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Digital Marketing Radio

Digital Marketing Radio is the show for in-house, agency and entrepreneurial marketers who want to stay on top of the latest tools, tactics and trends shared by today"s modern marketing masters. Join David Bain as he interviews the world’s leading marketing minds, including the likes of Larry Kim, Rand Fishkin and Roberto Blake, sharing step-by-step, tactical strategies on topics such as online ads, SEO and YouTube success. Follow the conversation on to the second part of each epsiode where guests

business marketing

All Episodes

43:26

Facebook Marketing Today – DENNIS YU | DMR #116

Digital Marketing Radio ·

2015/08/25

Today I’m joined by an internationally recognized expert in Facebook marketing. Someone who’s an author at InsideFacebook and also been featured in the Wall Street Journal. He’s the co-founder and CTO at Blitz Metrics – welcome to DMR, Dennis Yu! On this episode of Digital Marketing Radio we discuss Facebook marketing today, with topics including: How much has the Facebook marketing opportunity changed in the past 12 months or so? Are there certain business sectors that do best when it comes

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44:47

Building brand visibility through relationships –...

Digital Marketing Radio ·

2015/08/18

Today I’m pleased to be joined by someone who was responsible the explosion of SEMrush’s brand presence in Europe. She now focuses on helping to drive the brand awareness of many different digital marketing tools - welcome Alexandra Tachalova (@AlexTachalova on Twitter and here on LinkedIn) On this episode of Digital Marketing Radio we discuss building brand visibility through relationships, with topics including: Do you really think that building relationships with experts can result in

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28:52

Creating a Holistic Digital Marketing Strategy –...

Digital Marketing Radio ·

2015/08/11

Today I’m pleased to be talking to a man, who founded his first Internet Marketing firm back in 1999. He’s worked for a large search agency, in-house for couple of major brands and is a regular conference speaker - he's welcome to DMR, Anthony Kirlew. You can find Anthony over at AnthonyKirlew.com. Today on Digital Marketing Radio we discuss how to create a holistic digital marketing strategy, with topics including: Do you think that brick and mortar businesses generally ‘get’ digital

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32:01

Should every business be split-testing web pages? –...

Digital Marketing Radio ·

2015/08/04

Today I’m pleased to be talking to an award-winning web designer, a man who’s created over 7000 different A/B split tests - he’s the founder and host of Marketing Optimization TV - welcome to DMR, Alex Harris! Today on Digital Marketing Radio we discuss split-testing web pages, with topics including: What got you so passionate about website conversion rates? I’ve been watching the most recent episode of your podcast, Marketing Optimization TV - that’s episode 104 as we record this. And Ton,

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24:31

Periscope marketing for business – MARK SHAW | DMR #112

Digital Marketing Radio ·

2015/07/28

The Periscope personal broadcasting app was launched just a few month ago, but it’s already seeing over a million broadcasts per month. And today’s guest is one of the leading Periscope authorities with over 20,000 followers - Mark Shaw. You can find Mark over at MarkShaw.biz. Today on Digital Marketing Radio we discuss Periscope marketing for business, with topics including: Why did you so quickly decide that Periscope was the place to be? Meerkat’s another personal broadcasting app - is

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44:43

Is Apple’s iOS 9 a ‘Game Changer’? – ED DALE | DMR #111

Digital Marketing Radio ·

2015/07/21

I'm joined today by one of Australia's top digital marketers - he's the creator of The Challenge and the Founder of MagCast - Ed Dale. This episode of Digital Marketing Radio is brought to you by DEEPCrawl. When you need a comprehensive website crawler, that identifies and monitors how your site is performing through the eyes of a search engine, I recommend DEEPCrawl. DEEPCrawl gives a complete and accurate picture of the health of your website architecture - and identifies where the gaps are. Get

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32:42

How has digital marketing strategy changed through...

Digital Marketing Radio ·

2015/07/14

Today I'm joined by someone who’s been a digital strategist since 1997 - he’s author of 5 best-selling books and recognised by the Chartered Institute of Marketing as one of 50 worldwide gurus who have shaped the future of marketing - Dr Dave Chaffey. You can find Dave over at smartinsights.com. In this episode of Digital Marketing Radio we discuss digital marketing strategy through the years, with topics including: You've been a digital strategist since 1997 - so that means that you've seen

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57:32

YouTube Marketing Guide – NATHAN HAGUE | DMR #109

Digital Marketing Radio ·

2015/07/07

Today on Digital Marketing Radio I'm joined by the marketer other marketers go to for YouTube advertising advice - Nathan Hague. In this episode we discuss his YouTube marketing guide, with topics including: Can YouTube really drive quality leads to a business? How should you structure your YouTube ads? What should you do with tablet traffic viewing your video ads? Should you target YouTube categories or specific videos with your advertising? How do you differentiate your desktop and tablet

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39:15

What are the latest trends in SEO? – MICHAEL...

Digital Marketing Radio ·

2015/06/30

Michael Fleischner has appeared on the TODAY Show, ABC World News, Bloomberg Radio, and other major media like Digital Marketing Radio! He’s author of SEO Made Simple and you can find him over at BigFinSolutions.com and in his My SEO Made Simple community. Today on Digital Marketing Radio we discuss the latest trends in SEO, with topics including: Is it possible to to practice SEO nowadays as a silo artform, or in 2015 is it always necessarily to practice integrated marketing? How would you

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29:36

How is conversion rate optimization evolving in 2015?...

