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PODCAST

The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable

business entrepreneurship

All Episodes

30:18

Mindset Shifts to Build a Six-Figure Floral Business

The Floral CEO ·

2024/10/02

In this week’s episode of The Floral Hustle, we’re diving into the critical importance of mindset for building a six-figure floral business. Whether you're just starting out or aiming to scale your floral business to $100K, mindset is a key factor in making it happen. Join me, Jen, as I share personal stories about overcoming scarcity thinking, the lessons I learned growing up, and how I reprogrammed my mindset to attract high-value clients. Plus, don’t miss the details about my upcoming

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16:59

How to Handle Floral Inquiries Like a Pro - Mini Episode

The Floral CEO ·

2024/09/30

Welcome back to The Floral Hustle Podcast, flower friends! In today’s minisode, I’m breaking down one of the most stressful parts of running a floral business: handling client inquiries. If you've ever struggled with knowing how to respond to inquiries or felt overwhelmed by clients with unrealistic budgets, this episode is for you!I’ll walk you through my simple, step-by-step process for managing wedding inquiries, offering pricing transparency, and setting clear expectations with your

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13:00

Five Simple Steps to Book a Wedding This Week

The Floral CEO ·

2024/09/25

In this episode of The Floral Hustle, Jeni Becht shares five actionable steps florists can take to book a wedding this week. From following up on past estimates to launching an a la carte flowers program, these strategies will help you attract more wedding clients and increase your bookings quickly. Whether you're a seasoned florist or just starting your floral business, this episode offers tips to take action and grow your floral business with ease.Key Takeaways:Consistency is key: Jeni

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14:38

Launch an a la carte floral program

The Floral CEO ·

2024/09/23

Welcome to this week’s minisode of The Floral Hustle with your host, Jen! In this episode, we're diving into how florists can launch and promote an a la carte flowers program, especially as the wedding season slows down here in Minnesota. Whether you're wrapping up the season or in the thick of it, this is a perfect time to streamline your services, provide accessible pricing, and create a flexible flower program for couples planning weddings.Jen shares her experience running a successful a

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16:54

Five things to start outsourcing, now!

The Floral CEO ·

2024/09/18

Episode Description: In this episode of The Floral Hustle podcast, Jeni Becht dives deep into the art of outsourcing and how it can transform your floral business. As your business grows, it's crucial to focus on tasks that truly matter and delegate those that drain your energy. Jeni shares her top five tasks that florists should consider outsourcing to save time, reduce stress, and boost productivity, allowing you to focus on your creativity and business growth.Key Takeaways:Why

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17:18

My Inquiry Process- Start To Finish

The Floral CEO ·

2024/09/16

Welcome to The Floral Hustle Podcast! In this episode, Jeni dives into the key steps of her inquiry process, designed to turn potential clients into booked events. Whether you're a florist just starting out or an established business looking to streamline your inquiry process, this mini-episode will provide practical insights to help you grow your floral business.In This Episode, You'll Learn:How to create an inquiry form that attracts clients and increases bookings.The essential questions

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17:16

Creating Proposals that Sell -

The Floral CEO ·

2024/09/11

For the remainder of September, we are mixing things up and I am going to be replaying some of our most impactful business focused business growth oriented podcasts because recently it has just been breaking my heart to hear so many florists saying they are not making any money.They are not paying themselves. They are losing money. And that shit's gotta stop! So, I am going to be playing some powerful episodes to get you on a path to your first 100k. Plus, I'm cooking up something big. And

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17:00

Inquiry? What to do next to close more couples! -...

The Floral CEO ·

2024/09/09

For the remainder of September, we are mixing things up and I am going to be replaying some of our most impactful business focused business growth oriented podcasts because recently it has just been breaking my heart to hear so many florists saying they are not making any money.They are not paying themselves. They are losing money. And that shit's gotta stop! So, I am going to be playing some powerful episodes to get you on a path to your first 100k. Plus, I'm cooking up something big. And

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20:58

Unleashing Fearlessness in Your Floral Business

The Floral CEO ·

2024/09/04

Episode Summary: In this empowering episode of The Floral Hustle, Jeni shares her personal journey through one of the busiest weekends of her year, managing multiple high-profile events, including a large Indian wedding and a beautiful American wedding. She reveals the mindset that drives her success—fearlessness—and why it's essential for florists who want to grow their business.Jeni explains how overcoming fear has been key to handling overwhelming floral design projects and how you, too,

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16:29

10 Reasons You’re Not Making Money in Your Floral...

The Floral CEO ·

2024/09/02

Struggling to make your floral business profitable? In this insightful minisode of The Floral Hustle Podcast, Jeni breaks down the top 10 reasons why many florists find themselves stuck in a cycle of low profits and unfulfilled potential. Whether you’re just starting out or have been in the industry for a while, this episode offers valuable insights into what might be holding you back.From not dedicating enough time to the right tasks, to the dangers of inconsistency and a lack of clear

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22:57

Breaking Free from Desperation: Shifting Your Florist...

