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PODCAST

Marketing With Empathy®

Marketing With Empathy® helps brands and nonprofits connect with families — and the moms who influence most household purchases. Host Sarah Panus shares ideas to get your products, services, or mission into the homes of families who need them most. Top 5% of all podcasts and a proud member of the Marketing Podcast Network. Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social

business marketing

All Episodes

13:32

40. Do These 4 Things for Better Content Sharing...

Marketing With Empathy® ·

2021/09/07

EP. 40 Sarah’s advice to reduce content bottlenecks and silos between internal teams. Try these four things for better communication, synergies and results. BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/4-ways-for-better-content-sharing-between-teams-episode-40/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a WORK WITH SARAH: www.kindredspeak.com Learn more about

en

29:32

39. 8 Tips to Keep You & Your Content Team Engaged...

Marketing With Empathy® ·

2021/08/31

Sarah shares 8 actionable tips to keep you and your content team engaged to retain and attract top talent during this time of the “Great Resignation”. 4 tips for YOUR career + 4 tips for your DIRECT REPORTS. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/8-tips-to-keep-your-content-team-engaged-during-great-resignation-episode-39/ BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER:

en

34:52

38. Storytelling to End Slavery and Human Trafficking...

Marketing With Empathy® ·

2021/08/24

There are more people trapped in slavery today than any time in history. Marketing & Creative lead, Brittany Baker, joins Sarah to discuss the intersection of storytelling to honor the survivors and drive donor action. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/storytelling-to-end-slavery-human-trafficking-ijm-episode-38/ DONATE: https://www.kindredspeak.com/donate INSTAGRAM: https://www.instagram.com/iamsarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER:

en

39:22

37. Reimagining Handwritten Notes in the Digital Age...

Marketing With Empathy® ·

2021/08/17

Guest expert, David Wachs, joins Sarah to discuss how to make an old-school technique, new-school, and drive 23x more responses from your customers. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/handwritten-notes-re-imagined-for-digital-age-david-wachs-episode-37/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a WORK WITH SARAH: www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

en

47:47

36. Embrace the Suck! Vulnerability, Failure &...

Marketing With Empathy® ·

2021/08/10

Three highly experienced coaches with more than 45 years’ combined experience in executive coaching, facilitation, leadership for profit, non-profit and academic settings, join Sarah to share hands-on ways to embrace the suck to thrive in your career/life. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/embrace-the-suck-vulnerability-failure-courage-tips-from-3-experts-episode-36/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER:

en

35:41

35. Selling Your Brand Story Through Your Employees -...

Marketing With Empathy® ·

2021/08/03

Chris Wallace, President of InnerView shares how to drive stronger biz results by selling your brand story through your employees using a Brand Transfer Score that helps bridge the confidence gap btw marketers & employees. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/selling-your-brand-story-through-your-employees-chris-wallace-innerview-episode-35/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a LEARN MORE at

en

39:01

34. Power of Tapping Community-based Marketing - Sue...

Marketing With Empathy® ·

2021/06/22

EP 34. Brand communities. CEO Sue Frech, of Vesta, shares advice to help brands better engage customers long-term instead of renting your audience from a social channel. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/power-of-community-based-marketing-ceo-sue-frech-vesta-episode-34/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e LEARN MORE at

en

20:10

33. Creativity Corner: The 4-minute Brainstorm?

Marketing With Empathy® ·

2021/06/15

EP 33. Can you actually have a productive brainstorm with others, in only 4-minutes? Sarah recaps a technique she read about in Harvard Business Review. How to do it, and when to use it. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/creativity-the-4-minute-brainstorm-episode-33/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a LEARN MORE at www.kindredspeak.com Learn

en

27:33

32. Content Advice for Financial Institutions -...

Marketing With Empathy® ·

2021/06/08

EP 32. Today we are niching down and getting into what storytelling content support looks like for financial institutions. What to think about when creating content, and how to find your niche audience. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/financial-institution-content-advice-shondell-varcianna-varci-media-episode-32/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER:

en

32:50

31. Using SEO to Inform Brand Storytelling – Nick...

Marketing With Empathy® ·

2021/06/01

EP 31. SEO is Sarah’s favorite place to look for insights on what your audience is thinking and feeling. SEO expert, Nick Noble, joins Sarah to share tips for using SEO to inform empathy-driven brand storytelling. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/using-seo-to-inform-brand-storytelling-ovative-group-nick-noble-episode-31/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a LEARN MORE at

en

37:27

30. Why and How to Use Storytelling on Your Website –...

Marketing With Empathy® ·

2021/05/25

EP 30. Copywriting expert, Corrie Myers joins Sarah to share ways you can add more storytelling across your website. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/why-and-how-to-use-storytelling-on-your-website-corrie-myers-episode-30/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit

