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PODCAST

Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology

Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech

business investing

All Episodes

28:30

Holiday Highlights: Mike Ghaffary (Canvas VC)

Consumer VC: Venture Capital I B2C Startups I... ·

2022/12/23

My guest today is Mike Ghaffary who is a partner at Canvas Ventures, a firm that specializes on leading Series A. Some of their investments include Flyhomes, Nubrakes, and Zola. This is Mike’s second time on Consumer VC and is our first second time guest. His first appearance we went deep on how to evaluate and invest in marketplace businesses. On this episode, we discuss what is the next big thing in consumer after the iPhone? Is it web3, metaverse, remote work applications or something completely

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17:40

Holiday Highlights: Greer Tessler & Cara Kaufman...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/12/22

This is a recap episode of my conversation with Greer Terrler and Cara Kaufman, founders of Simple Food Ventures. Simple Food Ventures is an early stage venture firm that invests in the future of healthy foods and products. We discuss how they both began investing in better for you products, do they only invest in better for the planet or better for you, and what makes a product work on shelf.

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38:35

Holiday Highlights: Jason Karp (HumanCo)

Consumer VC: Venture Capital I B2C Startups I... ·

2022/12/21

This was our first LIVE episode, which we recorded at Cosmic Coffee & Beer Garden in Austin, TX during SXSW. I chatted with Jason Karp, Founder of Hu Kitchen, Hu Chocolate and CEO of HumanCo. HumanCo is a holding company that’s invested in healthy living. We’re going to learn more about their brands Snow Days, Against the grain and Cosmic Bliss. We discuss the rebrand of Coconut Bliss to Cosmic Bliss and question if there is a current bifurcation within the better for you movement. Without

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32:00

Holiday Highlights: Nagraj Kashyap (SoftBank...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/12/18

Today’s highlight episode features Nagraj Kashyap, Managing Partner of SoftBank’s Vision Fund one of the world's largest venture capital firms, with over $100 billion in capital. Nagraj leads their consumer investment practice for north America. It was amazing chatting with him about how Vision Fund 2 is different from fund 1, his thesis around the future of healthcare the ecommerce stack and how he thinks about scale for non-tech consumer businesses. WIthout further ado, here’s Nagraj.

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57:53

Sarah Foley (SWAT Equity Partners) – Investing in...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/12/15

Thank you Anna Whiteman for the introduction to our guest today, Sarah Foley, Partner at SWAT Equity Partners. SWAT Equity Partners is an early-stage venture capital firm focused on investing in emerging consumer brands across various product, service, and commerce sectors. Some of the investments include Supergoop!, Banza, and Mad Rabbit.We discuss:Why invest in consumer right nowDifference when investing in consumer vs. techConsumer macro trends she’s bullish vs. bearish onThe balance between

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50:14

Brigette Wolf (Mondelēz) - Inside Mondelēz's...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/12/13

Our guest today is Brigette Wolf, VP and Global Head of SnackFutures at Mondelēz International. Mondelez International is an American multinational confectionery, food, and beverage holding company. Some of their brands include Oreo, Cadbury, Chips Ahoy, Ritz, and Tate’s Bake Shop. SnackFutures is Mondelez’s innovation and venture hub.We discuss:When to partner with a corporate venture capital fundHer investment criteria and stageHow tightly SnackFutures is tied to Mondelēz’s core businessThe

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32:41

Ashley Hartman (Bluestein Ventures) - Investing in...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/12/08

Our guest today on the podcast is Ashley Hartman, Managing Partner at Bluestein Ventures. Bluestein Ventures is one of the premier family-backed venture capital fund in the food industry whose mission is to transform the food system into a better, more nutritious, and sustainable world. They invest at the Seed to Series A rounds and some of their investments include Factor, Meati, and Foxtrot.We discuss:Why she became an investor in foodOpportunities throughout the food value chainThe difference in

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43:51

Vijen Patel (The 81 Collection & Pressbox) - Why...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/12/06

Our guest today is Vijen Patel, who is the co-founder of Pressbox (now Tide Cleaners) and The 81 Collection. Pressbox was a 24/7 dry cleaning and laundry service that Vijen bootstrapped to a very successful exit to P&G. The 81 Collection is a VC fund that focuses on the hard industries.We discuss:Why he had no choice but to bootstrap his dry cleaning tech businessHis approach to scale and expanding to multiple citiesHow P&G tried to destroy his businessWhy he eventually sold to P&G and

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38:10

Ty Haney (Outdoor Voices, Joggy, TYB) - Why she left...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/12/02

This is a recording of a live interview I did with Ty Haney last month in Austin, TX. Ty is most famous for founding Outdoor Voices, the technical apparel brand whose on a mission to get the world moving. My apologies in advance, we had a lot of technical issues on the day and the quality of the recording is not great. I really appreciate Ty for being incredibly open about her journey.We discuss:The origin of Outdoor VoicesWhy she left OV and what went wrongHer introduction to cryptoHow she

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37:29

Jesse Pujji (Gateway X) - How Brands Should Approach...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/11/30

Our guest today on The Consumer VC podcast is Jesse Pujji, Founder of Gateway X and Ampush. Gateway X is a venture studio and holding company founded by Jesse Pujji. Ampush is a growth marketing partner that crafts holistic strategies and executes throughout the funnel.We discuss:Why he left Goldman Sachs to start a performance marketing companyWhy he was bullish on Facebook ads early onHow early brands should approach social media marketing todayThe biggest mistakes companies make in customer

