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PODCAST

The Future of What

Music Business Association

Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

music

All Episodes

00:51:30

Article 13's Potential Impact On The Music Industry

The Future of What ·

2019/05/03

Episode #154 : While little attention was given by the U.S. population at large, the creative class, and musicians in particular, paid close attention to the wars waged over the EU’s new copyright directive, known colloquially as Article 13. Although is has yet to be ratified, and passed into law by its member states, Article 13 has the potential to close the “safe harbor” loophole for UGC giants like YouTube, Soundcloud, etc., which would make them wholly responsible, and liable, for all previously

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00:56:35

Demo Listening Roundtable w/ DJ Klyph, Public Display...

The Future of What ·

2019/04/26

Episode #153 : Perennially popular at music business conferences, “demo” listening roundtables can be extremely helpful and informative for artists, labels, and others, since you get direct and immediate feedback from gatekeepers within the industry. On this episode, we asked three Portland professionals to bring in a new favorite track of theirs, that they’ve received as a solicited or unsolicited demo, for one of their outlets. At the table for this discussion are DJ, radio host, and monthly event

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00:58:04

Kids Music and Smart Speakers

The Future of What ·

2019/04/19

Episode #152 : As smart speakers, like the Amazon Dot and Google Home, take up residence in more homes across the U.S., kids’ music has seen an unexpected uptick in its overall consumption, mostly due to the agency imparted to children via voice activated technologies. On this episode, we explore this trend with the president of Kidz Bop, Vic Zaraya, along with Grammy nominated singer/songwriter, Lori Henriquez, and senior Wired staff writer, Adrienne So.

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00:49:19

Get Paid : Sync Licensing and Brand Partnerships

The Future of What ·

2019/04/12

In the final installment of the Get Paid series (in collaboration with Vortex Music Magazine), Portia discusses sync licensing and brand partnerships with Brett Byrd of CD Baby, Marissa Hernandez of Marmoset, and Scott Wagner of WagsWorks. Do you want to know if your music sync-able, or how to make sure that music supervisors can find your music among thousands of songs when a request comes in? Listen in, and then go get paid! Guests: Brett Byrd (CD Baby) Marissa Hernandez (Marmoset) Scott Wagner

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00:51:09

Shaking Up Distribution

The Future of What ·

2019/03/29

Episode #150: The landscape of independent distribution is rapidly changing. As more independent labels move toward truly independent distribution models, their market share becomes clearer. On this episode, we talk to Chris Welz of Secretly Distribution, Kevin Breuner of CD Baby, and Jim Mahoney of Merlin.

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00:44:40

Making Good on Representation

The Future of What ·

2019/03/22

Episode #149: Last year, the music industry came under fire for an ongoing lack of meaningful representation for women. What's different in 2019? On this episode we hear about efforts toward greater diversity and inclusion from leaders across the industry, including Michele Ballantyne (RIAA), Richard Burgess (A2IM), and Terri Winston (WAM).

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00:59:44

Demystifying A&R with Katie Garcia, Tom Whalley, and...

The Future of What ·

2019/03/08

Episode #148: What is the role of A&R in 2019? We break down the ins and outs of signing new (and established) talent with Katie Garcia, who oversees A&R for Secretly Group (Dead Oceans, Jagjaguwar, & Secretly Canadian) as well as her own label, Bayonet. We also look back at our conversation with A&R great Tom Whalley, whose signees have included everyone from Bonnie Raitt to Tupac. Plus, hear from RCA executive Tunji Balogun about how data informs A&R today.

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00:50:55

2019 Trends in Music

The Future of What ·

2019/02/15

Episode #147: From AI to to the EP, we discuss trends and innovation in the music industry. First, journalist Cherie Hu shares a few music tech developments to look out for in 2019. Then, Jon Chattman explains his recent article "How the EP Killed the LP Star." Finally, Eric "Skippy" Mueller of Pirate's Press updates us on what's happening in vinyl. Produced by Will Watts and Anna McClain. Engineered by Brent Asbury at Beta Petrol.

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00:56:44

Copyright 101

The Future of What ·

2019/02/01

Episode #146: One of the least talked about and perhaps most important topics for musicians to understand is copyright. What is it, how do you copyright your music, and what’s the point of doing so? On this episode, we cover the basics of copyright with IP lawyer Peter Vaughan Shaver and musician Simon Tam. We also hear from Jessica Sobhraj, CEO of Cosynd, a platform created for creators to protect their work. Produced by Will Watts and Anna McClain. Engineered by Brent Asbury at Beta Petrol.

