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PODCAST

6 Figure Creative

6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.

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All Episodes

38:51

#267: Turn Your Hours Into More Dollars By Fixing All...

6 Figure Creative ·

2023/08/01

Here's a concept that will make you more money - everything in business is based on inputs and outputs. Yes, this sounds soulless, and yes this seems to take away the creativity, but stick with me. It's all about understanding how your freelance business operates, just like any other machine out there. Picture this: When you work a regular job, you know your input is your time, and the output is your hard-earned cash, right? It's simple. Similarly, with a car, you put in gasoline, and you get

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31:26

#266: How To Stay Top-Of-Mind By Being Impossible To...

6 Figure Creative ·

2023/07/25

Have you ever had an amazing potential client reach out to you? They seem really interested and they look perfect for you... But then, poof! They just vanish. Time goes by, the job doesn't happen, and you're left scratching your head, wondering, "wtf did I do wrong?" This can be really frustrating, but guess what? We can fix it! If this sounds like something that's happened to you, here's how you fix it: Be impossible to ignore. The truth is, if this part is hard for you, you're likely only getting

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32:38

#265: Make Your Clients Worth More $$$$ By Avoiding...

6 Figure Creative ·

2023/07/18

In any freelance business, there are two ways to increase your income: Get more clients Make each client worth more. While most freelancers focus on the first method, most of us ignore blatantly obvious ways you can make each and every client worth more $$$ to your business. The beauty of focusing on how you can make each and every client worth more is that the improvements you make here can have a massive impact for the rest of your life. Despite this, few freelancers spend time thinking about

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24:32

#264: The 6 Ways To RUIN Your Freelance Services |...

6 Figure Creative ·

2023/07/11

On today's podcast episode, I wanted to have a candid chat about something critical to your success as a freelancer... It's a topic that's often glossed over, but it's the backbone of your entire business: Fulfilling the services you're paid for as a freelancer. Have you ever wondered why some clients never return, or why they don't refer your services to others? Maybe you're finding that more and more of your clients and projects are becoming a pain in the 🍑? If so, it might be time to take a

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24:20

#263: Let's Talk About 7 Things NOT To Do | The...

6 Figure Creative ·

2023/07/04

Today, we're kickstarting a new podcast series. We're calling it the "Freelance F*ckups" series - because, let's be real, we all have those moments. This series is special because it aims to address one of the main issues we face when listening to advice-rich podcasts - information overload. Picture it as an "Advice Buffet" where you're trying to juggle countless pieces of advice, strategies, and tips. It's overwhelming, isn't it? For a lot of us, this all-you-can-eat Advice Buffet leaves us frozen

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20:56

#262: Why $100k Per Year Is The New Minimum Wage For...

6 Figure Creative ·

2023/06/27

I've been talking to a lot of freelancers recently, and I'm a bit troubled by their underwhelming financial goals. It's not about being greedy, it's about being realistic... This is why I am presenting a bold idea: $100k should be the new minimum wage for freelancers. Many freelancers look at $100k as their most ambitious goal, while I look at it as merely the start. Hear me out. Gross income as a freelancer is vastly different from a salary in a day job. The reason is simple: expenses. They're part

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23:07

#261: Overcoming Overwhelm: A Guide For Freelancers...

6 Figure Creative ·

2023/06/20

We all know the life of a freelancer isn't easy. There's an unending list of tasks to tackle, clients to please, and portfolios to build. On top of that, we juggle personal commitments and the oh-so-precious "me time" that often gets squeezed out. So, it's no surprise that we often find ourselves feeling overwhelmed, the creativity squashed out of us, and, at times, a sense of exhaustion that doesn't seem to let up. Sound familiar? It does to me. In our latest episode, I dove headfirst into this

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22:54

#260: How To Set SMART Marketing Goals For Client...

6 Figure Creative ·

2023/06/13

Here's a wild guess: I bet you've never set a real marketing goal for your business. Since most freelancers struggle to consider themselves a "business", this really isn't a big surprise. When it comes to the 10th episode of this "Back to Basics" series, marketing goals are about as basic as things get when it comes to marketing. How are you going to put together any sort of marketing plan without setting marketing goals? Now, I get it. I'm sure you have plenty of ideas fluttering around in your

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17:23

#259: How To Stop Being A Copycat Freelancer | Back...

6 Figure Creative ·

2023/06/06

In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma. Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years. Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be? Most

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25:32

#258: 6 Methods For Promoting Your Freelance Business...

6 Figure Creative ·

2023/05/30

Today we're continuing with our "Back to Basics" journey by focusing on something that's often overlooked by freelancers - promotion. Promotion is super important to keep the clients coming in, but a lot of freelancers think they just need to be good at what they do. They admire those who seem to have endless work, thinking it all comes from word-of-mouth alone. But, in the early days of freelancing, just relying on referrals can be risky, leading to the scary "feast or famine" cycle. This situation

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30:37

#257: Pricing For Freelancers: 5 Ways To Set Your...

