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PODCAST

The Obvious Choice

Jonathan Goodman

Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship

health & fitness fitness

All Episodes

37:12

139 | Make More By Being The Bad Choice

The Obvious Choice ·

2023/11/08

Every coach struggles with knowing their worth. To be worth more, you offer more things to more people. This expansion is actually hurting your worth, not increasing it. Protecting your inputs and why being turned down can be a compliment The reason why you're getting price objections Why people will choose you over the next coach -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS

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01:01:59

138 | "F*** It, I'm done"

The Obvious Choice ·

2023/11/06

At one point, you have to call it. You've read enough books, taken enough courses, and researched enough. Know when enough is enough, and it's time to take action. Using data to go from assumptions and ideas to a successful product Testing your hypothesis to see if what you're building is something people will buy Why you'll never be 100% sure and taking the leap anyway -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel

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12:48

137 | (HOT SEAT) Ironing Out Content and Scheduling

The Obvious Choice ·

2023/11/03

Going from in-person training to online can be a bit of an awkward transition. Everything from managing your schedule to content creation can feel a bit jumbled, but it doesn't have to be. Easing the transition from in-person to online Clipboard trick for content generation Keeping momentum by keeping this thing in arm's reach Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY

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01:04:32

136 | Finding Your Way

The Obvious Choice ·

2023/11/01

When your attention, time, and energy is constantly bombarded, it's easy to lose your way. Finding your way back is a lot more obvious than you might think. Don't turn a blind eye to the signs in front of your face Normal gets you nowhere Good enough. Close the book. Implement. -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious

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55:02

135 | Managing Time WIth Kids In Tow

The Obvious Choice ·

2023/10/30

You've built the perfect schedule but keep falling off track. The perfect schedule isn't meant for you to adhere to perfectly, but to know what to get back to when you do fall off. The trick is knowing how to find your way back. Protecting your Golden Hours and Schrödinger's Fire Don't put the nail in the wall yet The broken skull and other grounding momentos -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our

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14:03

134 | (HOT SEAT) Where's My Next Lead Coming From?

The Obvious Choice ·

2023/10/27

It can feel like everyone is doing more, better, faster than you. It can make you wonder, "What if my lead well goes dry?" It's not "a" person who is moving faster than you The biggest thing you should figure out how to do next How to court potential new hires -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is

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41:43

133 | Beware of Reckless Ambition

The Obvious Choice ·

2023/10/25

Being ambitious is often praised and is a source of pride for a business owner. There's a line where it goes into reckless territory. Be sure you know how to recognize the line before you cross it. True Ambition vs. Chaotic Ambition and how to tell the difference Being tactic driven is causing you to chase your tail A broken clock is right twice a day -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low

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45:17

132 | The Biggest Fan Theory

The Obvious Choice ·

2023/10/23

Three types of investments are needed for business success. Everyone does two of them but there's one you're probably missing, and it's holding you back. Get an emergency plane in 5 hours Catching a rising star Get bigger rewards for your effort -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by

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17:26

131 | (HOT SEAT) 10k+ Months - It's Time To Hire

The Obvious Choice ·

2023/10/20

The best time to hire someone to share your work load is before you're bursting at the seams. But how do you find, hire, and onboard another coach so you can buy your time back? The best person to hire is right under your nose Why hiring a new coach is a kick in the ego nuts Which clients should go to your new coach versus you -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS

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46:35

130 | Become The Expert Amongst Experts

The Obvious Choice ·

2023/10/18

Conventional wisdom is not to try to impress your peers when creating content. That's only half right. There's benefit to becoming the expert among your peers, but not through your content. You'll want to tackle that differently. The IIIAF drug everyone is addicted to The most messed up thing about being named one of the 45 best trainers in the world Being the best has nothing to do with actually being the best As promised from this episode, you can buy Jonathan's Secret Marketing Newsletter

