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PODCAST

Future Commerce

Phillip Jackson, Brian Lange

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world"s most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to

business marketing

All Episodes

00:53:17

Sur La Table’s Head of Brand Marketing on AI, Strong...

Future Commerce ·

2024/09/06

“Get it in their hands” is Kristin Flor Perret’s (Sur La Table, Saucy) secret sauce to blending cutting-edge tech with genuine human connection. Learn how Sur La Table is futureproofing their business and blending education and connection with in-store and digital commerce on Amazon and beyond. Listen now!Dishing on Commerce and ConnectionKey takeaways:As automation increases, businesses will need to focus on offering unique, human-centric experiences that machines can’t replicateLeaders need to

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00:22:53

What's In Our Future: The Fall Lineup

Future Commerce ·

2024/08/30

What an incredible eight years it has been here at Future Commerce, but wait until you see what’s coming next. There is a lot ahead that you won’t want to miss. In this episode Phillip gives you a little taste of what is to come and how you can make sure you stay in the know (because you’re really going to want to stay in the know). Buckle UpKey takeaways:[00:03:52]: "We have a quiz on archetypesjournal.com where you could find out what your archetype is. But it's about shaping or adopting a

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00:51:40

Don’t Say Metaverse

Future Commerce ·

2024/08/23

feat. Justin Breton, Head of Brand Marketing and Innovation at WalmartHow does an early adopter become a leader and consistently one of the most adaptive brands in the market? Listen now as Justin Breton shares the story of innovation Walmart is telling and how they are creating new worlds within the commerce landscape. The New Familiar of the FutureKey takeaways:[00:12:26]: "We are a part of our customers' lives in the real world. How do we become a part of their lives in the virtual and digital

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00:03:11

*TEASER* "Sounds Fishy"

Future Commerce ·

2024/08/16

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plusSave 20% on Future Commerce print journals and merchPrivate GPT access with Alani™ from BundleIQExclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS)Ad-free episodes and bonus content!

en

00:51:59

The Sweat Lookbook

Future Commerce ·

2024/08/11

In this episode we speak with special guest Lee Glandorf, author of The Sweat Lookbook substack about the intersection of sports, fashion, and culture. Lee, a long-time friend of the podcast and former Director of Marketing at Tracksmith, shares her unique insights on how running culture, women's sports, and performance fashion are evolving. Listen now!

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00:47:25

Game Face: Female Athletes Are Redefining Commerce

Future Commerce ·

2024/08/09

feat. Alexa Lombardo and Candace StewartAlexa Lombardo and Candace Stewart co-host this week breaking down the intersection of female athletes, beauty, and commerce. Learn how female athletes are revolutionizing both the sports and beauty industries through authentic storytelling and strategic brand partnerships. Listen now!Tunnel Fits: The Court is the new CatwalkKey takeaways:Female athletes are leading the charge in authentic storytelling, making them ideal partners for beauty

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01:16:42

Rewind: The Secrets Behind the Magic Quadrant

Future Commerce ·

2024/08/02

Feat. Aaron SheehanIn this rewind episode, we discuss a key topic: the analyst ecosystem and the influence of reports like Gartner's Magic Quadrant on the eCommerce industry. We explore how these reports are created, who they benefit, and their role in shaping market perceptions. Aaron sheds light on the complexities behind the rankings, the criteria used, and the nuances often overlooked in the widely shared 2x2 graphics. Whether you're a seasoned industry professional or new to the world of

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00:48:59

Rewind: Shifting Trends and Prevailing Patterns

Future Commerce ·

2024/07/26

In this episode of Future Commerce Rewind, our summer series where we compare today's news against episodes from the archives, we are revisiting Episode 341 with friend of the pod and cultural theorist, Matt Klein, to discuss the findings from his annual META Trends Report. Today, we're not just talking about trends and data. We're talking about a deep human need that's driving patterns and how businesses can begin to sense those patterns and tap into and address the core desires and anxiety of

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01:02:57

Rewind: Shopping with Ghosts

Future Commerce ·

2024/07/19

Parasocial Relationships Will Change Retail ForeverWelcome to Future Commerce Rewind, our summer series where we compare today's news against episodes from the archives. Today, we revisit our historic 300th episode from 2023, where we explored the future of commerce shopping experiences through parasocial relationships. We also cover how the chat interface, a UI prediction we made just a year ago, is influencing commerce today. Listen now!Unlocking TomorrowKey takeaways:[00:02:07] Phillip: "In

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00:20:57

Technological Progress Through Multiplayer Behavior

Future Commerce ·

2024/07/17

We’re back exploring the intersection of technology, payments, and consumer behavior with guests Michaela Weber from BigCommerce and Sanjeev Gill from Stripe Live from VISIONS Summit: NYC. The conversation covers how modern ecommerce platforms and payment solutions are transforming the retail landscape. Join us to discuss the shift from traditional retail hours to 24/7 online shopping, the importance of seamless checkout experiences, and the role of personalization in driving consumer engagement

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01:02:09

Rewind: AI, Classism, and the Digital Divide -...

