x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

38:12

Avoiding Catastrophe: Don’t Forget These Critical...

Product Chats Podcast ·

2023/02/17

“There are several things that can challenge a launch, but forgetting about some of the teams that are necessary for a launch can have a massive impact.” - Diane Pierson In this episode of Product Chats, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Diane Pearson, founder and chief market strategist for Innovate on Purpose and Pragmatic instructor, about launches. Rebecca and Diane discuss: The people and teams that should be involved in a launch—but often aren’t Why you

en

39:19

Navigating the Choppy Waters of Mergers and...

Product Chats Podcast ·

2023/02/03

“Just because you may be a bigger company or the acquiring company doesn't mean you do everything right. Learn from the people that you're buying from.” - Frank Tait In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Frank Tait about how the Pragmatic Framework can help companies navigate the choppy waters of mergers and acquisitions. Frank worked in educational technology software for more than 40 years and brought the Pragmatic Framework

en

56:44

Turn Your Market Research into Positioning Strategies

Product Chats Podcast ·

2023/01/27

Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the sale? Join us as Pragmatic Institute and Diane Pierson, visiting instructor and founder of Innovate on Purpose welcome Scott Lien, CEO and co-founder of GrandPad. Scott will share how to leverage market research to build powerful positioning and ways to utilize Pragmatic

en

28:11

Culture vs. Workflow: Uncovering Hidden Causes of...

Product Chats Podcast ·

2023/01/20

“I am pleading for everybody, working in any job, at the start of every one of your projects to say, ‘are we date-driven or are we scope-driven?’ Then, when something unforeseen comes our way, we will gleefully and joyfully make the adjustments and celebrate and move forward. And we will take the human nature desire to have a punitive discussion at that moment in time off the table because it ultimately inhibits the workflow and the culture.” -Kirsten Butzow In this episode of Pragmatic Live,

en

36:02

Aligning Your Organization with Positioning...

Product Chats Podcast ·

2023/01/13

“The whole point of doing a positioning document is to clearly and concisely say, ‘who are we solving problems for? What are those particular problems, and why do those people care so much that we solve those problems for them?’” In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Dan Corbin about positioning. Dan explains that positioning helps to align the organization by clearly communicating the target audience, their

en

29:04

Expert Insights on Pricing Trends for 2023 with Mark...

Product Chats Podcast ·

2023/01/06

“I think every company should be thinking about is create a product-led growth strategy. You don't have to implement it. You don't have to say, "this is how we're going to run our company." But I think if you step back to think about what it would look like if we use product-led growth in our company, you would probably build much better products.” - Mark Stiving What trends will shape the future of pricing? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic

en

34:25

Using Personas to Build What Customers Need (not what...

Product Chats Podcast ·

2022/12/23

In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, hosts Sandy Orlando, the senior VP of product management at CDK Global, an automotive retailing software company. Sandy explains that her objective with NIHITO visits is to listen to the customer rather than to talk to the customer, and to test a hypothesis without trying to inform it. She said that while building personas people try to prescribe a conclusion and then prove it rather than exploring. When done well,

en

55:42

Product Principles To Fuel Your 2023

Product Chats Podcast ·

2022/12/16

This episode is from our latest Product Chat webinar >> watch the webinar With 2022 coming to an end and rumbles of the macro environment creating some potentially tough hurdles for businesses in 2023, companies must be laser-focused on what is most important for success in the coming year. This is why product managers and leaders must hone in on areas that create resilience and deliver the highest value and greatest impact for their organizations, employees and, most importantly, their users and

en

38:02

How to be an Effective Product Marketer with Yasmeen...

Product Chats Podcast ·

2022/12/09

“What I also have noticed is without clarity, people are literally moving in very different directions, in the wrong direction. They're moving fast, but it's not really making an impact on where they want to go.” - Yasmeen Turayhi In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Yasmeen Turayhi, founder of the consultancy firm Modern Product and author of Product Marketing Debunked. They Discuss The importance of the product marketing

en

58:20

How Asset Assessment Can Help You Outmaneuver The...

Product Chats Podcast ·

2022/12/02

This episode is from our latest Product Chat webinar >> watch the webinar Join us as we welcome Sandi Olson, Senior Marketing Content Manager at Microsoft for a conversation on how utilizing the right asset assessment techniques can help you to analyze, prioritize and make forward-thinking pivots before your competitors. In this conversation Sandi will share: How to approach asset assessment through a lens that allows you to revive, streamline and support any business strategy Ways you can utilize

en

33:49

What Causes a Launch to Fail?

