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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

42:33

How to turn browsers into buyers with Niki Hutchison

Your pet business, Your way ·

2022/07/14

Do you find you get loads of engagement on your social media, and people love your stuff, but they’re not hitting the ‘buy’ button?It can be frustrating, and with a lack in customer confidence thanks to the state of the economy and upheaval in Government, small businesses are feeling the pinch.This week on the podcast I’m chatting to my friend and marketing expert Niki Hutchison on the topic of converting browsers to buyers.She’s sharing so many tips and strategies you can follow to turn those

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44:44

Consider your clients and not other dog trainers on...

Your pet business, Your way ·

2022/07/07

Would you love to get more engagement on your social media posts from your potential clients rather than people in your industry?If so, you’ll love this chat with dog trainer coach Erin Moore about how create content for pet parents rather than pet professionals.It’s for you if you feel like your social media is an echo chamber.Where you get more interest on posts from other pet professionals - who won’t ever need to buy your services.When it’s actually pet owners who you want to attract.Erin and I

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24:45

Profile raising pet business ideas for Summer

Your pet business, Your way ·

2022/06/30

Are you looking for inspiration for ideas for your pet business this summer?The hot weather presents so many content and media opportunities.From safety messages pet parents need to hear over and over again about not leaving their dogs in cars, to fun games and products pets can enjoy.Having your content planned out means you can be consistent with marketing for your social media, newsletter, email marketing and press pitches.Then you’re front of mind for your existing customers, plus if you’re

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24:12

Is my Get Your Pet Business in the Press programme...

Your pet business, Your way ·

2022/06/23

Is getting in the press something a focus for you and your pet business?Perhaps you’re thinking of hiring a PR company to do this for you?Or considering learning how to do it yourself?If you see the value in being seen in newspapers, news websites, magazines, TV and on the radio and you have a pet business, my Get Your Pet Business in the Press is a way for you to learn how to go about it.In this podcast episode I'm sharing all you need to know if you're considering taking part.The next cohort

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50:30

In the spotlight with Niki French from Puptalk

Your pet business, Your way ·

2022/06/23

What happens if your pet business goes VIRAL? Niki French from Puptalk knows all about it.Earlier this year she launched her first #Dontwalkyourdogday and it reached millions of people all over the world..Niki, a dog trainer from Twickenham in London, is author of the book Stop Walking Your Dog and created the awareness day to shine the spotlight on her book.She pitched it to the press and her story was picked up by over a dozen outlets, leading to hundreds of thousands of posts and discussions on

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19:42

Can you get your pet business in the press for free?

Your pet business, Your way ·

2022/06/16

Can you get your pet business in the press for free?Yes you absolutely can.Would you love to see your pet business in your favourite magazine, your local newspaper, or to be invited to talk on the radio or even the telly?So you can reach more of the pet parents who need what you offer, make an impact and more sales too?Learn how to Get Your Pet Business in the Press in this free five day challenge that has seen hundreds of pet businesses land awesome media coverage.Getting in the press isn’t just

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47:46

How to protect your pet business from copycats with...

Your pet business, Your way ·

2022/06/09

What would you do if someone copied your pet business?That’s what happened to Debbie Humphreys from Redhound for Dogs, not once but TWICE.The first time was a department store who copied knitting kits she’d made for dog jumpers.The second was someone who ripped off her entire product, buying her designs, and using the exact pattern.In this episode Debbie shares what it’s like to find out you’ve been copied, and how to take action to protect yourself.She talks about the emotional impact and what

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40:38

Taking the fear out of e mail marketing with Rob and...

Your pet business, Your way ·

2022/06/02

Would you love to feel comfortable and confident when you send an e mail out to your subscribers?And not worry about being ‘annoying’ or ‘pushy’ because you know they’ll be so chuffed seeing your name pop up in their inbox?If so, you’re going to love this chat with the brilliant Rob and Kennedy from Email Marketing Heroes.Sending e mails can be stressful and overwhelming at first but it doesn’t need to be.These guys will show you how to put your big girl or big boy pants on and just hit send on your

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36:55

How to start a pet blog

Your pet business, Your way ·

2022/05/26

Are you thinking of starting a pet blog or a blog for your pet business?Having a blog gives you a creative outlet to share whatever you like, whether it’s showing off your pet or putting something you feel passionate in the spotlight.It’s a platform you control, where you’re not at the mercy of ever changing social platform trends and algorthityms.Particularly with the changes happening on social media right now where you might feel like you don't know if you're coming or going!You can publish what

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28:23

In the spotlight with Louise Humphrey from...

