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PODCAST

Small Business Big Visibility

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus

business entrepreneurship

All Episodes

00:05:32

157: Will AI Ruin Your Future? History Has the Answer

Small Business Big Visibility ·

2025/05/27

Worried that AI will leave most people behind? Think again. In this video, we explore how technological innovation has historically transformed societies—lifting living standards and creating new opportunities.From a time when children dreamed of oranges for Christmas to today’s world of abundance, you'll see how progress has always paved the way for greater prosperity. By looking back at how tools like the plow and the automobile revolutionized life, we shed light on why AI is just the next

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00:07:58

156: Feel and Act Like an Extrovert: Tips for Introverts

Small Business Big Visibility ·

2025/05/26

Struggling to feel confident in social settings? In this video, I share practical strategies that help introverts feel and act more like extroverts—even in large, high-energy environments.You’ll learn how stress and uncertainty impact your social energy, and how to manage external pressures so you can thrive in any crowd. From mindset shifts to pre-event rituals, these tips are designed to help you enjoy socializing instead of dreading it.Watch now and discover how to reset your mindset, boost your

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00:05:30

155: Team Alignment Lessons from Good to Great

Small Business Big Visibility ·

2025/05/23

In this episode, we explore how powerful team alignment can be — drawing inspiration from the business classic Good to Great. You'll hear a real-world hiring story that underscores the importance of values, vision, and cultural fit in building effective teams.Learn why it’s not just about filling roles, but about getting the right people in the right seats — all rowing in the same direction. Whether you're hiring, managing, or growing a team, these insights will help you build a workplace where

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00:08:41

154: Not All Content Creates Connection

Small Business Big Visibility ·

2025/05/22

What if your content disappeared for 30 days—and no one noticed? In this episode, we explore the difference between simply showing up and truly creating connection with your audience.You’ll learn why visibility doesn’t equal trust, how to audit your past content for real impact, and why consistent noise can actually dilute your brand. If your content feels like a chore, your audience can tell.Discover how to shift from forgettable posts to meaningful moments that resonate, build loyalty, and

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00:04:06

153: Stop Being the Bottleneck: Delegate Like a Pro

Small Business Big Visibility ·

2025/05/21

Feeling stuck in the center of everything? You’re not alone. As your business grows, so does the chaos — unless you learn how to delegate the right way.In this video, discover a simple framework to take delegation from frustrating to freeing. You’ll learn how to define clear outcomes, set checkpoints, and build systems that scale — so your team stops getting tangled and starts delivering real results.✅ Learn why delegation often fails (and how to fix it)✅ See how better systems lead to more freedom

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00:04:18

152: Be Memorable Through Emotion

Small Business Big Visibility ·

2025/05/20

What makes a brand unforgettable? It's not polish or perfection—it’s emotion. In this video, discover how surprising, even uncomfortable moments can create lasting impressions and build real connection.From a product called “Toe Juice” to a bizarre staring contest ad, we explore how bold, emotional choices break through the noise and stick with people. Because when your message makes someone feel something, they remember it—and that’s the beginning of trust, loyalty, and action.If you want your

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00:05:09

151: How I Got Referrals from Competitors

Small Business Big Visibility ·

2025/05/19

What if your competitors could become a steady source of new leads — without spending a dime on ads? In this video, you'll learn the exact playbook I used to turn rejected leads into revenue and build partnerships with businesses that used to be my rivals.Discover four powerful models: referrals, white-labeling, commission deals, and joint venturesLearn how to identify ideal partners and pitch win-win collaborationsSee how one small outreach tweak can open up new revenue streamsGet real-world

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00:33:34

150: Unlock Your Magnetic Presence with Ruth Stern

Small Business Big Visibility ·

2025/05/16

In this episode of Small Business Big Visibility, we dive into the world of energy, mindset, and authentic client attraction with transformational coach and EFT practitioner Ruth Stern.Ruth shares her powerful journey from fear-filled single mom to thriving business owner, revealing how emotional healing and energetic alignment can elevate your visibility and impact. Learn how to unlock your magnetic presence, identify your unique client attraction archetype, and overcome hidden mindset blocks that

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00:07:14

149: Escape the Technician Trap and Scale Your Business

Small Business Big Visibility ·

2025/05/15

If stepping away from your business feels impossible, this episode is your turning point. Learn how to stop being the one who does it all—and start building a business that runs without you.We’ll break down the Technician Trap—why being great at your craft can secretly hold you back—and show you how to shift into true leadership. Discover the 7 essential skills every small business owner needs to delegate with confidence, communicate clearly, and design systems that support growth.This isn’t

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00:04:57

148: Do These 10 Strategies to Thrive in a Recession

Small Business Big Visibility ·

2025/05/14

Struggling to keep your service-based business afloat during a downturn? You’re not alone — but you don’t have to go it alone either. In this video, you’ll get 10 proven strategies to help your business not just survive, but grow when the economy gets rocky.Discover how to repackage your offers without discounting, deepen client relationships, and stay visible when others go silent. From improving cash flow to simplifying your services, these practical moves are already working for local business

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00:06:52

147: Stop Rambling – Build an Elevator Pitch That...

