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PODCAST

The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Manager

The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.

business marketing

All Episodes

37:44

How to Avoid the Most Common Affiliate Marketing...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/08/01

Are you tired of making the same affiliate marketing mistakes over and over again? In today's episode, we're diving headfirst into the world of affiliate marketing blunders and how to avoid them like a pro. This episode is not all doom and gloom though. Because I’m not just here to point out the problems – I'm also going to share my best tips and strategies to steer clear of these pitfalls and set yourself up for affiliate marketing success. Let's jump in and discover how to sidestep the most common

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31:30

How to Attract Affiliates with the Right Commission

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/07/25

Are you struggling to attract affiliates to your program? Looking for the secret sauce to make your affiliate program irresistible? You're in luck! In today's episode, we dive into the art of attracting affiliates with the right commission structure. I share the strategies and techniques that will make your program stand out from the crowd and have affiliates flocking to join you. I’ll even share some creative ways to incentivize top affiliates without breaking the bank. Let's dive in! LINKS

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40:41

BREAKING NEWS: What the 2023 FTC Updates Mean for...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/07/18

Breaking news…the FTC has released new guidelines that have a huge effect on affiliate marketers and affiliate programs. Are they good? Are they bad? What are the details? This episode has you covered. LINKS MENTIONED IN THIS EPISODE 2023 FTC Endorsement Guidelines: https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking

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23:05

Why Affiliate Marketing Is Easier Than You Think

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/07/11

Too many people make affiliate marketing out to be too complicated. They say it’s part science that requires decades of learning and experience and part “dark art” that requires the touch of a wizard to master. But neither of these are true. In fact, affiliate marketing is easier than you think. Today, I’ll share why…and how to tap into the proven path to success in affiliate marketing. LINKS MENTIONED IN THIS EPISODE Free Masterclass: mattmcwilliams.com/affiliatemasterclass Affiliate Promo Plan

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20:52

How to Negotiate Affiliate Deals That Benefit Everyone

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/07/04

Affiliates want the highest commissions possible. Affiliate programs want to make as much profit as possible, which means paying the least amount they can. So, how do both parties win? Today, I’ll share how to negotiate affiliate deals that benefit everyone. LINKS MENTIONED IN THIS EPISODE VIDEO: What is the Right Commission to Pay Affiliates? https://www.mattmcwilliams.com/right-commission-pay-affiliates/

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39:03

How to Build Your Personal Brand and Become a...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/06/27

Are you ready to take your personal brand to the next level? I have a very special guest today to take a deep dive into the secrets of building a personal brand that will make you a sought-after, recognized authority and even a celebrity in your niche. LINKS MENTIONED IN THIS EPISODE Book Your Free Brand Call: https://freebrandcall.com/tag

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25:50

#1 Trait of Great Affiliate Managers

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/06/20

This might be the most important podcast episode I’ve ever recorded. If you want to run a successful affiliate program, whether you’re the owner of the company or an affiliate manager, this episode is a must-listen. Without this one trait, you cannot be successful. Today, I reveal the #1 trait of great affiliate managers. LINKS MENTIONED IN THIS EPISODE #1 Affiliate Recruiting Email: mattmcwilliams.com/bestemail The Affiliate Code: mattmcwilliams.com/code Your First 100 Affiliates:

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28:58

Why Your Affiliate Program is Failing (And What to Do...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/06/13

So you’ve started an affiliate program and it’s not going as you hoped. What now? First, identify WHY it’s failing…then fix the problems. Today, I’ll share some of the most common reasons we’ve seen affiliate programs fail…and what to do about it! LINKS MENTIONED IN THIS EPISODE How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials: mattmcwilliams.com/millionamonth Find Your First 100 Affiliates: mattmcwilliams.com/first100 Affiliate Email

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22:56

How to Steal Affiliates From Your Competition

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/06/06

What if you could steal affiliates from your competition? That would be pretty freaking awesome right? Not only is this one of the easiest ways to start and grow an affiliate program, but it has the added benefit of growing your marketshare while decreasing your competitors’. In this episode I’ll show you exactly how to steal your competitors’ affiliates. LINKS MENTIONED IN THIS EPISODE How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials:

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32:21

How to Promote Challenges as an Affiliate

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/05/30

Challenges are so hot right now. And for good reason. They are easy to promote, offer huge value to your audience, and convert like crazy. Today, we’re taking a deep dive into why challenges work and share the proven strategies to maximize your affiliate commissions when promoting them. LINKS MENTIONED IN THIS EPISODE List Launch Challenge: listlaunchchallenge.com Want to Promote List Launch Challenge? Email us at partners@mattmcwilliams.com Upcoming Affiliate Promos:

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31:11

How to Rock Your First Affiliate Promotion: Keira...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/05/23

