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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

01:13:19

Ep 302: The Measure of Success

Market Proof Marketing: Home Builder Marketing Insights ·

2023/09/14

Market Proof Marketing · Ep 302: The Measure of SuccessIn this episode, Kevin Oakly, Andrew Peek and Jen Barkan! The team is currently participating in fantasy football and Jen shares her stats so far. Together, they consider how to measure the success of an ad if it doesn’t become a lead and talk about how everything is hanging on interest rates right now. Spicy Kevin makes several appearances and keeps the conversation interesting!Story Time (06:34)Andrew is trying to figure out how you measure

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00:54:02

Ep 301: There's No Toenails In Our Carpet!

Market Proof Marketing: Home Builder Marketing Insights ·

2023/09/07

Market Proof Marketing · Ep 301: There's No Toenails In Our Carpet!In this episode, Andrew Peek is joined by Julie Jarnagin and Beth Russell! Andrew weathered a hurricane in Florida which prompts the three of them to list off selling points in homes for Florida residents. Together, they discuss desperate marketing methods that can lead to a negative impact on potential buyers and also lead to consumers pushing for more out of their builders.Story Time (05:47)Andrew is puzzled by a townhome

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00:59:26

Ep 300: Good Content Looks Effortless

Market Proof Marketing: Home Builder Marketing Insights ·

2023/08/30

Market Proof Marketing · Ep 300: Good Content Looks EffortlessIn this episode, Kevin Oakly, Andrew Peek and Julie Jarnaginare joined by a surprise guest, Karla Tuten! The team celebrates the 300th episode by keeping it casual. Karla gives a deep dive into visual marketing and offers tips for builder content, especially for those who don’t know where to start. They discuss the challenges of creating good content that contains real facts, real data and is packaged well graphically. Good content looks

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00:42:42

Guest Episode: Sorting Through the Perceptions &...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/08/28

Market Proof Marketing · Sorting Through the Perceptions & Realities of Today’s Mismatched Market with Nick BoniakowskiIn this episode, Kevin Oakley is joined by Nicholas Boniakowski, Head of Agent Partnerships at Opendoor. Together, they discuss an article from Opendoor that sheds light on the current real estate market. Nick unpacks what a “mismatched market” means and the inconsistencies with what consumers are saying and what they are doing. They talk about the future of the economy and

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01:01:18

Ep 299: One Stop Shop

Market Proof Marketing: Home Builder Marketing Insights ·

2023/08/24

Market Proof Marketing · Ep 299: One Stop ShopIn this episode, Kevin Oakly, Beth Russell and Julie Jarnagin marvel that they're only one episode away from episode 300! They discuss Zillows new "Super App" which promises to be the one-stop shop for everything by cutting out the middleman and how the one group that will struggle with the change is realtors. Together, they celebrate kids going back to school and discuss the difference between highlighting scarcity and creating artificial scarcity.Story

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00:24:01

Ep 298: Building Certainty for the Uncertain Builder...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/08/21

Market Proof Marketing · Ep 298: Building Certainty For The Uncertain Builders with Julie JarnaginIn this episode,Kevin Oakleyis joined by our very own Julie Jarnagin to talk about her new book Building Certainty! Julie gives us an inside look into what she believes to be the most valuable takeaways as well as her reasons for writing this book in the first place. Content can be a source of pain for builders, but Julie has simplified the process and created a guide to make it that much easier!Kevin

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00:56:12

Ep 297: Less Is More

Market Proof Marketing: Home Builder Marketing Insights ·

2023/08/17

Market Proof Marketing · Ep 297: Less is MoreIn this episode, Kevin Oakly, Andrew Peek and Julie Jarnagin discuss the lack of data being used by large corporations in regards to their marketing strategies as well as their frustrating experience with GA4 so far. They muse on the cascading effect on the economy of monthly mortgage payments being 20% higher than they were a year ago and how the low used homes inventory is causing realtors in a frenzy to reach out to builders for their listings.Story

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01:03:16

Ep 296: Be Curious, Be Attentive

Market Proof Marketing: Home Builder Marketing Insights ·

2023/08/10

Market Proof Marketing · Ep 296: Be Curious, Be AttentiveIn this episode, Kevin Oakly, Andrew Peek and Jen Barkan discuss the reasons why it is so vital to be passionate, ready to learn, curious and attentive about the world around you. They go over an article on personal brand rules for employees, pointing out what they would add and emphasizing rules they agree are effective. Together, they discuss their thoughts and fears on the looming mass inventory of used homes that will inevitably affect

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00:43:11

Ep 295: Utilizing Meaningful Information to Create...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/08/07

Market Proof Marketing · Ep 295: Utilizing Meaningful Information to Create Impactful Content with Barbara WrayIn this episode,Kevin Oakleysits down with Barbara Wray,the Senior Vice President of Strategic Growth at Wick Marketing. Barbara shares an inside look at their nationwide study of new home buyers and shares the process that led them to inspect the attitudes, aspirations and motivations instead of just looking at the demographic. They discuss the results from the survey and share their

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00:49:58

Ep 294: Marketing Is Like An Onion

Market Proof Marketing: Home Builder Marketing Insights ·

2023/08/03

Market Proof Marketing · Ep 294: Marketing Is Like An OnionIn this episode, Andrew Peek, Beth Russell and Julie Jarnagin discuss the blend of being both coach and strategist but that it’s okay to choose one path and go for it: don’t be someone you’re not, be the best version of you! Beth shares that her favorite marketing phrase is “marketing is like an onion" meaning there are layers and layers to be pulled back and discovered. At the end of the day, they agree that the unpredictability of the

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00:59:28

Ep 293: Rates High, Inventory Low, Good Luck!

