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PODCAST

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week"s most important news. Every Monday there"s an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

business marketing

All Episodes

49:05

Episode 76: David Cohen on the IAB's future and...

Marketecture: Get Smart. Fast. ·

2024/06/14

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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18:26

Semasio: Using non-cookie and contextual data in...

Marketecture: Get Smart. Fast. ·

2024/06/10

In an interview with Marketecture, Jeff Ragovin, CEO of Semasio, discusses the company's evolution and rebranding from Fyllo to Semasio. He highlights Semasio's global presence and its work with data modeling and distribution for programmatic advertising. The company leverages semantic AI technology to offer precise contextual advertising and audience targeting, even in highly regulated industries. Semasio integrates multiple ID systems and supports a wide range of languages and regions, providing

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40:05

Episode 75: AdTechGod and Jeremy Bloom join Marketecture

Marketecture: Get Smart. Fast. ·

2024/06/07

Big news this week as the Marketecture family expands.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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15:08

IAB Tech Lab: OMSDK with Joe Ranzenbach

Marketecture: Get Smart. Fast. ·

2024/06/03

The interview with Joe Ranzenbach discusses the development and impact of the IAB Tech Lab's Open Measurement Software Development Kit (OMSDK). This standard, which emerged from the challenges of verifying ad viewability and preventing fraud in mobile app environments, provides a unified solution for ad verification. Initially developed by IAS and later adopted by the IAB Tech Lab, OMSDK simplifies the process by allowing a single SDK to execute various verification tags. This reduces the need for

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45:33

Episode 74: Kerel Cooper on reaching black audiences

Marketecture: Get Smart. Fast. ·

2024/05/31

Kerel Cooper is the President of Advertising for Group Black. He takes us through how they connect brands with African American audiences and the challenges in the space for buyers and sellers.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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29:40

IAB Tech Lab: Ads.txt with Neal Richter

Marketecture: Get Smart. Fast. ·

2024/05/27

The interview with Neal Richter, Director of Science and Engineering at Amazon DSP, discusses the evolution and impact of IAB Tech Lab standards such as ads.txt, sellers.json, and SChain. These standards were developed to address issues of seller authentication and inventory misrepresentation in the digital advertising ecosystem. Ads.txt allows publishers to declare authorized sellers of their inventory, reducing fraudulent activities. Sellers.json provides a way for exchanges to list entities

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40:21

Episode 73: Josh Palau on pharma and in-housing

Marketecture: Get Smart. Fast. ·

2024/05/24

Josh Palau, the VP of Performance Media for Pfizer joins us for a discussion of how programmatic works for pharma marketing, as well as his general experience with in-housing.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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20:53

IAB Tech Lab Special: Open RTB

Marketecture: Get Smart. Fast. ·

2024/05/20

The discussion on the openRTB protocol delved into its history, challenges, and impact on the digital advertising landscape. Introduced by Bill Simmons, the protocol aimed to standardize the communication between buyers and sellers of online advertising, simplifying the previously chaotic system where each platform had its own unique protocols. This standardization facilitated easier and more efficient interactions within the industry. The interview also touched on the gradual acceptance and

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41:26

Episode 72: Ron Jacobson on MMM, plus a Colossus deep...

Marketecture: Get Smart. Fast. ·

2024/05/17

Ron Jacobson from Rockerbox talks attribution, the walled gardens, and the future of MMM. Plus Ari goes deep on the Colossus situation.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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21:40

IAB Tech Lab Special: VAST

Marketecture: Get Smart. Fast. ·

2024/05/13

The VAST (Video Ad Serving Template) standard, as explained by Ari Paparo, was developed to facilitate the integration of video ads across various platforms, addressing early challenges in the digital advertising space such as the lack of a unified method for embedding video content in ads. Initially created during Paparo’s tenure at DoubleClick, VAST aimed to standardize the delivery of video ads, enabling a more straightforward interaction between video publishers and advertisers. This standard

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41:23

Episode 71: Hollis Guerra on how to get PR

Marketecture: Get Smart. Fast. ·

2024/05/10

Also, earnings coverage, SERP disasters, and more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

en

27:28

IAB Tech Lab Special: The Transparency and Consent...

Marketecture: Get Smart. Fast. ·

2024/05/06

The Transparency and Consent Framework (TCF), discussed by Julia Shullman of Telly, addresses key challenges in digital advertising related to the GDPR and ePrivacy Regulation. TCF standardizes the presentation of information about advertising vendors and user choices across the digital ad ecosystem, facilitating compliance with European regulations. It enables users to make informed choices about the vendors processing their data, while allowing publishers and vendors to communicate these choices

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38:19

Episode 70: Kym Insana built an agency entirely with...

Marketecture: Get Smart. Fast. ·

2024/05/03

Plus Google Network woes, and the Trade Desk - Roku partnership.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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31:22

Innovid: From TVSquared to Harmony

Marketecture: Get Smart. Fast. ·

2024/04/29

Innovid specializes in advertising services for digital and TV platforms. It offers a suite of products designed for the creation, delivery, measurement, and optimization of video ads. These services are detailed into four main categories: creative composition tools that integrate with existing creative software to enhance ad interactivity and personalization; a buy-side ad server that manages delivery and measurement of ad impressions across digital and connected TV (CTV) platforms; advanced

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45:20

Episode 69: WPP's CTO spends over $300 million per...

Marketecture: Get Smart. Fast. ·

2024/04/26

How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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23:35

Equativ: Moving beyond the Smart Ad Server

Marketecture: Get Smart. Fast. ·

2024/04/22

Equativ, previously known as Smart Ad Server, offers a suite of ad tech solutions including an enterprise ad server and a supply-side platform (SSP). The company emphasizes its ability to provide customized ad serving solutions that cater to specific enterprise needs rather than offering a one-size-fits-all product, which sets it apart in competing with giants like Google. Moreover, Equativ's SSP is tailored for the European market but is expanding in the U.S. and Latin America, offering distinct

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41:12

Episode 68: Feed DSPs what they eat with Chris Kane

Marketecture: Get Smart. Fast. ·

2024/04/19

Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on the street" from Possible.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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35:20

Kargo: A creative-driven premium ad network

Marketecture: Get Smart. Fast. ·

2024/04/15

Kargo focuses on providing innovative advertising solutions by integrating directly with publishers rather than relying on third-party supply-side platforms (SSPs). In the interview, Harry Kargman explains that Kargo works exclusively with major publishers like NBC, CBS, and Viacom, emphasizing direct integration. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture

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51:14

Episode 67: Why can you buy CTV 214 different ways?

Marketecture: Get Smart. Fast. ·

2024/04/12

Lara Koenig from MiQ gives us a class on SPO for CTV.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

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33:54

adMarketplace: search ads without the search engine

Marketecture: Get Smart. Fast. ·

2024/04/08

adMarketplace specializes in search marketing, focusing on integrating with various platforms like browsers, shopping apps, and social content to enhance consumer search experiences. The company works with major browsers like Firefox and Opera, and shopping apps like Klarna, offering targeted advertising based on consumer search behavior. Their technology allows for real-time decision-making about what's relevant to the consumer, adjusting ad relevance as users type in their search queries. This

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366 results

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