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PODCAST

Dentistry Uncensored with Howard Farran

Howard Farran: Dentist | Dental CE Speaker | Founder & CEO of Dentaltown.co

POWERED BY DENTALTOWN.COM Uncomplicate your dental life with Dr. Howard Farran as he interviews your fellow townies and leaders in dentistry! Dentists and dental professionals share their wisdom to make your dentistry faster, easier, higher in quality and lower in cost. Episodes released every week day with the full transcripts at dentaltown.com/podcasts.

health & fitness medicine

All Episodes

01:16

Howard Speaks: How to start your new dental office...

Dentistry Uncensored with Howard Farran ·

2021/07/12

How to buy a dental office with no money down. Back in the day, owners carried risk, but sellers had skin in the game. We didn’t have 3rd-party banks financing $1M+ dental practices to broke kids fresh out of dental school, getting their poor parents to co-sign, where if their kid couldn’t do the numbers and it went south, then it was an emotional disaster for the whole family. Greed sucks. Find a job as an associate where the owner/mentor Doc knows you want to buy it after an appropriately long

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02:28

Howard Speaks: Doc, I practiced through the 2008...

Dentistry Uncensored with Howard Farran ·

2021/07/09

Doc, I practiced through the 2008 bankruptcy of Lehman Brothers. I met the financial crisis that led to the Great Recession when investors withdrew a record $196 billion from their money market accounts. 2020, you're no 2008. I’ve been contacting my friends at Henry Schein and Benco. In 2020 Benco closed fewer accounts due to collections/payment issues than in either 2018 or 2019, in fact in 2020, the number of accounts closed due at Benco according to my buddy Chuck Cohen, the managing director at

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02:57

Howard Speaks: How the COVID Pandemic Has Impacted...

Dentistry Uncensored with Howard Farran ·

2021/07/08

Millions are unemployed but dentists struggle to find new employees

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05:36

Howard Speaks: Who's Answering Your Phone?

Dentistry Uncensored with Howard Farran ·

2021/07/07

Who’s answering your phone? Funnel-y how most dentists don’t track their new patient journey from landing on your website to calling your dental office. On average 100 people have to land on your website for three to call. Three people have to call for your front desk to convert one into a scheduled patient. Three patients have to come in with a cavity for you to convert one into getting treatment. Combine every one of these underperforming aspects of your new patient dental marketing journey and

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04:00

Howard Speaks: Same Day Dentistry

Dentistry Uncensored with Howard Farran ·

2021/07/06

When you increase your treatment plan acceptance rate you prevent a small problem cavity today, from turning into a bigger problem root canal or extraction in the future. When you offer same day dentistry patients are very motivated to do it today so they don’t have to come back. If the patient fails to schedule and come back your treatment plan acceptance rate goes down and the disease continues on which is not optimum for oral health. The only secret to lower prices is lower cost so to maximize

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04:20

Howard Speaks: The New Patient Letter and Share the...

Dentistry Uncensored with Howard Farran ·

2021/07/05

Welcome to Our Practice! We realize that when it comes to picking a dentist that you have many choices to choose from. We want to sincerely thank you for coming in today and choosing us to keep you smiling for many years to come. Please feel free to share the enclosed referral cards with your family and friends to bring in on their first visit. Share the care $10.00 gift card. Tell your friends and family about the great care you experienced at Today's Dental and give them this card. When they

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03:04

Howard Speaks: Dental Public Health Specialists

Dentistry Uncensored with Howard Farran ·

2021/07/04

Kudos and praise to all the Dental Public Health (PDH) specialists who were recognized as a speciality in 1950, focusing on improving dental health at the community level rather than the individual level with programs like Community Water Fluoridation, children’s dental health programs in schools, setting up coronavirus and HPV vaccination programs, and public health clinics, the PDH work is never completed. With unlimited demand and limited supply, finding ways to increase efficiency is key. A

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08:12

Howard Speaks: Pre-Appoint Hygiene Patients

Dentistry Uncensored with Howard Farran ·

2021/07/03

When hygienist pre-appoint their own patients to future continuing care they will instantly find out which patients are onboard who isn’t . If the patient bought in to do the right oral healthcare thing and schedule their next appointment in advance, you can monitor this vital sign of patient buy in or give a warning sign your back door is open and the patients are going down stream so you can decide if you want to fix the dam or spend the damn marketing dollars to replace them. The hygienist is

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02:44

Howard Speaks: Perception Equals Reality

Dentistry Uncensored with Howard Farran ·

2021/07/02

Perception equals reality despite the world not being flat because trust has more value than logic. The time needed to make a knowledgeable decision reality means that most of us can only master one thing unless you’re Torakusu Yamaha who mastered both motorcycles and pianos. Trust is an investment when your infection control builds patient confidence and is being explained by long term staff the patient already knows and trusts providing an economic barrier in the marketing efforts from someone

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01:05

Howard Speaks: New Patient Gifts

Dentistry Uncensored with Howard Farran ·

2021/07/01

Do you reward your new patients with a gift?

