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PODCAST

Brand for Good

Lorraine Schuchart

Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world"s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar

business marketing

All Episodes

28:08

Episode 45: Scaling a Sustainable Business with...

Brand for Good ·

2022/11/22

Every business is likely to experience a growth plateau at some point. When this occurs, entrepreneurs are often willing to try any available strategy to regain a forward momentum…but is this the best way to achieve long-lasting growth for your business? Today, these questions (and more!) are tackled by my extraordinary guest, Carrie Flynn. Carrie lives near Orlando, FL, where she resides with her husband of 17 years and their two beautiful daughters. She has a special talent for simplifying and

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28:11

Episode 44: Discovering Your Zone of Genius with...

Brand for Good ·

2022/11/08

When you hear the words “zone of genius,” what comes to mind? What is your zone of genius? How can you use this concept to further your business endeavors? This week, I am excited to showcase Midori Verity. Midori is an expert who helps clients use their zone of genius to scale their business. Midori has been a successful business owner for over 25 years and has worked with businesses that range from start-ups to some of Silicon Valley’s top 500 companies. Her entrepreneurial journey has had many

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30:42

Episode 43: Excelling in Multiple Industries with...

Brand for Good ·

2022/11/01

How can you harness the power of persuasion to become successful in multiple unrelated industries? Then, how do you take that success and teach other business owners to better run their companies? April Porter would know. As a former attorney turned kick-boxing franchise owner turned Franchise Empire Building Strategist and the CEO of Ask April Porter, April has taken a very unusual path. She’s been named a Top Influencer in the Global Franchising Industry and hosts the #1 Franchisee Podcast on

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20:34

Episode 42: Virtual Excellence with Sadie Prestridge

Brand for Good ·

2022/10/25

Virtual Assistants, or VAs, are a huge help to busy entrepreneurs who need to focus on what they do best. So, how should you go about hiring your own VA? In this episode, I interview Sadie Prestridge, a woman who began an online business in 2018 as an Executive Virtual Assistant (EVA) and now runs a team of highly-trained EVAs. In the beginning, Sadie was still working her corporate job, but she quickly found her stride and was able to quit only three months later. With her client roster full, she

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24:16

Episode 41: Making More Doing Less with Holly Marie...

Brand for Good ·

2022/10/18

How do you inspire hundreds of women to make more by doing less? Is it possible to run a full-time business on a part-time schedule? In this episode, Holly Marie Haynes shares her entrepreneurial journey from having a full-time corporate job with a side-hustle to being a business owner whose husband retires while she works part-time during the pandemic. Holly helps female entrepreneurs create simple, scalable offers and systems to grow to multiple 6-figures. An industry expert and featured Thrive

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32:02

Episode 40: Gender Fair with Amy Cross

Brand for Good ·

2022/10/11

How can business owners ensure that their business supports gender equality? What steps can they take to encourage gender fairness across the entire business community? Businesses are facing a growing number of lawsuits demanding fair pay and equitable opportunities. In this episode, I discuss this pressing issue with an ingenious gender fair advocate, Amy-Willard Cross. Amy is the founder of the Gender Fair Index, the first consumer rating system for gender equality. It rates companies on their

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09:55

Episode 39: How PR Works

Brand for Good ·

2022/10/04

When you hear “PR” or “public relations,” what comes to mind first? How does PR work? Do you need it for your business? The irony about the PR industry is that it does a terrible job at relaying to the public what PR actually entails. You will rarely hear people describe PR in detail or refer to the people who work in PR. That’s why, in this episode, I peel back the curtain to help you understand how PR works and why you need it. I share the definition of “public relations” and what true PR

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31:52

Episode 38: PR Secrets with Susan Harrow

Brand for Good ·

2022/09/27

How do you become the kind of PR expert that stands out from the rest? What are the secrets behind a successful PR campaign? For this episode, I’m bringing in a remarkable PR expert, Susan Harrow. Susan is a media trainer, marketing strategist and martial artist. She’s the author of the best-selling book, Sell Yourself Without Selling Your Soul. Fun facts about Susan include that she's a former tennis pro and has a black belt in Aikido! For the past 33 years, Susan has trained thousands of CEOs,

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12:18

Episode 37: From Fans to Clients

Brand for Good ·

2022/09/20

Do you want to develop better relationships with your followers on social media? How can you upgrade your followers from fans to clients? If you’ve listened to my podcast recently, you’ve probably heard me talk about flipping the marketing funnel in Episode 33 and the power of borrowing other people’s audiences in Episode 35. In this episode, I discuss the messy middle of the marketing funnel and the steps you should take to turn your lukewarm leads into paying clients. If you want to grow your

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24:37

Episode 36: PhilanthroInvesting with Ivan Anz

Brand for Good ·

2022/09/13

How do you spread your philanthropic purpose and create change? What drives you to improve the planet and help humanity? For this special episode, I interview Ivan Anz, an entrepreneur with a unique approach to leveraging businesses for the good of the world. Ivan has been an entrepreneur since he was seven years old when he sold candy to his friends in Argentina. As he grew older, he continued his entrepreneurial efforts and brought his talents to the United States in 2014. Though he did not speak

