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PODCAST

Small Business Big Visibility

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus

business entrepreneurship

All Episodes

00:08:06

137. Your Brand Is More Than a Logo: It's Key to...

Small Business Big Visibility ·

2025/04/29

Your brand isn’t just your logo, colors, or font choices — it’s your business’s personality. In this episode of Small Business Big Visibility, we dive into what a brand truly is and why it’s the foundation for building real, lasting customer trust.Learn how your brand voice, tone, and consistency shape every customer interaction — and why protecting your brand identity is critical for growth. Discover how to avoid the common mistake of confusing or losing customers by creating a clear, authentic,

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00:05:18

136. Nothing is Free: What You're Really Paying

Small Business Big Visibility ·

2025/04/28

Think a "free" vacation or dinner is really free? Think again.In this episode, we pull back the curtain on the hidden costs behind "free" offers — and reveal how your time and attention are often the real price you’re paying.Discover why marketers use free gifts to capture your focus, how distractions quietly steal your energy, and why guarding your time is the most important investment you can make.If you're ready to stop trading your dreams for "free" distractions, this is the wake-up call you

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00:42:11

135: What Happens When Faith Meets Fear? Ask Sheli G,...

Small Business Big Visibility ·

2025/04/25

What do you get when you mix divine nudges, gut-level fear, and a relentless drive to serve? You get Sheli G—a CliftonStrengths coach, mindset mentor, clean comedian, and transformation catalyst for some of the world’s top entrepreneurs.In this powerful episode of Small Business, Big Visibility, Sheli shares how facing her fears—like stepping onto a comedy stage—unlocked her deepest strengths and led her to coaching high-performing CEOs inside Russell Brunson’s exclusive masterminds. You'll hear

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00:05:15

134: Turn Your Setbacks Into Comebacks: The...

Small Business Big Visibility ·

2025/04/24

What if the worst thing that’s ever happened to you… was actually the best thing that could’ve happened?In this video, we explore how to shift your mindset and transform adversity into your greatest advantage. From a twisted TV exposé turned credibility booster, to life-changing lessons from Patch Adams and a football coach who recruits resilience—not just talent—this is your roadmap to flipping the script on setbacks.You’ll learn:How visibility—even negative—can be turned into authorityWhy the

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00:04:19

133: The Social Media Mistake Small Businesses Make...

Small Business Big Visibility ·

2025/04/23

Most small business owners are asking the wrong question when it comes to social media: “Which platform should I be on?” But the real issue runs deeper.In this video, we break down the most common social media mistake entrepreneurs make—and how to fix it with a smarter, more strategic approach. You’ll learn how to stop chasing trends, avoid platform burnout, and focus on what actually moves the needle for your business.Discover why clarity, connection, and consistency matter more than being

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00:03:48

132: You’re Not Failing—You’re Looping: How...

Small Business Big Visibility ·

2025/04/22

What if the problem in your business isn’t strategy… but mindset?If you feel like you’re constantly pivoting, restarting, or running in circles—this video is for you. Discover why so many entrepreneurs stay stuck, even when they work hard and try new tactics. It’s not because you’re failing. It’s because you’re caught in a loop—reacting to fear, chasing external fixes, and carrying the same patterns from one plan to the next.In this video, you’ll learn:Why new offers, platforms, or strategies don’t

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00:03:30

131: The Yes-Man Trap That’s Killing Your Business

Small Business Big Visibility ·

2025/04/21

Are you saying yes to the wrong things in your business? It might be costing you more than you think.In this video, we unpack the hidden danger of being a "yes-man"—taking on every client, every task, and every project out of fear or obligation. You'll learn how overcommitting leads to burnout, poor quality, and a business that feels more like a prison than a path to freedom.Discover the moment everything changed, and how saying no and embracing specialization can transform your work, your time, and

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00:04:37

130: The Season Your Business Is In (And What to Do...

Small Business Big Visibility ·

2025/04/18

Is your business in a planting phase, a harvest season, or somewhere in between?In this episode of Small Business Big Visibility, we explore the natural cycles every business moves through—growth, rest, reflection, and scale. Using the powerful analogy of farming, you'll discover how to identify the season you're in and what that means for your strategy, mindset, and momentum.Learn how to:Recognize the unique season of each part of your businessBreak free from stagnation and align your

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00:10:01

129: The Power of Perception: Shaping Communication...

Small Business Big Visibility ·

2025/04/17

You may be speaking the truth, but your audience still might not hear it the way you intended. In business, perception shapes communication.This video explores why what you say and what others hear can be so different. Learn how customer beliefs and experiences influence your message, and why the truth alone is not always enough to connect.You will find out why customers sometimes misinterpret your offers, what the perception gap is, and how to start aligning your messaging with what people already

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00:10:36

128: Stop the Chaos: How to Align Brand, Marketing,...

Small Business Big Visibility ·

2025/04/16

If you're doing all the right things—posting, promoting, even running ads—but your business still feels stuck, this episode is for you.In this powerful breakdown, we unpack the four foundational pillars of your business: branding, marketing, advertising, and sales. Most business owners blur the lines between them—and that confusion leads to chaos, misalignment, and burnout.You’ll learn:Why misalignment between these four areas creates disconnects and distrustThe true purpose of marketing (hint: it’s

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00:10:10

127: Stop Being a Commodity: Stand Out in a Crowded...

