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PODCAST

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 years old, and have reached more than a half million listeners in 42 countries.

business entrepreneurship

All Episodes

19:13

Leveraging AI to Create a HIGH IMPACT...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/10/13

Are you currently utilizing AI or fear it will replace digital agencies? Most agency owners fall into one of these two categories. However, those open to exploring this technology's potential and maintaining a sense of curiosity will lead the way in innovation. Today’s featured guest lost some clients who opted for in-house ChatGPT services over his agency's offering. Instead of staying fearful of losing all his clients to this technology, he was prompted to explore how AI could be leveraged to

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28:46

3 IMPACTFUL STRATEGIES for Long Term, Sustainable...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/10/09

How can you grow your agency’s client list beyond referral clients? Would you sacrifice price or length of contracts in order to attract new business? Today’s featured guest has successfully established his agency by prioritizing higher prices and maintaining a clear vision of his offerings. He emphasizes the importance of being selective with the opportunities that arise. He shares the challenges and strategies involved in growing his agency, as well as how he prioritized long-term relationships

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35:11

Rewarding OWNERSHIP MENTALITY: Building an Agency...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/10/06

How can you step away from daily operations and embrace the role of the agency visionary? Is there a team member who could take over the things you don’t love doing? If so, how would you begin to prepare them for this transition? Today’s guests built a relationship with a key employee that most agency owners dream of when they think about delegating and reclaiming their time. It took a lot of work, investing in growth, and trusting that someone who started as an employee could evolve into a

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28:33

Hire Slow & Fire Fast: Investing Time in Building...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/10/02

Have you ever rushed your hiring process out of eagerness to fill a position and delegate responsibilities? Did you later regret the decision to hire fast? There is a reason they say hire slow, fire fast. Finding the right people to fill the roles on your growing team is an integral part of growing. In this interview, learn from one agency owner who takes immense pride in cultivating a core team that shares his vision. However, getting there has not been without its challenges. One of the most

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27:59

To Sell or Not Sell? What Makes and Breaks an Agency...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/09/25

Do you want to sell your agency someday? Can you imagine a profitable sale and exit agency in the future? Do you feel an acquisition is the mark of business success? Selling your agency shows you’ve built a robust and profitable business, which is a noteworthy achievement. Today’s featured guest helps his clients get ready to find a perfect buyer and reach a deal that withstands the test of time. He’ll discuss why the common reasons to sell are not necessarily the best reasons as well as why

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24:02

Mining Your CRM for Gold to Maximize Agency Growth...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/09/18

What would you do to keep growing your agency if new leads dried up? How would you guarantee increased business? How would you ensure continued success? Our guest today emphasizes the importance of revisiting your CRM as a vital tool for driving business expansion. After years of collecting contacts for her database, a new CRM system revealed previously overlooked opportunities. Rather than seeking new leads, she realized the value of delving deeper into her existing contacts. Learn how this

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26:46

How Firing Toxic Clients Leads to Stronger...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/09/11

Have you ever fired a client? If you could do it without repercussions on cash flow, would you? Most agency owners have horror stories about toxic clients who created an unhealthy environment for the team. Deciding to cut ties can be particularly daunting, especially when the client in question represents a significant portion of your revenue. Today’s featured guest decided to prioritize herself and her team's well-being by firing a client before the situation escalated. She looks back on a long

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36:07

Gino Wickman on How 130 Days Off Boosts Business &...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/09/04

How often do you take time off simply to rest? Do you carve out moments to recharge and find stillness before the daily whirlwind begins? If you’re a successful entrepreneur who doesn’t prioritize rest, you may be heading toward burnout. Today’s featured guest is an entrepreneur who’s created several noted frameworks for business owners, empowering countless individuals to elevate their businesses. Gino Wickman is an entrepreneur, content creator, and most notably the founder of Entrepreneurial

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31:13

Tricks to Help Busy Agency Owners Remember Everything...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/08/28

Do you find it hard to remember the name of someone you just met? Do you struggle to recall the details of last week’s meeting? Busy agency owners are constantly juggling countless responsibilities which is overwhelming and leaving you feeling like you're losing your edge. But what if you could sharpen your mind and tackle daily challenges with confidence? Today’s featured guest has transformed his remarkable journey as a record-holding memorization expert into a powerful business dedicated to

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25:01

Should You Productize Agency Services? Navigating the...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/08/21

Have you clearly defined your service offering to the extent that you can productize it? Or do you prefer to customize your approach for each client’s needs? Which strategy aligns better with your agency's objectives and overall success? Today's featured guest transitioned from providing highly customized services, which impacted his team's ability to meet deadlines and adhere to budgets. He has since adopted a productized model and is currently exploring how to effectively present differentiated

