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PODCAST

Future of Fitness

We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 14-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry"s top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you"re in or around the

health & fitness fitness

All Episodes

54:18

Mike Robertson - Modern Coaching Principles

Future of Fitness ·

2024/01/09

In this podcast episode, Eric Malzone engages in a dynamic conversation with Mike Robertson, a seasoned figure in the fitness industry with 23 years of experience. The discussion explores the evolving landscape of fitness, delving into the crucial interplay between coaching and technological advancements. Mike reflects on his diverse journey, from coaching basketball players to founding Robertson Training Systems, offering unique insights into the industry's transformation. The episode spotlights

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48:18

Jason Khalipa - Train Hard. Live Free.

Future of Fitness ·

2024/01/04

In this episode, Eric Malzone talks with fitness expert Jason Khalipa about his journey in CrossFit and how he adapted his business during industry changes and the COVID-19 impact. They discuss topics like corporate wellness, entrepreneurship challenges, and Khalipa's "Train Hard, Live Free" philosophy focusing on intentional training and community building. The conversation covers issues like childhood obesity, AI in fitness, and the future of CrossFit. LINKS: https://www.podcastcollective.io/

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47:23

Curtis Christopherson - WRKOUT & Affiliate Sales Made...

Future of Fitness ·

2023/12/30

In this episode of the podcast, Eric Malzone engages in an insightful conversation with Curtis Christopherson, CEO and founder of WRKOUT. Curtis provides a comprehensive overview of the evolution of his business, from its initial foray into virtual training during the pandemic to its transformation into a Software as a Service (SaaS) product, WRKOUT Essentials. The breakthrough came with the introduction of "Store by WRKOUT," a recommendation tool allowing fitness professionals to endorse products

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45:48

Jim Crowell - 2023: The Year in Review

Future of Fitness ·

2023/12/25

In this podcast, Eric Malzone and Jim Crowell delve into the 2023 fitness landscape, discussing key trends, winners, and challenges. Jim shares valuable insights on franchising, technology integration, and the growing wellness sector, spotlighting intelligent products and infrastructure from companies like MOVR, Asensei, and Rook. Emphasizing user experience, Jim predicts industry leaders will align with consumer needs. They discuss concerns about franchising stability and explores the distinctions

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52:34

Yoav Susz - VI & Enterprise AI for Health

Future of Fitness ·

2023/12/20

In this episode, join Eric Malzone and Yoav Susz as they dive into a fascinating conversation about the game-changing role of artificial intelligence (AI) in the health industry. Yoav shares his journey and the growth story of VI, a company dedicated to bringing enterprise AI to health. They chat about the core focuses at VI: making customer acquisition more efficient, supercharging member engagement, and streamlining operations through smart AI applications. The discussion is peppered with

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52:35

Jack Daly - The Future of TRX

Future of Fitness ·

2023/12/15

In this episode, Eric Malzone engages in a compelling conversation with Jack Daly, the CEO of TRX, exploring the multifaceted realm of TRX, fitness, and business. Jack unfolds his remarkable journey to TRX, delving into his background, Navy SEAL Foundation involvement, and transitioning from private equity to a focus on health, wellness, and happiness. As the discussion unfolds, Jack passionately emphasizes TRX's iconic status in the fitness industry, spotlighting its premium products, world-class

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50:00

Jim Barr - Bowflex Rebrand & Sticking To The Northstar

Future of Fitness ·

2023/12/10

In this insightful podcast episode hosted by Eric Malzone, Jim Barr, CEO of Bowflex Inc., provides a comprehensive update on the fitness industry's current landscape. Jim discusses the substantial shift towards home fitness, citing that 86 percent of Americans now work out at home, and navigates through the challenges and opportunities in this dynamic market. The conversation delves into Bowflex's rebranding efforts, the significance of connected fitness experiences, and the innovative approaches to

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57:04

Troy Taylor - Tonal & The Future of "Intelligent...

Future of Fitness ·

2023/12/05

In this engaging podcast episode, Eric Malzone interviews Troy Taylor, an expert in sports science and a key player in Tonal's performance innovation department. The conversation spans Troy's journey from elite sports to Tonal, delving into the evolution of fitness technology and the shift from "connected fitness" to "intelligent fitness." Troy emphasizes the power of data in shaping Tonal's growth during the pandemic, detailing how they leverage a vast dataset to provide personalized insights and

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50:39

Udaiyan "UJ" Jatar - Tecton & Changing Human Behavior...

Future of Fitness ·

2023/11/30

In this podcast episode, Eric Malzone talks with Udaiyan Jatar (UJ) about Tecton, a brand that focuses on ketone products. They discuss how Tecton is growing its brand by initially targeting early adopters, influencers, and athletes before reaching a larger audience. UJ explains how the brand is dedicated to educating people about the science of ketones through various content-creation efforts. The podcast also covers Tecton's strategy, including forming partnerships with fitness facilities and

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01:12:10

Matthew Maruca - Ra Optics & Better Health Through...

Future of Fitness ·

2023/11/25

In this podcast episode, Eric Malzone interviews Matthew Maruca, the founder and CEO of Ra Optics, delving into his remarkable journey from overcoming health issues in high school to establishing a successful business in blue light protection eyewear at the age of 18. Maruca shares pivotal moments, from a transformative foreign exchange program to the influence of startup literature on Ra Optics' development. They also talk about the challenges and unique aspects of blue light protection eyewear,

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01:03:43

Juliet Starrett & Alex Alimanestianu - Quarterly...