Future Commerce ·

2024/07/14

These show notes were written at a time before LLMs were available to the public, if that's any indication of In this episode from 2017, we covered:WILL WALMART BE COOL AGAIN?Lord and Taylor started selling on walmart.com with their own special homepage.Also, remember how Walmart acquired Bonobos and Modcloth? The world has changed, people.THE DIGITAL DIVIDE:Walmart's upmarket aspirations clashed with the working-class market. Perhaps this is still true?Brian's unfailing optimism about the future of

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00:37:32

Monoculture in the Modern Age: How a Fragmented Media...

Future Commerce ·

2024/07/10

In this episode, we explore the dynamic interplay between traditional and new media with insights from retail analyst Heetha Herzog and culture writer Kate Lindsay live from VISIONS Summit: NYC. Moderated by Phillip, this conversation covers how media consumption shapes our reality, the influence of monocultural events, and the generational shifts in media platforms. We examine the evolving roles of traditional and new media, the impact of AI on marketing, and the rising significance of authenticity

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00:32:53

How Liquid Death is Murdering Marketing

Future Commerce ·

2024/07/07

Live from the Retail Innovation Conference and Expo, feat. Dan Murphy, SVP of Marketing at Liquid DeathIn this episode, Phillip has a conversation with Dan Murphy, SVP of Marketing at Liquid Death, at the Retail Innovation Conference and Expo back in June about how the Liquid Death team does more with less by infusing comedy and incredible creative and employing nontraditional marketers and nontraditional marketing techniques to get earned media in their business. Dan shares how this allows them to

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00:20:53

Visions Live: Let's Get Personal: Creating Connection...

Future Commerce ·

2024/07/04

Recorded live at VISIONS Summit: NYC 2024, join Alicia Esposito for her sitdown with Seb Reetz, Bloomreach’s Solutions Consulting Lead of the Americas. They dive into the fascinating intersection of AI and art, exploring how AI is transforming both the creation and consumption of art discussing the ethical considerations, creative opportunities, and practical applications of AI in the artistic process. Seb shares insights from his current projects, including a thought-provoking video game that

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00:39:58

Blurred Lines: The False Dichotomy of Physical vs....

Future Commerce ·

2024/07/02

Recorded live at VISIONS Summit: NYC 2024, join Paul Canetti as he sits down with Reggie James and Ruby Thelot. We explore the concept of being "too online" and whether the dichotomy between digital and physical worlds is still relevant. Ruby and Reggie share their thoughts on the cultural shifts driven by our online presence, the importance of physical spaces, and the impact of digital status-seeking on our everyday lives. Listen now!From Avatars to AI Key takeaways:The line between digital and

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00:48:51

From Cart to Checkout: Enhancing the Outdoor Retail...

Future Commerce ·

2024/07/01

Welcome to a special episode of Future Commerce, recorded live from the Outdoor Retailer conference held at the beautiful Tracy Aviary. In this episode, Brian sits down with industry leaders to discuss the future of omnichannel retail in the outdoor industry. Discover insights into enhancing the customer journey, reducing checkout friction, and optimizing operations to create seamless, memorable experiences for both B2B and B2C markets.Key Takeaways[00:02:30] - Elcee Vargas: "The prevailing research

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00:53:12

Unlocking the Potential of Creator Networks

Future Commerce ·

2024/06/28

Feat. Nilla Ali, CEO of GAAN CreativeJoin us as we explore the impact of algorithms on content creation, the challenges of scaling media businesses, and the rise of creators as the new media moguls. Our special guest, Nilla Ali, formerly of BuzzFeed and CEO of GAAN Creative, shares her journey from leading BuzzFeed's commerce business to building a content network for premium creators. We discuss the future of media, the role of AI, and the importance of quality content in an ever-changing digital

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01:02:54

Climbing New Heights: The Future of Outdoor Retail

Future Commerce ·

2024/06/25

LIVE from Outdoor Retailer 2024In this episode, we explore the transformative trends shaping the outdoor retail industry LIVE from the Big Commerce Summer Camp during Outdoor Retailer. From the rise of resale markets, to the importance of real-time inventory data, we uncover how technology and cultural shifts are driving the future of outdoor retail.AI and Automation: A Double-Edged SwordKey takeaways:Walmart's strategy emphasizes creating a personalized, branded experience to engage Gen Z and

en

00:06:50

*Teaser* CRAIGSLIST SWITCHBLADE

Future Commerce ·

2024/06/25

London PayPal Meetup: https://www.meetup.com/london-paypal-meetup-group/events/301151281/Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plusSave 15% on Future Commerce print journals and merchPrivate GPT access with Alani™ from BundleIQExclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS)Ad-free episodes and bonus content!

en

00:53:58

Frictionless isn't Fictionless

Future Commerce ·

2024/06/14

Futurism in review: flying cars and frictionless commercePhillip and Brian chat about the futurism movement in art and how it relates to commerce, specifically, the idea of passatisme, which is an obsession with the past that signals everything backward would be supplanted by futurism. Generally, it sounds a lot like effective acceleration or the beginning of a movement where people are railing against a prevailing nostalgic posture that culture has of looking backwards, and they are aggressively

en

609 results

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