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PODCAST

Brand Therapy

Hi! We"re Phil and Lauren, hosts of Brand Therapy. As brand strategists, we"ve helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world"s leading experts for the latest techniques to master social media, websites, business, and everything related to branding.If you"re ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join us as we

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All Episodes

28:33

109. How do you *really* do an Instagram Live?

Brand Therapy ·

2021/01/29

Want to go live on Instagram but don't know where to start? 🎬 You start with this episode! In this fun conversation, Phil dishes his Instagram Live secrets so you get the confidence to go live yourself. You'll learn how to structure your Live, decide whether or not you need a guest, and all the little details that create a successful Live. If you're wanting more followers (yes!), more brand credibility (hello!), and more exposure (definitely!), then you must listen to this episode.

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31:21

108. How do you become good on camera? (f. Ashley Rowe)

Brand Therapy ·

2021/01/21

Do you have dreams of looking effortless on video calls? 💁🏼‍♀️ If the answer is yes, you're in for a treat on this episode of Brand Therapy. Hosts Phil and Lauren meet with long-time friend, recent client, and all-around incredible news anchor Ashley Rowe to discuss the secrets of being effective on camera. From where to look, how to avoid awkward interruptions, and tips for getting your message across effortlessly, this episode is a must-listen for anyone who uses Zoom on a regular basis.

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26:07

107. How do you give a good presentation?

Brand Therapy ·

2021/01/14

Do you get jitters before speaking at meetings or giving presentations? 😰 Fear not, dear listener, because Phil and Lauren are here to support! In this 1:1 episode, our hosts have a frank discussion about the opportunities that come from speaking with confidence. You'll learn about their fears (twist: Phil hasn't always been comfortable with the spotlight), their thoughts on a great presentation, and advice for commanding the room. If you're hoping to make an impact in your next presentation, this

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29:40

106. Are you addicted to your phone? (f. Dr....

Brand Therapy ·

2021/01/07

How many times a day do you look at your phone? 📲 If you're like the majority of people, chances are that it's a lot. Inspired by the new year ahead of us, hosts Phil and Lauren met with clinical psychologist (and former client) Dr. Alexander Bacher, a specialist in addiction treatment, for techniques on managing our reliance on technology. With references to The Social Dilemma, an overview of addiction indicators, and techniques for bringing awareness to your unconscious actions, this episode

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27:20

105. How do you set goals?

Brand Therapy ·

2020/12/11

Have you started thinking about your 2021 goals? ✅ In the final episode of 2020, hosts Phil and Lauren have a productive discussion about lessons they’ve learned (and wish they’d learned earlier) about goal setting. Get ready to learn about qualitative goals, quantitative goals, and tactics for ensuring you’re staying on track. If you’re determined to make 2021 your year, this episode is for you. Happy New Year!

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33:36

104. How do you create change? (f. Sass Allard)

Brand Therapy ·

2020/12/04

Exactly what does it take to change? ⏳ Our hosts Phil and Lauren get straight to the source in a meeting with change management consultant (and former client) Sass Allard. As someone who’s hired to implement and sustain permanent change in companies and people, our guest understands the intricacies of thriving in times of uncertainty. Released with the upcoming new year in mind, use this episode to inspire goals and more!

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29:08

103. How do you create a fitness (or any) program?

Brand Therapy ·

2020/11/26

reaming of launching a program in 2021? 💭 This is the episode for you! Using client PaleOMG as an example, hosts Phil and Lauren walk through the process of creating a program from start to finish. You’ll learn how to conduct competitive research, tips for mapping out your curriculum, advice on format, vetted platforms, and so much more!

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31:14

102. How do you get good audio at home? (f. Fernando...

Brand Therapy ·

2020/11/19

“Can you hear me? Are you there?” 🙉 In this episode, hosts Phil and Lauren meet with audio expert Fernando Delgado to uncover the secrets to good audio. The trio discuss finding the right space for audio, tips for getting the best audio equipment, and other pointers for thriving in certainty as a creative. If you’re stressed out by dropped Zoom calls, echoes, and complaints of muffled mics, this episode is for you!

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12:55

101. What do you do if you aren't feeling motivated?

Brand Therapy ·

2020/11/12

When you're not in the mood to work, is doing something better than doing nothing? 😖 In this very short episode of Brand Therapy, exhausted hosts Phil and Lauren have a discussion about energy management, taking work breaks, and communicating with clients. If you're feeling zapped from current events, this low-energy episode is the perfect listen.

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34:18

100. How do you celebrate 100 podcast episodes?

Brand Therapy ·

2020/10/30

Do you celebrate milestones? 🎉 On Brand Therapy, we sure do! Hosts Phil and Lauren celebrate 100 episodes of their podcast with a secret guest and a secret topic. This ep is a fun one full of familiar voices, and you’re invited to our party.

