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PODCAST

The Marketing Madmen

NICK CONSTANTINO

TikTok, Acronyms & pretty pictures drive us mad – 30 years of common sense and no BS is what marketing should be about. Trip Jobe & Nick Constantino, The Marketing Madmen have a passion for ensuring that your business wins because of smart marketing. They will be sharing best practices and stupid marketing gone wrong as well as having other industry leaders share their secrets and strategies for your benefit.

business marketing

All Episodes

43:21

90. VIDEO - CREATION (CHICKEN) OR MONETIZATION (EGG)

The Marketing Madmen ·

2023/04/15

Which is more important to think about with content...creation or monetization? The answer is complicated and our guests, Dale Falk and Kevin Webb, are the experts we needed to help get to the bottom of it. As the episode is all about video, it is also the one we chose to launch our YouTube Channel. Enjoy and keep the madness in marketing!Atlanta's ONLY All Conservative News & Talk Station.: https://www.xtra1063.com/See omnystudio.com/listener for privacy information.Support the show:

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44:10

89. MARKET RESEARCH... AND THE ENVIRONMENT?

The Marketing Madmen ·

2023/04/10

One of the areas most businesses seem to have backwards is market research. The core of market research is to get better data and intelligence about what is happening in your markets or with your customers. Many companies will only fund this when times are good (and they probably know what’s happening). In reality, when times are mixed or softening, what better time to better understand your market. Today we have Mat Stone, founder of Prima Markets to talk about the discipline of market

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44:47

88. TWO ATLANTA MARKETER OF THE YEAR AWARD WINNERS IN...

The Marketing Madmen ·

2023/03/31

Fresh off the 66th Atlanta Marketer of the Year awards, we have Jo Ann Herold (Winner of the Marketer for Good Award) and a special guest appearance by Moria Vetter (Winner of the Lifetime Achievment Award). Atlanta's ONLY All Conservative News & Talk Station.: https://www.xtra1063.com/See omnystudio.com/listener for privacy information.Support the show: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

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40:54

Marketing Madhouse - Collaboration in a room of one....

The Marketing Madmen ·

2023/03/31

How do you connect with teams when no one is in the room with you? When collaboration relies on unspoken cues and kinetic communication flow a dropped connection is a killer. Host Moira Vetter and guest, Tim Hernquist, talk about the UX of hybrid meetings, ways to improve team effectiveness, and random ramblings about marketing greatness.Atlanta's ONLY All Conservative News & Talk Station.: https://www.xtra1063.com/See omnystudio.com/listener for privacy information.Support the show:

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44:49

87. HOW DID TEXAS BECOME A DESTINATION FOR VODKA? ...

The Marketing Madmen ·

2023/03/24

The story of Tito's Handmade Vodka is a Masterclass in Marketing and good ole American Ingenuity. Theo Hall has been the driving force behind Tito's growth in Atlanta for the better part of a decade, and his guerilla marketing strategies should certainly be imitated... but we be hard to duplicate. Atlanta's ONLY All Conservative News & Talk Station.: https://www.xtra1063.com/See omnystudio.com/listener for privacy information.Support the show: https://www.nick-constantino.com/See

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32:52

86. A STORY ABOUT MICRODOSING FROM AN UNLIKELY ADVOCATE

The Marketing Madmen ·

2023/03/24

What if I told you the earth created a substance that could help ease anxiety, depression, and PTSD, while making you happier, more creative, and more focused? The good news is – it does. The bad news – is this story is complicated, politicized, and incredibly personal. In today’s episode we talk about Microdosing, illicit drugs, and one mans journey from 25 years at CNN to a leading advocate for this movement. That man is Cesar Marin, and this is his story. Atlanta's ONLY All Conservative News &

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44:47

85. THE FUTBOL EPISODE WITH MATT STIGALL

The Marketing Madmen ·

2023/03/18

What if I told you it was estimated that 4% of the WORLD'S population played a single sport? What if that sport had just started gaining momentum in the United States? Would you be interested? Apple Certainly is. Today we are talking about Futbol – We talk the United, The World Cup, and the insane valuations that the sports is generating here in the US. Our guest is Matt Stigall, who helped bring MLS to Atlanta with a simple petition. Well the petition may have been simple the journey was

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56:45

84. THE RICH DOLLAZ EPISODE

The Marketing Madmen ·

2023/03/10

In this episode we talk about reality TV, the golden age of Hip-Hop, and even do a impromptu sports radio host audition! If that seems like an odd variety… it is! Today’s guest has been in 137 Episodes of the reality TV Show Love and Hip Hop, was a senior marketing executive of Bad Boy Entertainment in it’s heyday, and even played some ball at Vanderbilt. We are talking about none other than Rich Dollaz. What has changed in Realty TV over the past 15 years? How did Bad Boy cross cultural

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43:56

83. THE POLITICS EPISODE FEATURING CODY HALL

The Marketing Madmen ·

2023/03/05

It doesn’t matter what side your beliefs lie, there is no doubt that this country has built a fascinating Political Machine. We have all seen the wild money being spent on the campaigns, especially here in Georgia… do you ever wonder how that money is spent? Or who is leading the strategy behind said campaigns? So do we… Today we are interviewing Cody Hall, who was the Communications Manager for Governor Kemp’s most recent, and incredibly successful, campaign. We also have Ben Burnett from the

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44:23

82. MARKETING AGENCIES VOLUME 3 - MODO MODO

The Marketing Madmen ·

2023/02/18

Trip Jobe and Nick Constantino interview Moira Vetter and M. Nicole Wedekind, founders of the hashtag#b2bmarketing agency Modo Modo Agency. Moira Vetter started Modo Modo 15 years ago and focuses on complex B2B clients. Nicole has worked there for 7 years. They take a consultative approach to understand clients' full business needs beyond just marketing metrics. The discussion covers how the pandemic has accelerated change and created new client needs. Modo Modo helps clients adapt by focusing on