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48:35

129 | Building Your Ultimate Sales Machine

The Obvious Choice ·

2023/10/16

Some books are so impactful that you revisit them over and over. Jonathan reviews the four best sections from a book he revisits frequently - The Ultimate Sales Machine. 3 of the 6 steps for better time management principles you should try How to strategize instead of throwing spaghetti at the wall to see what sticks Turning people who aren't ready to buy yet into ready to buy -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who

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16:10

128 | (HOT SEAT) What Local Marketing Means

The Obvious Choice ·

2023/10/13

Using social media to grow your business isn't for everyone. Learn what local marketing can look like so you never have to send another DM if you don't want to. Using community charity events to indirectly attract your ideal client How to divide and conquer events to boost attendance Be open to the possible outcomes of what you try -- The Obvious Choice is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. QuickCoach

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43:59

127 | The Leap Frog Effect For Better Focus

The Obvious Choice ·

2023/10/11

People love to tell you that you need to focus - but how TF do you actually focus? Overcoming homeostasis to get to the next level Pick up new skills faster Navigating the insane amount of information -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for

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48:25

126 | The Unexpected Influences Behind Jonathan's...

The Obvious Choice ·

2023/10/09

The discovery process that let to the decisions that Jonathan made. Running a business while living in a cave is hard From a janky Power Power slide show to a course that's lasted over a decade Ren coaches Jonathan on how to show up every day and not stress -- The Obvious Choice is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. QuickCoach delivers a streamlined, good-looking program every time. Join 32,000+ users and

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17:11

125 | (HOT SEAT) The Fitness Magician

The Obvious Choice ·

2023/10/06

You don't have to choose between keeping your in-person job or going fully online. You can have the best of both worlds. The best way to be professional online, have more fun and attract more clients Not relying on friends and family to share your social media posts Be clear instead of cute when asking for clients and talking about what you do -- The Obvious Choice is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do

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54:51

124 | The Unexpected Influences Behind Jonathan's...

The Obvious Choice ·

2023/10/04

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. -- After going from trainer to owning multiple multi-million dollar businesses, Jonathan has learned that if you allow yourself to wander a little aimlessly and be curious, you'll find

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01:06:20

123 | The 4 Big Buckets of Wealth Management

The Obvious Choice ·

2023/10/02

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. -- Financial gurus will tell you what to do, but often don't share how they're growing their own wealth. During this special presentation for his Online Trainer Mentorship program, Jonathan

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19:33

122 | (HOT SEAT) 15 Clients Away From Financial Freedom

The Obvious Choice ·

2023/09/29

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. -- As you grow your business while working a "day job", you might find yourself in a state of limbo where you're transitioning from your regular job to your business full time. You may not

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10:06

All About the Obvious Choice Business Summit

The Obvious Choice ·

2023/09/28

Simplify Your Business by Becoming The Obvious Choice! --> www.obviouschoicesummit.com Please register for the Free Virtual Summit Event, October 6-8. 100% for charity. Speakers include: Ben Patrick (Kneesovertoesguy) Jason Feifer (Editor in Chief: Entrepreneur Magazine) UJ Ramdas (Creator: 5 Minute Journal) Dr. Gloria Mark (Chancellor's Professor: University of California) Rachel Rodgers (Founder: HelloSeven) Michael Easter (Author: Comfort Crisis) Dandapani (Hindu Priest) Dr. John Berardi

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36:20

121 | 3 Changes That Made Starbucks Millions

The Obvious Choice ·

2023/09/27

Register for the free Obvious Choice Business Summit at www.obviouschoicesummit.com Stop trying to win the internet and simplify your business. This summit features 30 speakers ranging from $100M business owners, 7-figure mompreneurs, and leaving authors / researchers on happiness, focus, attention, and family. -- Instead of chasing new clients, look for opportunities to sell more to your current clients by understanding their customer lifecycle. How you're hurting your hourly rate when creating

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442 results

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