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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:22:31

The A100 Playbook Podcast | Syneos Health...

The MM+M Podcast ·

2024/09/18

Jeanine O'Kane is president of Syneos Health Communications — a portfolio of agencies spanning advertising, public relations, patient advocacy, medical communications, managed markets and naming and branding. Formerly president of the US public relations group at Syneos Health Communications, Jeanine has been with the organization for more than a decade and has more than 20 years of industry experience. During her tenure at Syneos Health Communications, she has been instrumental in developing

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00:24:32

Meet MM+M’s new editor-in-chief

The MM+M Podcast ·

2024/09/11

MM+M’s new editor-in-chief, Jameson Fleming, makes his debut on the podcast to talk about covering the agency beat, his viral story about Philadelphia Flyers mascot Gritty, and the science of audience development.Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:28:59

Me and My Alzheimer’s | Episode 1: First signs that...

The MM+M Podcast ·

2024/09/10

This series will explore the history of Alzheimer’s, living with the disease day-to-day, the highs and lows of developing drugs to treat it and what can be done to improve the situation for caregivers.Me and My Alzheimer’s is an MM+M production from Bill Fitzpatrick, Haymarket Media’s senior producer of podcasts as well as MM+M Senior Editor Jack O’Brien.If you have suggestions for story ideas, feedback on the series or other comments, send them to us at news@haymarketmedia.com. Check us out at:

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00:34:19

Big savings? Analyzing the IRA’s impact on the industry

The MM+M Podcast ·

2024/09/04

SHOW DESCRIPTION LONGMonica Martin De Bustamante, senior partner at Trinity Life Sciences, analyzes the Medicare-negotiated prices of the first 10 drugs under the IRA, including the Biden administration’s claimed savings, in an interview with Senior Editor Jack O’Brien. For this week’s Trends segment, we talk about the marketing push around the start of the respiratory vaccine season, including Moderna’s campaign, and how the pipeline for an mRNA flu vaccine is shaping up. Music by Sixième SonCheck

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00:36:35

A brand designer reimagines the care journey

The MM+M Podcast ·

2024/08/28

Noah Waxman, co-founder of Cactus, tells Senior Editor Jack O’Brien how human-centered design can be applied to healthcare technology and reimagines the care journey more holistically. For our Trends segment, we talk about two big DTC pharma plays this week, the launch of Pfizer’s digital health platform PfizerforAll and Eli Lilly’s release of a less expensive form of obesity drug Zepbound. Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:46:10

Neurodiversity in advertising: The duo behind...

The MM+M Podcast ·

2024/08/22

Senior Editor Jack O’Brien speaks with the brain trust behind the Divergent Convergent initiative: Rachel Lowenstein, global head of inclusion and innovation at MindShare, and Kelly Garland Schwarte, executive director and invention lead at MindShare.And for our trend’s segment, we talk about a UMass Chan study that found health experts are the most credible among young adults in social media campaigns against vaping and unpack HHS’ Risk Less, Do More public education campaign ahead of RSV

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00:39:34

How to market Prenuvo, the full body scan used by...

The MM+M Podcast ·

2024/08/14

Raja Haddad, chief marketing officer at Prenuvo, talks with Senior Editor Jack O’Brien about the company’s recent PSA web series – Let's Talk About BEEEEEEEP – as well as its popularity among celebrities.In the Trends segment, Jack and Senior Reporter Lecia Bushak do some cleanup on the health-related stories at the Olympics and dive into the CDC’s decision to tell doctors to better manage IUD pain following widespread social media outcry.Music by Sixième SonCheck us out at: mmm-online.comFollow

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00:25:08

Improving HCP marketing through understanding of the...

The MM+M Podcast ·

2024/08/14

Artificial intelligence (AI) is changing the way healthcare providers (HCPs) engage with health IT and their patients. From AI-driven scribing to intelligent appointment scheduling, HCPs are evolving to embrace these innovations and benefit from their efficiencies. By understanding these AI-driven clinical workflow changes, marketers can begin to embrace an AI-enhanced marketing strategy. Join Veradigm in an engaging discussion where we’ll focus on leveraging AI for predictive modeling, improving

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00:34:19

MM+M summer intern Molly Huth, ‘a natural behind the...

The MM+M Podcast ·

2024/08/08

As summer intern Molly Huth, rotation at MM+M draws to a close, she sits for an exit interview with Jack O’Brien and Marc Iskowitz. Plus, our Trends segment touches on Democratic presidential running mate Tim Walz’s healthcare policy record and new revelations around Lykos Therapeutics’ MDMA clinical trials. Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely,

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00:16:44

Context is the new currency, a podcast presented by...

