x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Apptivate: App Marketing Explained

Apptivate is a show that explains app marketing, one expert at a time. It"s produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

business marketing

All Episodes

00:40:00

The Power of Podcasts and Audio Ads for Mobile...

Apptivate: App Marketing Explained ·

2021/09/21

Josh joined M&C Saatchi Performance in early 2021 to head up their Client Services and Planning teams. Josh has over 12+ years in media working both in London and in New York specializing in Media Strategy and Planning. Outside of work, Josh is an avid fitness enthusiast and even launched a workout happy hour program during his time at Group M. Josh is also planning on running the NYC Marathon this year.Questions Josh Answered in this Episode:What podcasts do you listen to?What is the perception

en-us

00:37:55

The State of Retargeting in the Privacy-First Era - ...

Apptivate: App Marketing Explained ·

2021/09/15

Pan Katsukis is a Berlin-based serial entrepreneur serving as CEO and Co-Founder of Remerge, a leading programmatic app marketing platform. Before starting Remerge in 2014, Pan co-founded a European mobile ad network, madvertise in 2008. Questions Pan Answered in this Episode:Why did you launch Remerge? When did you become aware of the retention problem and the opportunity to provide a solution?Typically, CEOs have to have a lot of conversations that they’re not willing to share with their

en-us

00:39:14

Data Science: Advanced Modeling for Mobile - Suresh...

Apptivate: App Marketing Explained ·

2021/08/26

Suresh Pillai is a theoretical physicist by training and the Vice President of Data at Beat. Beat is an information and technology services company that created a ride-hailing and taxi mobile app. Beat claims to be the fastest growing app in Latin America (p.s. they’re hiring).Questions Suresh Answered in this Episode:How do you approach mobile data science from your theoretical physics perspective?How have you used uplift modeling or incrementality?Define propensity in the context of uplift

en-us

00:26:59

Women in Mobile: Maybe You’re Not “Unqualified” -...

Apptivate: App Marketing Explained ·

2021/08/18

Adrienne Rice is an Associate Director at the performance marketing agency, M&C Saatchi Performance. She manages user acquisition and re-engagement campaigns for multiple Amazon-owned apps, including Amazon Shopping, Zappos, and Amazon Kids+.Questions Adrienne Answered in this Episode:What are some deal-breakers or tactics that have helped your work-life balance and prevented burnout?What’s the first thing you do when you close your computer? Do you have some sort of routine?How do you help others

en-us

00:37:25

Growth Marketing and the Secret to Tracking Events -...

Apptivate: App Marketing Explained ·

2021/08/11

Abdala Pineda is the Chief Growth Officer at Fondeadora. Fondeadora is a digital banking services company based in Mexico City that aims to eliminate the inefficiencies related to the traditional banking system.Questions Abdala Answered in this Episode:What is Mexico City’s tech scene like?When did your realization about growth come to you in your career trajectory?Tell me about Fondeadora. What are you working on today and what’s that experience been like?What’s the importance of tracking and how

en-us

00:36:54

How Covid Affected Mobile Habits Globally - Lexi...

Apptivate: App Marketing Explained ·

2021/08/05

Lexi Sydow is the Head of Insights for App Annie, a leading platform for app analytics and app market data. She is based in Melbourne, Australia.Questions Lexi Answered in this Episode:What’s the tech scene like in Australia?In your opinion, what do you think makes App Annie stand apart from other data analytics companies?How did the pandemic affect mobile habits?What was surprising or interesting to you about mobile habits during Covid, something you didn’t expect?What does gaming usage look like

en-us

00:24:59

Data Science: Measuring No-ID Campaigns with Causal...

Apptivate: App Marketing Explained ·

2021/07/27

Alicia Horsch is a Data Scientist in the Marketing and Analytics teams at Social Point, a mobile game developer based in Barcelona. She is also an ambassador for Women in Data, a nonprofit organization that focuses on increasing diversity in data careers. Questions Alicia Answered in this Episode:What is Causal Impact and why do you want to use it?What’s so special about using offline campaigns as far as Causal Impact?How does Causal Impact work?How do you split traffic into the treatment group and

en-us

00:32:42

What Managers Want from User Acquisition Marketers -...

Apptivate: App Marketing Explained ·

2021/07/20

Janos Perei is the User Acquisition Lead for Casual Gaming at Voodoo, a hyper-casual gaming developer and publisher based in Paris, France. Previous to Voodoo, Janos worked as a mobile marketer at Mercury Black. (P.S. Voodoo is hiring!)Questions Janos Answered in this Episode:What is the general sentiment at Voodoo about Apple’s privacy changes?Tell us about what Voodoo does and its newer casual gaming division.How do you envision Voodoo evolving the types of games it develops and publishes?Why is

en-us

00:29:46

Making the Leap to a Third Party Retargeting Partner...

Apptivate: App Marketing Explained ·

2021/07/06

Pablo Bereskyj is the Marketing Operations Manager for Etermax, an international gaming company headquartered in Buenos Aires, Argentina. Previously, Pablo worked in business intelligence and financial analysis at Acuris, The Mergermarket Group, and Debtwire.Questions Pablo Answered in this Episode:Did you have any fear or reservation about jumping into the gaming industry coming from a financial services company? What do you think held you back from moving to a third party retargeting vendor? When

en-us

00:33:00

Guaranteeing Profitability through testing and...

Apptivate: App Marketing Explained ·

2021/06/29

Grégoire Mercier is the CEO and founder of Addict Mobile, a leading marketing company for mobile apps based in Paris, France with offices in over 20 countries. Grégoire has been in the mobile app industry for 10 years, getting his start at Gameloft and eventually starting his own mobile games studio. Questions Grégoire Answered in this Episode:What enabled you to be able to do marketing for games to broaden your scope to service any vertical?How do you approach creatives across verticals to increase

en-us

00:34:31

Seizing New Opportunities for Women in Mobile -...

