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PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

27:50

Ask Terry 2023

Under the Influence with Terry O"Reilly ·

2023/06/24

It’s our final episode of the season already.And as always, we throw the show open to our listeners.And answer your questions.We’ll explore why jingles have disappeared, how old jingles are being used to help Alzheimer’s patients, we’ll talk about Eddie Shack and his Pop Shoppe commercials, why the biggest companies have the dullest ads and we’ll answer that burning question: What ever happened to the “follow the bouncing ball” sing-along commercials. Hosted on Acast. See acast.com/privacy for more

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27:57

Hiding in Plain Sight: The Surprising Influence of...

Under the Influence with Terry O"Reilly ·

2023/06/17

So many things in our world are influenced by marketing.This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it.It’s marketing hiding in plain sight.Like the concept of jaywalking – born of marketing.How marketing created the 10,000-steps-a-day health goal.And how marketing was the inspiration for one of the most popular TV series that everyone is talking about right now. Hosted on Acast. See acast.com/privacy for more information.

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28:54

Bookmarks 2023

Under the Influence with Terry O"Reilly ·

2023/06/10

This week it’s our annual Bookmarks episode.I read a lot of books to research Under The Influence.But every season, there isn’t enough room to include all the great stories I find.So this episode is dedicated to those stories that didn’t fit into ourregularepisodes. But are so good, they are worth telling.We’ll tell an amazing story about the book Goodnight Moon.We’ll tell you why David Bowie seemed to have two different-coloured eyes.We’ll talk about why inspiration is 90% perspiration and the

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28:27

The Allure of the Bad-Ass: Advertising Antiheroes

Under the Influence with Terry O"Reilly ·

2023/06/03

20thcentury movies and TV shows were dominated by the traditional “hero.”With high morals and an ethical code of honour.The 21stcentury has a different take.Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad.Antiheroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid to do. And do it unapologetically.And if advertising is the great mirror to pop culture, it just may explain the emergence of antihero brands – who dare you to

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28:10

Nooner Nookie: The Allure of Marketing Freebies

Under the Influence with Terry O"Reilly ·

2023/05/27

For over 100 years, “free” has been one of the most powerful words in the marketing world.And believe it or not, companies love freebies as much as their customers do.Because giving away free products generates a lot of goodwill. And goodwill generates free press.We’ll talk about a ketchup company who gave a man a free boat.A hotel who gave a couple 18 years of free stays because they had nookie in one of their rooms.And we’ll tell the story of how one company helped a teenager with huge feet – by

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27:18

The Phrase That Pays: Marketing Contests

Under the Influence with Terry O"Reilly ·

2023/05/20

Marketing contests can be tricky business.On one hand, contests can be designed to help companies achieve certain business goals.On the other hand, companies can lose control over them pretty quickly.This week, we look at some of the most interesting – and hilarious – marketing contests.Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals.True story. Hosted on Acast. See acast.com/privacy for more

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40:14

Canadaland Goes Under The Influence

Under the Influence with Terry O"Reilly ·

2023/05/13

Jesse Brown, founder of Canadaland Podcast Network, and Terry O'Reilly have a fun conversation about the business of podcasting, the line between journalism and advertising and how Terry had to get used to being touched by strangers. Hosted on Acast. See acast.com/privacy for more information.

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27:36

Billboards Are Always in Bloom

Under the Influence with Terry O"Reilly ·

2023/05/06

Billboards are one of the biggest creative challenges in the marketing world.They need to be seven words or less.They need to contain an idea.And they need to communicate quickly as people speed by.This week on Under The Influence, we look at the most creative billboards from around the world.We’ll talk about a car maker that used tiny billboards to get inside their competitor’s vehicles.How one airline used a billboard that could detect planes passing overhead.And we’ll tell you the hilarious story

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30:09

Brand Envy (2023)

Under the Influence with Terry O"Reilly ·

2023/04/29

This week, we take a look at four brands that have found a way to survive for decades.One company has been entertaining crowds with wax for 200 years.One restaurant has been topping their ice cream cones with a unique swirl for over 80 years.Another company teamed up with a certain debonaire spy 60 years ago.And a fourth brand has made a fortune blowing bubbles for over 75 years.Their stories are fascinating. Hosted on Acast. See acast.com/privacy for more information.

