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PODCAST

Being Freelance

Freelancing? Being boss of your own life and business can be tough and isolating. But it can also be totally rewarding. Pick up tips, advice and thoughts on how to make it as a freelancer, an entrepreneur, as the owner of your own business, by hearing other freelancers share their experience. Hosted by Steve Folland. Come join us in the Being Freelance Community - You"re not alone being freelance. Not anymore. www.beingfreelance.com/community

business entrepreneurship

All Episodes

00:43:19

Add value first - Content Marketer Ross Simmonds

Being Freelance ·

2020/07/12

Ross started freelancing on the side of a full-time agency job back in 2013. Fast-forward to today and he’s running his own agency that employs over a dozen people.Ross was living in his parents’ basement in Nova Scotia when he began building up a roster of small, local clients. Over time, Ross’s portfolio grew to include Fortune 500 companies and some of the fastest-growing startups in the world.He chats to Steve about how he found clients in the early days, how he’s built his reputation and

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00:46:08

The power of choice - Cultural Consultant Marge Ainsley

Being Freelance ·

2020/07/05

After she hit the ten-year mark in her freelance career, Marge took a step back to reassess. She hired a business coach and began reflecting on her values, her ideal clients and the way she structures her time.In the process, she discovered the power of choice. The choice to work with clients who share her values. To take a month off every summer. To start a second business that fills a creative hole.Marge chats to Steve about what she learned from that period of reflection and the changes it

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00:43:36

An appetite for adventure - Photographer and...

Being Freelance ·

2020/06/28

Steve began learning his craft in 2008 and took it professional in 2011. His ambition, back then, was to build a name for himself as an action sports photographer in the world of Parkour (freerunning).Depsite knowing there wouldn’t be much money in it, Steve gave it a go anyway.And he invested his time into a second niche, too. Calling on his background and contacts within the food industry, he began shooting for restaurants and then built his portfolio as a food photographer from there.He explains

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00:43:25

What do I want my days to look like? - UI/UX Design...

Being Freelance ·

2020/06/21

Rafal taught himself design and started freelancing around his schoolwork at age 16. When he moved from Poland to the United States at 18, and with zero contacts and no design qualification, he landed a full-time job as a developer.Rafal progressed within the company, designing for some of the biggest websites and blogs out there, all while continuing with freelance work on the side. Until, eventually, he left the job to focus on his business and his personal brand full time.He formed a small agency

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00:52:30

Nothing is a mistake - Email Conversion Strategist...

Being Freelance ·

2020/06/14

Eman was working as a production assistant at a local TV station when she realised she wanted to write. She began applying for jobs while at the same time setting up her business and brand.Eman took a job offer and became the communications manager at a charity. A necessary experience, she says now, even though the commute was a killer and she barely saw her young son.These days, Eman’s found her own version of work-life balance after leaving the 12-hour days behind. She’s building on the skills she

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00:34:21

Finding my own clients - Graphic Designer Christian Tait

Being Freelance ·

2020/06/07

Christian spent the best part of two decades working in agencies before eventually going freelance. He’d had a couple of trial runs before but this time he wanted to do it properly.To Christian, that meant bringing in his own clients rather than setting up in the corner of an agency.And it’s working.These days, Christian gets most of his work via social media or word of mouth. He talks about taking a slow approach where the focus is on building relationships.He also chats to Steve about working at

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00:28:40

Freelance to be free - Art Director and Graphic...

Being Freelance ·

2020/05/31

Lina spent a year working at an agency before going to design college. When she did, the agency offered her a first freelance client - the United Nations, Sweden.She picked up other freelance work while studying and soon founded a feminist communications agency with a friend, bringing together a network of freelancers for shared projects.A year out of college, Lina went freelance full-time on her own. “I like having my freelance life and to be free,” she says, though she still manages team projects

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00:32:12

A frugal mindset - Action Sports Photographer and...

Being Freelance ·

2020/05/24

Reuben left the life of full-time employment behind when he jumped in a van and started chasing athletes around. He’d graduated from photography school during the 2008 financial crash and, with no apprenticeship or staff job, he was finding his own way, meeting new people as he went along.He talks in detail about how he found work and clients at the beginning and now, including through networking, pitching, making a film and forming a production company with other freelancers.Reuben also talks about

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00:36:08

Me vs. Me - Graphic Designer and Illustrator Kingsley...

Being Freelance ·

2020/05/17

When Kingsley landed a job as a creative director, he learned the business skills he’d need to make full-time freelancing work the next time around.After two and a half years, the freelance work he’d continued to do on the side was taking over.The second time Kingsley freelanced for Nike, a dream client, he realised “I can’t stay in this job any longer. I just want to be home, focusing all my energy on creating the best artwork I can for things like this.”Kingsley talks about the organic way his

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00:44:11

Profit first - Ghostwriter and Book Coach Helen Pollock

Being Freelance ·

2020/05/10

After the agency she worked for lost its major client, Helen took her first business full time. Later, when she found herself “slogging away not making enough money”, it was time for something new.Next, she set up her second business, a marketing and PR consultancy, and since then, she’s found a niche in coaching entrepreneurs to write authority-building books.Helen does some ghostwriting, too. She says she always dreamed of living a portfolio lifestyle. She enjoys the variety.She chats to Steve

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00:36:18

Building a business on reputation - Digital Marketing...