Digital Marketing Radio ·

2015/06/23

Matt Dyor is Founder at Payboard, where he helps customers generate more business value from their existing website traffic. You can find him over at Payboard.com. Today on Digital Marketing Radio we discuss conversion rate optimization (CRO), with topics including: How do you define conversion optimization? How has conversion optimization changed over the past few years? How do you track visitors across multiple devices? How is customer journey optimization different than conversion

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32:21

Can face-to-face events build your digital authority?...

Digital Marketing Radio ·

2015/06/16

[ NOTE: Please note that my isn't perfect in this episode due to a recent studio move, so apologies about that! It will get better again for future episodes :) ] Mike Russell is founder of Music Radio Creative – an audio-on-demand service based on the Isle of Wight. He’s also putting together a brand new event called New Media Europe, to be held in Manchester in September of this year. Today on Digital Marketing Radio we discuss whether or not going to face-to-face events can build your

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30:08

How important is reputation management? – CHRIS...

Digital Marketing Radio ·

2015/06/09

Chris Sanfilippo is the president of Rank K.O. and a reputation management expert. You can find him over at RankKO.com. Today on Digital Marketing Radio we discuss reputation management, with topics including: Does every business need to be concerned about Reputation Management? Is it possible to control Google Suggest results? Why are micro sites such an effective reputation management strategy? Is it ethical and right to try to try to bury negative comments that are valid? So what are

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30:33

Why do so many people #FAIL with PPC? – CHARLES...

Digital Marketing Radio ·

2015/06/02

Charles Valher is the CEO and founder of ‘PPC Empire’ - a company that proudly doesn’t do SEO! You can find him over at PPCEmpire.com. Today on Digital Marketing Radio we discuss why so many people #FAIL with PPC, with topics including: I always find it interesting to talk to people who aren't digital marketing generalists – and you've nailed your colours to the PPC mast – why pay per click? How did you get started with PPC? What type of paid ad works best on YouTube at the moment? Are you

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27:43

Can ‘brick and mortar’ businesses be good content...

Digital Marketing Radio ·

2015/05/26

Mark Asquith is the owner of digital and design agency DMSQD - and the founder and host of the Excellence Expected podcast. You can find him over at either dmsqd.com or excellence-expected.com Today on Digital Marketing Radio we discuss whether 'brick and mortar' businesses can be good content marketers, with topics including: How do you find the time to run a successful agency and a podcast that’s published 2 days a week? Do you edit your own podcasts as well? Why did you decide to launch a

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35:12

Are Keywords Dying in SEM? – DAVID RODNITZKY | DMR #102

Digital Marketing Radio ·

2015/05/19

Back in October 2014 David Rodnitzky wrote an article called “Preparing for a keyword-less SEM world” – on the face of it that sounds an incredible thing to say. But of course Google’s advertising opportunities extend much further than pay per click ads beside search results now. Find out more in my interview with David Rodnitzky from 3QDigital. Today on Digital Marketing Radio we discuss whether or not keywords are dying in SEM, with topics including: How would you say Google are actually

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31:02

Infographic marketing strategies with DANNY ASHTON |...

Digital Marketing Radio ·

2015/05/12

Danny Ashton is Founder of NeoMam - a visual content agency based in Manchester, UK. Today on Digital Marketing Radio we discuss Infographic marketing strategies, with topics including: What’s the difference between visual content marketing and infographic marketing? Looking back at splash flash pages Can widgets be useful from an SEO perspective? Can infographics help from an SEO perspective, or are they only useful for a brand building and direct traffic driving? What are some the

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30:53

Is SEO for eCommerce different? – NICK EUBANKS | DMR...

Digital Marketing Radio ·

2015/05/05

Nick Eubanks is the owner of top-ranked SEO Blog, SEONick.net and the creator of the SEO training course Master Keyword Research in 7 Days. Today on Digital Marketing Radio we discuss SEO for eCommerce, with topics including: What’s the difference between being OK at keyword research and mastering keyword research? Do marketing managers understand search intent? How specific do you need to be when you are building content to rank for specific long-tail keyword terms? Should you focus on your

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42:04

How to increase conversion rates – STEWART ROGERS |...

Digital Marketing Radio ·

2015/04/28

Stewart Rogers analyzes the marketing technology sector and writes studies for VB Insight, including the State of Marketing Technology report. He also breaks martech news for VentureBeat. You can find him over at insight.venturebeat.com. Today on Digital Marketing Radio we discuss how to increase conversion rates, with topics including: What’s had the biggest impact on conversion rate improvement over the past 12 months? Should you be producing content based upon your target audience, or your

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27:31

Instagram & Pinterest Marketing – KEVIN PEREIRA | DMR...

Digital Marketing Radio ·

2015/04/21

Kevin Pereira started off as a small business owner with InstaMaids, before selling up and joining the Wet Shave Club as co-founder and CMO. There, he has repositioned the business as an eCommerce store with thousands of members. You can find him over at his Groove Learning group on Facebook. Today on Digital Marketing Radio we discuss Instagram & Pinterest Marketing, with topics including: Why did you decide to focus on image-based social media networks as one of the main marketing channels for

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15:27

At OMN London Meetup – 19th March 2015 | DMR #97

Digital Marketing Radio ·

2015/04/14

I wanted to do something a little bit different for this episode of Digital Marketing Radio – because each episode so far has been recorded either using Skype or Google Hangouts. So I went along to one of the biggest digital marketing Meetups in London – OMN London it’s called and asked a few attendees and speakers there for their thoughts on the state of digital marketing today. Later on in the episode I'm going to tell you about a brand new free SEO course that I’ve just released. But first of

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