PODCAST

The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

business management & marketing

All Episodes

Get "A" Player Employees: How to Obtain and Retain...

The Dental Marketer ·

2024/07/04

Are you struggling with high staff turnover and inefficient hiring? In this episode, I'm sitting down with Dr. Mike Neal, optometrist and founder of Build My Team, to uncover how his innovative approach to hiring can transform your practice. Dr. Neal shares the origin story of Build My Team, a company created to tackle the widespread problem of hiring based on misleading resumes. Instead, they focus on identifying candidates' natural strengths through rigorous psychometric assessments, ensuring the

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Patients Prefer AI in Practices? What it Sees That...

The Dental Marketer ·

2024/07/01

Have you been wondering how AI could revolutionize dental practices and patient care? In this Monday Morning Episode, we chat with Mike Buckner from Pearl, an AI company dedicated to transforming the dentistry landscape with cutting-edge technology. I begin by asking for insights on integrating AI into dental practices, Mike emphasizes that, despite the confidence many experienced dentists have in their diagnostic skills, patients increasingly expect advanced technologies that offer precision and

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The Bloody Tooth Guy's Take on Honing Your Skillset...

The Dental Marketer ·

2024/06/27

‍How does a oral surgeon transform into a social media sensation WHILE building a thriving multi-location practice? In this episode, we dive deep with Dr. Jason Auerbach, an oral maxillofacial surgeon who not only founded Riverside Oral Surgery but also became the popular Instagram persona "Bloody Tooth Guy." Jason unveils his entrepreneurial journey, giving you a glimpse into how he turned his practice in River Edge, New Jersey, into an industry leader. He shares his road map to success,

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The Perils of Groupthink: How to Hone Your Mindset in...

The Dental Marketer ·

2024/06/24

We all love when our peers agree with us online, but could this be hurting our mindset and creativity? In this episode, I sit down with Jennifer Pearce to explore the perils of groupthink and the profound impact of mindset on success in the dental industry. We dive deep into how maintaining a healthy, critical approach is crucial for dentists, especially when transitioning from larger DSOs to private practice. Jennifer passionately discusses the dangers of groupthink, revealing how it can obstruct

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Combatting High AR: A Dental CFO's Roadmap to...

The Dental Marketer ·

2024/06/20

‍How can you streamline your operations while maintaining exceptional patient care? In this episode, we've brought on Priscilla White, the innovative CFO of Comfort Dental Studio in Chicago, to uncover the secrets behind their thriving office. Priscilla provides an illuminating overview of their processes and systems, emphasizing how their commitment to caring professionals translates into superior patient experiences. She elaborates on their strategic expansion to a second location in Pilsen, a

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Only 1% Failure Rate? Why This May Not Be the Case in...

The Dental Marketer ·

2024/06/17

Have you heard claims like "less than 1% of dental practices fail"? Today we're exploring how that may not be the case! In this episode, I'm sitting down with Ali Oromchian to debunk common myths about the failure rates of practices and uncover the essential strategies that can help you mitigate risks in this challenging field. From the critical importance of due diligence when acquiring a practice to the necessity of robust HR practices, we delve into the nitty-gritty details that can make or break

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The Real Fast-Track to Growth: Abundance Mindset and...

The Dental Marketer ·

2024/06/13

‍Are you looking to scale your practice from one location to multiple thriving offices? In this episode, I sit down with Dr. Andrew Vallo to explore his incredible journey of expanding his practice to four busy locations, with plans for even more on the horizon. Andrew shares his secrets to success, including an innovative business model that combines different dental specialties and a clever strategy for cutting costs by sharing office spaces. You'll learn about his dynamic marketing approach,

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Ditch Your To-Do List: How to Harness Big Picture...

The Dental Marketer ·

2024/06/10

Are your to-do lists leading to more stress than productivity? In this episode, I've invited Robert Kim to discuss why it's time to throw out the traditional to-do list and focus on what truly matters. Robert shares his revolutionary approach to managing tasks, emphasizing the importance of aligning daily actions with overarching goals. Dive deep into the intricacies of prioritizing tasks in high-pressure environments like startups, and discover how Robert’s experiences at Zuub, an innovative

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Headache-Free Transitions: Expert Advice on Buying,...

The Dental Marketer ·

2024/06/06

‍Overwhelmed by the thought of buying or selling a practice? With the right help, finding the right listing price, prequalify prospective buyers, negotiations and financing options can all be a breeze! In this episode, I sit down with Greg Auerbach, a true veteran in the world of dental practice transitions, to uncover the ins and outs of buying or selling a dental practice. Drawing on his wealth of experience spanning over two decades, Greg reveals the critical steps to establishing value and

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Why Dental Practices are Prime Targets for Cyber...

The Dental Marketer ·

2024/06/03

Are you investing enough into cybersecurity? In this eye-opening episode, I'm sitting down with Amy Wood, a renowned cybersecurity and data breach prevention specialist, to uncover the critical importance of spending wisely to protect patient information. Amy reveals why dental practices are prime targets for cybercriminals and lays out essential security measures that can provide robust protection. From business-grade antivirus systems to the significance of encrypted emails, she leaves no stone

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36+ Years of Career Growth: A Case for Constantly...