Being Freelance ·

2020/05/03

Paul finally took the plunge and went freelance five years ago, with a solid 18-month gig lined up but no savings. With a young family to think about, it was a big decision.These days, alongside his consultancy work, Paul produces a weekly podcast, runs an annual conference and hosts a Slack group. He talks to Steve about how each drives new business for him and how he manages his time with so much going on.This is Paul’s second time around in business. The first left him with a sense that no matter

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00:34:37

Documenting the process - Data Visualisation Designer...

Being Freelance ·

2020/04/26

Nadieh was working full-time when she launched a personal project with a friend. They documented the process closely, sharing in-depth blog posts that explained the hows and whys behind their decisions. Six months later, Google reached out to them and became a first client. And so Nadieh’s freelance story begins.She talked to friends, read books, got an accountant and started putting herself out there. She kept sharing those in-depth blog posts and soon started speaking at events.“I’m not a person

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00:33:42

A wandering journey - Graphic Designer and Web...

Being Freelance ·

2020/03/29

Iain’s in his fifth decade now and freelancing for the second time around. During his first stint, he painted blackboards for pubs, restaurants and shops. He started from scratch with a small portfolio and went door-to-door until he’d built a full-time business. And then, in 1996, Iain moved to Copenhagen with his Danish girlfriend.These days, he’s designing graphics, websites and illustrations for clients who usually find him via Google. He runs a couple of side projects around his business and

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00:38:18

A marathon, not a race - Motion Designer Hashmukh Kerai

Being Freelance ·

2020/03/22

Hash landed his first freelance gig by accident while he was still a student at uni. It’s seven years later now and he’s never looked back. He got some studio space from that first client in return for the odd bit of work, and through word of mouth and meeting people, he was able to build up his contact list and bring in a steady flow of work.Hash has learnt as he’s gone along, bouncing back from mistakes to keep pushing forward. “When it comes to freelancing,” he says, “It’s a marathon, not a

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00:32:42

Silicon Valley and standup comedy - Copywriter Sara...

Being Freelance ·

2020/03/15

Sara started freelancing in 2018 after she was laid off from a VP of Marketing role in Silicon Valley. Since then, she’s relied on her network and word of mouth referrals to keep the work coming in.When she’s not working for clients, Sara spends her time doing standup comedy. As well as gigging regularly, she’s spoken at the SXSW conference about the links between standup and marketing and how practising standup comedy can make you a better marketer.She chats to Steve about finding balance, working

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00:29:12

Be a good craftsman - Audio Producer Matthew Walker

Being Freelance ·

2020/03/08

Matthew left uni in 2009, right after the financial crash. Ready to find a way to combine his love for music and games, he started freelancing immediately, picking up small projects and commissions, getting involved with whatever he could outside of his full-time job. But it wasn’t until 2016, after he was made redundant, that Matthew went freelance full-time. He had plenty of good contacts and some work in the pipeline, and things snowballed from there. As his clients grew so did he, and he began

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00:49:20

Putting in the non-billable hours - Brand Strategist...

Being Freelance ·

2020/03/01

What if you could find a mentor who’d teach you everything they know for free?That’s exactly what happened for Melinda when she connected with Chris Do, founder of online education platform, The Futur.After talking one on one and realising they could learn from each other, Chris invited Melinda to co-host a series on his YouTube channel, where they’d talk about the real-life issues she was having as she tried to build her freelance graphic design business.Melinda realised that she needed a brand

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00:44:26

Don’t let frustration stop you - Illustrator James...

Being Freelance ·

2020/02/23

James started freelancing in 2010 after spending a couple of years building a name for himself online. He was still working for an agency during that first couple of years. He’d spend his days working on whatever landed on his desk, and his evenings creating exciting things for clients like MTV. Eventually, the balance tipped and James went freelance full time.By working on his own projects and putting that work out there, James was attracting clients who wanted to pay him for the things he loved

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00:36:41

Self-care Wednesdays - Web Designer Diane Laidlaw

Being Freelance ·

2020/02/16

Bored at home when she first became a mum, Diane decided to launch an online shop. She didn’t have money to invest so she got to work DIY-ing the website herself. She barely sold a thing, but she did start getting questions from people who wanted the name of her web designer. And so a new business was born.It’s ten years later now and, as well as running her own web design business, Diane’s teaching others how to use WordPress via her YouTube channel.She’s struggled in the past to know when to stop

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00:39:54

Own your job title - Copywriter and Content Marketer...

Being Freelance ·

2020/02/09

Rose is on her second run being freelance after things didn’t work out the first time around. After realising she’d underestimated the amount of work she’d need to put in, Rose took a job at an adult store in London.She’d been a writer at a magazine for years before going freelance and then ending up in retail, so when she found out her new employers were launching a magazine and website, she put herself forward for the work and carved out a full-time writing role.Rose learnt a lot on the job about

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345 results

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