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PODCAST

Success With Jewelry

Laryssa Wirstiuk and Liz Kantner

Welcome to Success With Jewelry - your guide to growing a meaningful, profitable jewelry business. Hosted by marketing experts Laryssa and Liz, who together have over 16 years of experience helping brands thrive, this podcast gives you an exclusive look at what really works in jewelry marketing today. We"re here to share honest conversations, hard-won lessons, and proven strategies to help you reach your goals and feel less alone in your business journey.

business marketing

All Episodes

12:30

32 - Laryssa and Liz on SMS Marketing for Jewelry Brands

Success With Jewelry ·

2023/04/17

Welcome to episode #32. This week, we'll be talking about SMS marketing or text message marketing for jewelry brands. More specifically: What is it, and how does it work? What are the pros and cons? Who should use it, and how should you use it? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting

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08:48

31 - Laryssa and Liz on Using ChatGPT for Jewelry...

Success With Jewelry ·

2023/04/10

Welcome to episode #31. This week, we'll be talking about the AI tool ChatGPT. More specifically: What is ChatGPT? What are the pros and cons of using ChatGPT? How can you use ChatGPT in your business and jewelry marketing? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com

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10:51

30 - Laryssa and Liz on How Much to Invest in Jewelry...

Success With Jewelry ·

2023/04/03

Welcome to episode #30. This week, we'll be talking about MONEY - and how much money you should be investing in marketing in 2023 based on your stage of business and business goals. More specifically: How much to invest based on revenue and stage of business growth What you should be investing that money in What can you expect things to cost? What to do if you don't have the money to invest We also offer a gated version of this episode, which has further commentary on this topic and one

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18:28

29 - Laryssa and Liz on the Best Social Media...

Success With Jewelry ·

2023/03/27

Welcome to episode #29. This week, we'll be talking about the social media platforms to consider using for your jewelry brand in 2023 - and the best practices for each one. More specifically: What’s going on with Instagram? Social media platforms to consider and best practices for each How to choose which social media platforms are right for your jewelry brand We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can

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16:09

28 - Laryssa and Liz on Content Marketing for Jewelry...

Success With Jewelry ·

2023/03/20

Welcome to episode #28. This week, we'll be talking about content marketing and how your jewelry brand can leverage it successfully. More specifically: What's content marketing, and how is it different from other types of marketing you're doing? What are the common types of content marketing? How do you know that content marketing is right for your business? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can

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13:14

27 - Laryssa and Liz on Jewelry Marketing Tactics...

Success With Jewelry ·

2023/03/13

Welcome to episode #27. This week, we'll be talking about which jewelry marketing tactics are working now. More specifically: A look at Q1 so far and what’s changed What to focus on in your business Tips to take action We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership

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15:08

REISSUE - Laryssa and Liz on How To Grow a Jewelry...

Success With Jewelry ·

2023/03/06

This episode is a RE-ISSUE of Episode #9, which went live on October 24, 2022. Now that we've completed our series on email marketing, we thought it would make sense to reshare this episode all about growing your list. Let us know what you think! This week, we’re talking all about email marketing for jewelry brands. We cover: Why is email marketing important? How to start and grow your email list. Tips for gathering and utilizing information about your email subscribers. We also offer a gated

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15:06

26 - Laryssa and Liz on Advanced Email Marketing...

Success With Jewelry ·

2023/02/27

Welcome to episode #26. This week, we'll be talking about the benefits of segmentation and A/B testing in email marketing and why you should consider trying some of these more advanced email tactics. More specifically: What's segmentation, and how can you start taking advantage of it? What's A/B testing, and how can you implement it? What are some other more advanced ways of optimizing your email marketing? We also offer a gated version of this episode, which has further commentary on this

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16:32

25 - Laryssa and Liz on How to Be Consistent in Email...

Success With Jewelry ·

2023/02/20

Welcome to episode #25. This week, we'll be talking about how you can get more consistent with email marketing as a jewelry business owner. More specifically: Why consistency matters for email marketing Consistency means putting together a content calendar and considering your storytelling/messaging Get comfortable with email metrics, so you get comfortable with consistency We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip

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14:39

24 - Laryssa and Liz on Email Automations for Jewelry...