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00:53:01

Indie Label Spotlight: Alligator Records

The Future of What ·

2019/01/18

Episode #145: In 1971, Bruce Iglauer founded Chicago-based indie blues label Alligator Records. For the last 48 years, Bruce and his team have released hundreds of albums by some of the world’s most celebrated contemporary blues artists. On this episode, Bruce recounts five decades in the business and gives us a taste of what’s next for Alligator. Cutting edge talent Selwyn Birchwood also joins us to talk about his work with Alligator and more. Produced by Will Watts and Anna McClain. Engineered by

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00:58:59

Get Paid: Booking, Touring, Promoting

The Future of What ·

2019/01/11

In our latest installment of the Get Paid series (in collaboration with @vrtxmag), artists and business people share their real-life experiences and advice for booking, promoting and touring. Featuring: Eli Howard - Brass Tacks Scott Gilmore + Sarah Vitort - Fox and Bones Dominik Schmidt - Rola Music Jennifer Carrizo - Talent Buyer, Crystal Ballroom Nicholas Harris - Soul'd Out Productions

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00:58:28

Best of 2018

The Future of What ·

2019/01/04

Episode #143: From streaming to the inner-workings of indie labels, hear our most popular interviews of 2018 as determined by you, our listeners: - Liz Pelly on Spotify and “The Problem with Muzak” - Rob Jones on sustaining Jealous Butcher Records - Jen Cloher’s approach to the music business - Justin Schmidt weighs in on whether artists need a record label Produced by Will Watts and Anna McClain. Engineered by Brent Asbury at Beta Petrol.

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00:48:10

Indie Label Spotlight: Fresh Selects

The Future of What ·

2018/12/21

Episode #142: For our last episode of 2018, we spotlight independent record label Fresh Selects. Started as a blog in 2008, Fresh Selects celebrates its fifth anniversary as a label this year. Driven by the vision of founder Kenny Fresh, Fresh Selects has made a name for itself by releasing music by artists on the cutting edge, many of whom have found mainstream success. Produced by Will Watts and Anna McClain. Engineered by Brent Asbury at Beta Petrol.

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00:59:17

What's Next for Industry Advocates?

The Future of What ·

2018/12/18

Episode #141: Throughout 2018, we discussed the implications of the Music Modernization Act (MMA). Now that the historic bill has passed with the support of musicians, labels, and politicians, what’s next? On this episode, hear from Kay Hanley and Michelle Lewis of SONA (Songwriters of North America), SoundExchange president Mike Huppe, and Prof. Larry Miller (NYU, Musonomics).

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01:10:51

Indie Label Spotlight: Projekt Records

The Future of What ·

2018/11/30

Established in 1983, Portland’s Projekt Records has released hundreds of albums across the realm of electronic, goth, and ambient music, helping to popularize the term “darkwave.” Founder Sam Rosenthal (Black Tape for a Blue Girl) joins us to discuss the label’s 35 years and how they’ve survived the many ups and downs of the music business.We also hear from Grammy nominated artist Steve Roach about his experience working with Projekt. Produced by Will Watts and Anna McClain. Engineered by Brent

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00:49:20

Reshaping Live Music: HalfAccess / McMenamins /...

The Future of What ·

2018/11/23

We look at a few of the issues concert venues are working through to keep their spaces open and more inclusive. Learn all about HalfAccess, a nonprofit working with venues to make live music more accessible. We also hear about a new mandate that could threaten music venues under the guise of public safety. Plus: We announce a new podcast series from Kill Rock Stars: hyperurl.co/girlgerms Produced by Will Watts and Anna McClain. Engineered by Brent Asbury at Beta Petrol.

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00:52:11

Indie Label Spotlight: Jealous Butcher

The Future of What ·

2018/11/02

A unique feature of many independent labels is that they’re closely intertwined with one person’s taste and vision. Instead of emphasizing a genre, these ventures often reflect a specific scene or time. Like Jealous Butcher Records, these labels exemplify the true labor of love that can go into an album release. In 1991, Rob Jones started Jealous Butcher in Eugene, Oregon. Since then, he’s released countless records from some of the state’s most exciting artists -- many on the verge of their big

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00:50:39

Sell Your Merch

The Future of What ·

2018/10/12

Seeing your band's name on a t-shirt for the first time is an exciting milestone, but how do you actually turn those tees into a viable revenue stream? For this episode, we partnered with Vortex Music Magazine to discuss tangible ways of selling merch (and even share a few of our favorite merch ideas). Hear from Kelley Roy (founder of ADX and Portland Made), Cheryl Bland (J-Fell Presents, Harefest), and Blake Hickman (founder of Good Cheer Records).

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00:45:41

Music Takes On the Midterms

The Future of What ·

2018/10/05

Episode #136: How can artists, venues, and other music institutions use their platforms for social change? On this episode we hear from organizations who are connecting the music industry to voter registration campaigns and more. Emily White and Pat Sansone (Wilco) join us to discuss #IVoted, a project that works with venues to allow voters into shows for free on election day. Ivy Bryan, artist liaison for HeadCount, explains how they’ve registered over 500,000 voters with the help of musicians

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00:57:08

Do I Need a Record Label?

The Future of What ·

2018/09/28

Episode #135: One common question we hear all the time from musicians is “do I need a record label?” On this episode, we talk to people who offer services traditionally taken care of by a label, but outside of the traditional artist/label relationship. Hear from Shanna Jade, who works with Stem, a platform that aims to simplify artist payments. We also talk with Justin Schmidt of Missing Piece Group, a full-service marketing, PR and management agency and Gabe Herring, who runs Woods Ent. Group and

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305 results

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