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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

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All Episodes

1:47

The AI Revolution–What Small Law Firms Must Know

The Law Firm Marketing Minute ·

2025/06/02

Did you like this episode? Dislike it? 🚀 AI is evolving at breakneck speed—and if you think it's still just a content tool, you're already behind. In this episode, Eddie and Mike unpack how predictions from decades ago are now reshaping small law firm operations in real time. From marketing automation to intake AI agents, they explore what’s working right now, what’s changed in the past six months alone, and how small firms can stay competitive without drowning in tech overwhelm. 📌 Key

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43:31

Become the Leader Your Law Firm Needs feat. Steph Tuss

The Law Firm Marketing Minute ·

2025/05/30

Did you like this episode? Dislike it? 💥 You don’t scale a law firm by billing more hours—you scale it by becoming the kind of leader people want to follow. In this episode, Steph Tuss breaks down what real leadership looks like inside a small firm, why psychological safety drives performance, and how to stop reacting and start leading with clarity. Whether you’re burned out or just stuck in the weeds, this conversation is your roadmap to building a team that thrives. 📌 Key Takeaways: Why

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1:52

The Right Way to Train Your Team (So You Can Let Go)

The Law Firm Marketing Minute ·

2025/05/29

Did you like this episode? Dislike it? 📹 If you’ve ever thought, “It’s just easier to do it myself,” this episode will change your mind. Steph Tuss shares a proven method for training your team using simple video systems—so you can step out of the weeds and into real leadership. Whether you're hiring your first assistant or scaling a team, this is your blueprint for letting go without losing control. 📌 Key Takeaways: Why perfectionism kills growth (and what to do instead).A simple system

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2:26

The Secret to Getting 100% Team Buy-In

The Law Firm Marketing Minute ·

2025/05/28

Did you like this episode? Dislike it? 💡 Most law firm owners think their vision is clear—until they realize their team isn’t bought in. In this powerful conversation, Steph Tuss breaks down the real reason most visions fall flat and how to turn them into something your team can feel, believe in, and help build. If your employees seem checked out or just "doing their jobs," this episode is your wake-up call. 📌 Key Takeaways: Why financial goals don’t inspire your team (and what does).The

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1:35

How to Make Your First Hire (Without Having Your Sh*t...

The Law Firm Marketing Minute ·

2025/05/27

Did you like this episode? Dislike it? 🧠 Think you need to “have it all together” before hiring help? Think again. In this episode, we tackle the mental and financial roadblocks holding lawyers back from making their first hire—especially when it comes to executive assistants. If you're stuck doing low-dollar tasks and wondering why your growth has plateaued, this one’s a wake-up call. Hiring isn’t a luxury—it’s a profit strategy. 📌 Key Takeaways Doing $30 tasks is costing you $800+ every

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2:11

The Chicken & the Egg of Law Firm Growth

The Law Firm Marketing Minute ·

2025/05/26

Did you like this episode? Dislike it? 🐣 Struggling to grow your firm but can’t let go of control? You’re not alone. In this episode, Danny sits down with Steph Tuss to unpack the classic chicken-and-egg dilemma facing law firm owners: Do you grow then hire… or hire so you can grow? They dive into the mindset traps, leadership blind spots, and hiring mistakes that keep firms stuck—and how to finally break through. 📌 Key Takeaways: You don’t have to be the leader just because you own the

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43:18

Law Firm Marketing in 2025: What's Trending

The Law Firm Marketing Minute ·

2025/05/23

Did you like this episode? Dislike it? 🧠 Law firm marketing is evolving fast—and most firms are falling behind. Eddie and John break down Spotlight Branding’s 2025 Legal Marketing Trends Report, pulling insights from over 15,000 lawyers to spotlight what’s working, what’s not, and what’s flat-out missing. From lead nurturing to AI, from social proof to the #1 marketing mistake firms keep making, this episode is your shortcut to smarter strategy. 📌 Key Takeaways: 75% of firms have no real

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2:30

Are You Spending Enough on Marketing? Most Law Firms...

The Law Firm Marketing Minute ·

2025/05/22

Did you like this episode? Dislike it? 🚨 Most law firms are stuck in a dangerous loop—spending too little on marketing and wondering why they're not growing. In this episode, Eddie and John break down the true cost of underinvestment, explain why $1,000 a month won’t cut it, and offer a clear roadmap for small firm owners ready to level up. Whether you've been burned by bad agencies or you're just unsure what to budget, this conversation pulls no punches and delivers clarity. 📌 Key

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1:56

Build a Law Firm Brand Without Spending a Dime on Ads

The Law Firm Marketing Minute ·

2025/05/21

Did you like this episode? Dislike it? 📣 Tired of pouring money into ads that don’t deliver? In this episode, Eddie and John break down how small firm lawyers can grow their brand—and client base—through smart, intentional networking. From referral sources to podcast guest spots, learn how to turn relationships into visibility without opening your wallet. 📌 Key Takeaways Staying top-of-mind with your network beats any marketing gimmick.Podcasts, webinars, and emails can expand your reach

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3:32

The Biggest Worries Solo & Small Law Firms Have This...

