusses the creation and impact of CoachRx, a platform designed to streamline program design and enhance coach-client interactions. Carl also introduces RX Bot, an AI-driven coaching

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48:48

Vadim Fedotov - Bioniq & The Future of Personalized...

Future of Fitness ·

2024/06/24

In this episode, Vadim Fedotov shares his journey from a professional athlete to becoming the CEO of Bioniq, a personalized supplement company. Vadim talks about his early life, his father's influence, and his career in basketball that was cut short due to injuries. This experience fueled his interest in health optimization. He transitions to discuss his corporate journey, including his role at Groupon, and eventually founding Bioniq. Vadim highlights the company's mission to provide personalized

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47:57

Cody Mooney - Pliability & The Mindful Movement Market

Future of Fitness ·

2024/06/19

In this episode, Eric sits down with Cody Mooney and discusses his journey in the world of CrossFit, his role as the Director of Performance at Pliability, and the evolution of mobility training. From his early days in sports to competing in the CrossFit Games, Cody shares insights on the importance of functional fitness and mobility. He highlights how technology and education are becoming crucial in promoting human movement health. Cody also covers the business growth of Pliability, their focus on

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46:21

Eric Durak - The GLP-1 Playbook

Future of Fitness ·

2024/06/14

In this episode, host Eric Malzone welcomes Eric Durak, one of the nation's leading clinical Exercise Physiologists and Health Educators, to discuss the complex world of GLP-1 weight loss medications. Durak, with over 30 years of experience in medical fitness and research, discusses the clinical and practical aspects of these medications. He provides insights into the mechanisms through which they aid weight loss, their potential side effects, and the critical role of exercise and proper hydration

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47:13

Paul Bowman - Wexer & Macro Trends in Content...

Future of Fitness ·

2024/06/09

In this episode, host Eric Malzone interviews Paul Bowman, the CEO of Wexer, about his journey from professional volleyball player to leading a digital fitness platform. Paul shares insights about the evolution and current state of Wexer, the importance of group exercise, and the shift towards creating personalized digital fitness experiences. They discuss trends in content consumption, the impact of AI on fitness, and the role of media in modern fitness organizations. Paul emphasizes the need for

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51:08

Jason McCarthy - GoRuck & The Critical Role of...

Future of Fitness ·

2024/06/04

In this episode, Eric sits down with Jason McCarthy, founder of GoRuck, to discuss the evolution of the brand and its impact on the fitness community. Jason shares his origin story, from serving in the Army Special Forces and learning the way of the ruck, to creating a go bag for his wife while she was in the CIA and eventually founding GoRuck. He touches on the brand’s philosophy of applying Special Forces mindset to the broader community and emphasizes the importance of physical fitness and social

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51:06

Saeju Jeong - Noom & The Future of "GLP-1 Companion...

Future of Fitness ·

2024/05/30

In this episode, Eric welcomes Saeju Jeong, co-founder of Noom, to discuss the future of fitness and health. Saeju shares insights from his 18 years of experience leading Noom, a company dedicated to helping people live healthier lives through behavioral changes and technology. They delve into the importance of psychology in building healthy habits, Noom's innovative approach to weight loss using GLP-1 medications, and the potential of technology to make personalized health coaching accessible to

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49:46

Brendan Rice - Wodify & Better Retention with Better...

Future of Fitness ·

2024/05/25

In this episode, host Eric welcomes Brendan Rice from Wodify to discuss the evolving landscape of the fitness industry. Brendan talks about his journey from startup enthusiast to CEO of Wodify, a major software company in the fitness space. The conversation delves into the importance of customer retention, AI's role in fitness, and the unique challenges faced by gym owners, particularly in the CrossFit space. Brendan also shares insights into how Wodify's technology enhances client engagement and

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48:02

Forrest Smith - Kineon & An Introduction to Red Light...

Future of Fitness ·

2024/05/20

In this episode of the Future of Fitness, host Eric Malzone sits down with Forrest Smith, a seasoned entrepreneur and co-founder of a company pioneering the use of red light and laser therapy for neuromuscular pain and inflammation. Forrest shares his journey from starting multiple startups to founding a company focused on creating systemic health and wellness solutions. He explains the science behind their innovative device, which aims to make laser therapy more accessible by reducing costs and

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50:58

Adam Menner - The Business Of Strength

Future of Fitness ·

2024/05/15

Join us for an inspiring conversation with Adam Menner, a seasoned gym owner and consultant with a wealth of experience in fitness and business. In this episode, Adam unveils the secrets to scaling a fitness business using the principles of servant leadership. From his humble beginnings as an intern at DeFranco's Training Systems to becoming a partner in multiple successful gym locations across the Northeast, Adam's journey is a testament to the power of dedication and growth. Discover how Adam has

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52:36

Brian Furey - Nature's Fynd - Yellowstone's Gift of...

