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PODCAST

The Storytelling Lab

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

55:36

Sharing Your Lived Experiences Through Stories with...

The Storytelling Lab ·

2020/11/05

This episode of The Storytelling Lab features Ray Christian, a professor, author, show host, speaker, and scholar in all things African American history and storytelling. Ray gives us a glimpse into how his passion for storytelling came to be and provides us with some invaluable advice on how to connect with your audience on a deeper level and sustain a lasting impact through shared experiences. Hosted on Acast. See acast.com/privacy for more information.

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12:37

Crafting Your Unique Narrative Voice

The Storytelling Lab ·

2020/10/29

On this episode of The Storytelling Lab, Rain gives us the inside scoop about one of his most successful coaching methods and how he helps clients discover their true narrative voice. He gives a very recent example of what NOT to do and why, and shares a piece of his personal journey about how he discovered his own narrative voice. Hosted on Acast. See acast.com/privacy for more information.

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44:41

RISKing It All in Your Story with Kevin Allison

The Storytelling Lab ·

2020/10/22

On this episode of The Storytelling Lab, Rain features none other than Kevin Allison - storyteller, comedian, teacher, author, and host of the widely popular show, RISK! Rain and Kevin break the norm with their conversation about Kevin's life experiences and his advice on how to connect with all types of people, offering you something truly raw, risky, and real this week. This episode is perfect for anyone thinking about taking a more daring approach to their storytelling style and seeking

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22:49

The Top Five Brand Storytelling Mistakes to Avoid

The Storytelling Lab ·

2020/10/15

This episode of The Storytelling Lab is an exciting one! Not only does Rain divulge the top five brand storytelling mistakes that marketing teams make, but he drops a special surprise announcement. This episode is perfect anybody fresh on the brand storytelling scene needing some upfront guidance about what not to do in your marketing strategy. Tune in to hear all the details. Hosted on Acast. See acast.com/privacy for more information.

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52:40

Cultivating Empathy in the Digital Age with Miri...

The Storytelling Lab ·

2020/10/08

On this episode of The Storytelling Lab, Rain talks with the Head of Global Internships at Microsoft, Miri Rodriguez. And if you think her title is impressive, wait til you hear the conversation! Miri is an expert at brand design thinking AND empathy and it truly shines through. This episode is perfect for anyone who is struggling with their brand storytelling strategy. Hosted on Acast. See acast.com/privacy for more information.

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15:52

The Sequencing of Your Stories

The Storytelling Lab ·

2020/10/01

On this episode of The Storytelling Lab, Rain addresses a very important aspect of effective storytelling: sequencing. Rain highlights why the order of your story's events are crucial to executing your brand storytelling strategy and even tells us a tale of his own! This episode is perfect for anyone wanting to dive deeper into WHY stories are sequenced the way that they are and how proper sequencing can heighten the connection with your prospective audience or customers. Hosted on Acast. See

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58:11

How to Share Your Story on Broadcast Media with...

The Storytelling Lab ·

2020/09/24

On this episode of The Storytelling Lab, Rain sits down with Ashley Bernardi, a media relations expert and publicist whom he previously reached out to in regard to his own book, Six Second Stories: Maximize Your Impact in Minimal Time that comes out in early 2021. Ashley has an impressive background in journalism and gives us the inside scoop on how to best position yourself to the media and step-by-step advice on how to attain success. Hosted on Acast. See acast.com/privacy for more

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18:01

Under the Influence of The Storytelling Cocktail

The Storytelling Lab ·

2020/09/17

On this week's episode of The Storytelling Lab, Rain dives into a concept of his own creation called, "The Storytelling Cocktail." You may have heard Rain speak live about this particular concoction before, but on this episode, he spends time thoroughly explaining how each individual ingredient makes a recipe for success when it comes to your brand storytelling and marketing strategy. Hosted on Acast. See acast.com/privacy for more information.

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43:05

Telling Your Authentic Story on Social Media with...

The Storytelling Lab ·

2020/09/10

This episode of The Storytelling Lab is chocked full of gold nuggets from the one and only, Troy Sandidge, or he's better known as on social media, #findtroy. Troy has been in the marketing space for over a decade and on this episode, he goes in-depth on how to navigate the marketing space within our current culture. Whether you're beginning your entrepreneurship or you're a seasoned marketing professional, this episode will have something to offer you. Hosted on Acast. See acast.com/privacy for

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21:13

The Undeniable Storytelling Formula that Works

The Storytelling Lab ·

2020/09/03

On this episode of The Storytelling Lab, Rain enters the realm of story structure and implements the "Story Spine" method from our most recent episode. Rain hones into the "spines" of a couple of our most beloved films and how to achieve their same compelling effect in your own work! This episode is perfect for anyone looking to understand why certain brand storytelling methods are more effective than others and how to use the storytelling formula to better engage and connect with your audience

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56:46

The Eight Steps of the Story Spine with Kenn Adams

The Storytelling Lab ·

2020/08/27

This episode of The Storytelling Lab features none other than Kenn Adams, a.k.a the inventor of the "Story Spine." Don't know what the Story Spine is? If you've seen any Pixar film, then you unconsciously know what it is. On this episode, Rain takes Kenn back in time to when and how the Story Spine was born, the art and structure of improv, and the importance of rules and balance within storytelling. Hosted on Acast. See acast.com/privacy for more information.