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45:05

THE SUPER BOWL EPISODE FEATURING JOE HAMILTON

The Marketing Madmen ·

2023/02/10

Our guest on this show has the following achievments under his belt... We will leave it at that! Super Bowl champion (XXXVII) Davey O'Brien Award (1999) Consensus All-American (1999) NCAA Quarterback of the Year (1999) ACC Player of the Year (1999) ACC Offensive Player of the Year (1999) 2× Gator Bowl MVP (1999, 2000) Carquest Bowl MVP (1997) Second Team All-Arena (2006) Atlanta's ONLY All Conservative News & Talk Station.: https://www.xtra1063.com/See omnystudio.com/listener for privacy

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43:17

HOW BOUT DEM DAWGS PART 2 - NIL WITH JOHN STATON

The Marketing Madmen ·

2023/02/03

The Dawgs did it again... another National Championship! In part 2 of our series on the Dawgs we sit down with former Georgia Bulldog Linebacker and NIL Expert John Staton. We talk about the good back and ugly of NIL (Name Image Likeness) deals, and just what Kirby Smart did to push the Bulldogs to the Pinnacle of College Athletics.Atlanta's ONLY All Conservative News & Talk Station.: https://www.xtra1063.com/See omnystudio.com/listener for privacy information.Support the show:

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45:07

HOW BOUT DEM DAWGS PART 1 - HUTSON MASON

The Marketing Madmen ·

2023/01/29

The Dawgs did it again... another National Championship! In part 1 of our series on the Dawgs we sit down with former Georgia Bulldog Quarter Back Hutson Mason to talk about the state of the program and just what Kirby Smart inherited from his predecessor Mark Richt. We also talk about how to correctly use sports marketing to capitalize on the successes of the local teams.Atlanta's ONLY All Conservative News & Talk Station.: https://www.xtra1063.com/See omnystudio.com/listener for privacy

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47:25

Marketing Agencies Volume 2 - Brent Barbee of Conquer...

The Marketing Madmen ·

2023/01/19

We talk a lot about agencies on this show... are they really as bad as they say we are? In our second episode of this two-part series we talk with Brent Barbee of Conquer Agency to find out the changes his company has made to better serve their clients. From Marketing Sciences to his use of the 70-20-10 Rule, Brent has Conquer situated for the road ahead.Atlanta's ONLY All Conservative News & Talk Station.: https://www.xtra1063.com/See omnystudio.com/listener for privacy information.Support the

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64:39

Marketing Agencies Volume 1 - Charlie Legg VP Media...

The Marketing Madmen ·

2023/01/13

We talk alot about agencies on this show... are they really as bad as they say we are? In this episode we sit down with Charlie Legg of Blue Sky Agency to get his side of the story. We also talk about future trends, how agencies have changed, and how you can best use one.Atlanta's ONLY All Conservative News & Talk Station.: https://www.xtra1063.com/See omnystudio.com/listener for privacy information.Support the show: https://www.nick-constantino.com/See omnystudio.com/listener for privacy

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46:34

The New Year's Resolutions Episode

The Marketing Madmen ·

2023/01/08

What will be the biggest Marketing Stories of 2023, and what are smart business people doing to get out ahead of them. Trip Jobe and Nick Constantino use New Year's Resolutions to set the table for the year ahead, and make some predictions to check back in on in twelve months.Atlanta's ONLY All Conservative News & Talk Station.: https://www.xtra1063.com/See omnystudio.com/listener for privacy information.Support the show: https://www.nick-constantino.com/See omnystudio.com/listener for privacy

en

46:20

THE EVOLUTION OF SPORTS SPONSORSHIPS

The Marketing Madmen ·

2022/12/19

Season 2 Episode 7 of The Marketing Mad Men is live now and just in time for the sports calendar to kick into high gear. What does Jerry Jones have to do with Georgia Tech Athletics? How could arena naming rights help sell franchises? In this episode we take a deep dive into Sports Marketing and Sponsorships with SVP of Partnerships and Activation of Legends at Georgia Institute of Technology, Jean-Paul Dardenne. We also talk about first (and fantastic) impressions of Head Football Coach Brent Key,

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45:30

TIME TO TALK ABOUT MARKETING YOURSELF

The Marketing Madmen ·

2022/12/11

We spend so much time marketing our business, but do we truly know how to market ourselves? LinkedIn has emerged as a powerful tool to build your brand, and with the help of industry expert Rachel Simon, we give you tips and best practices on how to do so.Atlanta's ONLY All Conservative News & Talk Station.: https://www.xtra1063.com/See omnystudio.com/listener for privacy information.Support the show: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

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46:55

IS PRINT MEDIA REALLY DEAD?

The Marketing Madmen ·

2022/12/05

IS PRINT MEDIA REALLY DEAD? Not according to Modern Luxury Media President D'anne Heckert. In this episode we cover several themes relevant to Print advertising including; Print is not dead, but you may not recognize it! Effectively utilizing influencers can be done! Maximizing your event and experiential spends!Atlanta's ONLY All Conservative News & Talk Station.: https://www.xtra1063.com/See omnystudio.com/listener for privacy information.Support the show: https://www.nick-constantino.com/See

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46:40

The Out Of Home Advertising Episode

The Marketing Madmen ·

2022/11/19

When was the last time you saw a billboard that stood out for the right, or WRONG reason? How has the industry changed and where is it going? Where does industry expert Brian Faith think OOH and DOOH fits into a modern Marketing Mix?Atlanta's ONLY All Conservative News & Talk Station.: https://www.xtra1063.com/See omnystudio.com/listener for privacy information.Support the show: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

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194 results

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