Your pet business, Your way ·

2022/05/19

Promoting your business can feel like a full time job along with creating your product or delivering your service.And imagine what it might be like if you had TWO businesses to think about?This week’s podcast guest is Louise Humphrey from Paws4Running and Studio 44 Pilates and that’s exactly what she does.Two sets of social media, newsletter subscribers, websites and communities, plus a podcast and lots more.Louise takes it all in her stride and in this episode we chat about how she juggles this,

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24:39

Why I chose coaching over done for you PR

Your pet business, Your way ·

2022/05/12

In this episode I'm talking about a topic that comes up a lot.Why I DON'T do done for you PR.Deciding to set up a coaching business rather than offering done for you PR has meant it has taken me a LOT longer to be able to bring in enough income to have this as my sole revenue stream.And it is still a work in progress.In this episode I'm talking about why I made this decision, and how learning to do your own PR can empower you as a small business owner.Plus, how you can work with me and learn to do

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51:44

Building a community and growing your pet business on...

Your pet business, Your way ·

2022/05/05

Is improving your Instagram on your to-do list? Then you will LOVE this episode with Helen Perry from the ‘Just Bloody Post It’ podcast.Helen has grown a huge, engaged following on the platform and shows how small businesses can do the same on her own Instagram account, her podcast and online courses and workshops.In this chat, Helen shares loads of brilliant marketing advice that can be applied no matter what platform you’re on!And as a former BBC Radio One journalist, she gives some bonus tips if

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27:05

What to expect from the Be Bold Bootcamp coaching...

Your pet business, Your way ·

2022/04/28

Would you love to feel more bold when it comes to sharing what you do in your pet business?This week I’ve been doing a Be Bold Bootcamp five day challenge working with people who want to do this.Who know they have an awesome product or service that is really going to make a difference for pet parents.Who want to share the value they bring to pets and pet parents and do it in a way that feels right for them.Often we can feel nervous, and worry what people might think when we talking about what we

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47:42

In the spotlight with Stephanie Zikmann from the...

Your pet business, Your way ·

2022/04/21

In just four years Stephanie Zikmann has gone from being a local dog groomer to an authority worldwide as The Holistic Dog Groomer.She’s written a book that led to a series of children’s books, has a regular column in Edition Dog magazine, runs the Holistic Grooming Academy and has spoken at events all over the world.Stephanie’s passion is the emotional and physical needs of her canine clients, bringing pet professionals from all backgrounds together to make their lives better.She’s revolutionised

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34:06

Five things that stop you being bold in your pet...

Your pet business, Your way ·

2022/04/14

Would you love to be more bold when it comes to promoting your pet business?Perhaps you’ve felt frustrated because people less experienced or qualified than you, or who use outdated and questionable methods are everywhere?Or if you’ve a product, you might feel invisible while competitors are sharing endless posts about how they’re ‘smashing it.’If you can relate, I imagine it’s not that these people or products are in any way superior.More likely the people behind them are more bold, and it’s the

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47:58

Building a pet business and making an impact with Dom...

Your pet business, Your way ·

2022/04/07

Are you looking to make more of an impact with your pet business?Would you love to elevate yourself as THE expert in your field orshine the spotlight on your pet products?Then you’re going to love my podcast with pet business marketing coach Dom Hodgson.We talk about how to make an impact with your pet business and Dom shares some really simple steps to follow to make this happen.Discover the different ways to get your service or products to stand out and what will make a difference when it comes to

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30:35

Profile raising pet business ideas for Spring

Your pet business, Your way ·

2022/03/31

Looking for ways to get publicity for your pet business as we go into Spring?Spring is in the air which means lighter mornings and evenings, no need to wrap up and some much needed sunshine.And we can spend more time outdoors enjoying life with our pets.After a dreary winter, it’s time to lift our spirits, and think of ways to connect with our customers and potential clients through our content.Whether it’s for your website, social media or a press campaign, there’s plenty of hooks and angles you

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32:32

How to use awareness days to get press coverage

Your pet business, Your way ·

2022/03/24

Have you seen news stories about awareness days and wondered how they come about?There are hundreds of awareness days taking place every week and you CAN use them as a way to get press coverage.As long as the awareness day relates to you and what you do, and you're able to create something relevant, you can use them to generate story ideas.In this podcast learn how to use key dates to pitch to the press and everything you need to make your campaign take off.It DOESN'T have to be your own awareness

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48:13

In the spotlight with Sarah Jones from My Anxious Dog

Your pet business, Your way ·

2022/03/17

Do you have an anxious dog and get frustrated when other dogs approach them, jump on them and stress them out?When owners say, 'It's ok, they're friendly,' or, 'They just want to play,' or 'They need telling off.'If so, Sarah Jones' story is one you will want to hear. When her Cocker Spaniel Bella became anxious and reactive, Sarah went on a mission not just to help her own dog but thousands of others and their owners.She set up My Anxious Dog, creating products ranging from stickers to go on

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47:07

How winning the Theo Paphits SBS award can raise your...

Your pet business, Your way ·

2022/03/10

Looking to raise the profile of your pet business by entering Theo Paphitis’ Small Business Sunday?It’s a community award where you get the paws up from the multi-millionaire entrepreneur and star of BBC’s Dragon’s Den.It is amazing for your pet business profile, a brilliant and super easy way to get press coverage, and you become part of Theo’s supportive community too.Last month, February 2022, was the Small Business Sunday Winner’s Event in Birmingham where Theo celebrated the people who toil

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257 results

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