Your first affiliate promotion. It’s usually a time of confusion, experimentation, and more often than not, failure. But what if your very first affiliate promotion could actually be a huge success and open the door to even more success in the future? That’s what happened to today’s guest and we’re sharing exactly how she succeeded in her first affiliate promotion ever. LINKS MENTIONED IN THIS EPISODE Your Affiliate Launch Coach: youraffiliatelaunchcoach.com Keira’s Site: relationshipcubed.com

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41:06

How to Promote An Evergreen Affiliate Offer In Just...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/05/15

Promoting evergreen affiliate offers can be a challenge because there is no urgency. When a product is available 24/7, 365 it can sometimes be hard for affiliates to put together a solid promotion plan and really get people excited. Today, I shared exactly how we did than in one of our evergreen promotions and how you can build excitement, buzz, and even urgency in your evergreen promotions. LINKS MENTIONED IN THIS EPISODE Affiliate Bonuses: mattmcwilliams.com/affbonuses PodHacker:

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40:15

How to Build Strong Relationships with Your Affiliates

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/05/09

One of the most important jobs of an affiliate manager is to build strong relationships with their affiliates. But how do you do it? That's the question we'll be exploring in today's episode. I'll be sharing my top tips and strategies for building long-lasting relationships with your affiliates that will help you scale your affiliate program for the long-term. So whether you're a seasoned affiliate manager or just starting out, listen up because this episode is powerful! LINKS MENTIONED IN THIS

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53:26

Email Marketing vs. Social Media Advertising: Which...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/05/02

Social media is all the rage…and has been for a while now. Whether it’s Tik Tok, Instagram, Facebook, or whatever new platform pops up next month, everyone is talking about how to optimize social media and make money from it. But, the statistics don’t lie…email still outperforms social media nearly 50 to 1 in terms of sales. So, what are the secrets to better email marketing? Today’s guest tells all. LINKS MENTIONED IN THIS EPISODE Get Igor’s Book: igorsbook.com List Launch Challenge:

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47:03

15 Biggest Affiliate Program Challenges (And How to...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/04/18

I wish I could lie to you and tell you that running a successful affiliate program is easy. But it’s not. In fact, there are a lot of challenges that get in the way of doing so. Today, I share the 15 biggest affiliate program challenges and why they often hold people back. But don’t worry, this episode isn’t all doom and gloom…I also share how to solve these challenges! LINKS MENTIONED IN THIS EPISODE VIDEO - How to Decide the Right Affiliate Commission Structure:

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28:28

How to Turn Inactive Affiliates Into Your Best Partners

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/04/11

I know the experience all too well…you work so hard to find a potential affiliate, nurture the relationship, get them to commit to promoting, and then…NOTHING! They don’t promote, they send no traffic, and they make no sales. What do you do? How do you activate those inactive affiliates and turn them into superstar promoters? This episode will show you how! LINKS MENTIONED IN THIS EPISODE Affiliate Activation Email Templates: mattmcwilliams.com/activate How I Built a $1 Million a Month Affiliate

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26:35

Day in the Life of an Affiliate Manager

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/04/04

What the heck does an affiliate manager do all day? I get asked that a lot. And for good reason…it’s a bit of a mystery to most people. So today, I’ll take you behind the scenes on what a typical day in the life of an affiliate manager really looks like. LINKS MENTIONED IN THIS EPISODE How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials: mattmcwilliams.com/millionamonth Check Out Our Careers Page: mattmcwilliams.com/careers Find Your First 100

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27:28

How to Use a Challenge for Affiliate Marketing: How...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/03/28

You may know of Entrepreneurs on Fire as the home of John Lee Dumas and his interviews with top entrepreneurs sharing the stories of their success. But did you know that there is so much more that you might not see, including some massive affiliate promotions? In this episode, I have a very special guest who is taking us behind the scenes to explore the lessons learned from EOFire's biggest affiliate launch to date, which generated over $250,000 in revenue. From planning and preparation to execution

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33:39

10 Lessons I Learned Launching a Bestselling Book

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/03/21

Well, we did it! Earlier this year, we officially launched a bestselling book. It wasn’t easy, but we not only beat our original sales goals, but we made a huge splash in the industry. We’re now nationwide in stores and the book continues to sell like crazy more than two months later. So…how did we do it? Today, I share my top 10 lessons from launching a bestseller. Some are painful, some nearly cost us big time, but I’m sharing them all with you today! LINKS MENTIONED IN THIS EPISODE Get Turn Your

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51:56

Affiliate Profile: How Holly Homer Went from $0 to...

The Affiliate Guy with Matt McWilliams: Marketing... ·

2023/03/14

Holly Homer has an amazing affiliate story. She promoted an affiliate offer for the second time and her results were absolutely incredible! In her first promotion, she made ZERO sales! In the next one, promoting the exact same product, she made 22 sales…and more than $3500 in commissions! How’d she do it? This episode will share all her secrets! LINKS MENTIONED IN THIS EPISODE Holly Homer’s Site: hollyhomer.com 7 Ways to Warm Up Your List Before an Affiliate Promotion:

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