Product Chats Podcast ·

2022/11/25

Validating market problems isn’t about listening only to the noisy 20 percent of the market. Instead, it’s about understanding the needs of the quiet 80 percent too. Without validation, product teams can invest valuable time and resources into an idea that is destined to fall flat. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Terry Sadowski who candidly shares his experience with a launch failure. They discuss: How

en

25:17

How to be Dangerously Good at Go-To-Market Strategies

Product Chats Podcast ·

2022/11/18

“Go-to-Market work is delayed compounding work, meaning there's delayed gratification, and it compounds over time. So if you're changing up your execution, it’s because there's no strategy. So if you create the strategy and then you do consistent execution, and you do the marketing math to understand what's working and what's not, then you start to get that delayed compounding effect.” -TK Kadar In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute,

en

37:33

How to Build Career Paths and Structure to Empower...

Product Chats Podcast ·

2022/11/11

“Just because you hit the metrics for a couple of months doesn’t mean you will be instantly promoted. You need to hit those standards and maintain those standards for a period of time. For the more advanced roles, we want them to maintain those standards for a year. Others maintain those higher standards for six months, etc.” - Corban Wells In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, interviews Pragmatic Corban Wells, director

en

26:26

How to Build High-Performing Teams

Product Chats Podcast ·

2022/11/04

“Product teams should stay out of the how and focus on the what, who and why. If we can bring all that context to the table and then we can give our development teams the space to think creatively. To start with a blank canvas. It is a best practice to have a separation of duties between the how and the what.” - Amy Graham Product managers need to be good partners and create good teams to create great products. We all want to be a part of a high-performing team, we want to build them, and it’s not

en

52:30

How To Measure Success Through Every Stage Of The...

Product Chats Podcast ·

2022/10/28

This episode is from our latest Product Chat webinar >> watch the webinar Join us as we welcome Anand Arivukkarasu, Product Leader (formerly of FB) for a conversation on how you can use measurement to ensure success throughout every stage of the product lifecycle. In this conversation, Anand will share: Key KPIs and metrics you should be paying attention to through the development, GTM, growth and product end-of-life phases Ways to apply measurement to employ strategies and align stakeholders How to

en

35:14

How To Create Effective OKRs For Both Teams and...

Product Chats Podcast ·

2022/10/21

“It's useful to look at metrics, but metrics are a lot more useful and meaningful if we frame them around why we're measuring that thing to begin with. You want to measure a thing because it's meaningful. And OKRs are how teams put meaning behind the measurement.” - Paul Young What is your product team measuring to determine progress? What should they be measuring? And what makes a good OKR? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews

en

30:24

Strategies For Leading and Empowering Effective...

Product Chats Podcast ·

2022/10/14

What’s the hallmark of a strong product team? Anna Turner, VP of Products at Paycor said there are two: being market-driven and stewardship of time and resources. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, interviews Anna about empowering and supporting effective product teams They discuss: What to look for when hiring a product manager How product teams can leverage data to improve collaboration and decision-making in the

en

37:13

How to Customize Your Win/Loss Program to Improve...

Product Chats Podcast ·

2022/10/07

“Win/Loss is a garbage-in, garbage-out exercise. There needs to be careful curation and vetting of the information in the program. Otherwise, information is going to be unreliable at best and misleading it worst.” Not every win-loss program is the same. So how do you build the right one for your company? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews two win/loss experts from Anova Consulting: Zach Golden, director of client management,

en

46:40

How Phased Marketing Strategies Maximize Resources

Product Chats Podcast ·

2022/09/30

This episode is from our latest Product Chat webinar >> watch the webinar Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our messaging appropriately, and how can we best measure the success of our endeavors? So how can you utilize phased marketing initiatives to motivate your market to buy a newly launched product or service without breaking the bank or depleting

en

41:35

The Six Stages of The B2B Innovator Map

Product Chats Podcast ·

2022/09/23

“In the past, it's been a little bit of a nebulous process and people trying to grab from Lean Startup and all these different things that are not cohesive as a journey.” - Daniel Elizalde Innovation work can feel ambiguous and daunting, but Daniel Elizalde is working to bring clarity with a well-defined innovation journey. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Daniel Elizalde, product executive, advisor and author of the B2B

en

474 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...