The MM+M Podcast ·

2024/07/31

The digital marketing landscape is changing but the challenge for marketers remains: how to develop campaigns that deliver relevant, actionable content to hyper-targeted audience profiles. That’s especially important during a time when consumers’ desire for personalized experiences and increased privacy is so high. The answer? Finding new data sources and meeting audiences in the moment.Check us out at: mmm-online.comFollow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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00:42:01

Busy summer for Syndax’s new commercial chief

The MM+M Podcast ·

2024/07/31

As Syndax Pharma prepares to roll out its first two drugs, chief commercial officer Steve Closter shares launch plans and the key marketing challenges to shepherding a company out of the clinical stage. In our Trends segment, we recap pharma-related brand activations and health-oriented storylines at the 2024 Summer Olympics in Paris. Music by Sixième Son Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read

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00:42:17

Inside Eli Lilly’s multi-year Team USA partnership

The MM+M Podcast ·

2024/07/24

Lina Polimeni, Eli Lilly’s chief corporate brand officer, tells Senior Editor Jack O'Brien how the drugmaker will use a marketing push at the 2024 Paris Summer Olympics to build authentic relationships and burnish its image. In our Trends segment, we explore how President Joe Biden dropping out of the 2024 presidential race affects the Democrats' approach to health policy. Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:40:01

Bayer puts its global oncology team on display

The MM+M Podcast ·

2024/07/17

Bayer’s Emma Fountain, VP of R&D projects and a breast cancer survivor, explains how the Inspired By You global campaign has raised cancer consciousness by showcasing members of its oncology team and what inspires them.In lieu of our Policy and Trend segments, we talk about this weekend’s attempted assassination of Donald Trump, explore whether the former president and Republican presidential nominee may add any kind of gun control to his agenda and recap the healthcare record of his running mate,

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00:50:31

Clinical lab industry faces a new test

The MM+M Podcast ·

2024/07/10

Dr. Bill Maurice, president and CEO of Mayo Collaborative Services and Mayo Clinic Laboratories, and board chair for the American Clinical Lab Association, describes the marketing challenge of demonstrating the value of the lab for healthcare, in conversation with Senior Editor Jack O’Brien. Senior Reporter Lecia Bushak recaps a new bill – the PREVAIL Act – that could affect pharma drug patents. Plus, the ongoing medical mystery surrounding President Joe Biden tops our Trends segment, along with the

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00:43:42

Why pharma branded work didn’t make the Cannes cut

The MM+M Podcast ·

2024/07/03

Collette Douaihy, 2024 Cannes Lions Pharma jury president, CCO at Dentsu Health and 2024 MM+M Health Influencer, explains the dearth of award-caliber, regulated pharma work from this year’s festival in the south of France. Plus, Marc Iskowitz, Lecia Bushak and Jack O’Brien review recent Supreme Court decisions impacting healthcare. These include the court’s biggest abortion-related rulings since overturning Roe v. Wade two years ago to its rejection of the Purdue Pharma nationwide opioid settlement

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00:25:47

The A100 Playbook Podcast | Real Chemistry:...

The MM+M Podcast ·

2024/06/28

Listen to Jack O’Brien of MM+M and Brandon Pletsch, president of scientific visualization at Real Chemistry, as they delve into the dynamic intersection of art, science and AI innovation in the field of scientific visualization. During the interview, they will discuss the role of scientific art in communicating complex scientific ideas to key stakeholders, how AI has been integrated into this process and what the future may hold for scientific artists.Check us out at: mmm-online.comFollow

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00:23:43

Garbage in, garbage out — How health marketers can...

The MM+M Podcast ·

2024/06/28

The future of AI is now. Brands are embracing the evolution of tech and AI to achieve efficiency, speed, accuracy and savings. But, as they say, garbage in yields garbage out. This session with Justin Freid, chief marketing and innovation officer of CMI Media Group, and Daniel Nadler, founder of Open Evidence, will enlighten health brands to the possibilities of AI.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X:

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00:33:11

Trust and transformation: The new face of healthcare,...

The MM+M Podcast ·

2024/06/27

In the evolving world of brand and brand experience, healthcare and pharmaceutical companies are redefining their identities and strategies — all as brand purpose and health and wellness trends continue to push the industry into new territories. Join us as we delve into the transformation journey of corporate and consumer healthcare brands and its impact on your most important audiences.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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00:29:08

Innovation in action: Bridging strategy and execution...

The MM+M Podcast ·

2024/06/27

There are many hot conversations in biopharma today: market access, AI, transforming field operations. ClinicalMind’s Tom Sproat and 11TEN’s James Lewis discuss how leaders in biopharma can move these conversations into meaningful action, bridging the gap between strategy and execution. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original

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00:49:58

How AI may give pharma brands a human touch

The MM+M Podcast ·

2024/06/26

Elaine Gamble, former MM+M Awards jury chair and Otsuka Pharmaceutical executive, tells Marc Iskowitz how AI may facilitate pharma brands’ social-care strategy. In her policy report, Lecia Bushak discusses a new bill signed into law by New York Governor Kathy Hochul aiming to protect kids from some of the damaging effects of platforms like TikTok and Instagram. And for his Trends segment, Jack O’Brien serves up three new items: an op/ed in The New York Times calling for a ban on pharma advertising,

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660 results

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