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08:30

Episode 35: Borrow Other People's Audiences

Brand for Good ·

2022/09/06

What are your strategies for reaching new audiences? How do you leverage your connections to help grow your business? In Episode 33, I challenged you to flip your marketing funnel. In this episode, I’m talking about next-level relationship marketing—the power of borrowing other people’s audiences. I share why it is important and how you should go about leveraging other audiences to grow your business. Are you ready to create more connections and uplevel your marketing? Then let’s dive in! Links:

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22:07

Episode 34: How to Be Unstoppable with Kelly Roach

Brand for Good ·

2022/08/30

What makes you unstoppable when helping the people you want to serve? How can you anticipate the changes and challenges that you’ll encounter as a business owner? In this episode, I am excited to bring in the inspiring and unstoppable Kelly Roach! Kelly quickly rose through the ranks of her corporate career. Before turning the age of 30, she was promoted seven times in 8 years to become the youngest senior vice president of her Fortune 500 company. During that time, she produced record-breaking

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11:41

Episode 33: It's Time to Flip the Marketing Funnel

Brand for Good ·

2022/08/23

If you’re a business owner, you probably have experience creating marketing funnels. You try to reach as many people as possible but only end up catching a few. The idea behind the marketing funnel is that casting a wide net will enable you to capture as many leads as possible before narrowing down prospective customers throughout each stage of the purchasing decision. For the last ten years, this has been the philosophy...but how effective is that strategy, really? In this episode, I share reasons

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35:19

Episode 32 : Standing for Love with Minna Yoo

Brand for Good ·

2022/08/16

What is mindful hydration, and why does it matter? How can you elevate your water consumption to make it feel both necessary and special? In this episode, Minna Yoo shares how she spreads love and awareness through mindful hydration and beautiful water bottles. Minna’s journey in neuroscience and nutrition led her to the idea to improve health through “mindful hydration,” and from that idea, Love Bottle was born! Love Bottle is a beautiful, elegant, reusable bottle that is about bringing Love and

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31:10

Episode 31: Now What with Laura Berman Fortgang

Brand for Good ·

2022/08/09

Have you ever felt the desire to reinvent yourself? How can you become the version of yourself that you wish to be? For this episode, I bring in a special guest that consistently reinvents herself and teaches others how to do the same. Laura Berman Fortgang’s professional life is anchored by her international reputation as a pioneer with over 25 years of experience in personal coaching. She is a best-selling author, sought-after speaker, TV personality, corporate spokesperson, interfaith minister,

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26:34

Episode 30: Uplevel Your Communication with Dr....

Brand for Good ·

2022/08/02

Do you ever feel that your business messaging is misunderstood by your target audience? Do you sometimes have trouble communicating your message verbally, as well? In this episode, Lorraine talks with an inspiring businesswoman who uplevels communication for conscious leaders. Dr. Miluna Fausch has an intuitive problem-solving superpower that comes from years of multifaceted experience working in retail/sales, profiting as an entrepreneur, serving on nonprofit boards and performing as an

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09:19

Episode 29: Radical Responsibility

Brand for Good ·

2022/07/26

Do you often feel like you have no control over what’s going on in your life, or do you tend to see problems as opportunities on which you can choose to act? In this episode, Lorraine talks about radical responsibility–a transformative concept that can help you acknowledge and act on various issues, both big and small. She discusses the difference between radical responsibility and victim mentality, and she shares the steps that she uses to be radical responsible. Lorraine also discusses something

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29:29

Episode 28: Run Your Business So It Doesn’t Run You...

Brand for Good ·

2022/07/19

How do you create a business that supports the lifestyle you want? How can you stop sweating the small tasks so you can focus on the things that will move your business forward? In this episode, Lorraine’s guest, Staci Hauschild, addresses these questions and more. Staci is a director of operations and ClickUp Consultant who helps bogged down, busy-as-heck “fempreneurs” in need of serious organizational and project management. She teaches feminist entrepreneurs how they can smash the patriarchy via

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15:17

Episode 27: Build Thought Leadership at Every Stage...

Brand for Good ·

2022/07/12

How do you start building thought leadership now, regardless what stage your business is in? What are the most important steps you need to take in order to become a thought leader? In the previous episode of The Prosper Project, Lorraine discussed why you want to become a thought leader in your field. In this episode, Lorraine shares how you can build thought leadership at every stage of your business. She describes what each phase of businesses looks like and the creative steps you can take at each

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15:02

Episode 26: Why You Want to Be a Thought Leader

Brand for Good ·

2022/06/28

When you think about thought leadership, what comes to mind first? What is a thought leader, exactly? Are there specific steps that you can take to become one? In this episode, Lorraine discusses why you want to become a thought leader in your industry. She outlines three important steps to take and shares a creative and colorful analogy to inspire you as you build your thought leadership. Are you interested in becoming a thought leader? Then dive into this week’s episode of The Prosper Project!

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