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PODCAST

Brand Therapy

Hi! We"re Phil and Lauren, hosts of Brand Therapy. As brand strategists, we"ve helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world"s leading experts for the latest techniques to master social media, websites, business, and everything related to branding.If you"re ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join us as we

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All Episodes

24:48

89. Can you rebrand without updating your logo?

Brand Therapy ·

2020/08/13

Itching for a new look but not ready to lose your logo? 💥This solo ep with Phil and Lauren walks through all the details of a partial rebrand. You'll learn the questions to ask yourself about your logo—ranging from function to values—and the softer components that can be easily updated. With a real example showcasing before and after, your brand will feel sparkly and new before you know it!

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34:17

88. How do you thrive in risky situations? (f. Marcus...

Brand Therapy ·

2020/08/07

Are you someone who thrives in risky situations? 🚨Whether you do or don't, this episode is a must-listen for anyone who runs a business! Time flies in this informative Brand Therapy session, where you'll meet Marcus Eyers, a commercial pilot. As someone who knows what it's like to have a risky job (ahem, flying massive planes with 300+ people), Marcus knows how to thrive in uncertain conditions. He'll walk you through tips for staying organized, creating game plans for worst-case scenarios, and

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20:24

87. Is Squarespace 7.1 worth the hype?

Brand Therapy ·

2020/07/30

Is Squarespace 7.1 worth it? 🖥 If you have a Squarespace site, listen up! Squarespace 7.1 is here, and Brand Therapy hosts Phil and Lauren are diving deep into the new version of this beloved website company. In this special edition live episode, we'll outline 7.1's changes to 7.0, how to migrate your old site (trick question? You'll find out), and whether 7.1 makes sense for your brand. For those who have been wondering what 7.1 is and if it's worth the leap, you'll find your answer here.

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20:42

86. How do you plan a photo shoot?

Brand Therapy ·

2020/07/24

What matters more: your photo shoot or your preparation? 📸 Hosts Phil and Lauren are in camp preparation, and this episode is all about making a plan for brilliant brand photos. You'll learn how to evaluate a photographer, decide a location, choose accessories, plan your shots, and other trade tips our hosts have learned over the years. If you want a brand refresh, listen to this ep and get new photos!

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35:40

85. How do you network? (f. Kylie Hodges)

Brand Therapy ·

2020/07/17

What's the secret to connecting with someone? 🔗 In this very exciting episode, hosts Phil and Lauren interview Kylie Hodges, a networking expert, about cultivating authentic relationships. Often coaching introverts, Kylie breaks down her methods for being memorable, following up, and building genuine connections. This is one of our favorite Brand Therapy episodes ever, and we're excited for you to learn from Kylie!

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29:35

84. How to transition to an online business

Brand Therapy ·

2020/07/10

Can you thrive online without breaking the bank? 🏦 Hosts Phil and Lauren know so. In this practical episode, our hosts break down the musts of a successful online business, from conference calls to marketing tactics, so you can transition online with ease. If your business has been affected by recent times, have a listen—and your business might change in a way you never expected.

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35:45

83. How do you manage clients like a pro? (f. Janet...

Brand Therapy ·

2020/06/26

How do you make customers feel like a VIP? :sparkles: Our guest Janet Mactavish, a luxury travel designer, dishes all she knows about creating a red carpet experience for clients. From tackling correspondence to dealing with tantrums, this episode is a must-listen for anyone trying to keep customers happy at all times.How do you make customers feel like a VIP? ✨ Our guest Janet Mactavish, a luxury travel designer, dishes all she knows about creating a red carpet experience for clients. From tackling

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27:11

82. What is a successful brand?

Brand Therapy ·

2020/06/11

How do you know if your brand is successful? ✨ In this episode, hosts Lauren and Phil try to make the intangible tangible by breaking down the qualitative and quantitative ways to measure your brand's success. If you're thinking about investing in your brand, or you feel like your brand is capable of more than it's achieving, you're going to love this no-nonsense exploration of determining a brand's success.

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33:40

81. How do you post engaging content on LinkedIn? (f....

Brand Therapy ·

2020/06/05

Can you be entertaining on LinkedIn? 💼 Hosts Phil and Lauren went to the funniest content creator they know, Catherine Gladwyn, for the answer. Catherine is a business owner, author, and brilliant LinkedIn user, and in this episode she shares her secrets to building an avid following and community. For anyone who's looking to spice up their LinkedIn presence, this discussion is for you!

