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PODCAST

Brand for Good

Lorraine Schuchart

Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world"s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar

business marketing

All Episodes

45:40

Episode 25: Changing Course with Crosby Noricks

Brand for Good ·

2022/06/21

What causes a successful entrepreneur to let go of a business that took 15 years to build? How can someone transition from running an established company to succeeding on a completely different career path? This episode of The Prosper Project presents a unique story about changing one’s career path and features a special guest, Crosby Noricks. Crosby is the founder of PR Couture, the industry-leading career development platform for PR professionals. Crosby’s vision and expertise have led her to

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26:53

Episode 24: Profit First with Susanne Mariga, CPA

Brand for Good ·

2022/06/14

Many entrepreneurs have a tendency to let earning a profit take a back seat to serving clients and customers…but this is not a healthy way to run a business. In this episode, Lorraine welcomes a Profit First certified professional who discusses why it is important to make profit the top priority. Susanne Mariga is a certified public accountant and tax coach, as well as a chartered global management accountant. She is also the best-selling author of Profit First For Minority Business Enterprises,

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12:41

Episode 23: Prosperous Publicity

Brand for Good ·

2022/06/07

The right publicity can help grow your business’s visibility, scale your sales and create a lasting brand impact. Yet for a small business owner, hiring a public relations (PR) team may not be possible, and taking the DIY route could be too overwhelming. In this episode, Lorraine shares her gift of PR savviness by offering advice that can help your business get in front of the people you aim to serve. When Lorraine started Prosper for Purpose in 2013, she wanted to create an impact by using her

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26:27

Episode 22: The Art of Hospitality with May Yeo Silvers

Brand for Good ·

2022/05/31

How can you build an event business that differentiates itself and creates memorable experiences? In this episode, Lorraine speaks with May Yeo Silvers, a successful entrepreneur in the field of events and hospitality. May boasts over 20 years of experience as an event planner and owns the event company M2 Hospitality. She also founded Events4Anyone, a mentorship company that teaches other entrepreneurs in the wedding and event planning industry how to start and scale their businesses. In addition

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33:13

Episode 21: Lead by Design with Jenny Kitchen

Brand for Good ·

2022/05/24

Is it possible to run a company while embracing your purpose? Can you lead by design and build a business that supports people and the planet above all else? In this episode of The Prosper Project, Lorraine interviews a truly inspiring business owner, Jenny Kitchen. Jenny is CEO of a multi-award-winning digital design agency, Yoyo Design. She works with clients such as Marie Curie, Vivo Barefoot, Mercedes Benz, and Universal Music Group. The agency regularly wins awards for their work and their

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26:49

Episode 20: Answering "What's Next?" with Elizabeth...

Brand for Good ·

2022/05/17

At some point during every professional's journey, they will experience failure. When this happens, it's natural to wonder, “What’s next?” In this episode of The Prosper Project, Lorraine talks with life-long entrepreneur Elizabeth Ribons about her choice to embrace failure by being excited for what comes next. As Founder of NEXT, Elizabeth created a platform with resources and workshops that utilize the knowledge she has implemented for 30 years. She shares with listeners the tools necessary to

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13:09

Episode 19: Your Great Reassessment

Brand for Good ·

2022/05/10

The COVID-19 pandemic deeply affected professionals around the world. In the United States, this led to the great resignation, which later became the great reassessment. Now, how is this new phase affecting entrepreneurs? In this episode, Lorraine reveals the most interesting trends she has noted throughout conversations with over 30 women entrepreneurs from November 2021 to April 2022. She also shares her personal reassessment of her business, Prosper for Purpose. Lorraine hopes entrepreneurs will

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31:05

Episode 18: Scaling With Faith and Joy with Judy Weber

Brand for Good ·

2022/05/03

How do you scale your business while serving your customers with faith and joy? In this episode, Lorraine interviews an inspiring, powerful and joyful guest, Judy Weber. Judy teaches successful Christian women how to scale their businesses in a way that is faithful and unapologetic. Her mission is to help six-figure female entrepreneurs scale to the next level with joy. In doing so, she teaches them to live out their faith by boldly pursuing their God-given purpose to be powerfully innovative CEOs

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16:37

Episode 17: Find Your Purpose

Brand for Good ·

2022/04/26

How do you find and define your purpose? Is purpose the same as passion? In this episode, Lorraine talks about three important topics. First is finding the difference between passion and purpose, second is recognizing competing purposes or passions, and third is becoming aware of your professional purposes. She also shares an exercise that can help you align your purpose with your skills. The intention of this episode is to help you find your purpose and create a clearer path to the things you wish

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31:55

Episode 16: Daily Democracy with Sara Gifford

Brand for Good ·

2022/04/19

How citizens of a democracy choose to exercise their right to vote has a significant impact on their country. That is why it is so important for voters to be informed about the views of potential candidates and the policies that affect their nation and, potentially, the world. Enter, ActiVote… In this episode, Lorraine talks with Sara Gifford, advocate of informed voting and Co-Founder of ActiVote. Sara is a dynamic, dedicated executive offering 15 years of experience in sales, consulting, software