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31:32

Marcos Gonzalez (VamosVentures) - Why he left PE to...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/11/22

Our guest today is Marcos Gonzalez, Founder & Managing Partner of VamosVentures. VamosVentures is committed to creating a pipeline of diverse VC investors. Their investments include Stix, DRNXSMYTH, and Suma.We also discuss:How he invests in both software and consumer businessesApproach to portfolio constructionHow to increase the number of diverse founders who are venture-backedHis diligence processWhy he’s bullish about Los AngelesLatin American products that will be adopted by the U.S. &

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46:18

Steve Case (AOL, Revolution & Rise of the Rest) - Why...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/11/15

Thank you Tige Savage for the introduction to our guest today, Steve Case. Steve is the co-founder / former CEO of AOL. He also founded Revolution & Rise of the Rest. Revolution focuses on early-stage venture capital investments in technology-enabled businesses in the growth, venture and seed stages.Rise of the Rest is a nationwide bus tour to work with entrepreneurs in emerging startup ecosystems. We focus this conversation around his latest book “The Rise of the Rest”.We discuss:What Steve did

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38:59

Joe Welch (In Good Taste) – How you can make money in...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/11/08

Thank you Connor Ryan for introducing me to our guest today, Joe Welch, Founder & CEO of In Good Taste.In Good Taste allows you to explore the world of wine with their eight 6-ounce bottle wine flights.We discuss:Why he left tech to start a wine companyCan you make money in wineHis focus on packaging and what he set out to accomplish with In Good TasteZoom wine tastings during COVIDHis approach to retailWine subscription businessesCreating his own tasting locations

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43:47

Wayne Hu and Josh Constine (SignalFire) - The Current...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/11/03

Our guests today are Wayne Hu (Partner) & Josh Constine (Venture Partner & Head of Content) at SignalFire. SignalFire is the first Venture Capital firm built from the ground up as a technology company.We discuss:The promises of the creator economy & how to invest in itWhich Web2 media company is best positioned for Web3The current state of the NFT marketWhat is the metaverseWhere does venture capital fit into Web3 communitiesWhat is the future of owning the connection to your audience

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39:14

Ben Jones (Haus Labs by Lady Gaga) - Inside Lady...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/11/01

Our guest today is Ben Jones, CEO of Haus Labs by Lady Gaga. Haus Labs by Lady Gaga is Lady Gaga’s clean artistry makeup brand powered by innovation.Here's some of the questions I ask: How did you meet Lady Gaga and what was your first impression? and can you tell me about the founding story of what was originally Haus Laboratories? What was the reason she wanted to start a makeup brand? Lady Gaga is one of the busiest celebrities in the world, touring the world, acting, and engaging in a

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33:43

Katlin Smith (Simple Mills) - How She's Building a...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/10/27

Our guest today is Katlin Smith, founder and CEO of Simple Mills. Simple Mills are Clean, nutritious foods for a better life - it’s that simple. I’m a big fan of their products. We discuss the insight and inspiration behind founding Simple Mills, her approach to raising capital and picking the right investors, how consumer preferences have evolved since she first got started, her approach to nutrition and thinking about better-for-you products in general. Some of the questions I ask: What was the

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45:05

Eze Vidra (Remagine Ventures) - Investing in Israel,...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/10/20

Our guest today is Eze Vidra, Managing Partner of Remagine Ventures. Remagine, focuses on a cluster of these interconnected sectors, specifically media, entertainment, sports, commerce and data. We discuss consumer tech investing in Israel, VR & AR, and different use cases when it comes to the metaverse. Without further ado, here’s Eze. We discuss: I know you’re very focused on Israel. Why has Israel thrived as an entrepreneurship center? Since it is a small market, how do companies approach

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40:20

Abraham Shafi (IRL) - Building a community rather...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/10/18

Our guest today is Abe Shafi, co-founder and CEO of IRL. IRL is Your group messaging app where you can Chat, create polls, post photos, and coordinate plans with your friends. We discuss: The founding story of IRL and the original thesis, growth, how they had to pivot their strategy during COVID, the approach to fundraising and where the company is currently at. Without further ado, here’s Abe. We discuss: Why entrepreneurship? Why did you want to create a consumer company? What was the insight that

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31:24

Ashleigh Hinde (Waldo) - Building a brand with a...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/10/14

Our guest today is Ashleigh Hinde, Founder and CEO of Waldo. Waldo makes daily contact lenses without the hassle or price tag. We discuss how she’s building a brand with a product that you can’t see, how she approaches e-commerce and retail, and why she founded a contact lens company in the first place. Some of the questions I ask: What was the insight or pain point you went through that led you to founding Waldo? Did you always want to be an entrepreneur? How much do contacts usually sell for? How

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24:36

Mike Hirshland (Resolute Ventures) - The state of...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/10/11

Our guest today is Mike Hirshland, co-founder of Resolute Ventures. Resolute Ventures is a lead seed and “pre-seed” investor focused on backing and connecting a community of Founders who share an entrepreneurial spirit and energy. Some of their investments include Bark Box, Clutter, and Lumen. We discuss what pre-seed and seed investing is today, the opportunity within Web3, and how he builds conviction within founders. Without further ado, here’s Mike. Some of the questions I ask How did you enter

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