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03:19

Howard Speaks: The Financial Arrangement

Dentistry Uncensored with Howard Farran ·

2021/06/30

Profitability begins with the Financial Arrangement and ends with increasing account receivables, sending statements, then resending again with scary ‘Past Due” messages stamped on it with red ink made from a single drop of blood from your CPA, collection agencies, bad debt, negative cash flow, and high overhead. The Financial Arrangement at McDonald’s begins with clear prices so you can decide exactly what you want to order, and then you pay in full or you will not get your Happy Meal with McVodka

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02:42

Howard Speaks: Underpromise and Overdeliver

Dentistry Uncensored with Howard Farran ·

2021/06/29

If you want to keep your promise you should Underpromise and Overdeliver. The First Law of Customer Service is Satisfaction = Perceptions – Expectations. The Second Law of Customer Service is it’s hard to catch up once you are behind! When you over promise and underdeliver you are raising your patient’s expectations which is setting up a trap that you could eventually step in. If you under promise to lower their expectations and then over deliver with a fantastic experience you will satisfy your

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29:01

Core of the Nest Egg by Rick Kushner DDS, Founder and...

Dentistry Uncensored with Howard Farran ·

2021/06/28

Join the community on Dentaltown at https://www.dentaltown.com

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03:01

Howard Speaks: Please Wait in Line to Give Me Money

Dentistry Uncensored with Howard Farran ·

2021/06/27

I’m sorry, we can’t see you today. Please wait in line and give us your money another day. Having your customers wait in line to give you money is an idea that given enough time will make your business obsolete and dead as a doornail from some competitor dentist who doesn’t have lines. If I can’t come in today and give you money then hit your gas pedal to add capacity, operatories, associates, hours, or buy the technology that allows you to work faster. Or, you can hit the brakes and raise your

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01:58

Howard Speaks: Are You Poised for Growth?

Dentistry Uncensored with Howard Farran ·

2021/06/26

Is your house in order? Are you poised forward growth? The first Dollar General store opened in Springfield, Kentucky in 1955 and today has 16,368 stores in the U.S. which is 3.5 times as many as the 4,743 Walmarts. They locate their 7,500 square foot stores and plan their merchandise selection to best serve their target customers of the low and fixed income households who are underserved by other retailers, with 75% of their stores in towns with less that 20,000 people. Going where your completion

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01:27:06

1641 Dr. Doug Depew on Attracting and Retaining...

Dentistry Uncensored with Howard Farran ·

2021/06/25

Dr. Doug Depew has been practicing in the Northwest suburbs of Atlanta Georgia since 1990. He graduated Magna Cum Laude from the University of Georgia, received his dental degree from the Medical College of Georgia, and received his certificate in orthodontics and master's degree from Baylor College of Dentistry at Baylor University. Dr. Depew is the founder and Academic Director of Trapezio, which provides formal training for orthodontic staff members and is endorsed by the American Association of

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02:09

Howard Speaks: Are You Female-Friendly?

Dentistry Uncensored with Howard Farran ·

2021/06/24

Female-friendly Lowe's started in 1946 and has 2,197 locations. Home Depot started in 1978 and has 2,296 locations. Home Depot focused on men because 90% of the 11.4 million U.S. construction industry workers were males while Lowe’s focused on females because they knew home improvement decisions are made by women, who also make 75% of all dental appointments. OB-GYN became a specialty in 1880 and was founded by the horrible unethical man James Marion Sims who is credited as the “father of modern

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02:02

Howard Speaks: Hire on Attitude, Train for Skills

Dentistry Uncensored with Howard Farran ·

2021/06/23

Hire on attitude and train for skills is what made Atlanta based Chick-fil-A started in 1967 by S. Truett Cathy. They do $11 billion a year with only 2605 locations, averaging $4.8 million per store, compared to McDonald's $2.7 million. The franchise fee is only $10K, the average franchisee earns $200K a year, you can only own one store, all because they want long term happy employees that stay twice as long as the average fast food employee. They say “My pleasure” instead of “Thank you” which is

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02:56

Howard Speaks: What can dentists learn from the UFC -...

Dentistry Uncensored with Howard Farran ·

2021/06/22

What can dentists learn from the UFC - Ultimate Fighting Championship? You think dentistry is tough? How would you like to go to work and get punched in the face, literally? When Dana White and the Fertitta brothers, Frank and Lorenzo purchased the Ultimate Fighting Championship (UFC) in 2001 for $2 million, it was banned from Pay Per View and every major television network. Even right here in Arizona the late Arizona Senator John McCain did everything he could to block the UFC referring to their

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01:44

Howard Speaks: The Patient Experience

Dentistry Uncensored with Howard Farran ·

2021/06/22

The secret sauce at Blockbuster was the experience, what is your everyday patient experience like? Blockbuster started in 1985 renting VHS movies for 70% of sales and 30% for merchandise, popcorn, candy, and late fees. They peaked in 2005 and went bankrupt in 2010 after steadily declining to subscription services like Netflix that comes to you, instead of you going to them which is a much better experience, paying per movie at Blockbuster, or going to one of the 40,000 Red Box locations which was

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1,812 results

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