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20:51

How to Create Compelling Characters in Your Stories

The Storytelling Lab ·

2020/08/20

On this episode of The Storytelling Lab, Rain dives into the art and science of character and story development and explains the critical role they play in telling YOUR brand story. Rain discusses a variety of topics such as the 3 act structure, character archetypes, and draws on some of the most classic, "hero-driven" movies to explain how you can make the same impact on your audience. This episode is perfect for storytellers and marketers alike who are looking to deepen their connection with their

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41:57

Social Media Storytelling for Nonprofits with Julia...

The Storytelling Lab ·

2020/08/13

We're back this week on The Storytelling Lab with another incredible guest who decided very early on that her mission in life was to help others. Julia Campbell is a social media marketing expert, speaker, author, and online teacher whose passion is helping nonprofits tell the best version of their brand story. Tune in to hear Julia discuss why connecting through stories is a vital part of successful marketing. Visit Julia's website https://jcsocialmarketing.com/And follow her on Instagram

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17:13

The Five Brand Stories You Need to Tell

The Storytelling Lab ·

2020/08/06

We’re changing things up this season! This episode of The Storytelling Lab features none other than your host, Rain Bennett. Rain has a rich background in storytelling and speaks directly to his audience, diving into the five brand stories that he uses to help his clients. This episode is perfect for anyone looking to flesh out their brand marketing strategy.As always, follow Rain on Instagram @rainbennettAnd check out his storytelling services https://linktr.ee/rainbennett Hosted on Acast. See

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1:12:50

The Lost Colony with Scott Dawson

The Storytelling Lab ·

2020/07/30

We’re back with Season 5 of the Storytelling Lab and kicking it off with Scott Dawson, a local historian, author, amateur archaeologist, and expert on the mysterious Lost Colony. Scott is a native of Hatteras Island whose family roots on the island trace back to the 1600s and his mission is to tell the true story of 'America's oldest mystery.' In this episode, Scott takes us back in time to discuss the famous “CROATOAN” carving, his archeological findings, and the importance of inclusivity and

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55:33

The Top Storytelling Tips from Season 4

The Storytelling Lab ·

2020/07/16

The Season 4 recap is here! Rain discusses our favorite and most actionable storytelling tips and tricks from our Season 4 guests. We focus on storytelling fundamentals, basics of content marketing, interacting with your audience, and making a plan! Listen now to catch up on anything you may have missed or guests you just couldn’t get enough of. Guests include Paul J Zak, Brant Pinvidic, John Livesay, Grant Baldwin, Jay Acunzo, Rob Simmelkjaer, Shirlette Ammons, Melanie Deizel, Denise Withers, and

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42:13

Capturing Truth with Burk Uzzle and Jethro Waters

The Storytelling Lab ·

2020/06/25

We’re rounding out our 4th season with a very special interview from one of America’s most highly regarded photographers, Burk Uzzle, and filmmaker, Jethro Waters. We discuss truthfully portraying a subject, leading with your heart, and learning from people with whom you disagree. This interview was recorded after the screening of F/11 and Be There, Jethro Water’s documentary on photographer Burk Uzzle, at the 2019 Full Frame Film Festival.Learn more about Burk Uzzle at his website:

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25:52

Better is Possible: Growing a Healthy Community with...

The Storytelling Lab ·

2020/06/18

This week’s Health & Happiness story is from Joshua Gunn, aka J. Gunn, a Durham native, North Carolina rapper, and community leader. Joshua tells his story of growing up in Durham and what led him to run for city council. With experience in and love for both the “old” and “new” Durham, Joshua strives to create economic and racial equity within our growing community.Follow Joshua Gunn on Twitter @JGunnisbetterOr on Facebook as Joshua Gunn Hosted on Acast. See acast.com/privacy for more

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45:59

The Successful Speaker Guide with Grant Baldwin

The Storytelling Lab ·

2020/06/11

This week’s guest is Grant Baldwin, entrepreneur, speaker, and author of The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform. This episode is all about demystifying the world of speaking! We discuss the Speaker Success Roadmap, using storytelling in your speaking gigs, and finding the courage to share personal stories.Follow Grant on Twitter @grantbaldwinAnd learn more about his work at freespeakerworkshop.com Hosted on Acast. See acast.com/privacy for more

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46:46

Stories of the South with Shirlette Ammons

The Storytelling Lab ·

2020/05/28

It’s our 50th episode and we’re bringing you a truly special guest! This week we’re joined with Shirlette Ammons, Poet, Musician, Producer, and native Eastern North Carolinian, to discuss something near and dear to our heart: Stories of the South. We dive into the multifaceted world of Southern food, culture, and music & discuss how to tell authentic stories of the people and places we love.Follow Shirlette on Twitter @shirletteammonsAnd learn more about her work at shirletteammons.com Hosted on

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