The Floral CEO ·

2024/08/28

Welcome to another episode of The Floral Hustle, the podcast dedicated to florists who want to elevate their business to new heights. In today's episode, we dive deep into a critical topic: the destructive energy of desperation and how it might be holding your floral business back.Are you constantly feeling the pressure of needing to book that next wedding, land more clients, or simply keep your business afloat? This episode is for you. Jeni shares her personal journey from running her

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10:55

Cultivating creativity in your floral business - Mini...

The Floral CEO ·

2024/08/26

Episode Description:In this week’s minisode of The Floral Hustle, host Jeni Becht shares actionable tips on how florists can cultivate creativity and elevate their business. Whether you’re struggling to come up with fresh ideas for your floral designs or looking to take your portfolio to the next level, this episode is packed with practical advice that will help you unlock your creative potential.Jeni reflects on the recent Floral Rockstar Retreat, where she led participants through

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35:20

Clearing the Clutter: How Florists Can Manage Mental...

The Floral CEO ·

2024/08/21

Welcome back to The Floral Hustle Podcast! In this episode, we dive deep into the often-overlooked challenge of mental load, especially for florists juggling business, family, and personal responsibilities. If you’re feeling overwhelmed by the demands of running a floral business while managing your household and personal life, this episode is for you.Key Topics Covered:Understanding Mental Load: What it is and why it’s a significant hurdle for women entrepreneurs, particularly in the

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12:54

Repurposing that doesn't suck - Mini Episode

The Floral CEO ·

2024/08/19

In this episode of The Floral Hustle, Jeni Becht dives into the world of floral repurposing at weddings—when it works, when it doesn’t, and how to ensure your designs stay stunning from ceremony to reception. As an experienced florist, Jeni shares her insights on avoiding common pitfalls, maintaining design integrity, and effectively communicating with clients about the realities of repurposing floral arrangements. If you’ve ever struggled with clients or planners pushing for repurposing

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17:55

Simplify to Amplify: Streamlining Your Floral...

The Floral CEO ·

2024/08/14

In this episode of The Floral Hustle Podcast, host Jen Becht dives into a powerful concept that could transform your floral business: "Simplify to Amplify." If you're feeling overwhelmed, stuck, or like your revenue isn't where you want it to be, this episode is for you. Jen shares actionable insights on how focusing on one area of your business can lead to more profits, greater efficiency, and a stronger reputation in your niche.Key Takeaways:Simplify to Amplify: Learn why focusing on

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11:14

5 ways to elevate your brand right now!

The Floral CEO ·

2024/08/12

00:00 Introduction and Purpose00:32 Key Strategies for Brand Elevation02:14 Airier Designs: Creating Dimension03:13 Showcasing Roses: Techniques and Tips04:18 Brand Representation: The Power of T-Shirts05:35 Elevating Events with Candles07:48 Importance of Quality Photos10:09 Conclusion and Action Steps

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49:35

Ace Berry on Authenticity, Creativity, and Overcoming...

The Floral CEO ·

2024/08/07

Welcome to another episode of The Floral Hustle podcast! Today, we're joined by the vibrant and authentic Ace Berry, a trailblazing florist from Houston, Texas. In this episode, Ace shares his journey from the oil fields to owning a successful flower shop and becoming a renowned floral educator. Discover how embracing authenticity has been a game-changer for Ace's floral career, allowing him to connect deeply with his audience and clients.Ace opens up about his experiences in the floral

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13:22

Instagram Made Easy: Simplify Your Strategy and Boost...

The Floral CEO ·

2024/08/05

Welcome to this week's minisode of The Floral Hustle Podcast, where we dive into making social media more manageable and effective for florists. If you've ever struggled with consistency or felt overwhelmed by the demands of social media, this episode is for you. Jeni shares her top strategies for streamlining your Instagram efforts, ensuring you maintain a steady presence without the stress. Discover how to create a social media plan that supports your floral business, engage your

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27:53

Achieving Your Goals: A Mid-Year Check-In for Floral...

The Floral CEO ·

2024/07/31

Welcome to another inspiring episode of the Floral Hustle Podcast with Jeni Becht! In this episode, Jeni dives into the importance of setting, monitoring, and achieving business goals. As we step into August, there's still time to hit your goals for the year and build momentum for the next. If you’re a florist looking to grow your business, this episode is packed with actionable strategies and motivational insights to help you redefine success and take your floral business to the next

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11:15

4 things to automate in your business - Mini Episode

The Floral CEO ·

2024/07/29

Automate Your Floral Business: Tips to Save Time & Reduce StressIn this week's mini-stone episode of the Floral Hustle Podcast, Jen discusses the importance of automating various aspects of your floral business to save time and reduce mental load. She covers essential automation tips including scheduling calendar appointments with tools like Calendly, managing social media with scheduling tools like Planoly, handling monthly account transactions with wholesalers, and using templates for

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310 results

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