Small Business Big Visibility ·

2025/04/15

Are customers ghosting you even when your service is solid? You are not alone, and it is not because you lack skill or care. In this episode of Small Business Big Visibility, Jason McKenzie explains why so many service-based businesses struggle to stand out and how you can stop competing on price.Learn the real reason your business feels invisibleUnderstand the difference between red ocean and blue ocean marketsTurn negative industry perceptions into powerful brand promisesFollow a simple five-step

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00:04:03

126: The Power of Showing Up: One Small Choice Can...

Small Business Big Visibility ·

2025/04/14

In this short but powerful episode, we explore how one simple decision—to show up—can open the door to unexpected opportunities. Hear a real-life story from a networking event that proves how just being present can change the course of your business and impact others in the process.Learn how to push through those internal doubts, assess your mindset, and take action even when it feels hard. Whether you're feeling stuck, overwhelmed, or unmotivated, this episode will remind you why showing up

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00:39:06

125: Crypto Thoughts, Clear Positioning, and...

Small Business Big Visibility ·

2025/04/11

In this episode of Small Business, Big Visibility, we dive into a powerful conversation with Peter Holzer—software engineer turned consultant and LinkedIn voice in the tech and marketing space. Peter shares how he transitioned from running a custom software agency to helping others master strategic positioning and attract better-fit clients.We also get real about the rise and reality of crypto and NFTs, with Peter offering thoughtful insight into blockchain’s evolution and the challenges of

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00:06:47

124: Avoid Costly Misunderstandings: 3 Habits for...

Small Business Big Visibility ·

2025/04/10

Ever walked out of a meeting thinking you nailed it—only to realize later you were totally off? You’re not alone.In this episode, we explore how to eliminate miscommunication and build true clarity in high-stakes conversations. You'll learn three simple, powerful habits that help you listen deeper, stay present, and reflect back what really matters—so you don't just hear the other person, you understand them.Whether you're negotiating a deal, working with a client, or leading a team, these habits

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00:07:35

123: Don’t Eat the Marshmallow Yet – Why Delayed...

Small Business Big Visibility ·

2025/04/09

What if your biggest business breakthrough is on the other side of waiting? In this episode, we explore how delayed gratification isn’t just a personal virtue—it’s a business strategy.Drawing from the iconic Marshmallow Experiment, you'll learn how choosing long-term vision over short-term pleasure can transform how you lead, grow, and invest in your business. From skipping the dream truck to investing in future impact, this episode is a powerful reminder that the best rewards come to those who

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00:09:14

122: The 5 Daily Habits for an unstoppable business

Small Business Big Visibility ·

2025/04/08

What’s the real difference between a stuck business and one that scales with clarity and momentum? It’s not just strategy or funding—it’s your daily habits.In this episode, you’ll discover the 5 daily habits that helped transform a routine-driven business into an unstoppable one. These aren’t flashy productivity hacks—they’re foundational shifts that move you from reactive to intentional.Start your day with visionStay aligned with what truly mattersFocus on high-impact actionsProtect your time from

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00:06:54

121: Your Hustle Isn’t the Problem But Your...

Small Business Big Visibility ·

2025/04/07

If you feel stuck or uncertain about your next move, this simple 3-step process can help you shift your mindset and start making real progress.First, take time to reflect and clearly define the problem you're trying to solve or the goal you want to achieve. Then, evaluate your existing resources—your contacts, your tools, and your current situation. Finally, start connecting the dots. Leverage the people you know, the tools you have, and the circumstances you're in to begin moving forward.You don’t

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00:44:52

120: Eggs, Ads, and Algorithms: John Parkes on...

Small Business Big Visibility ·

2025/04/04

Join Jason McKenzie on this insightful episode of Small Business Big Visibility as he sits down with John Parkes, Chief Traffic Architect at ClickFunnels. Discover how John successfully navigated spending over $150 million on ads, leveraging ClickFunnels to drive remarkable growth for businesses.In this episode, you’ll explore:Effective Advertising Strategies: Learn how John mastered online advertising and the key tactics that led to his success.Entrepreneurial Mindset: Understand the

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00:05:07

119: Improve productivity by taking care of your body

Small Business Big Visibility ·

2025/04/03

Feeling overwhelmed by the constant hustle of running your small business? In this episode of Small Business Big Visibility, host Jason McKenzie dives into the crucial connection between your health and productivity. Discover why taking care of your body is essential for sustaining business growth, reducing stress, and enhancing overall performance.In this episode, you’ll learn:Effective Stress Management Techniques: Practical strategies to manage and reduce stress levels, helping you maintain focus

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00:04:04

118: Wealth mindset: finding abundance through gratitude

Small Business Big Visibility ·

2025/04/02

Join host Jason McKenzie on Small Business Big Visibility as he explores the wealth mindset and the power of gratitude in achieving abundance. In this inspiring episode, Jason shares his personal journey of overcoming physical challenges and how shifting his perspective led to profound growth both personally and professionally.What You'll Discover:Redefining Wealth: Understand wealth beyond financial gains and identify what truly matters to you and your business.Gratitude Practices: Learn actionable

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277 results

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