Future of Fitness ·

2023/11/20

In this podcast episode, Eric Malzone, Juliet Starrett, and Alex Alimanestianu dissect recent earnings reports from fitness industry giants like Peloton, Lifetime, and Planet Fitness. Alex delves into the unexpected CEO departure drama at Planet Fitness and the subsequent stock rebound. The conversation shifts to concerns about Lifetime's stock decline post-IPO, followed by a detailed exploration of Peloton's journey through different eras and its current challenges, including what's perceived as an

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53:28

Ian Mullane - KeepMe.AI & The State of AI in Fitness

Future of Fitness ·

2023/11/15

In this episode, Eric Malzone chats with Ian Mullane, the founder of Keepme, about how artificial intelligence (AI) is changing the fitness game. They discuss Keepme's success in using AI to keep gym members engaged and improve sales. Ian breaks down the power of AI, from predicting member actions to creating personalized content. The conversation highlights the importance of data and how AI helps gym operators make smart decisions. They also explore real-world uses, like crafting tailored content

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51:34

Rick Mayo - Alloy Personal Training & A Simple Brand...

Future of Fitness ·

2023/11/10

In this episode, Eric Malzone and Rick Mayo discuss the state of the fitness industry, highlighting the growth of Rick's fitness concept, Alloy, with a focus on franchising. They emphasize the advantages of catering to a specific personal training avatar, the 45 to 65 age group, and the benefits of intimate customer relationships. They touch upon the challenges and realities of entering the franchise business, noting that franchising is not a guaranteed path to quick success. They also discuss the

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49:11

Kamal Obbad - Nebula Genomics & Accessible Genetic...

Future of Fitness ·

2023/11/05

In this episode, host Eric Malzone welcomes Kamal Obbad, co-founder of Nebula Genomics, to explore the fascinating world of genetic testing and personalized genomics. Kamal shares insights into Nebula Genomics' mission to make whole genome sequencing more accessible and affordable for consumers, offering tools for exploring their DNA. They discuss the various applications of genetic testing, the importance of actionable genetic information, and the potential impact of AI in data interpretation and

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50:12

Kory Angelin - The DRIPBar & A Great Customer Experience

Future of Fitness ·

2023/10/31

In this episode, Kory Angelin, President of The DRIPBar, takes us on a captivating journey through the fitness industry and shares valuable insights on crafting an exceptional customer experience. He underscores the pivotal role of genuine conversations and storytelling in building trust and connections with customers. Kory's wisdom resonates throughout the episode as he discusses the power of that initial interaction, the essence of asking the right questions, and the art of making the customer the

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52:57

Dr. Florence Comite - Groq Health & Reverse Aging For...

Future of Fitness ·

2023/10/26

In this episode, host Eric Malzone is joined by the brilliant Dr. Florence Comite, a pioneer in the realm of reversing aging and precision medicine. Dr. Comite delves into the world of personalized health, shedding light on the innovative use of continuous glucose monitoring and blood biomarkers to determine one's biological age. She emphasizes the importance of VO2 max testing in tracking health progress and unveils personalized interventions. Notably, she reveals the accessibility of VO2 max

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51:09

Andrew Sugerman - Centr & Accessible Holistic Wellness

Future of Fitness ·

2023/10/21

In this episode, Eric Malzone hosts Andrew Sugerman, the CEO of Centr, a holistic wellness platform. They explore Centr's mission to democratize wellness and make it accessible to all, encompassing fitness, nutrition, and mental health. Andrew discusses the importance of mental fitness alongside physical health and the significance of building a supportive community within the wellness journey. They touch on technology's challenges in isolating and connecting people and hint at Centr's plans for

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51:43

Dr. Jason Wersland - Therabody Beauty and The New "F"...

Future of Fitness ·

2023/10/16

In this episode, Dr. Jason Wersland delves into the remarkable growth and evolution of TheraBody over the last 19 months. The conversation covers a spectrum of topics, from TheraBody's journey in the wellness and recovery industry to the exciting new product releases in the F series – the "Relief," the "Sense," and the "Pro Plus." Dr. Wersland shares insightful details about each product's unique features and pricing, making them accessible to a broad audience. He emphasizes the importance of

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55:56

David Van Daff - The Many Evolutions of "Health Clubs"

Future of Fitness ·

2023/10/11

In this podcast episode, Eric Malzone engages in a conversation with David Van Daff, the Director of Global Industry Development for NASM, at a fitness trade show in Los Angeles. They delve into the evolution of the fitness industry, with a particular focus on health clubs. David reflects on how health clubs have changed over the past 27 years, shifting from a traditional fitness equipment-centered approach to a more diversified landscape that includes boutique studios, budget-friendly gyms, luxury

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52:46

William Coker - Fibr - Cracking The Code of Talent...

Future of Fitness ·

2023/10/06

In this episode, Eric Malzone engages in a compelling conversation with William Coker, diving into the future of the fitness industry and the groundbreaking launch of the "Fibr" app. Coker, drawing from his extensive experience in the fitness realm and military service, sheds light on the prevalent staffing challenges faced by fitness organizations. He emphasizes that the industry doesn't suffer from a lack of fitness professionals but rather grapples with recruitment and attraction issues. Coker

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