Future of Fitness ·

2024/05/11

Eric Malzone sits down with Brian Furey from Nature's Fynd, discussing the innovative development of high-protein food from fungi discovered in Yellowstone Park. Brian shares his journey, from working in biochemistry and natural products to joining Nature's Fynd, a company focused on sustainable, rapid-growth food sources that could revolutionize our food supply. They delve into the discovery of unique fungi capable of producing high-protein content in extreme environments, their potential for

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47:14

Chris Craytor - Health & Fitness Association - The...

Future of Fitness ·

2024/05/05

In this episode, Eric Malzone engages into conversation with Chris Craytor to discuss the future of the fitness industry, touching upon various topics including innovations in health clubs, the importance of social connections, and the impact of third-party payer programs. Chris shares insights from a recent event in Los Angeles that highlighted the industry's growth and enthusiasm post-COVID. They delve into the rebranding of the health and fitness association, examining the integration of health

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56:55

Robb Wolf - LMNT, GLP-1, & The Joe Rogan Experience

Future of Fitness ·

2024/04/30

In this engaging podcast episode, Robb Wolf, a prominent figure in the fitness and health industry, talks about how societal perceptions of aging and longevity have evolved, the role of lifestyle choices in health, and introduces an interesting discussion on GLP-1s in the context of obesity treatment. He shares insights from his experience in fitness coaching, emphasizing the importance of sleep, diet, and exercise in improving quality of life. Wolf also delves into his entrepreneurial journey with

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45:41

Ryan Duey - Plunge & Scaling Cold Immersion Therapy

Future of Fitness ·

2024/04/25

In this engaging conversation, Ryan Duey, co-founder and CEO of Plunge, discusses the growth and evolution of his business in the wellness industry, focusing on cold plunges and saunas. Duey reflects on the increasing consumer interest in wellness, evident through growing trends and the adoption of cold and hot therapies. Plunge's vision revolves around making wellness accessible through innovative products, such as their Evolve series, offering varying price points to meet consumer needs. Duey

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49:05

Mike Goscinski - The Future of the Health & Fitness...

Future of Fitness ·

2024/04/20

In this episode, Eric Malzone and Mike Goscinski dive into the Health and Fitness Association's advocacy work and the key issues facing the fitness industry. Goscinski, VP of Government Affairs, stresses the critical role of advocacy in shaping industry policies and discusses initiatives like the FIT Act to integrate physical activity into healthcare. He highlights bipartisan support for such measures and underscores the industry's influence in driving advocacy efforts. The conversation also touches

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01:15:10

Juliet Starrett & Alex Alimanestianu - Quarterly...

Future of Fitness ·

2024/04/15

In this episode, host Eric Malzone is joined by guests Juliet Starrett and Alex Alimanestianu to discuss various topics impacting the fitness industry. They start by analyzing the quarterly reports of major fitness companies, diving into stock performance, revenue growth, and operational challenges. The conversation then shifts to CrossFit, exploring recent changes in affiliate fees and the evolving landscape for gym owners. Finally, they delve into the state of women's health and

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48:03

Jim Rowley - Crunch Fitness & Principles of Leadership

Future of Fitness ·

2024/04/10

In this episode of the podcast, Eric Malzone interviews Jim Rowley, CEO of Crunch Fitness, they explore the core principles of leadership in the fitness industry. Rowley emphasizes the importance of execution, highlighting that successful leadership is about getting things done. He discusses the unique qualities of effective leaders, including the ability to inspire and energize teams, while also reflecting on the evolving dynamics of generational differences in the workplace. Rowley shares personal

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46:34

Lisa Kuecker - The State of Boutique 2024

Future of Fitness ·

2024/04/05

In this episode, Eric Malzone welcomes Lisa Kuecker to discuss the future of fitness in Q1 2024. Kuecker shares her unexpected journey from tech entrepreneurship to boutique fitness, highlighting the evolution of her company, Studio Grow, which now operates globally. They define boutique fitness as selective towards specific modalities under one roof, emphasizing intimacy and community. The conversation covers challenges and opportunities in the industry, including the need for better sales and

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