The Law Firm Marketing Minute ·

2025/05/20

Did you like this episode? Dislike it? 😰 What keeps solo and small law firm owners up at night? It’s not just about getting more clients—it’s about getting the right ones, staying profitable, and charging what your work is actually worth. Eddie and John unpack the real concerns from this year’s data, from inconsistent revenue to underpricing and marketing misconceptions, and share what successful firms are doing differently to gain stability. 📌 Key Takeaways Many firms are busy—but still

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2:23

The Big Disconnect in Law Firm Marketing

The Law Firm Marketing Minute ·

2025/05/19

Did you like this episode? Dislike it? 💥 Law firm marketing is more broken than most attorneys realize—and it’s not even their fault. Eddie and John break down the big disconnect between what firms think they should be doing and what actually works. From SEO to AI to VAs to social media, this episode reveals how trying everything means mastering nothing—and why this scattered approach keeps firms stuck, burned out, and invisible. 📌 Key Takeaways Most firms spread themselves thin across too

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30:04

The Truth About Conversions: What Law Firms Need to Know

The Law Firm Marketing Minute ·

2025/05/16

Did you like this episode? Dislike it? 🚨 Most law firm owners think conversions are about one magic ad or a killer landing page. But here’s the truth: that’s a myth. In this eye-opening episode, Mike and Eddie unpack why “conversion” isn’t a single event but a series of intentional steps — from your first impression to your follow-up game. Whether you’re obsessing over traffic or stuck in the social media spin cycle, this episode breaks down how to finally turn clicks into actual clients. 📌

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1:49

You’re Not Forgotten—You’re Just Forgettable

The Law Firm Marketing Minute ·

2025/05/15

Did you like this episode? Dislike it? 🧠 Most law firms don’t get referrals because they’re not bad—they’re just forgettable. In this episode, Eddie and Mike break down why staying visible through consistent, low-pressure marketing (like newsletters and community sponsorships) keeps your firm on people’s radar. Whether they open your emails or just see your name at a 5K, repetition builds recall—and recall builds referrals. If you’ve ever wondered why past clients go elsewhere, this is your

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1:31

Are Leads Leaving? Good! Your Funnel is Working

The Law Firm Marketing Minute ·

2025/05/14

Did you like this episode? Dislike it? 😱 Worried every time someone unsubscribes, unfollows, or ghosts your law firm? Eddie and Mike are here to tell you that’s actually a win. In this episode, they explain why losing leads isn’t a red flag—it’s your funnel doing its job. When the wrong people opt out, it clears the way for the right clients to step in. If you're still chasing everybody, this is the mindset shift your firm needs. 📌 Key Takeaways: Lead loss is a natural (and necessary) part

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2:29

Why Clicks Mean Nothing Without Conversions

The Law Firm Marketing Minute ·

2025/05/13

Did you like this episode? Dislike it? 🚨 Your landing page might be lying to you. In this episode, Eddie and Mike unpack the marketing trap too many law firms fall into—chasing clicks instead of conversions. Using the rise (and crash) of clickbait as a cautionary tale, they explain why flashy traffic stats don’t mean a thing if no one’s actually becoming a client—and how to fix that. Whether you’re running ads or tweaking your website, this conversation will change the way you measure

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1:31

Why Conversion Takes 1,000 Ideas

The Law Firm Marketing Minute ·

2025/05/12

Did you like this episode? Dislike it? 🧠 Conversion isn’t magic — it’s momentum. In this episode, Eddie and Mike dismantle the fantasy that one ad, one landing page, or one big idea is all you need to bring in clients. From the myth of overnight success to the real science of touchpoints and repetition, they reveal why winning in marketing (and business) is all about 1,000 small moves — not one giant leap. 📌 Key Takeaways: Most conversions happen after 7–12 interactions — not on the first

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20:04

Best Of: How Law Firm Owners Save Their Sanity feat....

The Law Firm Marketing Minute ·

2025/05/09

Did you like this episode? Dislike it? 💬 Every client interaction is a chance to build loyalty—or spark frustration. In this "Best Of" episode, Marc Cerniglia of Spotlight Marketing + Branding unpacks why clear communication is the ultimate client service tool. From expectation-setting to navigating negative reviews, discover how law firm owners can take back their time, energy, and peace of mind—without sacrificing results. 📌 Key Takeaways The #1 reason clients feel disappointed (and how

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28:04

Best Of: Building Your Law Firm One Relationship at a...

The Law Firm Marketing Minute ·

2025/05/08

Did you like this episode? Dislike it? 🚗 From translating for her family as a teen immigrant to building a thriving personal injury practice, Lisandra Matos shares how deep relationships—not fancy marketing—grew her law firm into a million-dollar success. In this inspiring episode, she opens up about her roots, her referral-driven strategy, and how creating a culturally connected client experience has made all the difference. If you’ve ever doubted the power of one client done right, this

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31:19

Best Of: Women Changing the Face of Law feat. Molly...

The Law Firm Marketing Minute ·

2025/05/07

Did you like this episode? Dislike it? 🔥 The legal profession wasn’t built for women—and it shows. But that’s exactly why Molly Hough is on a mission to help women lawyers rewrite the rules, build books of business, and carve out real leadership in a system that’s overdue for change. In this candid conversation, she shares what’s broken, what’s working, and how women in law can take back control of their careers—with confidence, strategy, and community. 📌 Key Takeaways: The legal industry's

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27:34

Best Of: The Power of a Self-Published Lawyer feat....

The Law Firm Marketing Minute ·

2025/05/06

Did you like this episode? Dislike it? 📚 What if writing a book could do more for your law firm than any networking event ever could? In this episode, Mike interviews attorney and self-published author Joel Ankney, who shares how becoming an author helped him attract better clients, land speaking gigs, and build a more authentic, sustainable brand—all without traditional marketing tactics. Whether you’re an introvert, a legal tech skeptic, or just tired of the same old strategies, this

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1,004 results

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