Apptivate: App Marketing Explained ·

2021/06/22

Today’s guest is Georgiana Ciobotaru, the Associate Director of Product at the meal-kit company HelloFresh. She started as an operations analyst and moved into product management before joining the digital product team at HelloFresh. Questions Georgiana Answered in this Episode:Can you speak a little bit about the lateral moves in your career and how that’s helped you to progress?What recommendations would you give to our listeners who are trying in advance in their careers but don’t necessarily

en-us

00:26:48

Adopting the Pareto Rule in Performance Marketing -...

Apptivate: App Marketing Explained ·

2021/06/16

Fiona Lauredi is the Lead User Acquisition Manager at Gameloft, an established and leading mobile video games developer worldwide. She is based in Paris.Questions Fiona Answered in this Episode:What’s the biggest takeaway that you’ve gained in your experience working across gaming genres?What have you learned to put less emphasis on in your role as a performance marketer and what are the things you place the most emphasis on to strive towards the Pareto Rule?Was it a big learning curve for your team

en-us

00:24:31

Arming Your Retargeting Playbook - Stephen Siegel...

Apptivate: App Marketing Explained ·

2021/06/09

Stephen Siegel is a User Acquisition Manager at Scopely, an interactive entertainment company and a leading mobile games publisher. He cut his teeth in the mobile gaming sphere at Machine Zone and hails from a background in math and economics. Questions Stephen Answered in this Episode:You’ve been in the mobile gaming space for 4 years, how many different platforms and networks do you think you’ve tested in your career? And how often does someone reach out to you to pitch a new product?Where do you

en-us

00:24:12

Is the App World Shifting from Ads to Subscriptions?...

Apptivate: App Marketing Explained ·

2021/05/28

Jean-François is the co-founder of Purchasely, a company based in Paris that helps apps grow their revenues by streamlining In-App Purchase integration. He is also the CEO and founder of 2 App à Z, a consulting firm specialized on mobile technologies. Jean-François was one of the first 500 developers of the iPhone developer beta program. He’s helped many companies build their first apps, and in 2020 was awarded the worldwide App of the Year.Questions Jean-François Answered in this Episode:Is there a

en-us

00:39:37

How Wellness Apps Are Changing Healthcare - Taylor...

Apptivate: App Marketing Explained ·

2021/05/19

Taylor Gobar is the Head of Growth at Bloom. Bloom is an app that provides you with tools to help you experience better sleep, reduced stress levels and a more relaxed lifestyle with our guided meditations, relaxing music, activities and mindful experiences.Questions Taylor Answered in this Episode:Was there something inside of you that made you want to move more in the direction of healthcare and wellness?Do you find that because Bloom is a company focused on mental health that wellness permeates

en-us

00:23:39

Managing Burnout in Mobile Marketing - Jocelyn Paz...

Apptivate: App Marketing Explained ·

2021/05/11

Today’s guest opens up about her first professional work experience as a mobile marketer working for a gaming company. At the time, she didn’t realize the level of stress she was experiencing was not “normal.” Now, as the Associate Manager of Digital Marketing at Reebok, Jocelyn Paz reflects on how Rebook is doing a good job creating open lines of communication for employees to have honest conversations about mental health. Questions Jocelyn Answered in this Episode:What made you want to go in a

en-us

00:28:20

Data Science: Designing an Experimentation Platform -...

Apptivate: App Marketing Explained ·

2021/04/28

Today’s guest is Shan Huang, the Senior Applied Scientist at Zalando, a multinational e-commerce platform for shoes and fashion. Shan is also the co-founder of the German-Chinese Association for Artificial Intelligence, a nonprofit advancing the exchange of education, research, and public resources between Germany and China in the field of AI.Questions Shan Answered in this Episode:Can you give me an explanation of what an experimentation platform is? What is an example of how it’s used? How do you

en-us

00:36:20

How to Nail User-Generated Content – Yoann Pavy (Diem)

Apptivate: App Marketing Explained ·

2021/04/20

Yoann Pavy has started a new role as Vice President of Marketing at Diem. Previously, he was the Head of Digital Marketing at Depop. He’s recently launched his own podcast, Digital Marketing Finesse. Yoann is based in London.Questions Yoann Answered in this Episode:How do you source sneakers to consumers?How was the marketing strategy at Depop developed and the level of success you saw from it?How did Depop’s UGC perform across channels? Were some better than others?What was your process for going

en-us

00:34:23

Proactive Mobile Marketing Strategies for Apple’s...

Apptivate: App Marketing Explained ·

2021/04/13

Liz Emery is the Senior Director of Mobile and Ad Tech Solutions at Tinuiti, the largest independent performance marketing agency across Google, Amazon, Facebook, and beyond. She oversees their mobile executions on strategy, ASO, including A/B testing through all of their user acquisition channels as well as lifecycle email marketing.Questions Liz Answered in this Episode:When Apple announced the data privacy changes that were coming with iOS14, what was your reaction to that?In your opinion, what

en-us

00:29:52

How to Build Social Validation for a Mobile App - Jon...

Apptivate: App Marketing Explained ·

2021/04/07

Jon Lau is the Senior Director of Growth at Weee!, a company delivering Asian & Hispanic groceries with zero service fees and free delivery. Previous to the e-grocer app, Jon hailed from a background in banking and then mobile marketing for gaming companies, like DraftKings, Smule, and Playsonic. Questions Jon Answered in this Episode:Can you tell us about what Weee! does and who you serve?What would you attribute the company’s jump from being valued at $600 million last year to $2.8 billion now

en-us

224 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...