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PODCAST

Future Commerce

Phillip Jackson, Brian Lange

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world"s most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to

business marketing

All Episodes

00:57:44

What is Futureproof For Gen Alpha?

Future Commerce ·

2024/06/07

Walmart is Experimenting in the Present to Create the FutureIn this episode Phillip and Brian discuss Walmart Realm and the plays that Walmart has been making towards a younger female media-savvy audience. There's so much there that is shopping content, it is ecommerce-centric, but it's entertainment, and it just gets the ecommerce crowd so riled up. Listen now and join the conversation!Absolutely Locked InKey takeaways:{00:29:03} - “It's for an in-store audience, and that's also really important

en

00:31:14

The Future of B2B Innovation

Future Commerce ·

2024/05/31

Recorded Live at B2B Online ChicagoPhilips has done a great job setting up a center of excellence for commerce, essential for larger conglomerates and companies with multiple divisions. Antonio Espinoza, Head of Digital Engagement and Strategy at Philips shares his insights in this interview with Brian at B2B Online Chicago. Listen now!Purchasing is Person to PersonKey takeaways:{00:15:17} - “The experience we were providing was not one that the average consumer today expects. Amazon is this gold

en

00:34:48

[DECODED] Frictionless Falsehoods

Future Commerce ·

2024/05/29

Funnels can change in the same way that ad creative is more personalized and targeted, and it's really hard to reproduce what ad creative looks like for you and for me because we are fundamentally different people. What if the funnel was also something that was truly dynamic and related more to who the person is or what the ad creative was that brought you there? That's what FERMÀT Commerce does. In this last episode of Season 3 of Decoded, Phillip sits with Rishabh Jain and Rabah Rahil from FERMÀT,

en

00:46:58

Creating Credible Content and Community-Building Collabs

Future Commerce ·

2024/05/24

Today on the pod, Emma Apple Chozick joins us and is an incredible guest who we've known for a couple of years now, and with whom we did a great collab, if you will, with her former employer Thingtesting. These days she is breaking down the world of cultural events and brand partnerships and also a little bit of the explainer content that's out there and providing consulting and the opportunity for collaborations that build partnerships and community that make sense for everyone involved.Trifecta of

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00:04:45

*Teaser* Microplastics in my WHAT?

Future Commerce ·

2024/05/23

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plusSave 15% on Future Commerce print journals and merchPrivate GPT access with BundleIQExclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS)Ad-free episodes and bonus content!

en

00:42:25

[DECODED] Wisdom and Witticisms

Future Commerce ·

2024/05/21

In the world of marketing, much like gambling, we take calculated risks. We strategize, we forecast, and we adjust. Today on Decoded, we'll look beyond numbers and wagers through Blaise Pascal, whose thoughts, often poetic and deeply personal, remind us that at the core of all of our strategies lies a human touch. “Good ideas don’t matter. Good people do.”{00:07:11} - “A lot of magic happens when you allow yourself to be bored. I actually think that's when really interesting things come about.” -

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01:12:51

Building Culturally Intelligent Brands

Future Commerce ·

2024/05/17

Phillip and Brian sit down and have an enlightening conversation with the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy, Anastasia Kārkliņa Gabriel. This book is the “How It's Made” for building culture-shaping brands, providing more understanding of how boardrooms, researchers, and foresight professionals think about their work. Listen now and join the conversation!Not a burden of some, but a responsibility of allKey takeaways:{00:07:39} - “When we think

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00:41:01

[DECODED] Polymaths and Philosophers

Future Commerce ·

2024/05/14

Gottfried Wilhelm Leibniz was much more than Isaac Newton's rival. He was a polymath who dabbled in everything from music to metaphysics and embodied the spirit of true deep generalism. Modern marketers can connect the dots, even if you didn't know they exist, by studying continual change: from calculus or clicks."Absorb what's useful, reject what's useless."{00:10:04} - “A lot of people think that there are these tried and true tactics for this and that and the other thing. And there's just so much

en

00:47:18

Are we Post-“Point-Solution” in eCom?

Future Commerce ·

2024/05/10

Ro Trivedi joins the show to discuss founding Pietra, a modern infrastructure platform that helps entrepreneurs start and operate eCommerce businesses more profitably. Listen now!Nobody Wants to Tinker on a CommodityKey takeaways:The ability to build billion-dollar businesses with small teams is within reach, thanks to technological advancements and the reallocation of resources toward high-value activities.The future of commerce lies in quickly bringing concepts to market, allowing businesses to

en

00:52:48

[STEP BY STEP] Data-Centric Decisions for...

Future Commerce ·

2024/05/08

In this final episode of Step by Step Season 13, we sit down with Andy Judd and Liz Mayer to unpack the transformative power of data in shaping omnichannel strategies. This episode emphasizes the necessity of staying culturally relevant and adaptable to thrive in the ever-evolving eCommerce arena. Listen now!In this episode:{00:20:00} “I use the term ‘1000 points of light’ with my team because that's ultimately what you're trying to do: you're trying to take all of these pieces and say, okay, What

en

00:35:04

[STEP BY STEP] Exploring Channel Diversification for...