6 Figure Creative ·

2023/05/25

This week we're tackling a challenge we all face as creatives: how should we price our work? Getting this right is a huge deal, but damn it can be tricky! Pricing your services isn't just about picking a random number. A lot of us tend to set our rates by looking at what others charge or by trusting our gut. If that sounds like you, no shame, but this is the #1 way you end up undervaluing your work and undercharging. Part of this is about self-confidence, part of it's the fear of losing a gig. If

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16:30

#256: Choosing The Right Services To Sell As A...

6 Figure Creative ·

2023/05/23

Our ongoing series, Back to Basics, is all about diving deep into the foundation of freelancing. Today's focus is on the services (i.e. products) we offer as freelancers. This is the biggest difference between successful and struggling freelancers. All too often, we choose our services based on what WE want, while putting little to no thought into what our clients want. It's like trying to sell a product with a flaw. Think of any garbage Amazon purchase you've made, where the only review you'd give

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9:22

#255: Marketing... WTF Is It, And Do Freelancers Even...

6 Figure Creative ·

2023/05/18

We're navigating a series right now that we've lovingly titled "Back to the Basics." I'm particularly excited about today's episode where we peel back the layers on a topic that's often shrouded in mystique, over-complication, or sometimes, just plain neglect: Marketing. You might ask, what exactly is marketing? Well, let's simplify it. As I've mentioned in previous episodes, the core of marketing is about presenting the right message, to the right person, at the right time. Yes, it really can be as

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23:14

#254: Cash Flow Management: How To Never Run Out Of...

6 Figure Creative ·

2023/05/16

We all know that the freelancing world is thrilling, fulfilling, and at times, let's be real, a bit terrifying. One of the most daunting parts of freelancing (and one that I've grappled with myself) is cash flow management. In today's episode, we're diving deep into this crucial topic. The one thing I want you to take away from this episode is how to skillfully manage your cash flow so you never have to see your bank balance hit zero. I'm sure you've heard this saying before: "Businesses don't fail,

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16:43

#253: The Freelancer's Guide to Automated Budgeting |...

6 Figure Creative ·

2023/05/11

Here's how most freelancers manage their money... Step 1: They check their bank account Step 2: They wonder where all their money went. If that sounds like you, then I want to help you avoid running your business like that. I've taken the time to simplify the budgeting process for you, focusing on creating an easy, actionable system that you can actually use. This episode is short, sweet, and perfect for those who are looking to get a handle on where all your damn money is going. My goal is to help

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15:16

#252: Choosing The Right Bank For Your Business (And...

6 Figure Creative ·

2023/05/09

We're continuing our "Back to Basics" series, and in this episode, we're diving into the not-so-exciting world of business banking for freelancers. But before you think about skipping this one, let me tell you why it's a must-listen. As someone who's gone through more than 10 different banks over my freelancing journey, I've learned a thing or two about what it takes to find the right bank for your freelance business. Why is this so important? Well, if you're unhappy with your current bank or just

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10:48

#251: LLC vs Sole Proprietor: Which Is Best For...

6 Figure Creative ·

2023/05/04

If you've ever wondered whether you should operate as a sole proprietor or form an LLC, this episode is just for you! We'll dive into my own personal journey, why I avoided LLCs for so long, and ultimately, how you can make the best decision for your freelance business. Now, I want to point out that this discussion is specifically for US-based freelancers. I wish I could cover every business entity in every country, but my knowledge is limited to what's available in the US. So, if you're based

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14:33

#250: Back To Basics: Avoiding The Common Mistakes of...

6 Figure Creative ·

2023/05/02

I wanted to share something with you that's been on my mind lately... as a self-taught entrepreneur, I skipped SO many of the basics when it comes to running a healthy business. This dawned on me when I found myself looking up answers to things most people should know when they first start their businesses. This made me realize that the vast majority of freelancers probably have similar blind spots in their own businesses, so I've decided to do something to celebrate our 250th episode... We're

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33:09

#249: Streamlining Your Freelance Workflow: How Mike...

6 Figure Creative ·

2023/04/25

This week's episode of the 6 Figure Creative podcast is part 2 of my in-depth discussion with Mike Cervantes. Mike is a highly successful freelance mastering engineer who has collaborated with renowned artists such as Dolly Parton, Avril Lavigne, and Snoop Dogg. His impressive achievements include over 23 Billboard #1s and at least two gold records. In this episode, Mike shares his secrets on how he's built out systems to manage and fulfill thousands of projects per year. He also discusses the

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53:03

#248: Client Acquisition For Mastering Engineers: How...

6 Figure Creative ·

2023/04/18

Ever felt like you're a tiny fish who's struggling to stand out in a vast ocean? Like you're drowning in the "sea of sameness" in an overcompetitive industry? If that's you, here's the good news: There's hope... You can still succeed... even when you're starting out as a "copycat" in a highly competitive market. This week's episode is a must-listen for anyone looking to make a name for themselves in the audio industry (or any competitive industry, for that matter) Meet Mike, a multi-six-figure

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