Small Business Big Visibility ·

2025/05/13

Want to grow your business faster, close more deals, and make a powerful first impression? It all starts with your elevator pitch.In this episode, you'll learn exactly what an elevator pitch is, why it matters, and how to create one that sticks. Whether you're at a networking event, on a podcast, or casually chatting by a river, you'll be ready to explain what you do with clarity and confidence.Discover the 3-part formula: the lure, the line, and the reelLearn why most pitches fail—and how to avoid

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00:04:10

146: Track What Matters - Not Every Business Number

Small Business Big Visibility ·

2025/05/12

Ever feel like you need to memorize every stat in your business just to be legit? You don’t. In this episode, I break down a real conversation where someone with a failing business criticized me for not knowing every number—and why that thinking is outdated.You’ll learn why great leaders delegate, why micromanagement kills momentum, and how focusing on the right metrics (not all metrics) helps you scale with clarity. This is about protecting your bandwidth and leading smarter—not harder.If you’re

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00:46:41

145: Measure Cash Flow, Not Just Profit — Mike...

Small Business Big Visibility ·

2025/05/09

In this episode of Small Business. Big Visibility., Mike Grabham shares the hard-earned lessons behind launching six companies, selling two, and surviving a devastating failure. From his early days as a math major and college athlete to becoming a trusted consultant, Mike explains why most small business owners misunderstand the importance of cash flow — and how fixing that one metric can change everything.Discover how tracking cash daily, understanding true profit margins, and making small but

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00:04:54

144: Discover What a Moat Is in Business & Build One...

Small Business Big Visibility ·

2025/05/08

Ever feel like your business is just one competitor away from collapse? In this episode, discover what a moat really is in business—and why it's the key to long-term protection and growth.You’ll learn how pain, trust, innovation, and brand recognition form the strongest business moats. From childhood sandcastles to modern-day strategy, this video reveals how digging deep—both literally and figuratively—can help your business withstand the tide of competition.🔹 Why trust isn’t just “nice”—it’s your

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00:04:42

143: The Rent for Success Is Due Every Day - Here’s...

Small Business Big Visibility ·

2025/05/07

Success isn’t owned—it’s rented. And the rent? It’s due every single day. In this powerful episode of Small Business Big Visibility, we dive into what separates those who win from those who wonder why they’re stuck.You’ll learn:Why persistence is the real currency of successThe silent mindset killer that derails even the most talented entrepreneursHow repeating the same strategy keeps you broke—and what to do insteadWhy staying “in the game” sharpens your edge and protects your momentumWhether

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00:04:12

142: How to Instantly Stand Out in any Industry

Small Business Big Visibility ·

2025/05/06

Is your industry plagued by shady tactics, broken promises, or bad reputations? You’re not alone—and that’s exactly where your advantage lies.In this episode, discover how negative market perceptions can actually become your greatest asset. Learn how to identify the pain points customers associate with your field—and how to flip those perceptions to build immediate trust and lasting loyalty.From ghosting contractors to dishonest sales reps, the worst stereotypes are your opportunity to stand out by

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00:04:03

141. Fix This One Thing — And Your Business Will...

Small Business Big Visibility ·

2025/05/05

Business isn’t complicated — but if you’re stuck, there’s a good chance you’re fixing the wrong thing. In this episode, we unpack the Theory of Constraints and why identifying your one true bottleneck is the key to unlocking real growth.Discover how a simple idea shared by Eileen Wilder — “Promote. Sell. Collect. Deliver.” — can reveal exactly where your business is breaking down. Whether it’s promotion, sales, fulfillment, or handling money, your weakest link is quietly limiting everything

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00:28:08

140. The Networking Ninja Formula: How Phil...

Small Business Big Visibility ·

2025/05/02

In this powerful episode of Small Business. Big Visibility., we sit down with Phil Herrington—cold call master turned community connector—to uncover the strategy behind building a high-referral, relationship-driven business.Phil shares how he moved from knocking on doors and dialing during dinner to creating over 5,000 one-to-one meetings, generating hundreds of warm referrals, and growing a business that's on track for 500 referrals this year alone.He breaks down how the Connector Community

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00:04:06

139: Your Thoughts Are Lying to You — Here’s How to...

Small Business Big Visibility ·

2025/05/01

What if the most dangerous voice you'll ever hear... is the one inside your own head?In this episode, we uncover the surprising truth about your thoughts — and why trusting every one of them could be holding you back. You’ll learn why you can’t predict your next thought, and how that realization can unlock a whole new level of mental freedom and clarity.Most people lose the battle with self-doubt and fear before they even realize they’re fighting one. But here's the breakthrough: You are not your

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00:04:46

138. From Busy to Productive: Build the Business You...

Small Business Big Visibility ·

2025/04/30

Are you tired of feeling busy but never truly making progress? In this episode of the Small Business Big Visibility Podcast, we dive into the real reason why you’re stuck—and how to break free. Discover why checking emails and knocking out tasks isn't the same as moving your business forward, and learn the simple daily habits that will shift you from busy to truly productive.You'll learn:Why your brain resists doing the work that matters mostHow separating planning time from execution time

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277 results

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