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29:14

Hitting the Road with Marketing Mobiles

Under the Influence with Terry O"Reilly ·

2023/04/22

You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs.This week on Under The Influence, we look at the wild and wacky world of marketing mobiles.They’ve actually been around for over 100 years.We’ll crack open the story behind the Planters Peanut Nutmobiles.We’ll take to the skies to tell you an amazing story behind the famous Goodyear blimps.And we’ll tell the story of the famous Oscar Meyer Wienermobiles. Hosted on Acast. See

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27:41

Johnny Wants the Jet: The Loopy World of Loopholes

Under the Influence with Terry O"Reilly ·

2023/04/15

There are some very interesting loopholes in the world of marketing.Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages.A loophole can help a company overcome barriers in the marketplace.Sometimes, the way a product is marketed can givecustomersa loophole they can take advantage of.And sometimes a 20-year-old kid can spot a loophole that panics a giant corporation. Hosted on Acast. See acast.com/privacy for more information.

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28:08

Hard Days & Golden Knights: The World of Brand Twins

Under the Influence with Terry O"Reilly ·

2023/04/08

Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names.And they either get along – or they sue each other into oblivion.This week, we look at “Brand Twins.”We’ll talk about when Guns N’ Roses sued Guns and Rosé.We’ll explain why there used to be the Saskatchewan Roughriders AND the Ottawa Rough Riders in the CFL.And that time Ringo sued the Ring O sex toy company. Hosted on Acast. See acast.com/privacy for more

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27:18

Long Overdue: The Creative Boom of Library Marketing ...

Under the Influence with Terry O"Reilly ·

2023/04/01

This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. Hosted on Acast. See acast.com/privacy for more information.

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27:44

Touch The Pickle: Marketing Gender Equality

Under the Influence with Terry O"Reilly ·

2023/03/25

“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins.But that’s incorrect. Martina Navratilova has 9.This week, we look at remarkable ideas that promote gender equality.Including an idea called Correct theInternet.com.And one that challenged menstruation taboos with a program called “Touch the pickle.” Hosted on Acast. See acast.com/privacy for more information.

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28:01

You Can Check In, But You Can Never Check Out:...

Under the Influence with Terry O"Reilly ·

2023/03/18

This week, we talk about hotel marketing.Specifically, how some hotels attract guests by advertising specificrooms.Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous – happened in their rooms. Hosted on Acast. See acast.com/privacy for more information.

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27:38

Dish Night at the Movies: Marketing Motion Pictures

Under the Influence with Terry O"Reilly ·

2023/03/11

This week, we’re talking about the creative ways Hollywood markets films.We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile.And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry. Hosted on Acast. See acast.com/privacy for more information.

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27:48

The Commercial From The Black Lagoon: Horror in...

Under the Influence with Terry O"Reilly ·

2023/03/04

This week we look at horror in advertising.We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror commercial yanked off the air. And a water company that actually cast its product as the villain in a 45-minute horror film. Hosted on Acast. See acast.com/privacy for more information.

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27:47

When You've Got It, Flaunt It: The George Lois Story

Under the Influence with Terry O"Reilly ·

2023/02/26

In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea. Hosted on Acast. See acast.com/privacy for more information.

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28:43

Only In Advertising: Stories From The Front Lines...

Under the Influence with Terry O"Reilly ·

2023/02/18

This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond campaign can go up in flames. Hosted on Acast. See acast.com/privacy for more information.

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30:11

Gold, Silver & Spinach: TV Shows As Marketing

Under the Influence with Terry O"Reilly ·

2023/02/11

With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marketing vehicles for companies. Hosted on Acast. See acast.com/privacy for more information.

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