Market Proof Marketing: Home Builder Marketing Insights ·

2023/07/27

Market Proof Marketing · Ep 293: Rates High, Inventory Low, Good Luck!In this episode, Kevin Oakly, Beth Russell and Julie Jarnagin celebrate the release of Julie’s new book “Building Certainty: Content Marketing for Home Builders”! Julie shares her inspiration for writing the book and gives an insight into what one can expect to gain from reading the book! They discuss the most effective marketing strategies including digging deeper and getting personal. Together they agree that the last few weeks

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01:07:59

Ep 292: Pulling On Threads

Market Proof Marketing: Home Builder Marketing Insights ·

2023/07/20

Market Proof Marketing · Ep 292: Pulling On ThreadsIn this episode, Kevin Oakly, Jackie Lipinski and Beth Russell discuss the hype around the new Meta app “Threads” but agree they all have yet to feel excited about it and find themselves frustrated with seeing a lot of noise from people they didn't choose to follow. They dive into the homebuilding process and challenges that they have faced as well as the clash between builders and realtors that often happens.Story Time (07:03)Jackie is reading

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00:39:47

Ep 291: Orienting Yourself in the Truth with Lisa...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/07/17

Market Proof Marketing · Ep 291: Orienting Yourself In The Truth With Lisa McCleskeyIn this episode, Kevin Oakley sits down with Lisa McCleskey the Division Manager of Olthof Homes. Lisa describes what it means to be a “Truth Teller” and dives into all the ways she implements that into her position and working with others. They talk about finding truth in customer objections and being willing to adjust accordingly as well as the benefit of opening yourself up to new ideas and daring to try a new

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00:58:27

Ep 290: The Details Matter

Market Proof Marketing: Home Builder Marketing Insights ·

2023/07/13

Market Proof Marketing · Ep 290: The Details MatterIn this episode, Andrew Peek, Jackie Lipinski and Julie Jarnagin lament about the inevitable panic that will start when everything is changed over to GA4 due to lack of preparation. They share how ChaptGPT has saved them hours at a time for certain tasks but have also been noticing others using it in negative ways that impact the quality of their work. They discuss the importance of giving customers the “perfect experience” and how some might think

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00:38:54

Ep 289: Special OPT Episode "Effective Realtor...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/07/06

Market Proof Marketing · Ep 289: Special OPT Episode "Effective Realtor Outreach for Online Sales Specialists"We have a special episode today featuring one of our latest Online People Talking live shows! In this episode, Jen Barkan meets with Kassandra VanProyen from Olthof Homes to talk about how she is successfully working with Realtors. With an increase in new home inventory and a decrease in used home listings, working with real estate agents has become a large part of our business. She's got

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01:08:36

Ep 288: Don't Have a Bias

Market Proof Marketing: Home Builder Marketing Insights ·

2023/06/29

Market Proof Marketing · Ep 288: Don't Have a BiasIn this episode, Kevin Oakley, Andrew Peek and Jackie Lipinski talk in depth about GA4, how having a bias can ruin opportunities and how preparation for things to come prevents problems in the future both at home and at work. They discuss the extraverted traits that OSC’s need to have in order to be successful even if they aren’t naturally extroverted and share ways to tap into that side of themselves.Story Time (04:19)Andrew is finding something new

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00:59:18

Ep 287: The Power of the Handwritten Note

Market Proof Marketing: Home Builder Marketing Insights ·

2023/06/22

Market Proof Marketing · Ep 287: The Power of the Handwritten NoteIn this episode, Andrew Peek, Beth Russell and Jessie Suggs talk about the importance of knowing your demographic and taking the reviews and criticism seriously instead of assuming you know better than the consumer; you have to stay humble and open to what can be improved. Together, they discuss how items are worth what the consumer is willing to pay and apply that to people looking for a home, while also considering how difficult it

en

32:50:00

Ep 286: Bringing the Builder Forward with Karyn Bonder

Market Proof Marketing: Home Builder Marketing Insights ·

2023/06/19

Market Proof Marketing · Ep 286: Bringing the Builder Forward with Karyn BonderIn this episode, Kevin Oakley sits down with Karyn Bonder, the Vice President of Business Development, Builder Sales and Marketing at Zonda to talk all things Livabl. Karyn gives us a deep dive into Livabl and the benefits it offers to builders. It is the most accurate catalog of new construction homes, backed by industry-leading technology and will provide useful data to builders and transparency to the buyers. She

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00:48:34

Ep 285: The "Programmatic" Problem

Market Proof Marketing: Home Builder Marketing Insights ·

2023/06/15

Market Proof Marketing · Ep 285: The "Programmatic" ProblemIn this episode, Kevin Oakley, Jackie Lipinski and Julie Jarnagin discuss “Programmatic Ads” and why Kevin thinks that if you hear someone use the word “programmatic” they are either trying to sell you something or they don’t know what they’re talking about. They talk about introverts and extroverts in the workplace and ponder the traits associated with both, but suggest no matter your personality you can develop the skills needed to be

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01:10:26

Ep 284: What's Your Tendency?

Market Proof Marketing: Home Builder Marketing Insights ·

2023/06/08

Market Proof Marketing · Ep 284: What's Your Tendency?In this episode, Kevin Oakley, Andrew Peek and Jen Barkantalk about the need for human connection and humanity in a world that grows more automated everyday. They discuss “The Four Tendencies” by Gretchen Rubin and share which tendency they think they are now vs what they used to be and talk about the missed opportunities they see in sales.Story Time (06:41)Jen got a new tattoo in honor of her dog and is amazed how much better the experience than

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