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28:53

Episode 15: Sweet Success with Daphne Subar

Brand for Good ·

2022/04/12

Can you find success and create a positive impact in people’s lives as an entrepreneur? In this episode, Lorraine talks with former lawyer turned baker, Daphne Subar. Daphne is the Chief Baking Officer and Founder of SubarzSweets–an online gift-giving service that specializes in the unique baked good, Subarz, which combines the crunchy texture of biscotti with the sweet flavor of cookies. After practicing law for two decades, Daphne chose to practice her passion by opening her own bakery. She

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27:30

Episode 14: Outlier Leadership with Brandi P. Sheffield

Brand for Good ·

2022/04/05

How do you lead your own business or organization? In this episode, Lorraine interviews an exceptional, inspirational leader and CEO, Brandi P. Sheffield. Brandi has led teams of 100+ people by using and teaching “executive presence” - an effective way of influencing and impacting people and organizations. As a Sr. Executive Director, Brandi has built a legacy of leaders by coaching executives and lower management on how they can transform their leadership. She is the CEO of Learning Associates

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22:30

Episode 13: Doing Good is Good for Business

Brand for Good ·

2022/03/29

When you started your business, what was the impact you hoped to make? Have you successfully accomplished that goal, or do you wish your impact could be bigger? March is International B Corp month, and this has inspired Lorraine to share with you how doing good is good for business. She offers 10 ideas to increase the positive impact that your business has on people and the planet while simultaneously building your brand around your purpose and values. By the end of the episode, you will have

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41:55

Episode 12: Addressing Entrepreneur Loneliness with...

Brand for Good ·

2022/03/22

As an entrepreneur, does it often seem as though the people around you aren’t able to relate to your experiences? Does this ever make you feel lonely - especially during times when you’re working extra hours trying to build up your business? Loneliness is a common issue among business owners. In this episode, Lorraine addresses the challenge of loneliness with an award-winning Master Certified Leadership and Life Coach, Julie Stenberg. Julie is the founder of Call to Lead Coaching, for which she

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16:18

Episode 11: The Secret to Organic Growth

Brand for Good ·

2022/03/15

When you hear the words “organic growth,” what comes to your mind first? Do you have the overwhelming feeling that organic growth is too complicated or too time-consuming? If so, then good news - it doesn’t need to be! In this episode, Lorraine reveals the secret behind organic growth and how you can make it happen for your own business. She shares actionable steps that will allow you to build your brand authority and start bringing potential clients into your sphere of influence. She also provides

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31:54

Episode 10: From Corporate Leader to Entrepreneur...

Brand for Good ·

2022/03/08

Corporate work can have many benefits, but an increasing number of women are deciding that it’s worth shifting to entrepreneurship in order to follow their passions. In such cases, where does one begin, and how does one create a business that thrives? In this episode, Lorraine is joined by an accomplished corporate leader who made the switch to entrepreneurship. Her name is Debra “Deb” Boulanger. She is an inspirational leader/speaker, a launch expert, and host of “The Life After Corporate” podcast

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19:28

Episode 9: The 3 Best Marketing Strategies for 2022

Brand for Good ·

2022/03/01

What goals do you want to accomplish by the end of this year? How can you use marketing to achieve these goals? In this episode, Lorraine shares the three best marketing strategies to help skyrocket your business growth. Her marketing tips focus on non-paid, all organic strategies. She shares how to use these strategies properly and provides some relatable examples. If you want to grow the visibility of your business and have a greater reach without breaking the bank by paying for expensive

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33:32

Episode 8: Social Impact Through Luxury Events with...

Brand for Good ·

2022/02/22

Is it possible to create a business that incorporates a purpose into a seemingly unrelated field? In this episode, Lorraine is joined by an inspiring entrepreneur, Hope Caldwell. Hope spent over a decade working various roles in the luxury event industry, including logistics/transportation, destination management, and event design/production. She is also passionate about serving the underserved and leads annual medical missionary trips to Africa with One World Health. In 2018, Hope was honored by

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23:02

Episode 7: 4 Keys to Faster Business Growth

Brand for Good ·

2022/02/15

When starting a business, entrepreneurs understand that they need a plan for growth. However, after a few months–or perhaps a few years–they tend to hit a plateau. If/when this happens to you, what are the things you need to concentrate on to resume your business’s upward trajectory? In this episode, Lorraine shares four key areas to focus on as you scale your business. She also shares some strategies she has learned over the past nine years as she built her agency. At the end of the episode, she

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33:11

Episode 6: Success Without Struggle with Allyson Chavez

Brand for Good ·

2022/02/08

Why do we often see women struggle with the hustle and grind in order to achieve prosperity and success? How can owning your feminine energy make a positive difference for your business? In this episode, Lorraine interviews Allyson Chavez, an energetic prosperity and success coach for ambitious, God-centered women and bestselling author of The Prosperity Approach. Her work has been featured on CBS, NBC, ABC and FOX, as well as in hundreds of other television shows, newspapers and magazine outlets

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165 results

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