The Dental Marketer ·

2024/05/30

‍How can a dentist like you navigate a career spanning over three decades AND keep their practice fresh and innovative? In this engaging replay episode, I sit down with Dr. Ivan Valcarenghi, a seasoned dentist from Elmhurst, Illinois, to uncover the secrets behind his 36-year-long journey in the dental industry. Dr. Ivan reveals how the charm of Illinois seasons influenced his choice to stay rooted amidst an exodus to warmer climates. More importantly, Dr. Ivan shares his strategies for combating

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Overcoming the Fear of 1st Time Practice Ownership |...

The Dental Marketer ·

2024/05/27

Are you an aspiring practice owner feeling overwhelmed by the prospect of starting or buying your own practice? In this episode, Kevin Klingshirn offers indispensable guidance tailored just for you. Drawing from his vast experience, Kevin emphasizes the power of resilience, the importance of seeking mentorship, and the critical need for a clear vision of your ideal practice. We explore how Dentagraphics can be a game-changer in helping you make well-informed decisions by providing location and

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504: Is Your Marketing Strategy Missing the Mark?...

The Dental Marketer ·

2024/05/23

‍What does it take to successfully market a practice and bring in new patients in today's world? In this compelling episode I'm sitting down with, Karen Galley, the insightful co-owner and president of Patient News and Practice ZEBRA. With over 30 years of specialized experience in dental marketing, Karen takes us on a journey through the foundational elements of successful dental marketing strategies. She sheds light on the unique offerings of Practice ZEBRA, a versatile software product that

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MME: The FBI's Warning and Tips to Protect Your Email...

The Dental Marketer ·

2024/05/20

Have you ever considered how vulnerable your practice might be to a cyberattack? In this episode, Reuben and I delve into the alarming issue of cybersecurity threats targeting the dental industry. With recent warnings from the FBI about credible threats, it's clear that dental practices need to take cybersecurity seriously. We explore the potential consequences of these threats, the crucial need for comprehensive security awareness training for staff members, and essential steps to prevent

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503: How to Navigate Partnership While Building Your...

The Dental Marketer ·

2024/05/16

‍How can an artist's creativity and eye for detail translate to success in the dental industry? Today we're diving into the journey of Dr. Jessica Pushee, an aspiring artist turned respected dentist, who shares her path from student to practice owner. Listen as Jessica unravels her realities – the challenges of shared ownership, the unexpected upheavals, the bounce back from failures, and the rekindling of her passion for ownership. Gain a unique understanding of her perspective on what it's like to

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MME: Is My Online Scheduling Working? An Inside Look...

The Dental Marketer ·

2024/05/13

‍What could you implement TODAY to boost your practice's growth? In this episode, Dr. Addison Killeen provides a comprehensive and insightful take on the strategies and tactics to make this transformation a reality in your own practice. Addison gets into the process of monitoring and analyzing phone data, unraveling crucial details about practice operations and customer experience that could potentially boost your business visibility and growth significantly.We shine a light on the significance of

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502: Just the Two of Us | Nurturing 1-on-1 Patient...

The Dental Marketer ·

2024/05/09

‍Do you have a passion for the entrepreneurial journey but don't know where to start? Dr. Ilona Casellini's exciting path from a budding veterinarian to a successful dentist might be the inspiration you need. Straying from the familiar path sparked by a chance encounter and mentorship from a prosthodontist, Ilona dives into details of starting her own dental practice right out of dental school. Amidst the numerous obstacles in her journey, the key to her success was the mentorship she received, her

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MME: Is It the Right Time to Expand My Practice? When...

The Dental Marketer ·

2024/05/06

How can you strategically grow your practice without the risk of losing everything? In this soul-stirring episode, our guest, Luke Infinger, provides the tools you need to stand tall in your field. He dives deep into the importance of mastering your existing practices, before even considering expansion, underlining the necessity of building a robust foundation and optimizing your operations for overall success. Luke's guidance will help you identify the right time to scale, steering you on a path of

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501: Dr. Maggie Augustyn | Happy Tooth

The Dental Marketer ·

2024/05/02

‍Today we're navigating the complex world of dentistry with authenticity, resilience, and an open heart. But, what does it take to embody these key values? In this episode, Dr. Maggie Augustyn takes us on her transformative journey from graduating dental school to becoming a successful, compassionate dentist. Overcoming initial challenges that nearly derailed her early career, Maggie offers an intimate window into her personal evolution, unpacking the layers of self-reflection and mentorship that

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MME: Avoiding the Insurance Pitfall | How to...

The Dental Marketer ·

2024/04/29

How essential IS understanding insurance contracts in the dental field? Join us in this Monday Morning Episode as Laura Radloff and I delve into this critical aspect of your dental practice. We underscore the necessity for dentists not just to skim but attentively read through the terms of contracts to sidestep potential pitfalls such as insurance fraud. Laura shares from her vast wealth of experience some common mistakes dental practices make and drives home the essentiality of proper billing

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The Dental Marketer

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