Success With Jewelry ·

2023/02/13

Welcome to episode #24. This week, we'll be talking about the importance of an automated email welcome series as well as other email automations to consider. More specifically: What is a welcome series, and why is it important? Welcome series best practices Other key automations to consider We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive

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16:11

23 - Laryssa and Liz on Getting Started With Email...

Success With Jewelry ·

2023/02/06

Welcome to episode #23. This week, we'll be sharing an introduction to email marketing. More specifically: Why email marketing is so important How to get started with email marketing What makes a good email We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly

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14:42

22 - Laryssa and Liz on Ecommerce Product Pages for...

Success With Jewelry ·

2023/01/30

Welcome to episode #22. This week, we'll be talking about product pages on your ecommerce website. More specifically: Why product pages are so important What a product page should include How updating your product page can increase conversions We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com

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17:19

21 - Laryssa and Liz on Ecommerce Conversion...

Success With Jewelry ·

2023/01/23

Welcome to episode #21. This week, we'll be sharing some conversion-boosting strategies for your ecommerce website. More specifically: What to do about abandoned carts Why average order value (AOV) matters and how to increase it Why returning users matter and how to get shoppers to come back We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content,

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11:59

20 - Laryssa and Liz on Optimizing Your Ecommerce...

Success With Jewelry ·

2023/01/16

Welcome to episode #20. This week, we’ll be talking about your ecommerce homepage and how to drive traffic to your website. More specifically: Why is the homepage so important? Homepage best practices. Tips for driving traffic to your website. We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com

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13:40

19 - Laryssa and Liz on Best Practices for Ecommerce...

Success With Jewelry ·

2023/01/09

Welcome to episode #19. This week, we’ll be talking about the best practices for structuring your ecommerce website and creating a user-friendly navigation. More specifically: How should you approach structuring your ecommerce website? How should your website navigation function? What are the best practices? What steps can you take to improve your navigation? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start

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12:24

18 - Laryssa and Liz on Ecommerce Analytics for...

Success With Jewelry ·

2023/01/02

Welcome to episode #18. This week, we’ll be sharing an intro to ecommerce analytics. More specifically: How to access your website’s analytics. What are KPIs, and which metrics are most important? What the numbers mean and how you can use them to adjust your strategy. We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting

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0:48

BONUS - Happy Holidays From Laryssa & Liz!

Success With Jewelry ·

2022/12/26

We’re taking a break this week, and we hope you are too! However, we did want to take a moment to wish you a happy holidays and to thank you. Laryssa and I started our collaboration at the start of 2022 with the goal of educating designers and also building community - for ourselves and the designers we hoped to work with. While Success with Jewelry has changed form over the course of the year, we’re excited about where we are at now - a podcast and community to share resources with you. And we

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15:19

17 - Laryssa and Liz Share an Intro to Ecommerce for...

Success With Jewelry ·

2022/12/19

Welcome to episode #17. This week, we’re sharing an "intro to ecommerce". Are you hoping to streamline your D2C strategy in 2023? Then you'll definitely want to make sure your ecommerce storefront is working for you. The next few episodes will be all about ecommerce for jewelry brands, and this episode will serve as a foundation for the content ahead. We're here to help you optimize your ecommerce store, and we’re going to talk about: What's different about selling your products online vs. in

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10:54

16 - Laryssa and Liz on Last-Minute Holiday Marketing

Success With Jewelry ·

2022/12/12

Welcome to episode #16. This week, we’re talking all about what you should be focusing on now, after Black Friday-Cyber Monday weekend. We'll be covering: Promoting ready-to-ship products Reaching out to top clients Promoting your retailers We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com

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10:52

15 - Laryssa and Liz on Jewelry Content Planning Tips

Success With Jewelry ·

2022/12/05

Welcome to episode #15. This week, we’re talking all about content planning for jewelry brands. We'll be covering: Where should you be sharing content? What should you be posting? And how can you keep track of your posting schedule? Aligning your content. We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting

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154 results

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