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28:24

80. What are three things you should know about...

Brand Therapy ·

2020/05/28

When it comes to marketing on Instagram, is posting enough? 📸 Spoiler: No. In this one-on-one episode, Phil and Lauren dish on all the latest techniques for improving your Instagram presence—from tools to strategies. If you're feeling uninspired or lost with your own Instagram presence, give this episode a whirl!

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41:33

79. How do you grow on YouTube? (f. Liron Segev)

Brand Therapy ·

2020/05/21

Ever wondered how to amass a YouTube following? 📹 We've got YouTube expert Liron Segev here to tell you. In this episode, hosts Phil and Lauren grill Liron about everything there is to know about YouTube. From video length, calls to action, keywords, through analytics, you'll leave this call with a big to-do list to help your channel!

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33:40

78. How do you price a project?

Brand Therapy ·

2020/05/14

Have you perfected your pricing? 💰 In this one-on-one episode, hosts Phil and Lauren discuss Phil Pallen Collective's pricing decisions (and trials) over the past decade. From sending out their first website proposal to charging flat rates to managing retainers, this episode explores all the ways to charge for your services. A must-listen for anyone who invoices for their work!

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31:49

77. How do you use TikTok? (f. Ed Prado)

Brand Therapy ·

2020/05/07

Is TikTok all it's cracked up to be? 📱 In this episode, Phil gets together with TikTok influencer Ed Prado to find out! The two discuss the app's opportunities for creative expression and content, and Ed even walks Phil through his first post. If you're a TikTok newbie or just plain curious about the app, this is the episode for you.

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27:16

76. How do you grow your email list?

Brand Therapy ·

2020/04/24

Don't build a house on rented land. 🏠 In this episode, Phil talks about how he went from loathing to loving email marketing—and why he wishes he started sooner. We go through our favorite email platform, how we grew subscribers by 60% in six months, and how to get started. If you're wanting to generate online sales or stay on someone's radar, this episode is a must-listen!

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32:50

75. How do food brands survive the pandemic? (f....

Brand Therapy ·

2020/04/16

What does it take for a food brand to survive during the pandemic? 🍽 In this episode, food enthusiasts and brand strategists Phil and Lauren discuss the recipe to food brand success with guest Retail Voodoo President David Lemley. A fellow brand strategist, David reflects on his experience with Starbucks, Sur la Table, and more to share branding ideas that set food brands apart in tough times. For anyone in—or passionate about—food or branding, this is the episode for you.

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35:09

74. How do you stay productive?

Brand Therapy ·

2020/04/09

Work smart, not hard. 🤓 In this episode, hosts Phil and Lauren chat about all things productivity. From tips to managing inbox overflow to owning your calendar, this episode is all about winning back minutes in your day. If you're trying to establish new habits and feel more control over your day-to-day, give this episode a listen!

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33:12

73. How do you never run out of content ideas? (f....

Brand Therapy ·

2020/04/02

Ever wonder what it really takes to become a professional blogger? 👩‍💻 This episode is where you get all the answers. Phil and Lauren meet with client Juli Bauer Roth from PaleOMG to learn everything she knows about running a blogging empire. From figuring out your niche to recommended post quantity, Juli dishes on her content tips from nine years of blogging over five times per week. If you’re serious about turning your blog into a business, this is a must listen!

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7:37

72. Two podcasters who are tired of this format

Brand Therapy ·

2020/03/26

When you're bored of a format, should you switch things up? 😊Today, hosts Phil and Lauren say YES! We're excited to announce that after 71 episodes of Brand Therapy, we're doing something new. New music, new format, new angle, new guests—we discuss the new Brand Therapy and why we're pumped for future episodes. Hope you like it!

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26:40

71. [LIVE] Should you promote your business during a...

Brand Therapy ·

2020/03/19

It’s a scary time to be a human being, and it’s a scary time to be a business owner. We’ve never gone through something like this before, so it’s impossible to know what’s “right” when it comes to your brand during a pandemic. In this special edition live recording of Brand Therapy, Phil and Lauren tackle one of many questions on people’s minds: Should you promote your brand during a pandemic? The answer isn’t clear, but together, we make some strong conclusions that might help give you

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35:17

70. A student who wants a personal brand

Brand Therapy ·

2020/03/10

How do you brand yourself when you want to do it all? 🤗 For this episode timed with Full Sail University’s annual Hall of Fame conference, Phil and Lauren show how anyone—including a student—can brand themselves by getting specific. Using student Andrea (a former lawyer, producer, do-it-all’er) as a working example, listeners will get a step-by-step guide of the questions to ask yourself to create a compelling brand and one-page site.

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