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PODCAST

MAP IT Marketing

Trying to work out how all your marketing fits together is tricky, especially when you"re trying to juggle everything else you need to do while running a small business. MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode. Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan

business

All Episodes

54:36

How Shelly Davies Changed The Course of Her Business

MAP IT Marketing ·

2022/01/06

It’s often only when we stop and breathe that we can see our new direction, and things finally fall into place. As we head into a new year, hoping for the best, prepared for the unexpected (if the last two years have taught us anything - it’s to be prepared), it’s a perfect time to reflect on our business, and check in with ourselves. Is our business leading me where I want it to? How can I change elements of my business to make it work better for me AND my customers? It’s

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21:00

Marketing in 2022 - What To Expect and Know For...

MAP IT Marketing ·

2021/12/23

It’s the end of 2021, and 2022 is looming. I’ll tell you what I’d like for the New Year. It’s very simple. Some plans to stay put and work out To have limited change However the last two years have shown me that I have very little control over both of those things! And, if there’s anything I’ve learned about digital marketing, it will change no matter whether we’re ready for it or not! (even if we’re all like ‘Please, we’re still trying

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26:55

How I Lost and Found My Voice in 2021

MAP IT Marketing ·

2021/12/16

This year I’ve created more content across more platforms consistently than I ever have before. But I also nearly lost my own voice and style, the things that set me apart from every other marketer and content creator out there. What happened to me is so common, and can happen to any of us when we’re trying to learn new ways of doing things, and spending too much time trying to emulate others as we adapt and change. I want you to develop your own voice, style and brand. From a monetary

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52:26

Marketing Your Regionally Based Business

MAP IT Marketing ·

2021/12/08

It was day one of a new job in a new town. Toni had taken a job at a local radio station in Broome, Western Australia, and a tropical low pass went through and caused damage to buildings and businesses. This was the point where Toni saw that regionally based businesses can often have issues with supplies, stock levels and may need to deal with issues around internet coverage, couriers, and extra costs that small businesses in large centres don’t need to manage. She also saw an opportunity

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40:11

Should Business Owners Check the Source of Their...

MAP IT Marketing ·

2021/12/02

Several months ago I was watching a Tiktok video about overcrowded beaches in Sydney during lockdown. I was stuck, feeling trapped, in lockdown in Auckland and the rule breaking in Aussie made me feel incensed. I shared it to my personal Facebook profile, and quickly discovered (from people who were currently on that beach at that instant) it was old footage that had been cut to look like it was new. It was a reminder to me that it’s so easy to miss a step and share something inaccurate, and

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47:25

Why You Need an Exit Strategy, with Chanelle O’Sullivan

MAP IT Marketing ·

2021/11/25

While most of us use holidays to chill out and think of anything but business, Chanelle O’Sullivan uses that time to plan out cool business ideas on paper, napkins, anything she can find. This was the beginning of her meadery Borage and Bee, a sparkling mead in a can sold here in New Zealand, gaining huge interest overseas. Chanelle operates Borage and Bee Meadery from her home in Glenorchy in the South Island of New Zealand, arguably one of the most beautiful places to live in the

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27:46

21 Marketing tools that can save you time and money

MAP IT Marketing ·

2021/11/18

Find out my favourite tools, apps and online solutions that help us create content, develop materials, and keep the content machine churning without causing us all to burn out. I first started in marketing over twenty years ago, and I can tell you that life is so much easier now! We had to outsource anything that wasn’t in our skillset (which besides writing was everything else for me.) It was hard work to do anything clever, and so much of the work was manual. Every year the apps get

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51:11

Why You’ve Got to Have a Profit First Business

MAP IT Marketing ·

2021/11/11

So often as business owners we fall into the trap of growing our business, focussed on the turnover and external signs of success, and forget the biggie: Profit. This was certainly true for today’s guest Jennifer McKinley whose company Cor Silver Skincare was being picked up by international markets, considered a huge success and at the same time, causing Jennifer regular financial stress. Everyone was getting paid except her. Even though Jennifer loved numbers and accounting (She was a

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37:05

What Happens When You Start Charging What You’re Worth

MAP IT Marketing ·

2021/11/04

Sel Leigh created a business that pulled together her decades of experience in working across multiple government and NGO roles educating not-for-profit and business owners, and had a growing number of clients who loved her help, advice and support around helping them understand the obligations and entitlements of being in business, specifically in the not for profit, or other impact style business models. But Sel had a problem Her business was soaking up hours she did not have, she was stressed and

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28:55

How to Create a Lead Generating Linkedin Profile

MAP IT Marketing ·

2021/10/28

Have you dipped your toes into using LinkedIn but are not sure if it’s a social media platform you should be focusing on? Or have you been putting effort into it but haven’t seen an increase of leads or sales from your activity? LinkedIn can become a powerful growth tool for your small business if you use it right. And it all starts with optimising your profile. For a long time, LinkedIn has been my favourite of all the social media platforms, although I’ve been exploring new loves

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48:23

Why Linkedin Company Pages could become your secret...

MAP IT Marketing ·

2021/10/21

I formally apologise for everything bad I’ve ever said about Linkedin Company Pages in the past, because today’s guest Michelle J Raymond has changed my mind! If you’ve also always wondered “Should I have one, and if I do, what do I do with it?” then this episode is most definitely for you Michelle covers how Linked covers the big four reasons you need to have your Linkedin Company page do more than post job vacancies or company updates, and how this is one of the best

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51:32

Getting Lost in NZ, Getting Found in the USA with Cat...

MAP IT Marketing ·

2021/10/14

What do you do if you’ve had a few too many “no’s” recently and you need to find an extra ten thousand dollars? Well for Cat and her husband, the answer was simple. Start a business. Cat and her husband had long talked about turning a family game, where the family would explore New Zealand with a whimsical mystery tour of directions set out from the kids in the back for years. They’d built a community of ten thousand readers of Cat’s blog “Getting

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28:58

How people pleasing may be harming your business

MAP IT Marketing ·

2021/10/07

"The hardest thing for me as a people pleaser was to discover my attempts to please everyone caused people to trust me less. That was the thing that made me the most devastated" I used to be a sold out, all seasons pass People Pleaser. I was terrible at saying no if something wanted it, even if I had no idea how I was going to make it happen. Sometimes it all paid off. Other times, it didn’t. In one of the very first episodes of MAP IT Marketing I shared the story of how I built up our Agency

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47:50

Brand Photography for Products and You with Jade Warne

MAP IT Marketing ·

2021/09/30

Great images of your products and of you can make selling what you do a whole lot easier. Even if you’re on a budget, the investment of great photography can help elevate your business and make you look far more together than you probably feel! But it’s often one of the biggest areas of lack for most of the business owners I work with. So few invest money into getting a range of photos they can use for social media, the website, print and anywhere else you can place them. In episode 24

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