Future Commerce ·

2024/05/07

Hear about Curology’s evolution from acne solutions to anti-aging and hair loss products and its retail ventures, featuring critical insights for DTC brands aiming to elevate their brands. Listen now!Category Expansion and Channel DiversityHear about Curology’s evolution from acne solutions to anti-aging and hair loss products and its retail ventures, featuring critical insights for DTC brands aiming to elevate their brands. Listen now!{00:20:39} “It's all about buyers. If you don't have people

en

00:35:22

[STEP BY STEP] Maintaining the Cool Factor: Scaling...

Future Commerce ·

2024/05/06

How does a DTC brand “grow up?” In our 13th season of Step by Step, we’re partnering with Keen Decisions Systems to answer that question as we explore how DTC brands evolve beyond their digital origins into mature omnichannel retailers. In this episode, we tap into industry expert, Greg Dolan, CEO of Keen Decision System’s insights and dive deep into topics like measuring ROI, optimizing spend across channels, retaining a brand’s “cool” factor and brand voice, and making data-driven decisions to

en

00:52:00

[DECODED] Conjectures and Commerce

Future Commerce ·

2024/05/03

Is the “path of least resistance” a universally true experience? Do all customers experience resistance the same way? In this episode, Rishabh Jain and Rabah Rahil from Fermát explore this idea through the legacy of polymathic thinker Pierre de Fermat, who pioneered the principle of least time in the 1660s.Forging ‘desire paths’{00:20:48} “In the nondeterministic consumer world, you have millions and millions and millions of opportunities to screw up a test with a customer because they don't behave

en

00:45:57

Pickleball and the Enthusiast Economy

Future Commerce ·

2024/04/26

The enthusiast economy drives purchasing trends in all areas of the economy—especially in sports, driving consumers to desire the same equipment as the best players. Premium pickleball apparel brand PB5Star is futureproofing by building a sustainable business model and systems during accelerating growth. Listen now!PB5star and the Pickleball PhenomenonKey takeaways:- The enthusiast economy drives purchasing trends in sports, making consumers want the same equipment as the best players.-

en

00:06:02

*Teaser* IMMUNE TO ADS

Future Commerce ·

2024/04/24

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plusSave 15% on Future Commerce print journals and merchPrivate GPT access with BundleIQExclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS)Ad-free episodes and bonus content!

en

00:49:31

Blink to Pay

Future Commerce ·

2024/04/19

Spatial commerce is all the rage thanks to the Apple Vision Pro… but are brands using it correctly? Phillip and Brian chat with a friend of the pod, Rob Petrosino, on the future of (spatial) commerce and digital twinning. Listen now! Your home is the store of the futureKey takeaways:- Spatial computing is nascent, with current devices being bulky and heavy. The form factor is a challenge for consumer adoption but has more immediate applications in specific industries like design and repair.- The

en

00:36:20

Potential and Prodigy

Future Commerce ·

2024/04/17

Each season on Decoded, we demystify a nebulous concept in commerce. In this season of Decoded, presented by FERMÀT, Phillip sits down with Rabah Rahil, the CMO at FERMÀT, to examine the legacy of these prolific thinkers, inventors, and polymaths, philosophers, and mathematicians whose work inspired Steve Jobs, Jeff Bezos, and Bill Gates. One of these inspirations from the past is the mathemetician Srinivasa Ramanujan. Listen now!The best time to be excellent, and the worst time to be

en

01:11:14

All Hail the Corporate Anniversary

Future Commerce ·

2024/04/12

Phillip and Brian discuss the forgettable nature of AI music. Corporations' birthdays are an essential thing that we need to care about now. Also, an update on Lammers Law: everything eventually becomes an ad. PLUS: OSHA for the MIND?? Listen now.The Right to DisconnectKey takeaways:- Amazon is scaling back its Just Walk Out technology from its Amazon Fresh grocery stores. Due to technical limitations in grocery stores, it will be constrained to airports and small-format stores.- JPMorgan's use of

en

00:52:15

“Total Eclipse of the Cart"

Future Commerce ·

2024/04/05

There are fewer places for kids to be kids, and there are more places for kids to parrot the behaviors and consumer preferences of the adults. This intergenerational response to culture is affecting commerce… and vice versa. Join Brian and Phillip on this special lunar edition of Future Commerce, which turns into something even more *eclipsing*.How Media Shapes Our Buying DecisionsKey takeaways:- Mimesis plays a significant role in shaping consumer trends, particularly among children who mimic their

en

01:16:26

The Endless-ish Aisle

Future Commerce ·

2024/03/29

Phillip and Brian have FOMO over guerrilla marketing in the *bathroom*, and break down the Jackson family walkthrough of Meow Wolf’s Omega Mart. Stick around for BigCommerce CEO Brent Bellm’s sit down with Brian live from Shoptalk. “From $70M to $700M”Key takeaways:- ShopTalk has become the biggest pure-play event in North America for e-commerce, showcasing the growth and optimism in the industry.- AI is making its way into various tools and solutions, embedding Gen AI to increase efficiency in

en

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