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PODCAST

The Just Bloody Post It Podcast

The Just Bloody Post It podcast is for creative businesses promoting their work on the internet. For anyone who wants to do marketing that gets results (sales, bookings and opportunities!). Every week, our guest shares what they’ve learnt about growing an online audience that powers their income.

business marketing

All Episodes

5:33

S2 Ep24: #JustBloodyPostIt note: saying no to 121s

The Just Bloody Post It Podcast ·

2021/10/15

When was the last time you said no to something in your business? Actually turned down work because it doesn't serve you? Yikes. I did it the other day when I decided to pull the plug on offering 121s and power hours. It's been bugging me for a while that they maybe a.) aren't the best use of my time and b.) not the greatest way to guarantee marketing results. Listen to find out more. I mention my weekly email newsletter The Switch (for people promoting their sh*t on the internet) in this

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32:09

S2 Ep23: Comedy and scroll-stopping honesty with Olga...

The Just Bloody Post It Podcast ·

2021/10/12

**So there's no surprises; Olga and I discuss issues including suicide, depression, childbirth trauma and breakdown in the episode.** It's a wonder comedian, actor, singer, anti-bullying campaigner, mental health advocate and mum of 3 boys Olga Thompson - aka @big_fat_greekmother - could fit in a podcast recording... But you'll be so pleased she did and so bloody glad you listened to this joyful conversation about, performing (because what's the worst that can happen?) making your family

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6:29

S2 Ep22: #JustBloodyPostIt note: my four year...

The Just Bloody Post It Podcast ·

2021/10/08

Four years ago this week I launched my 'work' Instagram account @_helen_perry_ (back then it was @notaboutthekids). I was clueless. Useless. Thought it would be relatively easy to grow an online audience (ha!). But that's where things begin - from a place of being able to make a fool of yourself and learn. To borrow a phrase from someone cleverer than me "success lives on the very edges of failure." Now, it hosts a beautiful online community that powers my business. Listen to hear the most

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5:28

S2 Ep21: Bonus #JustBloodyPostIt note: The Great Big...

The Just Bloody Post It Podcast ·

2021/10/06

Some reflections on the 6 hour Facebook/Instagram/WhatsApp outage on Monday. I found myself asking (not for the first time) 'where would my business be if Instagram disappeared, like, really disappeared?' It's an awkward conversation we need to have with ourselves, how would it go for you? Would you be completely screwed or do you have business back-up? Let's chat... Click here to sign up for my emails.

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32:22

S2 Ep20: Creating boundaries and great content with...

The Just Bloody Post It Podcast ·

2021/10/05

Therapist Elsie Owen only opened her Instagram account @_the_peoplepleasing_therapist during lockdown in early 2020. She's quickly grown an audience of 14k thanks to her focused posting about boundaries, people-pleasing and how to say no. Now, she's using her following to expand her business to include courses and workshops, click here to learn about the Boundaries Course. Elsie and I chat about, how she found her lane and voice on Instagram how to tune-out the things that don't matter and

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5:58

S2 Ep19: #JustBloodyPostIt note: why Claudia...

The Just Bloody Post It Podcast ·

2021/10/01

**I swear twice in this episode, so it's maybe not for little or sensitive ears** This week's pod note is really a message about how building an online audience can raise us up. About how it can create opportunity and connections where there are none. How marvellous it is that it's free to use, and without gatekeepers at the door. It was triggered by reading some comments about social media made in an interview with Claudia Winkleman, “I hate the language of it. I hate ‘likes’ and ‘followers’

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27:01

S2 Ep18: What we can learn from the drive and...

The Just Bloody Post It Podcast ·

2021/09/28

When tech entrepreneur Dame Stephanie Shirley started her software business in the 1960s she had trouble getting noticed. People (men) would ignore her letters. So she decided to sign them off 'Steve Shirley' instead. It got her noticed, and the nickname stuck. That's only one chapter in her truly remarkable story (read it all in her autobiography Let It Go). 5 year old Stephanie Shirley arrived in the UK without her parents on a Kindertransport train from Viena, escaping Nazi Europe. The trauma

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6:23

S2 Ep17: #JustBloodyPostIt note; the loneliness of...

The Just Bloody Post It Podcast ·

2021/09/24

Working for yourself has about 150 billionty upsides. I shan't list them. But it can also be incredibly challenging to be alone, a lot, in your own head and have no-one to bounce ideas off. To be the one making all the decisions. In this episode I chat about how I'm finding the 'loneliness of captaincy' and share ways to enlist help to navigate the journey. I mention coach Stephanie in the show, this is where to find her. Pop over to see me on Instagram and let me know what you think

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33:52

S2 Ep16: The subtle art of being yourself with...

The Just Bloody Post It Podcast ·

2021/09/21

"Part of being an artist is recognising that not everything you make is going to be great. There was a moment when it clicked that I can only do this if I can totally show up as the genuine version of me, and not put on a front anymore." Alice Sheridan Artist and creators (like so many people) can find it particularly painful to show up, as themselves, best-face-forward on social media. Contemporary British painter Alice Sheridan has found her comfort zone with it, and successfully promotes her

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5:56

S2 Ep15: #JustBloodyPostIt note: Instagram's pivot to...

The Just Bloody Post It Podcast ·

2021/09/17

Things you can count on in life; death, tax and things always changing on Instagram. We roll our eyes and roll with it, usually. But there was something about Insta boss @mosseri's recent video declaring 'Instagram is no longer a photo sharing app' that was triggering even for me - a total video convert and preacher (watch it here). It's been rumbling around in my brain since, and reckon I've found some clarity of thought over this balance we must strike between - holding firm to our own

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30:35

S2 Ep14: How to do difficult conversations better...