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25:12

99. How do you create a custom shortened domain?

Brand Therapy ·

2020/10/22

Do you wish it was easier to promote your blog posts? 🗣 Consider using a custom shortened domain! In this episode, hosts Phil and Lauren go through the steps to create small and memorable URLs that make blog promotions a cinch. From deciding your shortened domain to purchase to measuring results, you'll have all the tools to create this critical branding piece by the episode's end.

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31:01

98. How do you succeed on Instagram? (f. Lucas O'Keefe)

Brand Therapy ·

2020/10/15

Do you have dreams of growing a thriving audience on Instagram? 📸 Hosts Lauren and Phil met with Lucas O'Keefe (Instagram Coach and one of the fastest growing creators they know) to dish on his secrets. We get Lucas' perspective on consistency (and the number of posts you ACTUALLY need to publish in a day), community engagement, content tips, and so much more. For anyone who's passionate about Instagram, have a listen.

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23:53

97. How do you create a freebie?

Brand Therapy ·

2020/10/08

How strong is your brain? 💪 In this educational episode, hosts Lauren and Phil meet with triathlete mindset coach (and past client) Adelaide Goodeve to find out. Between avoiding mental fatigue, optimizing your energy, creating affirmations, streamlining your nighttime routine, and brain training for athletic performance, you’ll be invigorated to change your mindset for the better!

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34:12

96. How do you create a routine? (f. Adelaide Goodeve)

Brand Therapy ·

2020/10/02

How strong is your brain? 💪 In this educational episode, hosts Lauren and Phil meet with triathlete mindset coach (and past client) Adelaide Goodeve to find out. Between avoiding mental fatigue, optimizing your energy, creating affirmations, streamlining your nighttime routine, and brain training for athletic performance, you’ll be invigorated to change your mindset for the better!

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23:21

95. How do you get engagement on LinkedIn?

Brand Therapy ·

2020/09/24

Have you ever felt lost before posting on LinkedIn? 😖 Never fear: This Brand Therapy episode will help! Hosts Phil and Lauren have a discussion about drumming up engagement on your LinkedIn through updates. With live examples of effective posts, these two chat about storytelling, post length, post types, and more. By the end of the episode, you'll have a formula to follow that'll help your LinkedIn get more engagement than ever before.

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23:44

94. How do you get cast on TV? (f. Jake Rehorst)

Brand Therapy ·

2020/09/17

Why do some people get cast on reality TV shows and others don't? 📺 If you've been binging Selling Sunset and Love is Blind like our two hosts, you'll love this episode that breaks down the casting strategies on reality TV shows. Hosts Phil and Lauren meet with casting producer (and long-time friend) Jake Rehorst to talk about his thought process when sifting through talent for Canada's top reality TV shows. You'll learn how to lean into a persona, create consistency in your application, and stand

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28:32

93. How can you upgrade your LinkedIn profile?

Brand Therapy ·

2020/09/10

Is your LinkedIn profile the best it can be? ☑️ This episode of Brand Therapy will help you find out! Using Phil's current LinkedIn profile as an example, hosts Phil and Lauren walkthrough easy updates to optimize your profile—from profile photo to recommendations. Get ready to master your first impression through this fun episode!

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37:02

92. How do you niche your brand? (f. Konrad Waliszewski)

Brand Therapy ·

2020/09/04

Ever wonder how to create a community about a specific topic? 🤝 Our Brand Therapy guest knows the answer. As the founder of TripScout, Konrad Waliszewski has built a passionate user base of travelers. Hosts Phil and Lauren grill Konrad about his community’s trajectory—from initial fans to a group of thousands—to figure out the formula for uniting over a niche. If you’ve got visions of a devoted group around a common cause, this episode is for you!

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25:59

91. How do you deal with a copycat?

Brand Therapy ·

2020/08/28

Copycat got your tongue? 😼 We've all experienced copycats in our lives, and copycats in branding are no exception. In this one-on-one episode, hosts Phil and Lauren dish on their experiences with copycats over the years. The two discuss when it's worth ignoring, when it's worth confronting, and when serious action is needed to defend your work. If you're a creative or just plain passionate about promoting your brand, you'll love this episode!

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44:26

90. How do you remain authentic on social media? (f....

Brand Therapy ·

2020/08/21

Do you have challenges being "you" on social media? 🤗 If so, you're not alone! In this Brand Therapy episode, Lauren and Phil meet with social media expert Giselle Ugarte to discuss authenticity on social media. Giselle breaks down her advice for finding your voice, thriving on TikTok, and more! For inspiration on giving your social media channels some life and fun, listen to this dynamic episode. (And a bonus: Something that's never happened in the history of Brand Therapy takes place!)

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