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15:02

Building a Global Agency Team and Scaling Against the...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/08/14

How much automation should be integrated into your agency's processes? When is automation a good idea, and when isn’t it? Are your agency services diverse enough to withstand a shifting market? In this interview, learn from one agency owner who has grown her agency making very conscious decisions about what she’ll need to build a business that stands the test of time. From avoiding heavy automation to building a team based primarily in the US while living in Romania, she considers all angles

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16:29

Laying the Right Foundation for Eventually SELLING...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/08/07

Are you thinking about an eventual exit from your agency? Curious about how to prepare for selling your agency down the road? Preparing for a potential sale well in advance can be beneficial, even if you ultimately decide to retain your business. Our guest had a clear vision of his goal: to grow his agency while waiting for an opportune moment to sell. He shares valuable lessons on how coaching accelerated his growth and why he wishes he had joined a mastermind group sooner to establish the

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30:01

Embrace Your Expertise and Charge for Value NOT Time...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/07/31

Do you price your agency services based on time spent or based on value delivered? Your fees should reflect the expertise you bring to solving your client's challenges, not how long it takes. If you still consider time your most valuable metric, it may be time to reassess the true value you offer. Our featured guest started her career in PR and ventured to start an agency after becoming disillusioned with corporate decision-making; often neglecting the best interests of both teams and clients

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31:25

WIN MORE Business by Crafting an Authentic Story with...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/07/28

Do you know the power of intertwining your personal narrative with your business journey? Do you know how to find the thread that unites that story with your agency’s mission and values? Today’s guest is a narrative strategist who built his agency around helping entrepreneurs shape their stories to attract the right clients by communicating their goals and values. Discover how owning and sharing impactful stories can set owners apart from salespeople and lead to successful outcomes. Matthew

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34:03

Agency Acquisition Deal Structure: Tips for Buyers &...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/07/24

Are you planning to buy an agency as a growth strategy? Or, do you want to make your agency attractive to potential buyers? Today’s guest started his agency journey by buying an agency as an exit from his previous career in venture capitalism. He purposely sought out agencies, seeing them as cash flow machines. He looks back on that process and offers some valuable pointers and considerations for agency owners looking to buy or sell an agency in the near future. Nick Fraunfelder is the owner and

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32:57

Unlocking Sales Success by Becoming Your Own Client...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/07/21

Are you seeking the best approach to train your sales team? Have you considered implementing a foot-in-the-door offer? Today’s featured guest reflects on past mistakes made while attempting to step away from sales, and shares a recent success could lead to a complete overhaul of the sales funnel, resulting in a tenfold increase in the closing rate. Tune in to hear about the journey from startup life to agency ownership and the creative acquisition strategy he’s using to become his own client and

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21:26

Are You a Visionary or Volunteer at Your Agency?...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/07/17

Are you making a mark in your specific niche? Have you taken the necessary steps to elevate your brand and attract your ideal customers? Our guest today, a seasoned agency owner with fourteen years of experience working with influencers believes these are areas where agencies could learn from influencers, who by heavily focusing on developing their brands can grow to compete with big brands that have historically overshadowed smaller competitors. Tune in to learn more about her agency’s approach

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17:50

Staying Versatile and Adaptable in Uncertain Times...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/07/14

Are you considering narrowing your focus in the near future, or do you prefer to retain the flexibility to take advantage of growth opportunities in specific sectors? Our featured guest established a PR agency by recognizing the potential to connect forward-thinking companies with journalists. In the current uncertain economic climate, she opts for diversification and maintains the agility of her agency to capitalize on the expansion of emerging sectors. Gain insights into her journey of building

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18:04

When to Choose an Acquisition as a Strategy for Rapid...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/07/10

Is your agency prepared for a strategic acquisition to accelerate its growth? What advantages does an acquisition offer compared to organic growth? Do you have the necessary resources to navigate the acquisition process while ensuring the continued growth of your agency? Our featured guest today will discuss his ongoing acquisition process, outlining his reasoning behind this move, sharing why this felt like the perfect moment for an acquisition, and how he kept his peace of mind during this

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31:02

A Unique Hybrid Office Model and Bouncing Back After...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/07/07

Do you run a virtual agency or a more traditional in-office business? It all comes down to what suits your and your team’s work style, and one agency owner has found a way to incentivize in-office days. She also shares the lessons learned after two big clients left within weeks of each other. This feature guest has constantly been evolving and adapting to change. She shares her reasons for being an advocate for the collaborative and innovative environment that comes with a shared physical

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176 results

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