The Just Bloody Post It Podcast ·

2021/09/14

There's a lot of anger on social media. Maybe you've been on the receiving end? Or given someone you disagree with a piece of your mind on Twitter? Because they are just so wrong and you are just so right? What we probably can agree on is that these polarised conversations aren't getting us anywhere. Writer and communications strategist Genelle Aldred thinks we can do better. In her new book Communicate for Change (click here to get your copy) Genelle urges us to look first at our own biases,

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6:06

S2 Ep13: #JustBloodyPostIt note: How much of yourself...

The Just Bloody Post It Podcast ·

2021/09/10

Introducing a new thing for series two! #JustBloodyPostIt notes are mini episodes of marketing chat*. For small and own-boss business people who are posting about their work on the internet. This week, my thoughts on how much of yourself you have to share, give away, lay out there in order to connect with your followers and make it work. Click for a 6min listen. If you've got a topic that you'd like me to cover then slide into my DMs at @_helen_perry_. I'd love to know what floats your boat

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33:39

S2 Ep12: Happy healthy social media self-care with...

The Just Bloody Post It Podcast ·

2021/09/07

Are self-care and social media compatible? God no is the popular answer, isn't it? But our guest this week - psychologist, yogi and author Suzy Reading - thinks oh-my-god yesssss. When first-time motherhood and grief collided, Suzy went through a period of what she describes as "energetic bankruptcy." Since finding her way back to good health she's been sharing her techniques for managing times of stress and change with her clients, readers and 29k Instagram followers. "I'm not doing it for

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36:50

S1 Ep11: When sharing your house on Instagram's your...

The Just Bloody Post It Podcast ·

2021/07/20

**There are a few swears in this episode. I positively encourage a little cursing, but want to make you aware in case it's not your bag - or are listening where small ears can hear.** Lisa Dawson is an interiors obsessive who began posting pictures of her (beautiful) Yorkshire home on Instagram in 2016. Back then, believe it or not 😂, it wasn't the done thing to share the inside of your house on the internet! But her passion for home design (and her doggedly consistent approach to Instagram and

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15:08

S1 Ep10: Why just bloody posting it is my business...

The Just Bloody Post It Podcast ·

2021/07/13

In this week’s episode, I fill in the gaps and explain what just bloody posting it means. Why it’s the guiding principle in my work, the thing I most often tell clients to do, and how it applies to most things - actually. So this is a solo episode (things I never thought I'd do part #89205674868437) about the art of marketing online by listening and talking to your audience. By letting them tell you where the sweet spot is between what you’re good at - and what they’d like to buy. Because

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30:31

S1 Ep9: Trusting the simmer with coach, writer,...

The Just Bloody Post It Podcast ·

2021/07/06

Do you want to live life in radiant technicolour? Then Tiffany Han is your woman. Tiffany's a coach, writer, podcaster, speaker and a person who "will say out loud what everyone else in the room is thinking". She's been marketing the sh*t out of life and sharing her story (brilliantly and honestly) on her podcast The Tiffany Han Show since 2014. Listen to discover what she's learnt about playing the long game on social media and, Getting Instagram to work for you (not the other way

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29:09

S1 Ep8: Overcoming Insta awkwardness to get posting...

The Just Bloody Post It Podcast ·

2021/06/29

Our guest this time is on a mission to help women win at money. After years in the investment management industry, Davinia Tomlinson founded Rainchq - a membership program that teaches money moves; savings, investment and wealth building. The downside for Dav is that to reach as many women as possible - she needs to spread the word. And that means getting out of her comfort zone, in front of the camera and on to Instagram. Listen to hear how (like so many of us) Davina finds putting herself

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33:30

S1 Ep7: Beating work loneliness with online community...

The Just Bloody Post It Podcast ·

2021/06/22

Where do you turn when the flexible-working-own-boss-business thing starts to feels less fun? When you're having a nightmare with your website, or pricing problems, or client problems? Lara Sheldrake, the founder of community Found and Flourish is on a mission to combat work loneliness. She connects and elevates her members so they can grow their businesses. In this episode, we chat about her marketing hangups, including strategies for beating perfectionism. About the balance of creation v

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27:30

S1 Ep6: How the best marketing strategy ever is to...

The Just Bloody Post It Podcast ·

2021/06/15

Pioneering natural skincare founders, sisters Clare and Rebecca Hopkins share how they stepped out of their comfort zone to become the public faces of their business on Instagram. Since it was founded in 2005, Balance Me has grown from kitchen table skincare recipes to a multi award winning beauty brand. Still very much a family business, Clare and Rebecca used the shift in page that lockdown brought to take their deep knowledge and enthusiasm for their product onto Instagram. It's blown up their

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37:03

S1 Ep5: Finding your own best way to succeed on...

The Just Bloody Post It Podcast ·

2021/06/08

Nat Lue has a thing or two to teach us about running an online business. She's been blogging, podcasting, sharing and selling books and courses to her followers since a "really bad date" in 2005. Her podcast The Baggage Reclaim Sessions has been downloaded more than 2 million times. A self confessed recovering people-pleaser, Nat tells us what happens when you ditch dodgy Instagram marketing strategies and start posting what you want. We chat about not seeking permission from anyone to put your

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144 results

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