en

23:23

29. Ways to Use Customers In Your Influence Marketing...

Marketing With Empathy® ·

2021/05/18

EP 29. Is influence marketing right for your brand? Part 2 of Sarah’s influencer marketing series, Sarah shares more about one of her six categories of influencers: your customers. Should you use them? How to use them? And why the data backs this up. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/ways-to-use-customers-in-your-influence-marketing-plans-episode-29/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER:

en

37:02

28. Using Data to Tell a Story – Shutterfly, Jennifer...

Marketing With Empathy® ·

2021/05/11

EP 28. What’s the insight that helps shape a story and solve your consumer's problems? VP of Communications & PR at Shutterfly, Jennifer joins Sarah to share her experiences from Shutterfly, Headspace, Murad and The Wonderful Company. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/using-data-to-tell-a-story-shutterfly-jennifer-george-caligiuri-episode-28/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ 3 ways improve content strategy this year:

en

39:55

27. Are Your Mineral Levels Holding You Back in Your...

Marketing With Empathy® ·

2021/05/04

EP 27. Functional Practitioner, Victoria Franca teams up with Sarah to discuss something you may not know about—but should. Sarah’s mineral health journey and the impact on your health and ability to thrive in your career. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/are-your-mineral-levels-holding-you-back-in-your-career-victoria-franca-omne-wellness-episode-27/ INSTAGRAM: https://www.instagram.com/iamsarahpanus/ SIGN UP FOR BRAND STORYTELLING INSPO & ADVICE:

en

25:52

26. Cambria's Pinterest & IGTV Storytelling - Alyssa...

Marketing With Empathy® ·

2021/04/27

EP 26. Alyssa Greve, Director of Digital Content Marketing at Cambria Surfaces, joins Sarah to discuss ways to tell stories across Pinterest and IGTV; two powerfully visual platforms. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/cambrias-pinterest-igtv-alyssa-greve-episode-26/ INSTAGRAM: https://www.instagram.com/iamsarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e LEARN MORE at

en

26:06

25. Sleep Number's Storytelling Evolution- Lisa Bailey

Marketing With Empathy® ·

2021/04/20

EP 25. VP of Media and Digital Activation at Sleep Number, Lisa Bailey, goes down memory lane with Sarah to discuss their brand storytelling evolution the last 10+ years. Together, Sarah and Lisa have worked with Sleep Number more than 32 years combined! ALL sorts of juicy goodness. How Sleep Number makes mattresses engaging. SHOW NOTES: https://blog.kindredspeak.com/sleep-number-episode 25 SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER:

en

43:49

24. BONUS- Brand Storytelling Webinar Replay

Marketing With Empathy® ·

2021/04/14

In case you missed it, listen to replay of Sarah Panus’ Brand Storytelling webinar. Discussing why EFD is a BFD; the 5 Essentials Every Brand Storytelling Blueprint Needs; and details about Sarah’s new online course, Brand Storytelling Blueprint. BRAND STORYTELLING BLUEPRINT™ COURSE: https://sarah-panus.mykajabi.com/brand-storytelling-blueprint SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e Learn more about your ad choices. Visit

en

16:49

23. Too Busy? Think About This.

Marketing With Empathy® ·

2021/04/06

EP 23. What are you doing to advance your skills & stay competitive? Why feeling “too busy” isn’t doing you any favors, and a helpful way to quickly help your brand storytelling strategy work. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/too-busy-think-about-this-episode-23/ BRAND STORYTELLING BLUEPRINT COURSE: https://sarahpanus.podia.com/brand-storytelling-blueprint SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e

en

12:14

22. Getting Alignment on Your Content Plan

Marketing With Empathy® ·

2021/03/30

EP 22. Is there a better way to get alignment on your content plans inside your organization, and reduce push-back and future revisions? Sarah’s advice to help. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/get-alignment-on-your-content-plan-episode-22/ LEARN MORE ABOUT SARAH'S ONLINE COURSE: https://www.kindredspeak.com/courses 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e LEARN MORE at www.kindredspeak.com Learn more

en

21:53

21. 9 Ways to Think Like a Brand Editorial Director

Marketing With Empathy® ·

2021/03/23

EP 21. Wondering what else you can do to better organize and plan your brand storytelling strategy? Sarah Panus shares advice and insights after extensive research/experience across content marketing roles. JOIN the Brand Storytelling Blueprint mini-course waitlist at www.kindredspeak.com/waitlist SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/9-ways-to-think-like-a-brand-editorial-director-episode-21/ 3 ways improve content strategy this year:

en

161 results

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